YouthSense

Study, career and life advice for parents of Gen Zs.

YouthSense is powered by the team from Year13 – Australia’s largest digital platform for high school leavers, helping them find their passion and plan their future.

How to Help Your Child Work With Older Generations - YouthSense 30/05/2023

An overlooked skill everyone can learn.

How to Help Your Child Work With Older Generations - YouthSense Being able to work with different generations is a vital skill many young people might overlook.

The Homophobia Australian Gen Zs Face - YouthSense 29/05/2023

"A patron found out I was gay – he then jumped the bar and put me in a headlock."

The Homophobia Australian Gen Zs Face - YouthSense It’s no wonder that 32% of LGBTQIA+ youth are currently seeing a mental health professional for therapy, compared to 13% of non-LGBTQIA+ youth.

What Non-Team Sports Can Teens Play In Australia? - YouthSense 29/05/2023

There are advantages to individual sports.

What Non-Team Sports Can Teens Play In Australia? - YouthSense Whether you’re watching from the sidelines or participating yourself, sport has become a hallmark of Australian culture.

What’s Driving Teenage Girls Away From Playing Sport? - YouthSense 24/05/2023

Nearly half have dropped it.

What’s Driving Teenage Girls Away From Playing Sport? - YouthSense The life of a teenage girl is frantic. Study, sport, socialising - sometimes one has to give. Often it’s sport.

Catcalling Teenage Girls Is Still Disturbingly Widespread In Australia - YouthSense 08/05/2023

"When I was around 13-15, especially in school uniform, I got catcalled so much more."

Catcalling Teenage Girls Is Still Disturbingly Widespread In Australia - YouthSense The stories some young people told us highlighted the psychological and emotional impacts of catcalling on Gen Zs today.

The Major Problem With School S*x Education - YouthSense 07/05/2023

They're fed up with the lack of inclusive s*x education.

The Major Problem With School S*x Education - YouthSense Isn’t making comprehensive s*x education a natural next step to help shape a healthier, safer and more pleasurable future for Gen Zs?

What's Stopping Gen Zs Working In Hospitality? - YouthSense 04/05/2023

Is it time to bring back penalty rates?

What's Stopping Gen Zs Working In Hospitality? - YouthSense Has hospitality’s popularity taken a downturn amongst the next generation of young Australians entering the workforce?

Why Adult Children Living At Home Is Okay - YouthSense 03/05/2023

It doesn't make you a mama's boy.

Why Adult Children Living At Home Is Okay - YouthSense Today, many Gen Zs in Australia and around the world are either still living at home or have ‘boomeranged’, moving back with their parents after living independently.

How To Help Your Child Write A Resume - YouthSense 03/05/2023

What to write when they have little to no work experience.

How To Help Your Child Write A Resume - YouthSense Writing a resume can be daunting for the best of us, and your child might appreciate a helping hand drafting their first one.

What Sports Help Teens Lose Weight - YouthSense 26/03/2023

How to accelerate weight loss.

What Sports Help Teens Lose Weight - YouthSense We checked some of the science and put together a list of ten sports for accelerating weight loss that teens of all fitness levels could find fun.

Why Young Women Are Less Interested In Marriage And Children Than Young Men - YouthSense 23/03/2023

A factor that hasn’t been considered yet.

Why Young Women Are Less Interested In Marriage And Children Than Young Men - YouthSense Has marriage become… cringe? Well, according to our latest research, Gen Z does appear to be more likely to say ‘I don’t’.

High-Paying Jobs Which Don't Need Uni Degrees - YouthSense 21/03/2023

There might be a catch or two.

High-Paying Jobs Which Don't Need Uni Degrees - YouthSense Think you need a uni degree to get yourself a high-paying job? Not quite.

Teen Stats Reveal Why Taryn Brumfitt Should Be Australian Of The Year - YouthSense 19/03/2023

Some people aren't happy with the choice.

Teen Stats Reveal Why Taryn Brumfitt Should Be Australian Of The Year - YouthSense Ten years ago Taryn Brumfit became Australia’s unassuming poster woman for positive body image when a reverse progress pic started doing the rounds online.

The Play Equipment Banned In Australian Schools - YouthSense 16/03/2023

Fractures and dislocations galore.

The Play Equipment Banned In Australian Schools - YouthSense Well, it may sadden you to know that all three are now officially banned in Australian public schools.

The Unusual Sports Banned In Australian Schools - YouthSense 12/03/2023

May lead to injury or death.

The Unusual Sports Banned In Australian Schools - YouthSense School sport is incredibly beneficial to kids. However, not all sports are considered equal. At least from a safety point of view.

What's Stopping Gen Zs Working In Construction? - YouthSense 09/03/2023

"Isn’t ideal if I want to tell my parents."

What's Stopping Gen Zs Working In Construction? - YouthSense Tradies might be pretty conspicuous in their hi-vis. But careers in construction aren’t too highly visible to Gen Zs.

What Gen Zs Are Investing In & What They Avoid - YouthSense 07/03/2023

The fastest-growing investor base.

What Gen Zs Are Investing In & What They Avoid - YouthSense We got mighty curious about the investment mindset of Gen Zs and got to work, surveying hundreds of young Australians. And what we found might surprise you.

Fears of Renting For Life Explode As Teens Grow Older - YouthSense 05/03/2023

"It seems borderline impossible."

Fears of Renting For Life Explode As Teens Grow Older - YouthSense As interest rates rise, house prices soar, and incomes fail to match inflation rates, fears of renting for life are exploding among young Australians.

Gen Z’s Body Image Problem - YouthSense 02/03/2023

It's even worse for females.

Gen Z’s Body Image Problem - YouthSense Body image issues have impacted people of all ages, genders and cultures since the dawn of time (probably).

The Abuse Australian Gen Zs Experience Today - YouthSense 28/02/2023

"Caucasian teachers using the N word."

The Abuse Australian Gen Zs Experience Today - YouthSense Abuse and discrimination come in many forms.

Your Child Wants To Stop Playing Sport? Here's What To Do - YouthSense 26/02/2023

When the pressure becomes too much.

Your Child Wants To Stop Playing Sport? Here's What To Do - YouthSense I was always a sporty, competitive little kid. So when the opportunity to sign up for Little Athletics at the tender age of nine, I jumped at the chance (pun intended, not sorry). A few months later, I qualified for the state champs and was flown to Townsville where I took out first place in […]

Is University Snobbery Real? - YouthSense 23/02/2023

The numbers suggest so.

Is University Snobbery Real? - YouthSense The toss up was between university… and the rest. Because that is essentially the dichotomy most high school leavers see their post-school options.

Australia's Fastest-Growing Job Titles - YouthSense 22/02/2023

They'll define the future of work.

Australia's Fastest-Growing Job Titles - YouthSense Has your child been tossing up between a career path or two but can’t quite make up their mind?

Do Gen Zs Still Read Books? - YouthSense 21/02/2023

There's a big split emerging.

Do Gen Zs Still Read Books? - YouthSense Half of Gen Zs who read books regularly what is behind their passion for reading amongst a generation that was brought up with screens as the norm?

Want your business to be the top-listed Media Company in Sydney?
Click here to claim your Sponsored Listing.

Our Story

YouthSense is the youth marketing insights community powered by the team at Year13 – and we go straight to the source. Every report we release and every story featured on the YouthSense site is backed by data-driven insights and opinions that come direct from Gen Z, collated from our market-leading surveys of young Australians.

Year13 is in a privileged position where young people trust us enough to share their thoughts and feelings, from the issues affecting them today to their concerns for the future. Through YouthSense, we are able to take these findings and turn them into learnings to empower government, industry, teachers, and parents to bridge the communication gap with youth.

Through our partnerships we bring the authentic Year13 voice to the brands and organisations we work with. This is done through our written and video content and social media marketing campaigns, as well as our fully integrated Connect platform. In doing this we effectively bridge the gap between our partners and the ever-changing youth market.

Videos (show all)

Year13's Digital Careers Expo
Why youth issues are everyone's issues
Understanding The Psyche Of Youth For Effective Engagement And Marketing
Understanding The Psyche Of Youth
Content Strategy For Youth Engagement

Address


84 Alexander Street
Sydney, NSW

Other Media/News Companies in Sydney (show all)
RADAR RADAR
Level 1, 1-7 Belmore Street
Sydney, 2010

RADAR is an independent, full service advertising agency. Our integrated offering includes strategic

Freestyle Rides Freestyle Rides
Sydney

Australian Automotive Awesomeness!

InternetRetailing.com.au InternetRetailing.com.au
51-57 Pitt Street
Sydney, 2000

Internet retailing news, views and opinions on the e-commerce industry in Australia

Transfer Transfer
Sydney

The 'then', the 'now, the 'future' – this is snowboarding culture on paper.

BusinessDay BusinessDay
1 Darling Island Road
Sydney, 2009

Business news from The Sydney Morning Herald, The Age, The Canberra Times, Brisbane Times and WAtoday

PRinks PRinks
Sydney, 2000

Encouraging professionals in media, PR, advertising, social media, marketing and other comms pursuit

ABC Sydney ABC Sydney
700 Harris Street
Sydney, 2007

Welcome to the official ABC Sydney page. Keep up to date at www.abc.net.au/sydney

Junoon ShowBiz Junoon ShowBiz
Sydney, 2000

"JUNOON ShowBiz" Media / News / Publishing / Events Management and Celebrity Management providing

Complete Wedding Complete Wedding
Sydney

Complete Wedding Magazine | Blog | Directory

mafphotography mafphotography
Sydney, 2211

Welcome to the page for mafphotography. Photos created by Mario Facchini, Ownership remain

Jeffrey Hinks Photography Jeffrey Hinks Photography
P. O. Box 915
Sydney, 1885

Jeff is one of the few photographers around who is a commercial specialist.

Pharmacy Daily Pharmacy Daily
2. 1/64 Talavera Road
Sydney, 2113

Pharmacy Daily is Australia's favourite pharmacy industry online publication. Distributed to people in community, hospital and industry pharmacy each day by email since 2007.