YouthSense
Study, career and life advice for parents of Gen Zs.
YouthSense is powered by the team from Year13 – Australia’s largest digital platform for high school leavers, helping them find their passion and plan their future.
An overlooked skill everyone can learn.
How to Help Your Child Work With Older Generations - YouthSense Being able to work with different generations is a vital skill many young people might overlook.
"A patron found out I was gay – he then jumped the bar and put me in a headlock."
The Homophobia Australian Gen Zs Face - YouthSense It’s no wonder that 32% of LGBTQIA+ youth are currently seeing a mental health professional for therapy, compared to 13% of non-LGBTQIA+ youth.
There are advantages to individual sports.
What Non-Team Sports Can Teens Play In Australia? - YouthSense Whether you’re watching from the sidelines or participating yourself, sport has become a hallmark of Australian culture.
Nearly half have dropped it.
What’s Driving Teenage Girls Away From Playing Sport? - YouthSense The life of a teenage girl is frantic. Study, sport, socialising - sometimes one has to give. Often it’s sport.
"When I was around 13-15, especially in school uniform, I got catcalled so much more."
Catcalling Teenage Girls Is Still Disturbingly Widespread In Australia - YouthSense The stories some young people told us highlighted the psychological and emotional impacts of catcalling on Gen Zs today.
They're fed up with the lack of inclusive s*x education.
The Major Problem With School S*x Education - YouthSense Isn’t making comprehensive s*x education a natural next step to help shape a healthier, safer and more pleasurable future for Gen Zs?
Is it time to bring back penalty rates?
What's Stopping Gen Zs Working In Hospitality? - YouthSense Has hospitality’s popularity taken a downturn amongst the next generation of young Australians entering the workforce?
It doesn't make you a mama's boy.
Why Adult Children Living At Home Is Okay - YouthSense Today, many Gen Zs in Australia and around the world are either still living at home or have ‘boomeranged’, moving back with their parents after living independently.
What to write when they have little to no work experience.
How To Help Your Child Write A Resume - YouthSense Writing a resume can be daunting for the best of us, and your child might appreciate a helping hand drafting their first one.
How to accelerate weight loss.
What Sports Help Teens Lose Weight - YouthSense We checked some of the science and put together a list of ten sports for accelerating weight loss that teens of all fitness levels could find fun.
A factor that hasn’t been considered yet.
Why Young Women Are Less Interested In Marriage And Children Than Young Men - YouthSense Has marriage become… cringe? Well, according to our latest research, Gen Z does appear to be more likely to say ‘I don’t’.
There might be a catch or two.
High-Paying Jobs Which Don't Need Uni Degrees - YouthSense Think you need a uni degree to get yourself a high-paying job? Not quite.
Some people aren't happy with the choice.
Teen Stats Reveal Why Taryn Brumfitt Should Be Australian Of The Year - YouthSense Ten years ago Taryn Brumfit became Australia’s unassuming poster woman for positive body image when a reverse progress pic started doing the rounds online.
Fractures and dislocations galore.
The Play Equipment Banned In Australian Schools - YouthSense Well, it may sadden you to know that all three are now officially banned in Australian public schools.
May lead to injury or death.
The Unusual Sports Banned In Australian Schools - YouthSense School sport is incredibly beneficial to kids. However, not all sports are considered equal. At least from a safety point of view.
"Isn’t ideal if I want to tell my parents."
What's Stopping Gen Zs Working In Construction? - YouthSense Tradies might be pretty conspicuous in their hi-vis. But careers in construction aren’t too highly visible to Gen Zs.
The fastest-growing investor base.
What Gen Zs Are Investing In & What They Avoid - YouthSense We got mighty curious about the investment mindset of Gen Zs and got to work, surveying hundreds of young Australians. And what we found might surprise you.
"It seems borderline impossible."
Fears of Renting For Life Explode As Teens Grow Older - YouthSense As interest rates rise, house prices soar, and incomes fail to match inflation rates, fears of renting for life are exploding among young Australians.
It's even worse for females.
Gen Z’s Body Image Problem - YouthSense Body image issues have impacted people of all ages, genders and cultures since the dawn of time (probably).
"Caucasian teachers using the N word."
The Abuse Australian Gen Zs Experience Today - YouthSense Abuse and discrimination come in many forms.
When the pressure becomes too much.
Your Child Wants To Stop Playing Sport? Here's What To Do - YouthSense I was always a sporty, competitive little kid. So when the opportunity to sign up for Little Athletics at the tender age of nine, I jumped at the chance (pun intended, not sorry). A few months later, I qualified for the state champs and was flown to Townsville where I took out first place in […]
The numbers suggest so.
Is University Snobbery Real? - YouthSense The toss up was between university… and the rest. Because that is essentially the dichotomy most high school leavers see their post-school options.
They'll define the future of work.
Australia's Fastest-Growing Job Titles - YouthSense Has your child been tossing up between a career path or two but can’t quite make up their mind?
There's a big split emerging.
Do Gen Zs Still Read Books? - YouthSense Half of Gen Zs who read books regularly what is behind their passion for reading amongst a generation that was brought up with screens as the norm?
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Our Story
YouthSense is the youth marketing insights community powered by the team at Year13 – and we go straight to the source. Every report we release and every story featured on the YouthSense site is backed by data-driven insights and opinions that come direct from Gen Z, collated from our market-leading surveys of young Australians.
Year13 is in a privileged position where young people trust us enough to share their thoughts and feelings, from the issues affecting them today to their concerns for the future. Through YouthSense, we are able to take these findings and turn them into learnings to empower government, industry, teachers, and parents to bridge the communication gap with youth.
Through our partnerships we bring the authentic Year13 voice to the brands and organisations we work with. This is done through our written and video content and social media marketing campaigns, as well as our fully integrated Connect platform. In doing this we effectively bridge the gap between our partners and the ever-changing youth market.
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