Hybrid Revenues

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Have a lesson you’ve learnt the hard way? Share the knowledge below! 👇

Is your SMS marketing giving customers a headache? 🤯

SMS marketing is a powerful tool--if performed correctly!

It’s the perfect business tool if you want to communicate with your customers in an inexpensive, fast, and efficient way. However, like other marketing mediums, SMS marketing has its own good and bad practices that should be followed. 👨‍🏫

Here are 5 things you should not do when using SMS marketing:
1. Don’t bombard customers with messages
2. Don’t use test slang and abbreviations
3. Don’t forget a call to action (CTA)
4. Don’t try to sell - ALWAYS
5. Don’t forget to identify yourself

Have anything else to add to the list? Leave a comment below 👇

Constantly chipping away but feel like you’re getting nowhere? ⛏️

To fail means to achieve, the beauty behind failure is that it allows you to take one step closer to your goals by realising your mistakes.

What’s one failure you learned something from? Drop a comment below! 👇

Are you using colour effectively? 🌈

Colour psychology involves the study of how the application of colour affects perception and behaviour. In marketing and branding colour psychology is focused on how colour impacts the consumer’s perceptions of brands offering when making a purchase.

Unsure of the feeling your brand colour promotes? We’ve included a brief outline of colour psychology below! 👇

• Red - love, life, & confidence
• Orange - ambition, energy, & warmth
• Pink - kindness, calmness, & romance
• White - purity, wholesome, & clarity
• Blue - calm, serenity, & peace

What colour is your Shopify theme?

How are you targeting your consumers? 🎯

Looking for some tips to increase your average order value (AOV)? 🔦

AOV tracks the average dollar amount spent each time a customer places an order through your website or application. To calculate your company's AOV, divide total revenue by the number of orders placed through your platform. 📈

What’s your AOV? Comment below! 👇

Are you following the SMS gospel? 📕

When using SMS there are a few important rules you need to consider!

Follow these rules to Master your SMS messages:
1. Keep messages short and sharp
2. Highlight with CAPITAL LETTERS
3. Personalise your messages
4. Use a strong call to action (CTA)
5. Include an opt-out option

What are your favourite call to action (CTA) words to use?

Are you constantly checking your phone? 🤳

SMS marketing is a rising phenomenon, with research showing SMS open rates are as high as 98%. On average it takes people 90 seconds to respond to a text message, and 90 minutes to respond to an email.

What’s stopping you from using SMS marketing? 📱

Businesses aren’t built overnight, start now, and build smart!

What’s one quote that stood out to you! Drop a comment below! 👇

Are you a saint or a sinner? 😇😈

If you’re unsure, familiarise yourself with these 7 SMS sins, and if you have committed them now’s your chance to cleanse yourself of them! 🕊️
1. Texting without permission
2. Forgetting to identify yourself
3. Bad phrasing and incorrect spelling
4. Complex messages
5. No call to action
6. High or low frequency
7. Poor timing

When using SMS, think of it like you are texting your friends. Of course, we want them to buy, but we don’t want to annoy them!

Have you committed any of these sins before? Let me know below! 👇

Let’s help each other grow! 🙏

Got something you’re itching to share about SMS marketing? Drop the knowledge below!

Are you wasting your time using the wrong channels? ☠️

You should never underestimate the power of a well-timed text message for reaching out to your customers!

SMS marketing is continually proving itself as an incredibly powerful channel when marketing products or services to consumers, with research indicating that SMS open rates can be as high as 98%, this far outweighs emails at 20%.

Got a question about SMS marketing? Comment below! 👇

Stuck wondering why you have so many abandoned carts? 😖

Unlike shopping centres, it's easier for customers to abandon their carts online! 🛒

If you constantly find your carts getting abandoned it might be time to implement some steps to stop abandoned carts.

Implement these 5 tips to improve your conversion rate and move those carts to the checkout:
1. Simplify Your Checkout
2. Offer Deals to Shoppers Who Create Accounts
3. Message Abandoned Cart Shoppers
4. Have Multiple Payment Options
5. Have Free or Reduced Shipping

How often do you get abandoned carts?

Are you struggling to nail your sales process? 🔨

For organizations, sales are the engine that drives business. As a business owner making sales is critical, after all, it is the department that brings in the customer--and the cash. However, finding the balance between “successful” and “annoying” can be a challenge.

Incorporate these tips into your game plan to improve your sales process!

Are you familiar with the fallacy of the speed/cost/quality trade-off? ⚖️

In the project management world, there is a theory that states while that of speed, cost, and quality--we can only have two.

People who believe in this theory think that for a project to be delivered quickly it will be of low quality. Conversely, if you want a high-quality product delivered fast, it is going to come with a high price tag and vice versa.

What benefit are you offering to your consumers?

Looking to increase your customer’s trust?

By increasing your customer's trust, you can generate more sales and increase profit margins. Sound good? Here's how.

Make sure your shop includes trust-building elements and design details that make shoppers feel confident.

You're off to a good start if your homepage is clean, professional, and welcoming. Trust increases when your shop shows clarity. There's nothing more annoying than a bunch of hidden fees and costs that affect final prices.

How to increase trust:
1. Have a welcoming homepage
2. Make product info easy to find
3. Be transparent with costs

What’s a bad shopping experience you've had?

What’s your SMS marketing trick? 🪄

Let’s help each other out and share some secrets. Drop them below! 👇

If you follow the rules too closely, you’ll end up tripping. Business is all about learning from others and paving your own path.

A smart person learns from their own mistakes. A wise person learns from other people's mistakes. Either way, you must learn from them.

Do you want more quick tips to add to the list? Comment below! 👇