Lighthouse Australia

As the new financial year rapidly approaches, many businesses are looking for ways to cut costs, making optimising marketing and communications strategies more crucial than ever.

The latest edition of The Beacon is hot off the press and filled with insights on how you can achieve communication success as we dive into topics including marketing in an unfavourable economic climate, shrinking newsrooms, cancel culture, social media tips and AI in the world of communications.

To subscribe and receive The Beacon in your inbox, please visit: https://bit.ly/3VmM3Oj

Wonderful win for our clients at West HQ this week. Their Sydney Coliseum Theatre line up featuring one of Australia’s most iconic magicians Cosentino The Grand Illusionist provides entertainment these summer holidays - check out the interview at The Western Weekender to see how Cosentino found his love for magic. ✨

Read : https://westernweekender.com.au/2023/12/decade-of-deception-cosentinos-magical-milestone/

Decade of deception: Cosentino's magical milestone Penrith's most respected local news service. Local newspaper and online news outlet.

Its official! 😊 We took out an award for our STOP Humelink Towers campaign at the Public Relations Institute of Australia 2023 Golden Target awards! 🌟🏆

Our award-winning team worked tirelessly to develop and execute on an integrated campaign to engage governments, deliver media coverage, set up and manage a digital presence to highlight the community concerns of the proposal to run 360 kilometre’s of high voltage powerlines from the Snowy Mountains to Southern Highlands above ground with hundreds of antiquated and dangerous 80m high towers. 🎉

It was a great privileged to be awarded a Bronze in the Public Affairs and Advocacy Campaign category by our industry peers, and we would like to congratulate the other winners and finalists a strong field for raising awareness and making a positive difference to our country through their campaigns. To learn more about what we have achieved to date, check out this video: https://www.lighthousecomms.com.au/wp-content/uploads/2023/10/HumeLink-Sizzle-Reel.mp4

Looking forward to more success and positive result in 2024!

Peter and Jane took time out of the office last week to meet some very talented dogs and the organisation Assistance Dogs Australia who are responsible for making a huge positive impact on the lives of those with mobility needs, autism or post-traumatic stress 🐾

Great to be able to spread awareness of Seedooh's launch into the European market 👏

Seedooh expands into Europe with ECN verification partnership Australian independent verification platform provider, Seedooh, has expanded its service to Europe with Executive Channel Network (ECN).With ECN’s digital out-of-home (DOOH) office media service, Seedooh will perform verification across its pan-European digital network of more than 530 locations i...

A rewarding day at the office today, with the team being able to help STOP Humelink Towers spread its communities message with not only the listeners of 2GB Sydney but also the NSW Parliament.

To find out more, head to https://stophumelink.com.au/

Farmers fighting back against $4 billion project Regional residents are heading to NSW Parliament to fight back against a renewable energy development in the NSW countryside. The Hume Link, designed to work alongside Snowy 2.0, involves 360 kilometres of transmission lines in the regions. More than 600 landowners are demanding the lines be built u...

Morris Zhou, founder and managing director of Gaw Maoneng Renewables, sat down with Elouise Fowler from to talk about the company's plans for the future:

https://www.afr.com/politics/federal/renewables-developer-waiting-on-final-14b-in-promises-20221024-p5bscs

Huge shout out to one of our Account Executives Riley, who on Tuesday graduated from with a Masters of Strategic Public Relations.

Playing 'COVID' catch-up is something many of us find ourselves doing these days, like reconnecting with old faces or ticking off postponed milestones like graduations.

Nearly two years after graduating from Macquarie University, Ainsley took the day off to officially graduate and received her Bachelor of Arts (Major: Public Relations and Social Media)!

YAY Ainsley! We're so proud to have you as part of the Lighthouse Team!

👏👏👏

The race to be the owner of local search continues with Instagram announcing the launch of its new map search feature, which will allow users to explore locations around them while in app.

The benefit to businesses could be huge and earn brands a lot of organic exposure.

Instagram Adds New Business Search Tools Within IG Maps The new features expand upon Instagram’s existing location search tools.

Our local caffeine dealer, Vibe Hotels has set Manisha and Ainsley up quite nicely for the afternoon. Chai Latte or Flat White anyone? ☕🥐☕🥐

Earlier this month, the team were on set filming for an upcoming campaign with our client Olsens Farewells. Exciting things are coming; stay tuned to find out more!

Thank you Jayne for sharing your story with us, and also Gypsy for all the pats 🐾

We love helping solve the occasional mystery, so when Dailytelegraph.com.au asked our friends at Beaumont Tiles what was this - it was all hands in to help solve the case!

Any guesses what it might be?

Read on to find out more 👇

Social media users stumped over mystery shower item. A picture of an unusual shower fitting found in an Australian woman’s bathroom has bamboozled social media. A facebook user named Mina posted the snap to an online group in the hopes that someone could help figure out what the purpose of this mysterious shower item.“We moved in recently, and I c...

As the social media platform continues to evolve, what’s in store for Instagram in 2022?

That’s one of the topics we exported in our latest newsletter, which covers a range of PR, marketing and communications issues.

Read more here: https://www.lighthousecomms.com.au/instagram-customisability/

Subscribe now at https://bit.ly/3Dp22RT to get every issue delivered straight to your inbox.

Instagram targets customisability in 2022 - Lighthouse Instagram has been trialling a new feature allowing users to rearrange photos or videos, giving them freedom to choose which posts people see first.

Great to see Lighthouse client QuickFee appearing in Retailbiz, following the launch of its new white-label payments plan for franchises.

Read: https://www.retailbiz.com.au/topics/finance/quickfee-offers-bnpl-service-tailored-to-franchise-operators/

QuickFee offers BNPL service tailored to franchise operators - retailbiz With new Franchise Payment Services business.

Congratulations to the team at Maoneng for their latest development approval, which has been covered in Financial Review.

Maoneng's $190 million battery project in Victoria's Mornington region is expected to generate up to 160 full time equivalent jobs during its 12-month construction phase, which will support local businesses and the economy.

All-clear for Mornington Peninsula’s $190 million big battery The $190 million battery in Victoria will rely totally on equity funding as traditional lenders remain wary of its full exposure to the merchant market.

Merry Christmas from the team at Lighthouse 🎄

As companies promote CSR, is the message getting through?
Companies are bombarding consumers with sustainability messaging, but are the right messages getting through — or not as much as they should? New approaches will be needed before corporations doing the right thing unwittingly become accused of not doing enough.

Read more on challenges for companies to get their messages out for people to listen and how to overcome them: https://bit.ly/3rI75tx

Everyday Strategies for social media managers in times of crisis

The pandemic and rapid growth of online shopping have caused a slew of challenges for managers, ranging from branding to complex complaints.

Find out more about the challenges for and how to overcome them: https://bit.ly/310CcVO from Lighthouse team.

Subscribe now at https://bit.ly/3FLbm3h to get every issue delivered straight to your inbox.

• Gain vital industry experience from day one
• Work on a diverse and enviable client base across B2B and B2C
• Execute integrated campaigns across owned, earned and paid channels
Just graduated and looking for your first ever role in PR? Wanting a change from journalism or an in-house comms role? Or maybe you’re already at an agency, but where you landed is not what you wanted?
If so, come and have a chat with us.
We’re a successful integrated communications agency which, due to new business wins and an aggressive growth strategy, is looking for a new Account Executive who is eager to build their skills and enhance their career.
Our clients are some of Australia’s most valuable brands across the corporate, government, not-for-profit and consumer sectors, and as a result of our client mix, you’ll get lots of variety and exposure to both B2C and B2B.
Unlike at a big agency, you won’t be just a cog in the machine. You’ll get all the mentoring, training, exposure to a variety of communications disciplines and early responsibilities you need. You will work across different account groups to give you exposure to different skills, and also have direct access to the Managing Director and his many years of experience.
So, what do you need to bring to the table?
Ideally we’d like the following, but if you only tick some of the boxes, don’t worry – we’re flexible and willing to talk:
• Friendly and energetic, not afraid to pick up the phone
• Genuine interest in writing and storytelling
• Willingness to learn about PR and integrated communications
• Strong verbal communication skills
• Knowledge of social media advertising platforms (Facebook, Instagram, etc)
• Basic knowledge of the Google Ads interface (highly regarded)
• Customer service and social media community management experience
• A creative thinker who is curious to explore new concepts
If you’ve got some communications experience already, ideally that will be up to 18 months and would include a sound knowledge of traditional and digital media, as well as marketing.
If this sounds like you, please get in touch – just make sure you’re an Australian resident with a degree in Communications or a related field. Email [email protected] with your resume and a brief cover letter. As we have a busy schedule, we’ll only be contacting successful applicants.

Facebook recently made headlines around the world when it changed its name to ‘Meta’, but will the work?
It’s a risky strategy, but despite the criticism it has actually worked for other companies.
Find out more about this topic, including a couple of previous examples, in this article from the Lighthouse team:
https://bit.ly/3HuoFGN
It forms part of ‘The Beacon’, a bi-monthly newsletter covering a range of topics including communications advice, industry news and Lighthouse client successes.
Subscribe now at https://bit.ly/3Dp22RT to get every issue delivered straight to your inbox.

Lighthouse Australia updated their address.

The May issue of The Lighthouse letter has arrived!

This edition of The Beacon covers a range of issues happening in the communications space - from the epic failure of the now notorious Super League to rising geopolitical tensions and brand implications.

Head to your inbox now to read about these stories and more.

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