Busy Goddess Marketing Co.

🎨 Quality Over Quantity

One well-crafted post can have more impact than several mediocre ones. Focus on quality, in every aspect of your business and life and you will start to see a change and shift.

Thankyou to each and every one of you for following along and being part of my Busy G journey towards helping and supporting - and inspiring others!

Let’s get you booked in for your 30 mins or so discovery call and see where the time takes us!

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“Stopping advertising to save money is like stopping your watch to save time” – Henry Ford.

In a recent Mentors Collective article, I emphasised the critical importance of brand consistency. I stated, “A consistent brand experience reassures customers, making them more likely to choose your brand over competitors.”

During tough times, cutting back on marketing, social media, and advertising is a huge NO! A lot of work goes into setting up successful campaigns and accounts, based on long-term relationships and strategies. It’s beyond crazy to stop, go dark, and expect to maintain relevance.

I have one client who during this economic downturn is the only exception who is producing exceptional posts and creative. They’ve told me how hard and stressful it is to find the time and put in the work. It’s all at the loss of sleep and takes over crucial other admin time. However, they couldn’t do it without the custom branded templates and editable graphics I provided as part of an exit strategy.

Your brand, clients, and potential customers demand continual presence and engagement. What is the real cost of not doing this?

📈 Engage, Don’t Just Broadcast.

Build relationships by engaging with your audience.

How do you do this? Simply ⬇️⬇️⬇️

Like, comment, and share their content too!

A one sided relationship is just that, and if your just posting for posting sake or making it all about yourself it can be seen as selfish even in the social media world 🤎

Social Media - is it working for you or do you feel like you’re just trying to constantly keep up?

⬆️ Grab a 3 or 6 month social media management and oversight bundle today / and set up your business for success - and a future filled with quality and consistent social media marketing.

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When feeling stressed or overwhelmed there is nothing better than a snuggle and little play with these gorgeous little toe beans 🐾 is my 🤎

📣📣📣 do you want to get your hands on my 🔥 tips 1-30 website checklist? DM checklist below and I will reach out / I am offering this free of charge to my followers this weekend - after it has made a huge positive impact for so many small business owners this week 🤎🤎🤎

🎉 I am proud to announce that I have been listed as a finalist for the 2024 AusMumpreneur Awards in the National Marketing category! 🎉 Being one of the 8 finalists in Australia for this category is an incredible achievement for my business so early on. I didn’t nominate myself for this category; I originally went for two lower-level categories: Overcoming Adversity and the Women Champion Award. I am excited to see how the next part of this journey unfolds 🤎

📖 My books are open for a limited time for clients who need any of the following support:

- marketing strategy session
- full marketing and or social media plan
- content creation
- design
- website development
- email marketing
- full cmo oversight to support your business

July/August are open - grab a space today 🤎

💯 First and foremost / always be your own true and genuine self / if that self doesn’t resonate with your potential client and or your brand then review a faceless strategy or review your business model…. Or perhaps review the client and if the journey together will be fruitful as such 🍑

Organic vs Paid?

📣 What’s the difference
📣 Which is best or better?
📣 Do you have to do both - and how do you do both?

Let’s book in a 30 min discovery call to unpack all of the above 🤎

Celebrating 41 years in this crazy life 🤎 so thankful to have these two to stand by my side, to have women able to express so much love and heartfelt gratitude just for my presence in their lives and who see me for me and still 🤎 me craziness and all.

Do you like seeing our updates?

From marketing tips, little updates or launches, and even seeing when podcasts we feature in are live?

Join our Busy G email list! DM me
And I will add you on, or jump on the website and subscribe ➡️ busygoddess.au

Is it time for a your free website check up, audit and or overhaul?

Transform Your Business with Busy Goddess Marketing: Expertly Crafted Websites for Your Success

In today’s fast-paced digital world, your website needs regular attention to stay relevant and effective. If your website hasn’t been updated in a while, it might be time for some much-needed TLC. This could mean anything from refreshing content and enhancing usability to implementing brand changes or even building a new website from scratch.

Shockingly, many businesses, especially in trades and services, still don’t have a website. In today’s market, having an online presence isn’t just an option—it’s a necessity.

At Busy Goddess Marketing, I specialise in creating websites using Elementor and WordPress. These platforms offer the best functionality, user-friendly interfaces, and mobile responsiveness. Plus, I personally build each site—no outsourcing here! My services include:

1. **Custom Website Development**: Tailored to meet your business needs with a CMS for easy self-updates.
2. **Training and Handover**: After your site is built, I provide training to ensure you can manage it independently.
3. **Support Packages**: For those who prefer not to handle updates themselves, I offer support plans to keep your site in top shape.
4. **E-commerce Solutions**: Need an online store? I’ve got you covered with Shopify or WooCommerce integrated with Elementor.

Let’s chat today to review your existing website and discuss what changes are needed to meet your clients’ demands and keep your business thriving.

Stay inspired, stay innovative, and let Busy Goddess Marketing transform your digital presence!

🤎 When a client moves or has an update in staff, services or more in their business it means needing designs, social media content and for many a web developer that can get on and get it done - quick.

➡️ None of this 4 weeks notice BS and booking schedules out.

🔥 Rebecca Mostyn came to us just over 1 year ago when she was launching her self named law firm. Within the year she has grown, blossomed and expanded to now have an amazing standalone location, which is in the highly sought after Shellharbour Village.

➡️ Turning around Google Business Updates, Website, New Email Signatures and Electronic Letterheads all created and provided back turned within a very short period / 1-2 days.

I am so proud to support women in business, female entrepreneurs and of course other boss babe mums!

What does being or becoming an entrepreneur mean to you?

Whilst when we look at some of the worlds most famous entrepreneurs (listed a few below) who where 30-40s when they hit success it is very interesting to now see the trend of Australian teens choosing entrepreneurship or small business over traditional university pathways is growing. According to recent studies, 31% of Australian teens are considering entrepreneurship, and 20% of Australian high school students express a desire to start their own businesses directly after school.

This shift is partly influenced by the flexibility and independence offered by entrepreneurial endeavours, as well as the increasing visibility of successful young entrepreneurs in the digital age.

While university education remains valuable, the rising inclination towards entrepreneurship reflects broader changes in job market dynamics and educational preferences among the younger generation. This movement is supported by various initiatives and resources aimed at fostering entrepreneurial skills and opportunities for young Australians.

- Elon Musk

Although he co-founded Zip2 and X.com (which became PayPal) in his late 20s, Musk's significant ventures like Tesla and SpaceX became globally recognized in his 30s and beyond. He became CEO of SpaceX at 31 and joined Tesla at 32.

- Reed Hastings
Co-founded Netflix at the age of 37, which transformed the entertainment industry by popularising online streaming

- Mike Cannon-Brookes and Scott Farquhar are Australian entrepreneurs whom co-founded Atlassian in their early 30s. Atlassian, a leading software company known for products like Jira and Confluence, has grown to be a major player in the tech industry globally.

🌟 Stay Consistent, remaining consistent - becoming relevant.

Your audience is waiting to hear from you. Consistent posting keeps you top-of-mind!

Do you understand and know the target audience, persona or avatar for your brand?

Who is your ideal customer? Or that missing link?

Once you know this you can review creating a strategy to target, hit, focus on and essentially gain access to that audience faster!

If you find it hard to connect and inspire through your social media then reach out today - and be part of the Busy Goddess Marketing Co team and success story!

Are you a podcast lover? Are you finding your way through the myriad of options especially on business topics to find the right fit for you - personally or professionally?

Here are two I recently had the pleasure to be part of, and provide my own insight for.

Links to both of these are on my Instagram bio for convenience - however you can also search for these via Spotify and Apple Podcasts as well.

I would love your feedback / thoughts / comments 🤎

Have a read and maybe learn something on building brand confidence 🤎⬇️

🌟 Before and After Inspiration: A Journey of Transformation 🌟

Our client, Graeme Beveridge from Control Your Business, approached Natasha from Busy Goddess Marketing after hearing her insightful talk on marketing at a local conference. Inspired by her expertise, Graeme sought Natasha's help.

Natasha quickly identified that the existing branding and website were extremely outdated, even by past standards. This project is a comprehensive one, with many facets and complexities to be unveiled as we progress. Here's a glimpse into the journey:

Step 1: New Brand Design with Brand Guide 🎨

The goal was to create a brand that reflects the diverse and well-rounded approach that Graeme’s decades of expertise bring to the market. We moved away from the old tick symbol, which implied merely ticking boxes, to an orb/circle symbol. This new design represents a deeper meaning of a well-rounded, diverse offering.

The new branding is minimalist yet modern enough to bring the business up to date, while still honoring its roots and the unique business model Graeme has developed over the years.

**Key Points:**

Diverse and Rounded Approach:
Showcasing the comprehensive expertise of the business.

From Tick to Orb/Circle:
Moving from a simplistic checkbox illusion to a symbol of depth and inclusivity.

Minimalistic and Modern:
Balancing contemporary design with respect for the business’s heritage.

Stay tuned as we continue to share the exciting developments in this transformational journey! 🚀

As the founder of Busy Goddess Marketing Co., I'm often asked why small businesses should hire an experienced external marketing consultant over and above perhaps internal social media or marketing staff and or instead of…. Here are the top 5 reasons:

Expertise and Insight
Benefit from specialised knowledge and industry insights that an in-house team might lack. I bring fresh, innovative strategies tailored to your business. 🌟

Cost-Effective
Save on the expenses of hiring, training, and maintaining a full-time marketing team. A consultant provides top-tier services without the overhead costs. 💡

Time-Saving
Focus on what you do best – running your business. Leave the marketing to the experts, saving you time and ensuring efficient, effective campaigns. ⏳

Flexibility
Get customised solutions based on your current needs and goals. Whether it's a one-time project or ongoing support, we're here to adapt to your requirements. 🔄

Objective Perspective
Gain an unbiased viewpoint on your business. We provide honest feedback and new ideas to help you grow and improve. 👀

Investing in an experienced external marketing consultant is a smart move for any small business looking to elevate their brand and drive success. Let's make it happen together!

Unfortunately I have succumb to whatever nasty bug has done the rounds and I’m nursing the chills and all the feels / this may mean delays in responses and limited contact 🤎

🔄 Is It Time for a Social Media Overhaul?

Feeling like your social media game is lagging?

Here are the signs it might be time for a revamp:

Stagnant Growth:
If your follower count and engagement rates have plateaued, it’s time to refresh your strategy.

Outdated Content:
Regularly posting but seeing no impact?
Your content may not resonate with your audience anymore.

Brand Inconsistency:
Your messaging, visuals, and tone should be cohesive across all platforms. If they’re not, an overhaul is essential.

New Goals:
When your business goals evolve, your social media strategy should follow suit to support them.

Why an Overhaul is Important

Stay Relevant:
The digital landscape changes rapidly. Updating your approach ensures you stay relevant and competitive.

Engage Your Audience:
Fresh, compelling content can reignite your audience’s interest and attract new followers.

Optimise Performance:
An updated strategy allows you to leverage new features and tools for better results.

Ready to breathe new life into your social media? The time is now! 🚀

Now I am no accountant and mine is never in favour of things I tend to spend my own profit on - however understanding how an agency, CMO agreement can benefit you in terms of what you can claim, what you save not having to have an employee in the book with PAYG, super and more - can be just an added bonus.

Talk through it and see what works best for your business and business model.

As the founder of Busy Goddess Marketing Co, I believe that every business must prioritise optimising their brand. Why? Because your brand is the essence of your business – it’s how you connect with your audience and stand out in a crowded marketplace. 🌟

To truly succeed, you need to focus on key pillars that start with those crucial foundation steps:

Define Your Brand Identity / Understand who you are and what you stand for. Your mission, vision, and values should resonate with your target audience. 🔍

Consistency is Key / Ensure that your brand message, tone, and visuals are consistent across all platforms. Consistency builds trust and recognition. 🔄

Know Your Audience / Deeply understand your target market. What are their needs, desires, and pain points? Tailor your brand to speak directly to them. 🎯

Create Engaging Content / Content is king. Provide valuable, relevant, and engaging content that not only attracts but retains your audience. 📝

Leverage Social Proof / Use testimonials, reviews, and case studies to build credibility. Show potential customers that others trust and love your brand. 📈

Monitor and Adapt / The market evolves, and so should your brand. Regularly review your branding strategies and be ready to adapt to changing trends and feedback. 🔄

By laying a strong foundation and focusing on these pillars, your brand will not only survive but thrive. At Busy Goddess Marketing Co. I specialise in helping businesses unlock their full potential. Let’s optimise your brand and create a lasting impact together. 💪✨

✨Subliminal
✨Creative
✨Collaborative
✨Inspiring
✨Insightful
✨Original

🌟 Exciting Update for Our Long-Term Client in Rockhampton, QLD! 🌟

We’re thrilled to announce a fantastic refresh of our client’s website, initially created 12 months ago. With new staff and team photos to showcase, we have updated the team bios and made some necessary header and site updates. This project required a quick turnaround, but we’re proud to have gotten the site updated and live in a flash! 🚀🙌

Don’t let anyone let you believe you can’t achieve something that you may be dreaming about!

You get one shot, one life - live it to the fullest!

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