Webyroo

What is Edge AI, and how is it changing the mobile app development landscape? 🤖

The growth of Artificial Intelligence (AI) has been massive, and it continues to evolve at a more incredible speed than ever. AI has penetrated mobile computing applications and strives to provide intuitive and flexible experiences.

IoT and mobile devices generate mammoth data at the network edge. Due to latency and bandwidth issues, collecting and managing such a heavy data load becomes challenging.

‘Edge AI’ is leveraging Artificial Intelligence at the network edge to analyze and process data at the edge, overcoming latency, security, and efficiency.

Mobile app developers have now resorted to Edge AI to improve the user experience.

Edge AI can be applied in a mobile app in the following ways:

🤖 Integrate with IoT

🤖 Voice-technology

🤖 Deliver personalized content

🤖 High security & privacy

Edge AI finds its usage in several domains, including healthcare, gaming, and automotive industries, to develop custom mobile applications.

The need for data storage and computation in mobile apps has become inevitable. Webyroo, a leading digital marketing agency in Wollongong, Australia, will help your business be on par with the industry trends by leveraging state-of-the-art mobile app development services, including Edge AI.

Book a call now. https://webyroo.com.au/book-a-call

🌟 Create killer explainer videos with these script ideas 🌟

Video content is the fastest way to drive engagement. When we see something moving, our brains can decipher it 60,000 times faster than written text.

An explainer video is a short, concise video that tells your story, explains why you’re different to the competition and makes you memorable.

The key to a great explainer video is a reliable script. Follow these tested and working formulas to write perfect explainer video scripts.

➡️ The problem-solution formula

You describe a problem in the market, followed by how your solution will fix the problem.

➡️ Brand story

We know that when people are more connected to real-life stories that inspire or entertain them, they’re more excited about the brand. Make the customer the protagonist of your story and your brand an accelerator that helps achieve their desired goals.

➡️ Analogies

Keep your explainer video out of the boring zone by using analogies. Analogies take a complex concept and make it easy to understand by comparing it to something relatable.

We at Webyroo help you choose the best explainer video strategy that suits your business goals and meets your target audience’s expectations.

Book a call now. https://webyroo.com.au/book-a-call

𝗪𝗵𝗮𝘁 𝗺𝗮𝗸𝗲𝘀 𝗘𝗹𝗲𝗺𝗲𝗻𝘁𝗼𝗿 𝗪𝗼𝗿𝗱𝗣𝗿𝗲𝘀𝘀 𝗽𝗮𝗴𝗲 𝗯𝘂𝗶𝗹𝗱𝗲𝗿 𝘁𝗵𝗲 𝘁𝗼𝗽 𝗰𝗵𝗼𝗶𝗰𝗲 𝗳𝗼𝗿 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗰𝗿𝗲𝗮𝘁𝗶𝗼𝗻?

Elementor makes it seamless and easy to create a website, even for non-coders.

𝗪𝗵𝗮𝘁 𝗲𝘅𝗮𝗰𝘁𝗹𝘆 𝗶𝘀 𝗘𝗹𝗲𝗺𝗲𝗻𝘁𝗼𝗿?

Elementor is a drag-and-drop WordPress page builder plugin used to create websites. It is an all-in-one solution that lets you build dynamic and custom websites with the required features.

𝗪𝗵𝗮𝘁 𝗺𝗮𝗸𝗲𝘀 𝗘𝗹𝗲𝗺𝗲𝗻𝘁𝗼𝗿 𝘁𝗵𝗲 𝗴𝗼-𝘁𝗼 𝗽𝗹𝘂𝗴𝗶𝗻 𝗳𝗼𝗿 𝗰𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝘄𝗲𝗯𝘀𝗶𝘁𝗲𝘀?

➡️ It has around 90+ widgets to choose from.

➡️ It includes a free plan with basic widgets and templates and several paid subscription plans for advanced functionalities.

➡️ You can customise the existing elements to a more advanced version using third-party Elementor add-ons.

So why wait? We at Webyroo, a leading digital marketing agency in Wollongong, Australia, offer extensive web design and development services. We can help build an intuitive and outstanding WordPress website using Elementor page builder based on your requirements.

Take the plunge for hassle-free website creation with Webyroo.

Book a call now. https://webyroo.com.au/book-a-call

𝗡𝘂𝗿𝘁𝘂𝗿𝗲 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽𝘀 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲𝘀𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗰𝗼𝗹𝗹𝗮𝘁𝗲𝗿𝗮𝗹 𝗶𝗱𝗲𝗮𝘀

Marketing collaterals are essential to support your business by conveying your brand’s message, standing out from the competition, and helping convert potential customers. The most effective marketing collateral resonates with your target audience while instilling trust and confidence in your product or service.

Today, digital is the go-to for marketers. Digital media have evolved beyond static PDFs to include interactive, high-quality videos, infographics and more. Digital content offers several new forms of marketing collateral that give marketers more options to engage their audiences and track interest over time.

You’ll want to ensure you have the right marketing collateral for every stage of the buyer’s journey.

𝗔𝘄𝗮𝗿𝗲𝗻𝗲𝘀𝘀 𝘀𝘁𝗮𝗴𝗲

⦾ E-Books
⦾ White papers
⦾ Blogs
⦾ Pillar pages
⦾ Landing pages
⦾ Infographics
⦾ Magazines

𝗖𝗼𝗻𝘀𝗶𝗱𝗲𝗿𝗮𝘁𝗶𝗼𝗻 𝘀𝘁𝗮𝗴𝗲

⦾ Brand stories
⦾ Case studies
⦾ White papers
⦾ Corporate brochures
⦾ Product catalogues

𝗗𝗲𝗰𝗶𝘀𝗶𝗼𝗻 𝘀𝘁𝗮𝗴𝗲

⦾ Proposals
⦾ Presentations
⦾ Re-engagement emails

𝗟𝗼𝘆𝗮𝗹𝘁𝘆 𝘀𝘁𝗮𝗴𝗲

⦾ Newsletters
⦾ Online reports
⦾ Customer magazines

Keep your audience engaged by promoting your brand through professionally-designed marketing collaterals.

If you’re looking for high-quality customised marketing collateral that aligns with your brand voice, Webyroo is the right choice.

Book a call now. https://webyroo.com.au/book-a-call

UI mistakes to avoid

A bad user interface (UI) can mean the difference between a user staying on your website or leaving it altogether. Here are some common mistakes to avoid when designing a website or application's UI.

📱 Inconsistent formats

Inconsistencies in font style or colour create an annoying user experience. Maintaining consistent brand colours and font styles throughout the app is advisable so that users can quickly identify controls, headers, and text.

📱 Lack of font hierarchy

Differentiate between primary and secondary content in the order of priority using different font sizes.

📱 Poor choice of iconography

Poor icon selection can drive users off track and make navigating your site or app difficult. To avoid this, select clear iconography that has high fidelity and is easy to understand.

📱 Confusing forms

Attach straightforward forms that communicate the necessary action and provide relevant information to guide them through their task.

📱 Low-quality images

Your image is the first thing people see, so it's essential to ensure that it aligns with the product context and visually lures the user.

For expert UI and UX design services, reach out to Webyroo, a leading digital marketing agency in Wollongong, Australia.

Book a call now. https://webyroo.com.au/book-a-call

Copywriting strategies to persuade your readers

It's no secret that copywriting is one of the most critical aspects of digital marketing, since it encourages people to take action.

An excellent copy is your most powerful marketing tool. These copywriting strategies will ensure you harness that tool's power and quickly sell your products.

👩🏽‍💻 Benefits over features

Ask yourself: "what can this product do for the customer?" Then write it down. Why? It's because your customers are not concerned about what features the product has. They are rather interested in knowing how it could benefit them and give them a reason to buy. So remember, let the features take a subsequent place after listing the benefits.

👩🏽‍💻 Being more specific

A specific copy is more converting and believable than a generic one.
For example, rather than saying that a product saves cost, you could mention it as 'Cut down up to 40% on the operational expense' or 'Save up to $500 per year with this service.

👩🏽‍💻 Leverage testimonials

As a pro copywriter, it is essential to know how to leverage testimonials to add credibility to a copy. Nobody likes to hear a company brag about its products or services. Let your existing or previous customers do it for you, sharing their experiences and gains."

Are you looking to create impactful copies that convert?

Reach out to Webyroo, a leading digital marketing agency in Wollongong, Australia, for exclusive content and copywriting services. https://webyroo.com.au/book-a-call

You might also want to check out our detailed blog on how to write a copy that sells - https://webyroo.com.au/blog/importance-of-copywriting-how-to-write-copy

𝗪𝗵𝗮𝘁’𝘀 𝗼𝗻 𝘆𝗼𝘂𝗿 𝗵𝗼𝗺𝗲 𝗽𝗮𝗴𝗲?

The home page is the first place your website visitors land on, so it’s essential to make sure that it creates a good impression of your business.

𝗖𝗮𝗽𝘁𝗶𝘃𝗮𝘁𝗶𝗻𝗴 𝗵𝗲𝗮𝗱𝗹𝗶𝗻𝗲

Your website’s home page headline should clearly state what services or goods you offer. A good headline will build trust, lower your conversion cost, and increase your clickthrough rate (CTR).

𝗡𝘂𝗴𝗴𝗲𝘁𝘀 𝗼𝗳 𝗶𝗻𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻

Don’t overwhelm website visitors with too much information or content on the home page. Give them a brief description of what they can expect and how you can help, with links to additional information elsewhere on your site.

𝗖𝗹𝗲𝗮𝗿 𝗖𝗧𝗔

Succinctly describe your offer with a clear and straightforward Call-To-Action. Do not confuse the audience with multiple CTAs.

𝗖𝗼𝗻𝘁𝗮𝗰𝘁 𝗳𝗼𝗿𝗺

Allow your customers to contact you easily and quickly by adding a contact form on your home page. This helps your customers understand how they can reach out to you, if needed, giving them a sense of confidence in the brand.

𝗛𝗶𝗴𝗵-𝗾𝘂𝗮𝗹𝗶𝘁𝘆 𝗶𝗺𝗮𝗴𝗲𝘀

Invest in high-quality images that match your brand voice and align with your service or product offerings.

𝗧𝗲𝘀𝘁𝗶𝗺𝗼𝗻𝗶𝗮𝗹𝘀

Customers should know they can trust you before they buy. Testimonials allow a customer to get an insider view of your business and how others see you, meaning more trust right off the bat.

For a well-planned and strategically designed website, reach our team of website designers and developers at Webyroo.

Book a call now. https://webyroo.com.au/book-a-call

𝗪𝗵𝗮𝘁 𝘁𝗼 𝗰𝗼𝗻𝘀𝗶𝗱𝗲𝗿 𝘄𝗵𝗲𝗻 𝗱𝗲𝘃𝗶𝘀𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆?

Creating a social media marketing strategy is key to your success in the business world. Like growing a small business, building an SMM strategy requires patience and persistence.

Start with the basics and build on your knowledge as you go.

Here are a few pointers -

𝗧𝗵𝗲 𝗯𝗶𝗴 ‘𝘄𝗵𝘆’

First, define your ‘why.’ The more you are clear about your purpose, the more effective your strategy is.

Do you want to build an audience base, create brand awareness or drive traffic to your website? Or perhaps, all of the above?

Once you solve your ‘why,’ devising a strategy becomes more effortless.

𝗧𝗵𝗲 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆

How do you determine which social media platforms are the best fit for your business?

Answer the following questions:

⍰ Are my target audience members active on this platform?

⍰ Do they search and engage with content on Instagram, FB or Twitter?

⍰ Can I define my target audience’s interests and expectations about what type of content they are looking for?

⍰ Is there a common talking point between them?

Webyroo is a digital marketing agency that offers custom-built and result-driven strategies for your business’s social media marketing.

Book a call now. https://webyroo.com.au/book-a-call

𝗦𝗵𝗼𝗽𝗶𝗳𝘆 𝗦𝗘𝗢: 𝗛𝗼𝘄 𝘁𝗼 𝗼𝗽𝘁𝗶𝗺𝗶𝘇𝗲 𝘆𝗼𝘂𝗿 𝗦𝗵𝗼𝗽𝗶𝗳𝘆 𝘀𝘁𝗼𝗿𝗲?

As a Shopify store owner, you need to ensure your site shows up in SERPs.

Here are some pointers for optimising your store for better search performance.

✅ Keyword research

Keyword research is the first step toward better SEO, especially when aiming for higher rankings on Google. After your research is complete, you should focus on keyword density. You can make full use of synonyms, but avoid keyword dumping since it will only backtrack your progress.

✅ Site speed

The next important thing is site speed; 53% of mobile visitors get frustrated and leave the page if it takes more than 3 seconds to load. Speed is also one of the top-ranking factors in Google’s ranking algorithm. Ensure fast loading times by using compressible images without losing quality and converting large images into smaller ones, so they take less time to load.

Configure your Shopify store with a navigation bar that users can quickly glide through while using simple fonts and a fast-loading design.

✅ Blogs

Blogs are a powerful way to promote your products by having high-quality content that focuses on being informative rather than just promotion. Blog posts can be used to improve your SEO, social media following and, most importantly, convert visitors to customers.

Book a call with Webyroo, a leading digital marketing agency in Wollongong, for your Shopify SEO needs. https://webyroo.com.au/book-a-call

𝗦𝗘𝗢 𝘁𝗶𝗽𝘀 𝘁𝗼 𝗯𝗼𝗼𝘀𝘁 𝘆𝗼𝘂𝗿 𝗿𝗮𝗻𝗸𝗶𝗻𝗴

According to a study, nearly 63% of digital marketers strongly believe that SEO is the key to online success. This explains why you must invest in SEO to get satisfactory results.

Check out these SEO tips that can help boost your website’s visibility and bring in more business to your door.

➡️ Ensure fast page loading speed.

➡️ Addition of internal and external links in the content.

➡️ Include relevant keywords in meta title, meta description, headings, subheadings, and alt text for images.

➡️ The website needs to be mobile responsive.

➡️ Use of web analytics software for tracking performance.

Webyroo is a digital marketing agency in Wollongong, that can help your business rank better on search engines. Book a call with us today. https://webyroo.com.au/book-a-call

𝗠𝗶𝘀𝘁𝗮𝗸𝗲𝘀 𝘁𝗼 𝗔𝘃𝗼𝗶𝗱 𝗶𝗻 𝗮 𝗠𝗼𝗯𝗶𝗹𝗲 𝗔𝗽𝗽 𝗠𝗼𝗰𝗸𝘂𝗽

After you've decided what your app will accomplish, the next critical stage in the design process is the mockup. The mockup stage is to draft a rough idea of how the app will appear and function. It is a prototype consisting of a black and white outline of the screens, buttons, and text.

A mockup is an excellent way to analyse how your app functions. Your app concept can be impractical or flawed, but can be addressed by examining the screens through the eyes of an end-user in a mockup.

When creating a mockup, the primary focus should be on logic and the core functionalities.

What are the mobile app mockup mistakes that should be avoided?

𝗛𝗲𝗿𝗲 𝗮𝗿𝗲 𝗮 𝗳𝗲𝘄 -

📱 Missing screens for the basic functioning of the application

📱 Absence of sequence by not numbering pages

📱 Addition of screens with a navigation gap

📱 Presence of buttons with no further leads

By avoiding these mistakes, you can create a great mockup that will assist you in critically assessing and refining your app concept.

Webyroo offers exceptional mobile app services, including the app mockup stage that prioritises delivering an ultimate user experience.

Book a call to know more. https://webyroo.com.au/book-a-call

Inclusive design: Where every user counts

Inclusiveness values and honours the differences in each one of us. It is essential to incorporate inclusiveness in every aspect of a product to make customers feel respected and acknowledged.

Why inclusive design?

⭐️ Inclusive design aims to apply methodologies and create products that consider the needs of every individual, of all backgrounds and abilities.

⭐️ The core of the inclusive design is to empathize with the users through an adaptive interface.

What are some examples of inclusive design?

😀 Ability to increase the font size for people with reading difficulties.

😀 There are comprehensive options of demographic identifiers like gender, race, age, etc., in checklists.

😀 Including illustrations and pictures that represent people of varied physical attributes.

Why is inclusive design important?

Incorporating inclusive design into a brand's website is the right thing to do. It ensures that every user has an enriching and satisfactory experience without feeling left out.

Inclusive design is not just a trend but a crucial step in the design process to be considered by businesses, taking every user need into account.

Webyroo is the ultimate destination for all your design needs. We keep inclusiveness in mind from websites to apps as we design.

Book a call to know more. https://webyroo.com.au/book-a-call

Design and create websites with WordPress

Since its inception in 2003, WordPress web development has grown tremendously. It is regarded as one of the best website-building tools, and it has changed significantly in recent years to meet the different requirements of both digital and business ecosystems.

One of the most distinguishing elements of WordPress is that most people who use it are not professional designers or web developers but cater to anyone who doesn’t require any in-depth specialized knowledge. It is possible with WordPress’s straightforward interface and functions that are sufficient even for a non-technical person to understand it.

What are the top features of WordPress web development?

WordPress is a fantastic CMS and website creation platform with many unique features to assist you in creating a bespoke website to help your business thrive.

🧑🏽‍💻 Option of the dark mode browsing experience

🧑🏽‍💻 Offers Augmented Reality (AR) plugins

🧑🏽‍💻 Effective design customisation for website development

🧑🏽‍💻 Enables visitor engagement through chatbots

WordPress web development helps you build a unique and simple website for every business requirement.

Book a call with Webyroo, a leading digital marketing agency in Wollongong, Australia, to benefit from our WordPress web design and web development services. https://webyroo.com.au/book-a-call

AI-generated content 🤖

AI-generated content is described as the ability to mimic human cognitive ability for creating content through Natural Language Processing (NLP) and Machine Learning (ML) automated processes.

What does Google say about AI-generated content?

🤖 Generating automatic content using AI tools with the intent to manipulate search rankings is against Google’s Webmaster Guidelines.

🤖 Google’s Search Advocate John Meuller says that webpages using AI-generated content could be penalized.

🤖 He states that it needs a round of human validation while auto-translating or creating new information to add more value and avoid spammy content.

AI tools could help speed up your writing process and overcome language barriers, but they cannot function independently without human intervention, for now!

Webyroo offers custom content writing and copywriting services that brim with creativity to set your business apart. Book a call now to know more. https://webyroo.com.au/book-a-call

How to skyrocket 🚀 your online traffic with compelling explainer videos?

Pitching a business idea can be a more daunting task than it appears. Did you know that 68% of your target audience prefers watching a video instead of reading about your product or service?

Explainer videos are brief marketing videos that give a high-level summary of your organisation, products/services, or business concept. They are typically 30 seconds to 3 minutes long and appear on the homepage of a company’s website, landing pages, or the company’s official social media platforms.

So how can you generate more leads with explainer videos?

An explainer video encapsulates the brand promise and demonstrates the company’s capabilities in a captivating way.

A compelling explainer video is a key to generating quality leads.

Here are some points to consider -

🚀 Ensure that the explainer video is concise and relevant to your target audience.

🚀 Actively promote your videos on social media platforms.

🚀 Always remember to have a clear and concise CTA.

🚀 Use analytics to understand performance and improvise accordingly.

Webyroo is your one-stop destination that offers engaging explainer video services that help drive more traffic, generate quality leads, and communicate your brand values to your targeted audience.

Book a call to know more. https://webyroo.com.au/book-a-call

𝗦𝗵𝗼𝗽𝗶𝗳𝘆 - 𝘁𝗵𝗲 𝗯𝗲𝘀𝘁 𝗲𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺!

Online shopping has picked up popularity in the last decade, and COVID-19 has further accelerated its growth due to changes in customer behaviour patterns. Online eCommerce stores help widen your customer base and boost sales due to convenience, safety, and quick delivery.

If you are a business looking forward to taking the digital route and setting up an eCommerce store, Shopify is undoubtedly the best platform.

What features of Shopify make it so popular?

⭐️ SEO support to rank your website higher

⭐️ Retargeting customers through abandoned cart reminders

⭐️ Omnichannel selling strategy via Shopify POS(Point Of Sales) app

⭐️ Practical and intelligent management of inventory

⭐️ Shopify Analytics for valuable insights, including customer demographics and product sales reports

Webyroo is a top digital marketing agency in Wollongong, Australia, that delivers a comprehensive Shopify setup service.

Book a call to know more. https://webyroo.com.au/book-a-call

𝗧𝗼𝗽 𝗨𝗜 𝗗𝗲𝘀𝗶𝗴𝗻 𝗣𝗿𝗶𝗻𝗰𝗶𝗽𝗹𝗲𝘀 𝘁𝗼 𝗙𝗼𝗹𝗹𝗼𝘄

If you are looking to build a new digital product or application or improve an existing one, it is imperative to focus on the User Interface (UI) design. A good UI design differentiates a product from hundreds of other similar applications.

According to a study by Forrester Research, did you know that a great UI could boost the conversion rate by 200%?

𝗛𝗲𝗿𝗲 𝗮𝗿𝗲 𝘁𝗵𝗲 𝘁𝗼𝗽 𝗨𝗜 𝗱𝗲𝘀𝗶𝗴𝗻 𝗽𝗿𝗶𝗻𝗰𝗶𝗽𝗹𝗲𝘀 𝘁𝗼 𝗲𝗻𝘀𝘂𝗿𝗲 𝗯𝗲𝘁𝘁𝗲𝗿 𝘂𝘀𝗲𝗿 𝗻𝗮𝘃𝗶𝗴𝗮𝘁𝗶𝗼𝗻, 𝗯𝗿𝗶𝗻𝗴𝗶𝗻𝗴 𝗶𝗻 𝗺𝗼𝗿𝗲 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀.

🧑🏽‍💻 𝗖𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝗰𝘆 𝗶𝘀 𝘁𝗵𝗲 𝗸𝗲𝘆

Make the UI consistent throughout the website or application with the same typography, colours, and design elements. It could create a sense of familiarity and reduce the learning curve for the end-user.

🧑🏽‍💻 𝗦𝘁𝗿𝗮𝗶𝗴𝗵𝘁𝗳𝗼𝗿𝘄𝗮𝗿𝗱 𝘂𝘀𝗲𝗿 𝗻𝗮𝘃𝗶𝗴𝗮𝘁𝗶𝗼𝗻

Don’t add too many distracting elements or information that could confuse the users. Create frictionless user navigation that is simple to follow through an intuitive UI.

🧑🏽‍💻 𝗚𝗶𝘃𝗲 𝗰𝗼𝗻𝘁𝗿𝗼𝗹 𝘁𝗼 𝘁𝗵𝗲 𝘂𝘀𝗲𝗿𝘀

Your users feel empowered when they are in control of what they want to do. The undo option would take the stress out if they are experimenting with an unknown feature.

🧑🏽‍💻 𝗢𝗳𝗳𝗲𝗿 𝘀𝘂𝗴𝗴𝗲𝘀𝘁𝗶𝗼𝗻𝘀 𝗮𝗻𝗱 𝗳𝗲𝗲𝗱𝗯𝗮𝗰𝗸

Provide suggestions or feedback like - how strong the user’s password is, reconsider their username, or notify them about the items added to the cart.

You have only the first 8 seconds to grab your user’s attention. Make sure it’s worthwhile for them with the best UI design.

Webyroo is a leading digital marketing agency that offers commendable UI/UX services that will elevate the conversion rate for your business.

Book a call now to know more. https://webyroo.com.au/book-a-call

𝗟𝗮𝘁𝗲𝘀𝘁 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘁𝗿𝗲𝗻𝗱𝘀

Brands are trying their hands at some of these digital marketing trends to engage with their target audience, and boost their reach.

𝗠𝗲𝘁𝗮𝘃𝗲𝗿𝘀𝗲

Brands have started to find potential in the metaverse as it helps them reach a younger audience.

𝗡𝗼𝗻-𝗙𝘂𝗻𝗴𝗶𝗯𝗹𝗲 𝗧𝗼𝗸𝗲𝗻𝘀 (𝗡𝗙𝗧𝘀)

Brands use NFTs as a marketing tool to build community among their customers.

𝗦𝗵𝗼𝗿𝘁 𝘃𝗶𝗱𝗲𝗼 𝗰𝗼𝗻𝘁𝗲𝗻𝘁

Reduced attention span has led to the rise of short video content platforms like TikTok, Instagram reels, and YouTube shorts.

𝗦𝗼𝗰𝗶𝗮𝗹 𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲

Brands can connect meaningfully with customers through Social commerce - Ecommerce integrated with social media platforms. It is one of the highly sought-after inbound marketing methods.

Book a call with Webyroo to help with your digital marketing needs. https://webyroo.com.au/contact

𝗟𝗲𝘀𝘀 𝗶𝘀 𝗺𝗼𝗿𝗲: 𝗖𝗵𝗼𝗼𝘀𝗶𝗻𝗴 𝗮 𝗺𝗶𝗻𝗶𝗺𝗮𝗹𝗶𝘀𝘁𝗶𝗰 𝘄𝗲𝗯 𝗱𝗲𝘀𝗶𝗴𝗻

People yearn for minimalism in a world full of clutter, chaos, and noise. If you perceive that simplicity and minimalism are the same, they are not. While minimalism has simplicity, having a simple design doesn't equate to having a minimalist approach.

A minimalistic design cuts through the unnecessary distraction. It allows focusing only on the essential elements that concisely convey the message. Besides looking sleek and clean, its user-friendly interface makes it more appealing.

How do you bring minimalism to web design?

A business website aims to convey to its audience about the company and its services or products. Optimise your website to a minimalistic design to clearly communicate the message.

👨‍💻 Ensure that every design element is functional and necessary

👨‍💻 Check if the navigation is intuitive

👨‍💻 Use limited words in your copy

👨‍💻 Avoid using too many jarring colours on the website

A minimalistic website design is sure to please your audience by sending across the intended message clearly and quickly.

Webyroo is the go-to digital marketing agency in Wollongong, Australia, that offers website design as a service that meets your business needs.

Book a call to know more. https://webyroo.com.au/book-a-call

𝗦𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝘆𝗼𝘂𝗿 𝗰𝗼𝗽𝘆

Relatable stories tend to create an instant bond and have the power to trigger emotions. Mere facts or statistical data can overwhelm your audience, and they may feel disconnected. Incorporating stories in your content can make them more relatable to your readers.

Here are some tips -

✍️ 𝗠𝗮𝗸𝗲 𝘁𝗵𝗲 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝘁𝗵𝗲 𝗵𝗲𝗿𝗼

Customers pay attention to stories when they are the protagonist. It helps them relate better to the solution that your business is offering.

✍️ 𝗥𝗲𝗳𝗹𝗲𝗰𝘁 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱 𝘃𝗮𝗹𝘂𝗲

Do not be tempted to incorporate storytelling elements that do not align with your brand values or tone.

✍️ 𝗜𝗻𝗰𝗶𝘁𝗲 𝗲𝗺𝗼𝘁𝗶𝗼𝗻𝘀

The crux of a story is the emotion that lies behind it. Incite the right emotions to drive action.

Reach out to Webyroo, a leading digital marketing agency in Wollongong, to help with your marketing strategies.

Book a call. https://webyroo.com.au/book-a-call

𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗺𝗶𝘀𝘁𝗮𝗸𝗲𝘀 𝘁𝗼 𝗮𝘃𝗼𝗶𝗱

Branding is not confined to creating a logo but using every opportunity to express why customers should choose you over the competition.

𝗕𝗲𝗹𝗼𝘄 𝗮𝗿𝗲 𝘀𝗼𝗺𝗲 𝗺𝗶𝘀𝘁𝗮𝗸𝗲𝘀 𝘁𝗼 𝗮𝘃𝗼𝗶𝗱 -

❌ Non-adherence to brand guidelines confuses the audience

❌ Frequent logo change is a distraction

❌ Carelessness in proofreading your brand copy and unproven facts could tarnish the brand image

❌ Deviating from the company’s core values could damage the brand value in the long run

❌ Failure to accommodate customer feedback will eventually affect growth

❌ Quality over quantity could affect long-term prospective growth

❌ Inconsistency in brand strategy could become a roadblock to reaching the business’s maximum potential

At Webyroo, a leading digital marketing agency in Wollongong, Australia, we provide end-to-end custom branding solutions needed to elevate your business growth.

Book a call with us today and let Webyroo help you get your branding right. https://webyroo.com.au/book-a-call

𝗗𝗲𝘀𝗶𝗴𝗻 𝘁𝗵𝗶𝗻𝗸𝗶𝗻𝗴 - 𝘁𝗵𝗲 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝘃𝗲 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵 𝘁𝗼 𝗮𝗿𝗿𝗶𝘃𝗶𝗻𝗴 𝗮𝘁 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀

What happens when your company faces a problem? Do you apply only tried and tested methods and arrive at a solution or think beyond it?

It is time to adopt the Design Thinking process to arrive at innovative solutions for complex problems. Design thinking is a non-linear and iterative process that applies human-centred techniques to solve critical issues.

The design thinking process strives to deeply understand the user, challenge the implications and assumptions, redefine the problem, and brainstorm alternative ideas.

The Hasso-Plattner Institute of Design at Stanford (d.school) has derived a 5 step process for design thinking.

⚜️ 𝗘𝗺𝗽𝗮𝘁𝗵𝗶𝘀𝗲 - Understand the user and uncover their emotions and needs

⚜️ 𝗗𝗲𝗳𝗶𝗻𝗲 𝘁𝗵𝗲 𝗽𝗿𝗼𝗯𝗹𝗲𝗺 - Find the existing gaps and state the problem from various perspectives

⚜️ 𝗜𝗱𝗲𝗮𝘁𝗲 - Challenge implications and assumptions and create ideas

⚜️ 𝗣𝗿𝗼𝘁𝗼𝘁𝘆𝗽𝗲 - Create the solution

⚜️ 𝗧𝗲𝘀𝘁 - Apply the solution and test it

Webyroo, a leading digital marketing agency in Wollongong, Australia, offers custom digital solutions with design thinking as the core of our processes.

Stand apart from the crowd and build lasting bonds with customers through our innovative and customer-centric solutions using the design thinking approach.

Book a call now, using the following link - https://webyroo.com.au/book-a-call