The Kube

In collaboration with Hedgren , Isabelle Vander Heyde fearlessly airs the dirty laundry on motherhood, entrepreneurship, and embracing the beauty of bad ideas! In the latest issue of Moments Magazine, she opens up about the raw realities of juggling the joys of motherhood with the challenges of starting a business, offering a refreshing perspective on her messy, chaotic, and utterly beautiful journey

And that's not all: this article features the new Hedgren Fika collection. These minimalistic yet practical companions are perfect for women navigating their daily adventures without compromising on personality or freedom to move.

Photography:
HMU: .makeupartist
model: Isabelle Vander Heyde

Isabelle is the epitome of a modern-day Hedgrenist! As beauty editor and co-founder of Moments Magazine, she's a true connoisseur of all things beautiful. With a keen eye for trends and a knack for storytelling, she effortlessly weaves together the latest in fashion and beauty with heartfelt narratives that captivate us all. But that's not all — Isabelle's zest for life extends beyond the glossy pages of magazines. As a proud mom of two beautiful daughters, she and her husband are crafting a life filled with adventure, authenticity, and joy. Isabelle finds inspiration everywhere she goes, infusing her work and family life with a sense of wonder and exploration.

Sustainable entrepreneurship and growth go hand in hand! As an agency, it is our mission not only to strive for economic prosperity but also to have a positive impact on the planet and our customers. With every move we make, we consider sustainability, innovation, and customer loyalty.

Our commitment to sustainability drives us to continuously innovate and embrace eco-friendly solutions. We believe that sustainable business practices not only protect the environment but also promote a socially happier future!

Sustainability lies at the core of our mission, and we're committed to assisting businesses in adopting eco-conscious practices. With our "Reduce" approach, we empower brands to operate more efficiently, extend the lifespan of their products, and minimize their reliance on raw materials. By optimizing product usage, we guide businesses towards heightened efficiency, longevity, and a reduced environmental footprint. Our aim is to craft marketing strategies that align with your sustainable vision, paving the way for a greener and more prosperous future.

The AW24 season will be about the trend colors green and pink for Hedgren. Each product has been crafted in its own unique way to become the perfect seasonal item for AW24. New fabrics, textures, and colors will be waiting. But that's not all, in AW24 Hedgren will launch a new collection of women's bags, lightweight and designed for a younger, sportier audience. The Fika collection will also see an expansion with a series of four business models, including the rolling tote for women. Sales discussions were scheduled both online and offline. Hedgren partners from around the world had the opportunity to join the meetings live and ask spontaneous questions.

We organized Hedgren's first press event at The Hoxton in Paris in collaboration with Mars Branding Agency. During the event, we presented the AW23 collection to about 25 journalists. The blue color trend that reoccured throughout the collection was very well received, as well as the new Commute Bike line. The event was also partly dedicated to Hedgren's 30th anniversary. So we also introduced our Hedgren fragrance, which was especially developed to celebrate this event.

In collaboration with Yapado , Hedgren and Kruitbosch we provided bikes with custom-designed bike bags for navigating Antwerp during the Press Days. This not only helped address the parking restrictions in Antwerp but also added a touch of convenience to the press experience. In Hedgren's showroom, we welcomed 19 enthusiastic guests, including stylists from Feeling and Knack Weekend, as well as some travel influencers and journalists! Each guest enjoyed an exclusive tour of the office and showroom, getting a sneak peek into the AW24 collection.

Building a brand like we.are.ravn requires a solid content strategy. We dive into the expectations of their audience: job content and personal growth within sales. From this foundation, we produce engaging blog posts and insightful testimonials featuring experts.

Picture by TeamTuesday Social Media- & Communicatiebureau.

We're excited to partner with we.are.ravn in building their brand identity. At The Kube, we specialize in photography with real people, capturing the essence of Ravn's values in a unique visual language. Together, we share their story through the power of genuine moments. Elevate your brand, embrace authenticity!

Picture by TeamTuesday Social Media- & Communicatiebureau

We welcome we.are.ravn to The Kube! We're on a monthly marketing consultancy journey to build and elevate the Ravn brand together with TeamTuesday Social Media- & Communicatiebureau. Our focus is set on crafting a robust marketing strategy, defining the operational plan, and translating it all into captivating visuals.

Presenting the essence of Hedgren's 'What's Your Move' campaign for the Commute Bike collection through a captivating lifestyle shoot. Our collaboration with photographer Mayli Sterkendries and Moments Magazine has resulted in dynamic visuals. These will not only enhance the sell-in for the B2B market but also set the stage for impactful social media and online campaigns starring Nele Verheyden. We're ready to make a statement with Hedgren's smart functional design.

We don't just stop at creating explainer videos; we're also the architects behind Hedgren's Go-to-Market kits. We strategically introduce their Commute Bike Collection to the B2B market. Our designed windows are just a glimpse of the visual storytelling that awaits.

The Kube has not only crafted the brand identity but has also designed a user-friendly, simple, and clear website for Go Live Happy. Whether you're on desktop or mobile, navigating is a breeze. Explore https://www.golivehappy.be/ to discover the values that drive this young and dynamic renovation team: transparency, simplicity, and a commitment to your happiness. Your dream renovation is just a click away!

Elevate your home renovation experience! Our team goes beyond creating a stunning logo and house styling for Go Live Happy – we've also crafted unique cards designed to bring joy into your space during renovations. Each card is a burst of positivity, ensuring that your journey with 'Go Live Happy' is not just about transformation but about embracing a joyful experience.

New customer alert! Go Live Happy is a name crafted by our copy team, which embodies the essence of joyful renovations. We've poured our passion for seamless, budget-friendly transformations into every letter and the logo to capture the spirit of pure happiness. Your happiness is not just a goal, it's our blueprint. Let's build a brighter future together!

Together with JAkObUS & CORNEEL and the SDM team, we are proud to introduce the brand-new SDM website. It's a digital platform that not only embodies SDM's core values but also embraces the latest digital trends. The new website reflects SDM's ambition to work as entrepreneurs for entrepreneurs; supporting them in creating growth, progress, and a balance between their business and personal assets. Together, they foster continuity, value, and a future, for and with entrepreneurs.

This user-friendly website has:
✔️ Mobile first approach: Prioritizing mobile responsiveness to ensure accessibility on all devices.
✔️ Intuitive navigation: Streamlined menus and navigation for a seamless browsing experience.
✔️ High-quality content: All visual materials are produced by The Kube.
✔️ Analytics and tracking: To monitor website performance and user engagement.

Sustainability lies at the core of our mission, and we're committed to assisting businesses in adopting eco-conscious practices. With our "reduce" approach, we empower brands to operate more efficiently, extend the lifespan of their products, and minimize their reliance on raw materials. By optimizing product usage, we guide businesses towards heightened efficiency, longevity, and a reduced environmental footprint. Our aim is to craft marketing strategies that align with your sustainable vision, paving the way for a greener and more prosperous future.

Sustainable entrepreneurship and growth go hand in hand! As an agency, it is our mission not only to strive for economic prosperity but also to have a positive impact on the planet and our customers. With every move we make, we consider sustainability, innovation, and customer loyalty.

Our commitment to sustainability drives us to continuously innovate and embrace eco-friendly solutions. We believe that sustainable business practices not only protect the environment but also promote a socially happier future!

Across the globe, every Hedgren country was challenged to put their creative touch on a bag customization project. And Hedgren France has been announced as winner!

The talented artist was gifted a coco-mat.bike. And on top of that he also joins our Commute campaign as a new member of the Hedgrenist family.

Our latest brand activation for Hedgren? Bring in your trusty Hedgren bag that's been with you for over 20 years, and we'll swap it for a brand-new one!

The first 10 customers will enjoy this deal (others will receive a 20% discount voucher for their next purchase). It's our way of saying thank you for your loyalty and a sustainable way to refresh your style.

September marked Hedgren's 30th anniversary worldwide. Here's a glimpse into what we've been up to for this remarkable occasion:

✔️ Designed a new logo
✔️ Executed a captivating campaign
✔️ Organized a memorable photoshoot
✔️ Created powerful Go-To-Market (GTM) kits

Stay tuned for more updates as we continue to celebrate this milestone!

We set up a content calendar that covers the entire duration of the exhibition. Our goal is to ensure that NQ Gallery gains international recognition as a high-quality gallery where art is allowed to truly be art.