ZN

Is Instagram the Key to Engaging Young Audiences? 🤔

At this year's 2024 event, sevimaktaseu shared how Instagram has become her go-to tool for connecting with young professionals and students.

Curious why? Sevim reveals 2 main insights.⤵️

1️⃣ Instagram builds a sense of community by encouraging users to share their personal stories.

2️⃣ It is a tool for breaking down complex topics for audiences who crave quick and engaging content.

💭 How do connect with young audiences? Share with us!

📧 Unsure how to adapt your digital strategy? Contact us at [email protected], and let’s explore how to stay !

Where Are The MEPs?🌍📲

This summer, our team conducted an in-depth study of the MEP's digital presence post-EU elections. Here are some highlights from our Senior Strategic Advisor, Marsela Ivanova :

📢 X is still there, with 611 active MEPs using it as their primary platform. Recent events, like Thierry Breton’s public resignation on X, highlight its political influence.

🌍📲 Facebook and Instagram follow closely, with 546 and 533 MEPs engaging broader audiences, while LinkedIn registered 397 MEPs.

🌐 TikTok and Threads are gaining traction with younger voters in France and Italy but aren’t yet mainstream for MEPs.

Marsela emphasizes the importance of a multi-channel approach and owning your narrative on platforms like websites and newsletters. 💻

✉️ Is your digital strategy strong enough? Hit us up at [email protected] we'll be happy to guide you.

🎙️ Are Governments Ready For The New Rules Of Engagement?

In our latest episode of , Philip Weiss and Evilenia Tsimpoura chat with James PH Kanter, founder of EU Scream, about the transformative role of technology in media and journalism. They explore how synthetic media is reshaping the landscape and the importance of authentic storytelling. 🌍

From the impact of AI-generated content to the ongoing relevance of live conversations, this discussion highlights how journalists can navigate a rapidly changing environment while ensuring diverse voices are heard. 🤔

🔑 How can we maintain authenticity in an era of synthetic media?

📚 Recommendations:
James: "Breath" by James Nestor and "Joker: Folie à Deux."
Evilenia: The YouTube channel "The Future."
Philip: "Invisible Rules" by Rene DiResta.

🎞️ Don’t miss the full episode—link in bio!

Be Where Your Audience Is! 👏🏻

In the latest episode of , Henig, Director of UK Trade Policy Projects at , discussed with Weiss and Tsimpoura a dilemma many small businesses face—how can you be everywhere when resources are limited?

🚨With platforms like TikTok skyrocketing in influence, especially for reaching Gen Z, the pressure is on. But here’s the catch: most small businesses can’t afford the time, money, or manpower to manage every platform effectively.

📊 David’s advice? Prioritize! Instead of chasing every trend or spreading yourself thin, focus on 2-3 platforms where you can deliver authentic, high-quality content that resonates with your core audience. Less can truly be more when done right.

💬 How are you handling the pressure to be on every platform? Are you picking your battles, or trying to juggle them all? Drop your thoughts in the comments!👇

🔗 Watch the full episode to stay in the digital world: https://kont.ly/7d8aaba0



Kyrkou Gambaro EDOARDO Yilmaz Maria Segato

Communicators talking to communicators

👋 Suosdei! 🇰🇭 Eriya Miura from Bangkok, Thailand, brings you this week's Zeitgeist News! 📰✨

🚀 The social media game is shifting—Philip Weiss says: "Diversify and adapt." Whether it’s LinkedIn, TikTok, or Threads".

🎙️ with James PH Kanter tomorrow at 2 PM! Don’t miss discussions on podcasts, EU politics, AI, and more.

💡 AI in design is revolutionizing creativity. Eriya Miura explores AI tools and global collaboration.

📹 We supported the Global Currency Forum 2024 in Muscat with social media activation and design.

🔍 Philip Weiss on how to Hyperthink on the Page Optimizer Pro podcast.

Stay and subscribe to our newsletter—find in our bio!

Are Governments Ready For The New Rules Of Engagement? 🎙

In our latest episode of , Philip Weiss and Evilenia Tsimpoura had an insightful chat with David Henig, and Director of the UK Trade Policy Project at the European Centre for International Political Economy.

Key Takeaways:

🌍 Negotiations aren't just for governments anymore—businesses, civil society, journalists, and even bloggers now play a role in shaping deals.

📢 Governments need to adapt to this new reality where negotiations happen in the public eye.

🤔 From politicians to businesses and civil society, all stakeholders shape the outcome. But are governments ready for this new, collaborative approach?

📖 Recommendations:

- David: "Why Politicians Lie About Trade", "Fear and Loathing on the Campaign Trail '72", and "The Political Brain"

- Evilenia: "Great Art Explained" YouTube channel

- Philip: "Pachinko" – A historical drama about Koreans in Japan, available as a book and Apple TV series.

🔑 How can businesses and civil society make their voices heard in this new era of public negotiations? Is your communication strategy strong enough? Stay and share your thoughts below!👇

🎥 Watch the full episode of , Link in Bio!

Communicators talking to communicators

🌐 Recalibrating Post-EU Election Strategies for 2025 🚀

Marsela Ivanova, Senior Account Manager, and Strategic Advisor, shares key insights on the need for organizations to recalibrate political strategies following the EU Elections at the event.

🔄As we approach 2025, it’s crucial to shift from event-driven bursts to continuous strategic engagement across multiple channels.

🌍Social media is now a battleground for political discourse. From Brazil banning X to the arrest of the Telegram CEO, platforms are becoming increasingly politicized globally. 🚫

📲Diversification is essential—not just in content formats, but in choosing the right platforms and staying of emerging trends. 📊

Ready to recalibrate your strategy? 📩 Contact us at [email protected] to get started.

🔊 Is Sustainability Key to Competitiveness?

In another episode of with hosts Philip Weiss and Julie Richert, we dive into corporate sustainability with guest Daria Delnevo, Communication Network Manager at CSR Europe ✨

🌍 Key Takeaways:

1️⃣ Sustainability as a Competitive Edge: It’s now central to Europe’s global competitiveness.
2️⃣ Beyond Compliance: Companies are focusing on innovation and responsibility to stay ahead.
3️⃣ AI’s Growing Role: AI is becoming a game-changer for streamlining CSR efforts.

💡 Recommendations:

👉🏻Follow Dan Sobovitz and Marco Ricorda for insights into communication and sustainability.

👉🏻Check out Material World by Ed Conway

👉🏻For creative campaign inspiration, visit LinkedIn's Famous Campaigns page.

👉🏻Listen to The Rest is Money podcast for a fresh take on the economics of happiness.

📢 Sustainability and corporate responsibility are evolving fast. Stay by tuning into the latest episode for insights on navigating this dynamic landscape.

Check out the full video now. Link in BIo. 😍

Communicators talking to communicators

🎙️ Navigating the Future of Journalism & Social Media in the EU 🎙️

In the latest episode of , hosts Philip Weiss and Jesús Azogue talk to Alia Papageorgiou , President of the The Press Club Brussels Europe and Artistic Director of the Writers Festival of Belgium, explore the future of journalism and social media’s role in shaping EU discourse. 🗞️🌍

During this episode, the discussion dives deep into how social media platforms like X, LinkedIn, and TikTok are shaping public communication in the EU, especially in the face of misinformation and algorithmic challenges. They also examine how journalism is evolving, the importance of storytelling, and the potential for hyperlocal news to create a lasting impact on audiences. 📊

Key Takeaways:

🚀 While X remains a dominant platform for MEPs, Alia discusses how platforms like LinkedIn, TikTok, and Instagram are carving out spaces for broader engagement.

📱Alia explains how journalism is adapting to the rise of influencer culture, TikTok journalism, and cross-platform strategies.

🌍 The importance of focusing on local stories in a globalized world.

🎙️ Alia’s Pro Tip: “Adapt your message to the platform, but always lead with authenticity and focus on who you’re speaking to.”

📚 Recommendations:

Alia’s Pick: The Rumble Strip, a hyperlocal podcast from Vermont by Erica Hellman.
She also suggests The Run-Up by The New York Times for in-depth coverage of U.S. elections📖✨

Philip recommends checking out the Writers Festival in Leuven and encourages signing up to meet authors from around the world. 📰🔍

Jesus' Pick: "The AI in Business Podcast" : Discover how AI is transforming business operations beyond content creation. 🤖💼

Catch the full episode in our bio for fresher insights to stay ! 🎧

Communicators talking to communicators

Has Social Media Transformed Journalism? 📲🤔

In the latest episode of , hosts Philip Weiss and Irem Turkay Ates sat down with Eddy Wax , Top and Journalist at POLITICO Europe , who shares insights on the ongoing impact of social media on journalism.

This episode explored how platforms like X influence how journalists report and how and if AI tools like ChatGPT are shaping the future of news, some key taweaways below 👇🏻

👉🏻 Balancing Speed with Depth: While X excels in real-time updates, journalists grapple with crafting impactful stories within limited characters.

👉🏻AI and the Future of News: AI tools like ChatGPT offer writing speed, but it's crucial to maintain journalistic integrity and avoid sacrificing depth for rapid delivery.

👉🏻Engagement in the Fast Lane: As content becomes quicker to consume, communicators need to simplify complex narratives while preserving accuracy and nuance.

⭐Pro Tip from Eddy: "Embrace the blank page. It's part of the learning process for journalists to thrive under pressure."

Recommendations 📢

💡Philip's Pick: takeaways - explore how social media continues to shape EU politics and public discourse.

💡Eddy's Pick: "QuatarGate" by Louis Colart and Joël Matriche - a fast-paced read showcasing the relationship between journalism and political investigations, inspired by a major Brussels scandal.

💡Irem's Recommendation: The Digital Human Podcast - delve deep into the intersections of technology and humanity.

Catch the full episodein our bio!

What's your take on the present and future of Journalism? Share below! 👇🏻

🎉 2024 Event Highlights Are Finally Here 🎉

On September 20, 2024, the 8th edition of the event took place at Cardo Brussels, Autograph Collection, bringing together over 250 guests for insightful discussions and top-tier networking.

The event recognised 100+ influencers across major platforms like X, LinkedIn, Instagram, and TikTok, and for the 8th consecutive year, was trending🔥, reflecting the strong engagement and interest driven by our influencers.

💡 The first panel, Scroll, Stream, Listen, featured sevimaktaseu, Diarmuid Burke, and James PH Kanter, who discussed the power of digital content and the need for communicators to connect across multiple platforms in today’s fast-evolving landscape.

🗳️ In the second panel, The Battle for Truth, Theresa Fallon, Jon Worth, and James PH Kanter delved into how social media shapes democracy, underscored by ZN’s temporary X ban during the debate, reinforcing the importance of a multi-channel approach.

📊 The final panel, Beyond the Hype, with Clo Willaerts, Jesús Azogue, and Vince Buyssens, explored current and future trends in the EU digital space, separating lasting trends from short-term hype.

🏆 Among the many influencers celebrated, Eddy Wax, co-author of POLITICO Europe's Brussels Playbook, was crowned the most influential figure on X in the EU Bubble. Meanwhile, Alberto Alemanno, an academic and civic entrepreneur, topped the LinkedIn rankings, and Sari Arho Havrén, Senior Advisor to Business Finland, led the unified influencer ranking.

📢 Our hybrid event strategy allowed us to engage a global online audience while maintaining the energy of a live event at Cardo Brussels.

But don’t just take our word for it—🎥 relive the action yourself! Dive into the full event highlights video below and experience the energy, insights, and unforgettable moments of 2024 in our bio!