Privejoke

Looking sharp in all black?

Score these black Salomons and more at PriveJoke, up to 70% off. 🖤

Shoes Salomon
Total look NANGA (not on sale)

Sunray drops at PriveJoke: or, when heritage meets sportswear.

Each piece is crafted slow on vintage Japanese looms for quality and comfort. Sustainable, stylish, built to last.

📍 Find your next staple in store.

When we say run, we mean it 🏃‍♂️🏃‍♀️ Our final markdowns are here, and they're too good to miss. This is it—your final shot!

Whether you're browsing records or tying up those Saucony shoes, do it in style with pieces from Kappy Design and Service Works.

📍All available at Privejoke (and more).

New running brand Peaufine Athletics now in store!

These guys are seriously passionate about gear - Peaufine Athletics® was created to bring a fresh, fashion-forward approach to sportswear. Their collections blend inspo from Japanese design, streetwear, and outdoor style for a totally unique aesthetic.

The brand is all about bringing an alternative, elevated edge to your workout wardrobe. The pieces are designed to be super versatile - you can rock them for running, trail running, gym sessions, you name it. And they're built to last, with a focus on quality, comfort and an eye-catching look.

Peaufine is the brainchild of a killer design team based between Paris and Montpellier. They play with volume, materials and color to create limited-edition styles that you won't find anywhere else. And they work with top European suppliers to source the most innovative, durable fabrics around.

The end result? Workout gear that performs as good as it looks - and you can wear pretty much anywhere.

In-store now 👀

🚨WE'RE HIRING!🚨

Do you love fashion, people, and new challenges? You might be the perfect fit! We’re looking for a passionate Client Advisor for our new men's project at PriveJoke.

Check out the pictures below to learn more... And if this sounds like you, we'd love to hear from you!

📥 Send your CV to [email protected]

PS: Know someone who’d be a great fit? Please share this opportunity with them!

Major Crush: Uncle Bright redefines vintage workwear with a Scandinavian twist. Swipe right, and let us know if you have a favourite.

📍All available at Privejoke.

It’s still time to save. Remember, our women's collection, including items like these, is now up to 70% off! Shop while supplies last at Privejoke.

Cardigan: Girls of Dust
Pant: Barena Venezia
Shoes: VEJA

Second markdowns are here 🔥 Up to 70% off on your favorite styles. See you in store?

📍 Rue du Marché au Charbon 76, 1000 Bruxelles
🕑 Mon—Sat: 11am—7pm
⛱️ Sun & Bank holidays: 2pm—7pm

Details done right with Amomento and Gramicci 🤍

Sleek. Stylish. Sustainable. Discover the refined comfort of DUKE & DEXTER loafers, handcrafted in England and designed for the discerning.

📍 Available at Privejoke

Stride with purpose🚶‍♂️

The latest YMC - You Must Create jacket paired with Won Hundred jeans and DUKE & DEXTER loafers, exclusively at PriveJoke.

Unisex, undeniable, unmatched. Ordinary Fits brings Japanese precision to your daily wear. And we love it.

📍 Available at Privejoke

Is Julien rocking it in this look? YES.

Shirt Kappy Design
Pants Universal Works
Shoes Solovair-Official-UK

📍All available at PriveJoke.

When in doubt, wear red shoes. 🌶️

Top Amomento
Short Gramicci
Shoes Salomon Sportstyle

Hot Deals for Hot Days 🌶️ Pre-sales are on: 30% off for women, 20% off for men. Get your essentials in store.
     

Yes, we have a colourful section at Privejoke.

Discover Colorful Standard sustainable style, with each piece crafted in Portugal from 100% organic cotton or recycled wool.

Over 50 colours to choose from. 🌈

Solovair-Official-UK shoes blend centuries-old traditions with comfort and style. Swipe to see why their British craftsmanship is revered worldwide.

📍Available at our store

Embrace the new classic with this ensemble from Won Hundred, perfectly paired with shoes by Kleman.

Layers to Live In. Dive into comfort, pair it with the best from , and walk the talk in .

Enjoy 30% off all women’s pieces—hurry before your favorites are gone!

       

THANK YOU FOR ALL YOUR LOVE 🫶
 
This is not goodbye, only the start of a new adventure!
After almost 30 years of existence, we have decided to close our women’s department to focus fully on unisex and men’s fashion.
We would like to sincerely thank you for the shared moments and loyalty over all these years.
We invite you to enjoy a 30% discount on all our women’s collections.
We look forward to seeing you soon!
 
The Privejoke team

__

MERCI POUR TOUT VOTRE AMOUR 🫶
 
Ce n’est pas un au revoir, mais le début d’une nouvelle aventure!
Après bientôt 30 ans d’existence, nous avons décidé de clôturer notre département femme pour nous consacrer essentiellement à la mode unisexe et masculine.
Nous tenons sincèrement à vous remercier pour les moments partagés et pour votre fidélité durant toutes ces années.
Nous vous invitons à profiter dès à présent d’une remise de 30% sur l’ensemble de nos collections femme.
Nous nous réjouissons de vous revoir très vite !
 
La team Privejoke

__

BEDANKT VOOR AL JULLIE LIEFDE 🫶
 
Dit is geen afscheid, maar het begin van een nieuw avontuur...
Na bijna 30 jaar hebben we besloten om onze damesafdeling te sluiten en ons hoofdzakelijk te wijden aan unisex- en herenmode.
We willen u oprecht bedanken voor de momenten die we hebben gedeeld en voor uw loyaliteit gedurende al deze jaren.
We nodigen je uit om te profiteren van een korting van 30% op al onze damescollecties.
Tot binnenkort!
 
Het Privejoke team

Welcome to our new member of the PJ team
Calvin is wearing :

Rider Jacket Dry
Two Pocket Chambray Shirt Light Blue
G-Pant Chino
Wilde Loafer Black

The London footwear label create contemporary loafers recognised by elevated design and vibrant artworks, all carried out in-house. Designed in London, handmade in England and sustainably sourced materials. The brand has expanded into a global community; actors, musicians and athletes have adopted the brand’s effortlessly cool aesthetic that translates to a relaxed version of modern lifestyle.

New brand alert 🚨

Maison has existed since 1880 in Northamptonshire. We had to wait until the 60s to see the first pair of Dr. Martens emerge from the NPS factory. Like many companies at the time, Dr. Martens did not have its own factory. For 35 years NPS will therefore manufacture Dr. Martens by Solovair under license. In 1995, Doc Martens relocated all of its production to Asia. NPS decides to adopt the name Solovair (Sole-of-Air) instead of NPS and to continue the production of these shoes without going through the Dr. Martens brand. We are extremely proud to have been selected by Solovair to offer you their product at Privejoke.

Available now in store.

In 2023, VEJA started a secret production in Europe.
Producing over 100 000 pairs in Portugal without communicating it.
The Aegean Project produces locally for the European market.

Now in store in Brussels at Privejoke

Gramicci Summer ‘24 collection worn by Vincent

Now available in store


Nylon Bucket Pale Orange
Canyon Jacket Sage
Convertible Trail Pant/Short Sage

Big news from
Now available for women at Privejoke
Come check this beautiful set in store 🌊

New brand alert, meet

Wild Donkey is a handmade vintage brand inspired by the style of vintage American college sweatshirts. Through a careful research of materials and original vintage pieces all made in Italy. Garments with an aged effect and prints and embroideries with the original techniques of the time are reproduced.

Discover it now in store !