Good Wool Story

Look royal, feel good 👑💙 This organic cotton cardigan brings the cozy without the guilt! 🌱♻️

New in from Bask In The Sun
100% organic cotton
€45 - €50

🌸 Savor the Summer with Us 🌸

In our fast-paced world, we often forget the beauty of taking things slow. This summer, let’s reconnect with the simple joys—feeling the sun on our faces, enjoying leisurely conversations, and creating memories that linger.

We’ll be here each Saturday, ready to welcome you with open arms and a selection of our favorite treasures. Whether you’re looking for a unique gift, a special treat for yourself, or simply a moment of calm, we’ve got something to make your visit worthwhile.

From 16 July to 17 August, our doors will be open only on Saturdays between 1PM and 6PM.

Thank you for understanding and supporting our summer rhythm. We can’t wait to share these sunny Saturdays with you.

Nomi & Rui

Step into the sunshine with every step! ☀️✨ These vibrant organic cotton trousers, featuring the iconic sun print, are your new go-to for that burst of joy and color. Ethically made and oh-so-comfy, they bring the sunshine to your style every day. 🌈👖

Meet your new everyday essentials! 🖤🤍 These sleeveless basics in black and white are made from organic cotton, and fairly produced for that extra feel-good factor. Perfect for any look, any day. Who knew being basic could feel so fabulous? 😎✨

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Unleash your inner eco-friendly fashionista with this stunning two-tone skirt! 🌿✨ Crafted from sustainable materials, it's the perfect blend of chic and conscious. Because even Cruella would approve of these stripes! 😜💛

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Thinking MU did it again 😍

We like to hit multiple targets with one throw 🎯🎯just like this 👗 does.

The unexpected cutout will slim down your waist ⏳ while providing some extra breeze 🌬️.

100% organic cotton

€160,-

Een pop-up is vaak een goede tussenstap naar het fulltime ondernemerschap. Toch vraagt zo'n zaak evenveel aandacht als een echte onderneming. Speel je zelf met het idee voor zo'n try-out? Lees dan zeker deze tips van Nomindari van Good Wool Story 👇

👉 https://stad.gent/nl/ondernemen/nieuws-evenementen/3-tips-voor-een-succesvolle-pop-van-onderneemster-nomindari

Voor ze haar eigen winkel in de Nederkouter opende, testte ze haar concept 3x in de pop-ups van The Box Vlaanderen. Een concept waarmee ook de Stad Gent samenwerkt en waarvan ondernemers een week tot maximum drie maanden gebruik van kunnen maken aan competitieve prijzen. Wij regelen alle papierwerk en vergunningen zodat jij je volledig op het ondernemerschap kunt richten.

If you are looking into popping-up with your concept, look no further. In Gent there are 2 locations for you to test your concept with minimal risks.

I have tested Good Wool Story twice in Gent and once in Brugge in the commercial spaces of .

This photo was taken in 2020 in the pop-up shop in Gent.

Thanks to all the amazing people at & for facilitating this 😊☺️😃

Curious to read what my tips are?
🔗 https://www.linkedin.com/safety/go?url=https%3A%2F%2Flnkd.in%2Fe4BBuh9U%3Ftrk%3Dfeed-detail_main-feed-card-text

#9000

Thank you, Stad Gent and The Box Vlaanderen for facilitating Good Wool Story's pop-up experience. It was a big stepping stone for making a mere idea into a reality.

3 tips voor een succesvolle pop-up van onderneemster Nomindari Nomindari huurde bij de opstart van haar onderneming 3x The Box, het pop-up pand van de Stad Gent

Easy breezy is what this jumpsuit by is giving us. This jumpsuit will be my uniform in the warmer weather, I already know it 😅

100% cotton

€135,-

Proudly made in India

#9000

🛍️ Het ‘grote Schop & Shop plan’ is voorgesteld, een campagne van PuurGent om de handelaars in de Petercelle-as te steunen.

👷‍♀️ Want ook al wordt er gewerkt in hun straat, hun winkels of horecazaken blijven wél bereikbaar. Die boodschap verspreiden we nu al via leuke gadgets en later volgen nog meer acties.

🙏🏼 Uiteraard wordt het met momenten vloeken, maar via Travak verenigen we de handelaars en samen houden we hun buurt levendig.

🤝 Boekhandel De Kaft Norma Komparto Good Wool Story Schoenen Boonants Pagos Filip Watteeuw

A perfect present for all: these crumb sets from Andrée Jardin 😊
€ 38,-
Available in 4 colours
Made in FR with all natural materials

Knee warmers are on duty today’s freezing temperatures
🥶🥶🥶

Today we are open until 6 pm.

We are NOT opening on the last shopping Sunday of the year to relax and cook 🤩

But we didn’t forget our last-minute shoppers 😊
From now on you can also purchase Gift Cards in our online store 🎁

Gift cards are valid for one year in our online and physical shops 💻🏠

Link: https://goodwoolstory.com/products/good-wool-story-gift-card

Dank jullie wel The Box Vlaanderen 🥹
In the Box Gent en in Brugge testte ik mijn concept.
Ik weet niet hoe ik het getest zou hebben zonder zo een all-in-one formule van een tijdelijke winkel pand. En jullie flexibiliteit tijdens de pandemie was ook een grote steun. Hartelijk bedankt 🥰🙏🙌🏼

🤩 EXCITING NEWS 🤩

We are finally settling
*in the most green minded city of all, GENT
*in the very first street we had our first pop-up shop, NEDERKOUTER!

So looking forward to see all of you in the store soon 🥹🥹🥹

🤩 EXCITING NEWS 🤩

We are finally settling
*in the most green minded city of all, GENT
*in the very first street we had our first pop-up shop, NEDERKOUTER!

So looking forward to see all of you in the store soon 🥹🥹🥹

Wintermarkt where you can buy that special present for your special someone 🌲🫰🏼💚

We are here until 6pm today.
See you soon 🫰🏼🫰🏼

Plans for tomorrow evening?
Maybe come to a winter market with eco and fair products?
We will be there 💚🌲

Zaterdagavond… late evening duurzame wintermarkt met 20 standhouders/live muziek/heerlijke drankjes… nig nooit was kerstshoppen zo aangenaam… oh ja.. en… ‘t is binnen natuurlijk lekker warm… 🥰🎄🌎🎄

Expo day 3 💚 Already met many of our customers 🤗 and made many new ones 🙏☺️ we are very thankful 🥹

We have made a little video to show you how to clean your wool garments 🫧👚🫧🧦

Also, are you joining us at the Flanders' biggest lifestyle expo of the year this weekend?
Entrance costs 9 euros, but no worries, we have free admissions for our visitors.
All you need to do is let us know by direct messaging us, and we will send it over to you 🎫

How to Wash Wool with Washing Machine In this video, we show you how you can wash wool with a washing machine.

COSH! | 11 x duurzame sokken voor onder de kerstboom Op zoek naar een duurzaam kerstcadeau? Geef een paar ecologische sokken! Ontdek kousen voor dames, heren en kinderen van biologisch katoen op COSH!

We will also be there 😃