Azura's Alchemy Lab

Affordability versus Visuals?
When I just started my little shop I wanted to create magical things in simpler packaging for people in need of escape, like myself.
You've probably noticed I don't have embossed golden stickers, beautiful hard boxes sliding open, very special bottles and branded shipment packaging?
I made a choice to keep it simple and invest more into ingredients, while keeping my creations affordable. I thought that packaging and boxes usually end up in garbage anyway, so it's not really important.
But lately I've been contemplating, I understand the value of aesthetics too, the story, the illusion to help you melt away into fantasy. The "halo effect", is it really so prominent and should I change my strategy?
Share your thoughts, I would love to discuss 🖤
(In the photo are just my experiments with more expensive types of bottles)

New autumnal additions to my shop are a ton of skincare products with the coziest textures, scents and meanings behind them.
Life is never easy, but we all deserve to be loved and cherished ❤️

https://www.etsy.com/shop/AzurasAlchemyLab?section_id=50036179&order=date_desc&utm_source=boe&utm_medium=android&utm_campaign=fK7Y3oHhQNSK-yArIwnwSA&utm_content=Folk%20Magick%20Skincare

What inspires me this autumn - deities.
Fresh additions of today are "Hecate's Priestess" with notes of chrysanthemum, cardamom and black oud, full moon night and secret whispers from beyond. And " Hypnos" - chamomile, cinnamon and mulberry leaf tea, herbaceous and spicy, tranquility and uniqueness.

If you like my creations please share, truth to be told, last months my Etsy visits and sales took a dive and I don't feel secure about my Lab's future anymore. I am so grateful for every bit of your attention and support, and I understand that times are extremely tough for everyone.

I did it! After a bunch of bumps on the road I was able to add these beauties in my shop and they're ready for you to enjoy 😌
Salt Scrub is extra exfoliating and packed with clays, perfect for oily skin.
Sugar scrub is very gentle, buckwheat honey and herbs make it perfect for dry or sensitive skin.
I've decided to separate it from my perfumery and named this division "Folk Magick", do you like the name?
https://azurasalchemylab.etsy.com/listing/1761101671

Finally new lockets addition, goth style this time 🖤
Adding salt and sugar body scrub this week!
https://azurasalchemylab.etsy.com/listing/1745350600

I've noticed how much you guys love my new addition to the store Fresh Peaches and Honey solid perfume. So I decided to make a whole bundle infused with this decadent, sweet goodness ✨🍯
Wax Melts, Soap Bar, Perfume Oil and Balm, plus Body Butter optional add-on. Perfect summer scent, on the first day of summer 🌞
https://azurasalchemylab.etsy.com/listing/1740020591
Hope y'all love it, I plan to add more bundles in the future, already added Yennefer gift combo as well 😏🤫

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What kind of gourmand scents you'd like to see in my shop?

https://azurasalchemylab.etsy.com/listing/1733395091

Here I am one eternity later finally adding ACOTAR inspired perfumes. Feyre, Spring Court and Night Court. To be honest, they came out very pretty, Spring Court somehow amazes me to the core every time I sniff it.
Proud addition and let me know if you have any other ideas 💖

https://azurasalchemylab.etsy.com/listing/1700428584

I'm so in love with these special versions of my solid perfumes inspired by the Twilight Saga 🖤🖤🖤 A little unconventional for a perfume container, but fits the mood perfectly
https://azurasalchemylab.etsy.com/listing/1699905263

Replacing art pictures of products with my photos, and they come out surprisingly good! I thought I already forgot how to take photos...

Just added a collection of 5 perfumes inspired by the Twilight Saga.
Starlit Memories is Team Edward scent, blood orange, amber, lavender fields...
https://azurasalchemylab.etsy.com/listing/1668075998

I also added a tester set specifically for this collection and hope you guys gonna like it. Check it out in my shop

Honestly in love with this icy set I made yesterday ❄️❄️❄️

https://azurasalchemylab.etsy.com/listing/1631310370

Another addition - Beads and trinkets bracelets. I have only two color scheme options at the moment, but I'll add much more once my supplies arrive. Made with love and good energy only 💖
https://azurasalchemylab.etsy.com/listing/1632719639

Mentally tough times, but I finally collected myself and added a new product to my shop - Bath Dusts 🛀
Happy Holidays season, I hope you feel loved and cherished as you should
https://azurasalchemylab.etsy.com/listing/1631077025

New perfumes just arrived!
My autumn collection includes 4 perfumes. Each represents a part of autumn, September, October, Late October and Late November.

"Silver Rainwater" right her is October and I'm absolutely in love with it. Check out the linked page to find out all the notes and my poetic description 🌦️☔🌬️

https://www.etsy.com/listing/1529730556/artisan-perfume-oil-silver-rainwater-oak

Excited to share the latest addition to my shop: Beard Balm "The Wanderer's Ambrosia" - A Premium Beard Care Product for Adventurers. Something completely new for me to create. I'll add more scents of beard balms very soon 🖤 https://etsy.me/3NK8qez

Last months were incredibly tough, and one of a few things that helped me to live through these times, were your orders, kind messages and support. So lucky to have each and every one of you.
Added 3 new perfumes and not going to lie, Mystic Murmurs is THE perfume for me, it's all I ever wanted to wear, and I intend to! Really hope it'll find some love it deserves 🖤 Available both in solid and liquid versions.

https://etsy.me/41XC6cl

It's been a crazy year that changed everything in my perception of this life. Thanks to every single one of you, trusting me, supporting, appreciating the things I'm making every day of 2022.
I still remember the first order that was placed (thanks, Jordan ❤️), I was shaking in my boots so badly that forgot to buy a tracking number option and cried about it for 2 days straight 🤣
I learnt so many things this year, and in the moments of family tragedies that happened during this time - I was getting the strength to go through them in you, your messages, your reviews, your excitement.

Thank you and happy holidays, take care of yourself and your beloved ones,
Sending love and hugs,
Julie.

Forever in love with autumn 🍂

So glad I was finally able to add my own body butter to the shop. It's extra nourishing, something I wanted to make for myself for awhile, since I suffer a lot with my dry hands in winter. Shea butter, cocoa butter, calendula oil, vitamin E and sweet almond oil. I'm already using it every day 🥰

https://www.etsy.com/listing/1305934514/body-butter-yenn-lilac-and-gooseberries

Preparing to launch new perfumes and teas, and a completely new product once I get all the supplies. Colder days are approaching, don't forget to enjoy seasonal fruits and veggies 🍇

Happy autumn, guys! Hope you're as excited as me 🥰

Today, first day of autumn and my shop just made 1000 sales.
This was a crazy experience, and I couldn't do it without every one of my clients. Thank you so much for being on this journey with me, I'm forever grateful 🥲
Celebration sale with 15% off just started
Here for the next 1000! 🎉

https://etsy.me/3RugCyc

That was a crazy summer in my Lab, especially the last month. Hope to see you all again one day, thank you for constant support and kindness ❤️

Autumn is right around the corner, and I hope you'll have time to enjoy long walks in golden sunlight, warm drinks, cardigans and first time under your winter blanket. Autumn was always my favorite season, and I can't wait to enjoy it fully, and make something new for my shop, because fall is always an inspiration 🍂🍁☔