proof.

the road to the sea is long and tough. especially by foot. and at the end of it you crave one thing. or that’s what we’ve heard. so we delivered an ice-cold burgasko. on the house.

now it’s time we hike back to work.

w/ .bg

us and have taken another step toward making route E8 a safer, more accessible trek. this year, we placed new markings on the 108 km road between Trigrad and Belintash.

we hope to meet you in the mountains. until then, for us it’s back to work.

a few words about how we navigate the process of coming up with burgasko's outdoor campaign. hope they landed.

also *spoiler alert*, more is brewing, so that means:
back to work.

w/ Dievski & Iskrev

proof.: Превърнахме „Морето е тук“ от състояние на духа в насока - Economy.bg За умелото използване на външната реклама в кампанията на Бургаско, вижте какво споделят Ангел Искрев и Николай Диевски

seeing your ideas take a physical form is sometimes as nice as seeing your creative director get juust a little bit excited about them.

he said a few level-headed words about being part of our creative team.

you can check ‘em out. now in his own words: back to work.

Какво е да си част от творческия екип на: proof. - Economy.bg Рекламата е най-адаптивната индустрия и това няма да се промени, споделя Ангел Искрев, съосновател на агенцията

what can you do when the sea is *literally* here, except point in its direction. we played a little bit with burgasko’s platform. see how it played out.

okay, new direction: back to work.

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and this goes to the one willing to risk it all and become The witness —
awarded with bronze

to sum up:
2 shortlists
1 bronze

now back to work.

w/ .bg

thank you, Велинград минерална вода for taking the first step towards saving the tracks of the Rhodopes’ oldest inhabitants.

now our tracks take us back to work.

we made Tiger Energy Drink - Bulgaria the most honest, humble brand there is. by asking you to buy the product. pls.

thanks for the balls,

now buy some product, while we get back to work.

w/

thanks to .gourmetpizza for boldly going where most brands refuse to:
the negative reviews section.

back to work.

proof. 🤝 burgasko

proof. will lead all aspects of the creative development process from platform ideation to brand presence and everything in between. that’s a sea of possibilities.

we are going back to work, this time along the shoreline w/ .bg

bronze just makes us want it more.
back to working towards gold. see you soon.

w/ .bg

from beer and burgers to beer and burgers together.

nikolay dievski (former brand manager) joins the agency as our head of strategy.

now back to work and welcome.

#2 most effective agency for the 4th time in a row.

gold and a finalist. back to work to do it again.
and again.

w/ .bg Paragraph 42

what’s two great things that come in a single package?

kinder bueno, twix, and our nominations at Golden Drum.

our 6500 stadium received them 🫳🎤

now back to work so next year we can make a six-pack “joke”. hopefully.

first things first.

our first Cresta International Advertising Awards. it only took us 4 nominations to get here – better late than never, as they say.

and the first time an empty stadium has sent a louder message than a full one – hopefully the last time, too.
thanks to everyone involved.

now back to work we go – there’s other firsts to aim for.

advertising doesn't save lives, until it does.

this year carried on their mission to popularize the E8 route in a sustainable way, making the trek safer to walk and easier to plan.

we expanded the interactive map on the tailor-made website, offered detailed maps in the form of breathable t-shirts, and maybe most importantly — marked the first 124km of the route, making sure every mountaineer can find their way to the next shelter on the E8.

thanks to all hut-holders and influencers who supported us on the journey to safer and more enjoyable treks.

here's to more to come — .

the 2022 effie index pointed out to us that we’re heading in the right direction. the work we did last year landed us at the 15th and 33rd spot among the most effective independent agencies in europe and the world respectively.

on average, that’s 22 positions higher than we occupied last year — a rather effective reminder that things are looking up when you know when to get back to work.

for a third year in a row our work is shortlisted at The One Club for Creativity’s the one show 2023.

you can’t argue with consistency.

thanks amnesty international bulgaria & velingrad ✏️

fingers-crossed for the ceremony.

after months at sea, our website has finally returned to us.

we’re pleased to have a digital home that reflects who we are as creatives. you’re welcome to have a look around, stick around if you wish. very soon, we’ll have a new physical home to match, but we’ll tell you all about that in time

for now it's from dunav 9

proof. | here’s a story. proof. is a creative agency based in sofia, bulgaria. our team is fresh and driven, determined to tell the story of your brand in the way that suits it best.

how important are awards to the business side of advertising? proof., represented by our very own cd Angel Iskrev, is going to be at this year’s lokalno globalno event in Belgrade where the theme of discussion is going to be “awards, means business”.

big thanks to IAB Serbia for the invitation, it’s always an honour for us.

this is is our first year at the Art Directors Club of Europe.
we’ll definitely be coming back.

cheers to the team. much love for Skapto, TELUS International Bulgaria and Klear.

hope you aren’t tired of getting tagged on our fb page, cuz we’re getting back to work for next year.

for the third consecutive year in our four-year history we’re rounding off the award season as the second most effective agency at Effie Bulgaria with two golds and a silver.

thanks to TELUS International FOUR PAWS and Skapto for helping us make ideas that work.

back to work for next year.

our campaign for Skapto got a bronze pyramid at epica awards last night.

thanks to the people who worked on this for creating stuff that makes their moms proud.
also thanks to skapto for trusting us with their buns.

we’re going back to work now to make more things like this.

and if there more elections to come, this still stands —if you don’t choose, someone else is choosing for you.