Evolve Agency Group

You can't spell evolve without l-o-v-e 🫶 Happy Valentine's Day!

Check out our latest work for Champagne Taittinger. Now you can snag a bottle and steal the show at your next holiday shindig. (Yup, it really is pronounced TAT-EN-JAY).🍾✨

Tonight marks the beginning of Hanukkuh! Wishing you a season filled with love, light, and joy! 🕎✨

📢 At Evolve Agency Group, we're honored to stand alongside MADD Canada in their mission to prevent impaired driving and are a proud sponsor of their School Assembly Program.

Our team was in attendance at the MADD 2023 Leadership Conference. From left to right:

Steve Sullivan, CEO, MADD Canada
Susan Brookes, VP Client Services, Evolve Agency Group
Pamela Coville, Account Director, Evolve Agency Group
Brent Clifford, Partner, Evolve Agency Group
Jaymie-Lyne Hancock, National President, MADD Canada

Today, we proudly announce Evolve Agency Groups acquisition of the renowned, Jack Russel Agency. With that said, we would like to give a big, warm welcome to Don Saynor, Founder of Jack Russel as he joins our team as Chief Creative Officer.

Don is known for a career developing effective campaigns for large domestic and international clients. His work has been recognized by Marketing, ADCC, Cannes Lions, One Show, and Communication Arts. In his 25+ years he’s been a part of the production of over 800 TV and radio ads & in 2020 he also became a Professor at Seneca College in Toronto.

With a shared commitment to creativity, innovation, and client-centric solutions, Evolve Agency Group & Jack Russel Agency are an impressive match! Since 2021, we have been growing organically and the addition of Jack Russel represents a significant milestone for Evolve Agency Group as part of our evolving breadth and depth of skills and experience.

Welcome Don! We are excited to have you.

Evolve's very own Mike Alonzo, our resident Recording Engineer & Composer was featured in@neighbours_of_ancaster a private, family-oriented magazine that serves residents and local businesses. Check out Neighbours of Ancaster for the full feature.👏

Got a passion for social media? We're looking for a Social Media Coordinator to bring fresh energy to our team. Video editing skills? Big plus! 🌟

Social Media Coordinator The Evolve Agency Group – We are a full-service marketing and advertising agency, offering in-house creative and design, website development, media planning and media buying, public relations, social media marketing, and a full suite of services for our prestigious clients. We work with exceptiona...

Golf Canada put on an excellent RBC Open in June. Overall it was a massive win for Nick Taylor, the 1st Canadian to win the Canadian Open since 1954.

Golf Ontario approached Evolve Agency Group with the challenge of increasing the public player membership.

Solution: Focus on the value proposition of joining. The Evolve digital team developed a targeted audience that is interested in golf but also interested in the offer. This also created a highly targeted approach that was applied to a programmatic display supported by search and social campaign.

Result: The program launched in Early June and experienced increased members in the first two weeks alone!

Also, during the RBC Canadian Open, Golf Ontario's Nick Taylor was interviewed about the program on TSN – and we got a shout-out!

With the help of Mary's creative direction, here is a quick glimpse of our Social Media Team, Brittney, Nicole & Hayley, in action creating social content for our clients!

Marketing's Strategic Importance is on the rise!

Difficult times call for difficult decisions. A common question when faced with a recession dilemma: "to spend or not to spend?" In our opinion? Even in a recession, businesses can grow.

While the ultimate goal is to keep the business afloat, slashing marketing budgets isn’t always wise. In fact, in the past, the companies who chose not to cut marketing spend and actually increased it were the ones who bounced back the strongest.

Within the last 12 months, Marketing's Strategic role within business has risen & brands are looking to marketers to help navigate what's next!

: It's March 12, 2020, and the world is about to experience a major shift. Schools closed, the NBA stopped, and we all became very familiar with a new vocabulary filled with words like Covid, 'flattening the curve', social distancing and ‘you’re on mute’ 😲. We were just 6 weeks into the consolidation of OKD, Brandfire, MJM & A3H Imaging to become what is now Evolve Agency Group. No one was anticipating the drastic changes that would come from the Covid-19 pandemic.

We are grateful to have a team that showed courage, resilience and patience through some very challenging years… In fact, it helped define our character. We are collaborative with each other and with our clients. We are focused on operational excellence. And we know that, now, more than ever, communication is paramount to success. 📣

What do you remember about the first days of the pandemic - how much has your world evolved since?

In 2023 we are going to see the rise of buzzwords such as "Generative AI" and an increasing awareness of AI bots.

Generative AI Chatbots are ➡️ "powered by large amounts of data and computing techniques to make predictions about stringing words together in a meaningful way. They not only tap into a vast amount of vocabulary and information, but also understand words in context. This helps them mimic speech patterns while dispatching an encyclopedic knowledge." Essentially, they are meant to create content.

As these bots become more popular, it's critical to know not just "how to use them" but also "what you can do with them". Tools like this have the potential to be very helpful to many. From copy writers, to teachers, medics & marketers! At the end of the day they aren't magic, they are all predictive and based on data. As we know, sometimes data isn't correct. So it is more of a helpful tool than a replacement.

What are your thoughts on Generative AI? Have you tried it? Let us know in the comments. https://bit.ly/3ZxH7az