Agency Atlas

Good branding can be incredibly powerful.
Bad branding can be even more damaging.

So, what do you think Canadian tech company Research In Motion is best known for? The BlackBerry or their ill-advised Twitter hiring hashtag, ?

agencyatlas.ca

This is not your average boardroom.

We bring the brains, the bark, and brilliant marketing strategies to life every week — regardless of setting.

agencyatlas.ca

Believe it or not, the oft-hated and misaligned font was designed for a purpose: as a font type for comic bubbles - at which it excels.

But take it out of its original context, jack it up to font size 27 and make it the title of your company’s financial statement, and it quickly becomes the butt of all jokes.

However, Comic Sans didn’t decide to make itself a title font. Ben from Accounting did.

The right tools when used for the right reasons can foster extraordinary results. And if they don’t? You can blame the font…after you've checked yourself.

agencyatlas.ca

They came for the Figma prototypes, they stayed for the memes.

It was a successful lunch and learn at Agency Atlas, if for no other reason than to remind the world that .

agencyatlas.ca

While we’re all for consistency in , the ex*****on must be constantly reviewed and adapted to current trends, new technology, competitive influences and an ever-evolving world.

If your doesn’t understand, adjust, and pivot to meet your needs based on these factors, perhaps it’s time to find one that does.

agencyatlas.ca

Join a vibrant community for the 3rd annual James Wheeler Davidson Celebration Luncheon and rub shoulders with our own CEO Chad Hason, a proud Rotary member, and connect with Rotarians from across Calgary and beyond.

Hosted by the charismatic Dave Kelly and featuring special guest speaker Dawn Farrell, President and CEO of the Trans Mountain Corporation, Agency Atlas is excited to support an event filled with celebration and collaboration in the true spirit of Rotary.

Learn more at rotaryclubofcalgary.org.

Your is important, but more goes into creating a strong .

From research to strategy, planning, photography, iconography and consistency, your identity requires multiple facets to shine.

Let us turn your uncut diamond into something brilliant.

agencyatlas.ca

Summer, is that you? 🐶☀️

Nobody knows your story as well as you.

And nobody will tell it better than we can.

If you have something worth talking about, trust it to someone who takes the time (and has the talent) to tell it right.

At , we work to understand the goals, challenges, history, and opportunities that define your world - and ensure your brand is the protagonist.

Want someone to tell your story? Hire storytellers. Good thing we know a few👇

agencyatlas.ca

Not every meeting requires 12 people around a table to watch a guy present a 65-page PowerPoint.

Sometimes, all you need are two people with an idea and five minutes to spare.

We’re here for , not our egos.

agencyatlas.ca

If it’s not we’re celebrating, then it’s .

May the 4th be with you! 🪐

Sometimes hits the mark.

Sometimes it…doesn’t.

Like, really doesn’t.

Needless to say, our designers aren’t going to be out of work anytime soon 🧑‍🎨

Anyone can write. But not everyone can think.

In a world where AI is taking over university papers, business portfolios, and internet articles at an unprecedented rate, writing is now as simple as a ChatGPT prompt 🤖

So what differentiates a great writer from the rest?

Great thinking.

And when you hire people who can think, great work follows.

Remember: not every idea has to be a big one. Sometimes, all you need are a few more bubbles 🫧

Looking to differentiate your offering in a way that is instantly valued by your customers? Scroll through your competitor's reviews.

You gain access to a gold mine of information about what customers value, what is missing, and what annoys them about another provider's approach.

From there, determine how to best position yourself as the better fit, avoid future complaints, and gain the trust of those looking for a with their ear to the ground.

Plus, reviews can offer a good laugh (especially when they’re not about you).

agencyatlas.ca

It may not be right, or fair - but when it comes to business, you can't afford to waste your first impression.

If you have value to offer and a story to tell, get yourself some experts to help you tell it well from every angle, or you will lose out to someone who does. 📚

agencyatlas.ca

Before we ‘hired’ the illustrious Earl Thunderstruck on , we held a vote - and #3 won by a landslide. Which Earl has your heart? 🤓

Want to stand out? Focus on .

Ensure your brand's identity, messaging, and actions align with your values and resonate genuinely with your target audience.

Authenticity builds trust, fosters loyalty, and sets you apart from competitors by creating a memorable experience that your customers will come back for time and time again.

agencyatlas.ca

Hashtags are an integral part of any social media strategy. After all, , , and are almost as iconic as the brands themselves. But not all hashtags are bound for glory - some ignite in far more titillating ways. Today’s throwback: Susan Boyle’s PR-approved hashtag for the launch of her 2012 album.

Needless to say, didn’t catch on.

No spam here 🙅 Email is one of the best ways to connect with your customers. So how do you make sure your carefully crafted campaigns translate into clicks? Check it out👇

1. The title can make or break your email campaign: Craft attention-grabbing and relevant subject lines that pique the curiosity of your audience. Avoid generic or spammy language (AKA sounding like a chatbot) and instead focus on creating a sense of urgency, offering a solution to a problem, or providing a clear benefit.

2. Make it personal: Tailor your emails to each recipient through personalization. Address customers by name and segment your email list based on customer demographics, behaviours, or purchase history for targeted marketing that resonates.

3. Create value: Ensure that your email content provides clear value. Whether it's a special offer, exclusive info or useful tips, the content should be relevant and compelling. Consistently valuable content builds trust with your audience, and trust translates to brand advocacy👌

agencyatlas.ca

Whoa, that’s a lot of zeros. 4.74 billion (yes, billion) people use social media worldwide. That’s over 50% of the earth’s population! 🌎 So whether you’re just starting out with a big idea or pioneering a 100-year-old brand, social media should be an essential part of your .

agencyatlas.ca

EXCITING ANNOUNCEMENT 🎉 Meet our new hire!

We are thrilled to introduce the newest addition to our team, Earl Thunderstruck - our self-proclaimed Marketing Marvel!

Earl comes to us with an impressive track record of... well, let's call it "unique" marketing experiences. From crafting clickbait titles that leave you scratching your head to designing email campaigns that even the most advanced spam filters can't decipher, Earl is a true trailblazer in the field:

✨ Earl is a master at creating acronyms that sound important but are, in reality, pure gibberish. Get ready to be WOWed by his mind-boggling TLAs (Three-Letter Acronyms) that'll leave you questioning the very fabric of language. OMG, amIright?

📈 He once achieved a conversion rate so unprecedented that statisticians are still trying to figure out how he did it. Spoiler: It involved a herd of camels and a questionable understanding of target demographics.

💻 Prepare to have your mind blown by Earl’s avant-garde digital strategies, including posting memes from 2010 and utilizing the groundbreaking "reply-all" email feature.

To celebrate Earl’s arrival, we're launching the "Thunderstruck" campaign, where we promise to shock and awe your audience with marketing tactics you never knew you needed (or wanted).