Chatterson

Numbers don’t lie, that’s how we know our data-driven marketing solutions work.

A combination of eye-catching creative and compelling messaging paired with calculated ex*****on allows us to accurately target audiences and keep them engaged. Our optimized digital marketing tactics cut through the clutter to hit their target.

Digital marketing – it's what we do.

Do you know your brand as well as you think you do?

Whether it's developing a cohesive brand identity or unveiling the story behind a major project, our Thinktank Visioning and Discovery Sessions serve as a powerful method of generating great ideas and direction used to drive the creation of a realistic and innovative action plan. We facilitate the session with key stakeholders from your team and utilize tried-and-true exercises to create a collaborative environment and encourage unique, out-of-the-box thinking to uncover key insights that in turn inform the direction of brand positioning and subsequent strategies.

Want to get to know your own brand better? Let us help.

Chatterson is proud to partner with McKay Lands on the promotion of their breathtaking acreage lots near Kathyrn, Alberta. With eight remaining lots ranging from 4.5 to 95 acres, experience country living at its finest.

Contact us today to learn more about this unique opportunity.

'Pede responsibly, Calgary, and have fun doing it.

Friday vibes are good vibes.

"My favourite thing about Chatterson is our focus on teamwork. We make sure our clients come first by collaborating every step of the way. From start to finish, it's a joint effort that makes every idea happen." - Rachel Kuz, Senior Account Strategist

We dare to dream big, do you?

"What I love most about Chatterson is our incredible team. This exceptional group of people support one another without question, push each other to think outside the box and inspire everyone to be the best version of themselves – both personally and professionally." - Ashley Lloyd, Studio Director

Does your marketing agency have 15 years of experience? We do.

It's not often marketing agencies make it to 15 years, but Chatterson’s ability to adapt with the needs of our clients while remaining committed to our foundation and principles is what allows us to continue to grow and continue to deliver award-winning marketing campaigns and strategies for our clients across North America.

As with many small businesses, the pandemic proved to be an unprecedented challenge. Having to adapt became the name of the game, sometimes meaning allowances had to be made in processes we'd taken years to develop. However, as the world began to re-emerge, so did Chatterson.

Now, as we return to business-as-usual and reflect on our past, we are as committed as ever to what drove us from day one: providing innovative, unique marketing strategies that are always, always founded on meticulous research. . We're the real estate and marketing experts you trust, because we have the knowledge, expertise and track record of success to back it up.

As Chatterson's services and expertise in real estate-focused marketing continued to grow, so did we. Offering research and strategy to real estate customers proved to be an integral part of effective marketing, but clients needed help executing these strategies, and bringing their development visions to life.

Hiring more strategists and the agency's first Art Director/Designer, Chatterson was now able to provide a full service marketing solution. However, while offerings were growing, we never lost sight of what drives excellent marketing: in-depth research and analysis, which thus informs effective marketing strategy.

As we continued to offer clients more and more services, so did the need for more space, and together with , we designed our newest office and current home in the Edison building in the heart of downtown Calgary. The new home is reflective of Chatterson's culture and core values: a space for a team that is confident, compassionate, collaborative, and committed.

Chatterson Drive, Ancaster, Ontario.

Who would have thought that a small town street would become the inspiration for one of Canada's leading real estate marketing agencies?

Growing up in a master planned community just outside of Hamilton, Ontario, Chatterson Founder Jason Hardy developed what would become a lifelong fascination with the way communities shape our lives. So, when it came time for him to venture out on his own after six years of working for a multitude of resort and master planned community developers, he drew inspiration from the place that started it all – Chatterson Drive.

Identifying a distinct gap in the marketing landscape 15 years ago, Chatterson aimed to focus on two key elements of modern marketing: research and strategy. Jason firmly believed the future of marketing was for the niche specialist and the days of the jack of all trades, generalist were numbered. We doubled down and focused on providing clients with in-depth and reliable research intelligence. These valuable insights would bring clarity to their development vision and drive the goals and objectives of their go-to market strategies.

Research + strategy = bread + butter of a marketing campaign.

Congratulations to Shane Homes on winning the esteemed 2022 BILD Calgary Region Award for Best Website! Chatterson had the pleasure to assist the Shane Homes team in building this website and we are delighted to see the hard work and dedication put into this website being recognized in such a remarkable way. Here’s to continued success for Shane Homes!

Visit the 2022 BILD Calgary Region Best Website: shanehomes.com

Is it time for your new website? Get in touch!

With ChatGPT taking the world by storm, it seems like everyone is talking about AI. ChatGPT is a useful tool, but did you know that there are a variety of ways you can leverage AI in your marketing efforts?

AI can help you personalize your content by analyzing data about your audience's behaviour, interests, and preferences, creating content that directly speaks to them. This data can also be analyzed by AI to help predict future trends and behaviours, allowing you to stay ahead of the competition.

Chatbots can now even be powered by AI. They can answer common questions, and provide personalized recommendations, all while improving your customer's experience.

By leveraging AI in your marketing efforts, you can improve personalization, predict future trends, improve the customer experience, and increase conversions. So if you're looking to take your marketing to the next level, consider using AI to give yourself a competitive edge.

Not sure where to get started? Contact Chatterson to learn how we leverage AI to take your campaigns to the next level.

Have you heard about Google's new AI language model called 'Bard'? Bard is designed to help people find answers to complex questions in a more human-like way, understand the context of the question, and provide an answer that takes into account the nuances of language and cultural references. This means that it can provide a more accurate and relevant answer to your queries.

It's exciting to see how this improves search experiences and changes the world of search engine marketing. What are your thoughts on Bard? Let us know in the comments!

https://loom.ly/QHDRGyQ/

An important next step on our AI journey Introducing Bard, Google's experimental conversational AI service powered by LaMDA — plus, new AI features in Search coming soon.

If you work in a traditional industry and want to grow your business, don't be afraid to use digital marketing. It can be a real game changer!

In today's digital age, having a strong online presence is essential for any business. By leveraging the power of digital channels, you can reach a wider audience, increase brand awareness, generate leads and sales, and stay competitive in your industry.

With digital platforms like social media, email marketing, and search engine optimization, it's never been easier to reach a wider audience and increase your brand awareness. You can use this information to create targeted campaigns and optimize your website for conversions, keeping you competitive regardless of your industry.

So if you've never used digital marketing before, now is the perfect time to start. With the right strategy and tools, you can see success and benefits quickly. Don't miss out on the benefits of digital marketing - message us today to begin your digital marketing journey.

Have you seen Instagram's latest update? Instagram recently announced their new feature called "Broadcast Channels" which allows creators to deepen their connections with followers. This feature will allow creators to reach a select group of followers who are most engaged with their content.

We recommend reading the article below to learn more about this feature. How do you think this will be used by creators? Let us know below 👇



https://loom.ly/YusO_1E

Introducing Instagram Broadcast Channels: A New Way For Creators to Deepen Connections With Followers | Meta Broadcast channels let creators share text, video, photos, polls and more with their followers.

Your marketing strategy should be at the forefront of your campaign creation.

Marketing strategies help you:
🚀 Clearly define your target audience
🚀 Write cohesive messaging
🚀 Know how to appropriately measure your results
🚀 Stand out from your competition

Don't underestimate the importance of a marketing strategy when planning your next marketing campaign! By developing a clear plan and executing it effectively, you can reach your target audience and achieve your business goals.

Unsure how to create a proper marketing strategy? Contact us to find out how we can make it happen for you and your business.

How should you choose your target audience when using digital marketing to promote your business?

The best place to start is to ask yourself, who is your ideal customer? From there, outline how your product or services can solve their problems.

Next, it's crucial to use data and analytics to help you identify your ideal target audience. Looking at factors such as age, gender, location, interests, behaviours and more are all key attributes that will help you construct your target audience. Based on this information, you can use platforms like Facebook and Google to create custom audiences.

By targeting the right audience, you'll increase the effectiveness of your ads, reduce costs, and improve your overall ROI. Plus, you'll ensure that your ads are seen by the people who are most likely to be interested in your products or services.

Audience targeting can be tricky, but we're here to help! Contact us today to begin developing your audience-targeting journey.

At Chatterson, we believe in the power of data. That's why we create a data dashboard for any digital campaign we run for you.

Whether you're a business owner, marketer or analyst, data dashboards can provide you with valuable insights that can help you make better data-directed decisions and improve your overall performance.

When you work with Chatterson, we fully customize your dashboard to include your specific needs and goals.

Let our team help you take your digital advertising campaigns to the next level with valuable data and insights today!

Have you heard about Facebook's special ad categories? These categories are designed to help protect people from discriminatory advertising practices.

If you're running ads related to credit, employment, housing, or politics, you will need to select a special ad category in Ads Manager.

If you want to learn more about special ad categories, we recommend reading the article below. Unsure where to get started with a new ad campaign? Contact us today and let our team of experts help you manage your Facebook advertising needs.

https://www.facebook.com/business/help/298000447747885

Choosing a Special Ad Category | Meta Business Help Center Audience selection tools are limited for ads related to credit, employment and housing. Choosing the correct category for your campaign helps prevent unlawful discrimination.

We had a hole-in-one of a time at our recent team building event at LaunchPad! Taking time away from the studio to spend time with our amazing colleagues is so important to us. Our Gold Star events bring us together and create lasting memories. Thanks to our fantastic team for making it a day to remember! ⛳

Are you looking to stand out in your industry? At Chatterson, we pride ourselves on insuring our clients are constantly beating industry averages. We continue to provide our clients with excellent metrics, beating industry averages in link clicks, Cost-Per-Lead, and conversion rates. By working closely with your team, we strive to exceed expectations. Don't settle for average, choose Chatterson for exceptional results.

Are you tired of wasting time and money on poor-quality leads?
We know it's not about the quantity, it's about the quality of leads that truly matters for your business success. We can help you target the right audience, create compelling content, optimize your digital presence, and leverage various channels to generate high-quality leads. Say goodbye to wasted time and money, and hello to real growth. Contact us today to learn more!

Looking to improve your landing page conversions? Make sure you include these key elements:

✔️A Strong Call-to-Action to guide visitors to take action
✔️An Enticing Offer that highlights the value of your product or service
✔️Testimonies from satisfied customers to build trust and credibility.

Are you ready to take your landing page to the next level? We're here to help! Contact us today to learn how we can help you optimize your landing page and drive more conversions.

Are you tired of creating compelling offers that don't seem to reach your audience? Our team of experts have discovered the magic at the intersection of emotion and logic, creating effective marketing campaigns that deliver results.

As a full-funnel performance team, we specialize in crafting the perfect message, targeting the right audience, and analyzing and optimizing your results. Our team has the skills and experience to take your marketing efforts to the next level! Don't wait any longer, let us help you unlock the power of emotional marketing and start seeing real results today!

Across all industries, approaches to algorithmic fairness are still evolving, especially in terms of digital advertising. Read the article below to learn how Meta is helping to evolve this fairness with responsible AI.

Want to learn more about how this new development can impact your target audience? Contact us today and let the experts help.
https://loom.ly/9pbYJ-g

An Update on Our Ads Fairness Efforts | Meta We’re launching new technology to help distribute ads in a more equitable way on our apps.