SM Social LTD.

Happy International Women's Day to all the powerful and talented women! 💐💕

Today we celebrate the achievements of all women and their power that make an impact

📌Tag all the strong women you admire!

Happy Valentines Day! We wish you a warm and loving day today.

Give a little extra love today ❤️

📌Tag your valentine

Happy New Year! Wishing you all a healthy, happy and prosperous new year 🎉🎊

Lets welcome 2023 with our hearts full of love and joy ❤️

💬Comment one goal you want to achieve this year.

#2023

Wishing you all a very Merry Christmas and Happy Holidays!🎄

Have a wonderful time, and may your day be filled with love and happiness.❄️❤️

💬Comment your favourite things about the holidays

Happy Remembrance Day! In honour of those who have served. 🇨🇦

Let’s all take a moment of silence, gratitude and thanks for all those who have served for our country.

💬 Comment ways to remember.

Happy Halloween! Today is the day to dress up and eat all the candies and sweets your heart desires 🎃🍬

💬Comments your plans for halloween!


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Today is World Mental Health Day. Make sure you take time for yourself. Your mental health is important💚.

Remember to check in with your loved ones today and everyday.

💬Comment one thing you do for your mental health.

I hope you all have a memorable Thanksgiving with your loved ones.

📌Tag who you are most thankful for this year?

Happy Breast Cancer Awareness Month! 💗⁠
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Early detection is for your protection.⁠
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📌Tag your friends and family to spread the word!

Today September 30th, marks National Day for Truth and Reconciliation, also known as Orange Shirt Day. It is a time for reflection and to honour the lost children and Survivors of residential school 🧡.

We encourage you to honour the survivors of residential schools by wearing orange. It is important to take time to learn and reflect on the trauma caused by residential schools.

Happy National Coffee Day! 😊

Coffee time is any time ☕️

📌 Tag your favourite coffee shop below

Why do businesses need Influencers?

📌Build trust and show authority
When an influencer shares content about a brand on social media, they build credibility for the brand they are promoting. Building trust and authority is critical in today's business landscape.
📌Provide excellent visibility and reach
Examining the influencer ideal for your campaign can create highly effective campaigns that reach millions of consumers.
📌Reach your target audience
Consumers are looking for influencers who fit their personality, which is why choosing the right influencer with your product can help you reach your target audience easily, and influencer marketing can help you substantially increase your sales.
📌Drive Conversions
Almost 50% of consumers today rely on recommendations from influencers, thanks to this 40% of people have said they ended up making a purchase after seeing it promoted or endorsed on Instagram, YouTube, or Twitter.
📞 If you want to know more about this strategy visit our website or schedule a free call, we can guide you with the best plan for your business!

It is believed that influencers usually have luxurious lives, however, if you want to become a successful influencer you have to work hard, this means constantly networking, researching competitors, responding to feedback, approaching companies with collaborative ideas, improving your engagement rates, and much more.
Do you know the secret to be a successful influencer?
📌Select your niche: You must choose a niche that interests you and about which you can constantly create content. You also need to have some level of experience in the field.
📌Optimize your social media profiles: Once you have chosen your niche, the next step is to select your preferred social media platforms and create/optimize your profiles.
📌Understand your audience: Before you start creating content and posting on social media, you need to understand your target audience. Usually, influencers have influence over their audiences and strong connections with them.
📌Create and publish relevant content: The next step to becoming an influencer is to publish useful and relevant content for your followers.
📌Be regular and consistent: After you have decided what type of content you will publish; you need to finalize a posting frequency and schedule.
💡As a tip: Instagram is the platform that requires more frequency of regular publications for greater visibility!
Send us a DM to guide you on your journey as an influencer!
marketingstrategies

Collaborating with influencers who follow your target audience will increase brand awareness, and drive website and social media traffic; in fact that 61% of consumers trust the recommendations of influencers.

You might think that brands are more interested in working with celebrities. In reality, if you want better results, the best option is to collaborate with micro-influencers, since smaller influencers have higher participation rates. Actually, 77% of marketers say that collaborating with micro-influencers is the best option to grow your business.

Brands are forecast to spend $4.62 billion annually on influencer marketing by 2023, an increase of 25% between 2021 and 2023. ✨
📞If you're a brand, schedule a call to see how we can implement Influencer Marketing into your strategy, and if you're an aspiring Influencer, message us if you'd like to start working with brands!

Influencermarketing

Let's talk about influencer marketing!

Influencer marketing is a strategy of collaborating with social media users and other content creators who have influence over communities of varying sizes.

This collaboration usually includes some sort of co-content creation or promotion of the brand by the influencer to their community.

Influencer marketing is proven to benefit both brands and consumers!

This strategy gives the following benefits to your brand:
📌Increased brand awareness
📌Create great new content
📌Reach new audiences for less money

What are you waiting for to apply this strategy to your business? ✨
📲Send us a DM so we can help you develop this strategy!

branding

Who needs UGC?

* E-commerce
* Travel & Hospitality
* Higher Education
* Sports
* Start-up Brands

UGC marketing is the best way for brands to join. Since advertising is getting harder to measure and less effective in finding the right audience.

The number of channels, and platforms has exploded and it is getting difficult for marketers to create authentic content for each of them in a cost-effective way. Sometimes, user-generated content already grows organically in channels where the brand has no footing at all.

To sum up, no matter wether your brand is big or small, it can benefit from UGC.💯

If you haven't incorporated user-generated content into your marketing strategy yet, send us a DM and we'll send you the link for the booking! 📲

What is UGC (user-generated content) really all about?

📌Is any form of content created and shared by the users based on their experiences, opinions, ideas, or feedback. Digital platforms, especially social media networks, are the hub-user-generated content.

📌In terms of marketing, UGC is the content that is relevant to the brand.

📌It is known to be the most reliable, trustworthy, and authentic form of content compared to brand-pushed marketing content. These features make marketers crave this valuable user-generated content.

UGC highlights how other customers are having an experience with your brand, generating a feeling of empathy. Tapping into consumer emotions helps in increasing their engagement and brand conversions with long-term success.

Therefore, using UGC in your marketing campaigns takes user engagement to the next level.

If you want to know more about this, then visit my website or you can book a call with me so we can dive deep and explore the depths of user-generated content and so you can utilize the benefits of UGC to its full capacity! 📞

I blushed after reading two of my student's testimonials 😍🥰 See what they have to say after just ONE CALL! I can't wait to meet with them this week and keep making great progress!

In an ideal world, I would LOVE to just do this the entire day, but I have an 8-5 job on top of running this business (plus doing brand deals as an Influencer) - so we are limiting membership to just THREE members per month so I can give you my undivided attention each and every time.

We are starting the screening process now, so if you are interested in joining our July VIP Club, send us a DM and we'll share with you EVERYTHING that you'll get from being a member.

I appreciate all of you and please do not hesitate to reach out if you have any questions about your influencer journey or social media marketing in general!

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Happy Father's Day to all the Dads out there!

🧐 Do you want to grow your platform AND start getting paid to work with the brands you love?
✍️ Do you want to take social media seriously this year and be a full-time influencer?
💸 Do you want to start getting FREE clothes, make-up, vacation trips, hotel stays, and many more?

If you said YES to any of the questions above, this VIP CLUB MEMBERSHIP is for YOU!

Join our JULY VIP membership and you will get:
✨Exclusive Access to Me via Whats App direct line
✨PERSONALIZED Weekly Calls with Me (Value $160)
✨Exclusive Tips on How to Secure Brand Deals, Negotiating Rates, etc
✨Media Kit + Rate Card Template (Value $25)
✨E-mail and DM Pitch Template (Value $15)
✨125+ Brand Contact list (Value $15)
✨Invitation to Content Creation Trips! (Members pay for their own expenses)

Our weekly 30-minute call will discuss the following:
💡 Your goal as an influencer/content creator
💡 Your main platform audit & recommendations (TikTok & IG)
💡 Your existing content & posting strategy
💡 Your existing media kit + pitch and how we can optimize it

Additional Topics:
💡 How to land your first brand deal
💡 How to convert gifted collaborations to paid ones
💡 What to do when a brand says "No"
💡 How to balance work, school, and content creation
💡 How to get PR packages from brands you love
💡 Ways to monetize your social media platforms

Who am I?
🌷 My name is Sean, and I'm a Marketing Expert with 5+ years in the corporate marketing world. I am also a Fashion and Lifestyle Influencer based in Calgary, Alberta. Some of the brands on my portfolio as an Influencer include Netflix Canada, Footlocker Canada, Neo Financial, La Vie en Rose, Pretty Little Thing, Cider, The Adventure Challenge, and many more.

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We are giving you FIVE HACKS that will level up your hashtag strategy! Save this post for later or send it to a fellow content creator/influencer/business owner!

📌 Mix and Match: Did you know that there are 5 main categories of hashtags?
Location ( )
Branded ( )
Industry ( )
Community ( )
Descriptive ( )

📌 Get Inspired
Look at what other creators within your niche are using. Don't just copy+paste, but find what works best for YOU!

📌 Use ALL 30 hashtags
Based on research, the more hashtags, the better! It doesn't harm post performance as long as it's RELEVANT.

📌 Use specific hashtags
The most engaging hashtags are highly niche, targeting specific interests and communities.

📌 Search each hashtags
Select hashtags that are somewhere in the middle, with between 10K and 200K posts. Avoid using # that has over a million posts.

Disclaimer: All of the information presented above came from Hubspot's 60-page Instagram Engagement Report 2022

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WOOHOO! Calling all INFLUENCERS in EDMONTON! Brand Collaboration ALERT!

💸 My client is looking for Edmonton-based influencers
💸 Service worth $299 for you + giveaway prize to your followers
💸 Discount code + commission available
💸 Hiring multiple Influencers for their new location's grand opening

Tag your besties below and comment below if you'd like to apply!

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Something to think about today - are you surrounding yourself with people that have GREAT goals in life? Are you making sure that you are not the smartest person in your social circle? Think about it 💡 Have a great Monday!

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The explosion of social media has led to influencer marketing’s popularity, and the following influencer marketing statistics prove that. Digital influencers have a solid online presence and use it to motivate consumers’ opinions and behaviors. Millions of people trust influencers, so a lot of marketers pay them to reach a larger audience.

The explosion of social media has led to influencer marketing’s popularity, and the following influencer marketing statistics prove that. Digital influencers have a solid online presence and use it to motivate consumers’ opinions and behaviours. Millions of people trust influencers, so a lot of marketers pay them to reach a larger audience.

💸 Influencer marketing can significantly reduce traditional advertising while also helping companies increase brand awareness and reach new audiences. It’s now an important tool to stay ahead of the competition, as marketers are racing to carve out a niche for themselves. The influencer marketing stats show that as much as 40% plan to increase their budget for influencer marketing throughout 2021.

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It’s common for small businesses to ignore the need for a social media manager. It’s definitely understandable since hiring a social media manager is an expense. However, there’s a need for small businesses to understand how a social media manager can help them earn more in the long run. Instead of looking at it as an expense, they must look at it as a good investment.

✨ There are many factors to consider once you’re running a small business. You have to focus on your brand, on your products and services, and on your customers. You have to account for a lot of things such as sales and expenses. There will come a time when you won’t be able to manage everything all at once.

✨ Here are the main reasons why it’s advisable for small businesses to hire a social media manager:

📌 They can create a social media campaign for the business.
📌 They practice consistency.
📌 They know how to analyze data.
📌 They build and maintain social media engagement.

✨ You may not realize it yet but you definitely need a social media manager for your small business. We can help you. Through our partnership, you can focus on your business while we create your content and manage your social media accounts on your behalf. So if you want to build a strong social media presence, don’t think twice in messaging us.

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ONE SLOT LEFT! We've reached out to select number of influencers before we decided to post this publicly last week! Now, we are down to one slot for the month of June!

If you want to be added to the waitlist for July, just send us "July Waitlist" via DM 📲

📌 Do you want to grow your platform AND start getting paid to work with the brands you love?
📌Do you want to take social media seriously this year and be a full-time influencer?
📌Do you want to start getting FREE clothes, make-up, vacation trips, hotel stays, and many more?
📌If you said YES to any of the questions above, this VIP CLUB MEMBERSHIP is for YOU!

Visit the link in our bio for more information about this! 💗

"If you fail to plan, you PLAN to fail" -- I remember hearing this old saying when I was younger and it just stuck with me. Now, everyone knows how I LOVE to plan out everything, and set my goals for the year, month, week, and even on a day-to-day basis.

💗 Before I decided to be an influencer 6 months ago, I sat down and wrote down my plan and my goals to brainstorm if this is sustainable, and if my schedule can accommodate all the content creation days, engagement days, etc.

💗 I've watched a lot of TikTok videos 6 months ago about "becoming an influencer", and most of them say "JUST DO IT" - and while that is 100% true - just doing it without a plan is not the most efficient and effective way to go about the influencer industry.

💗 Not everyone can just quit their jobs and decide to become a full-time influencer. But if this is what you want, if your goal is eventually to do it full-time, you have to start planning and setting proper goals.

💗 This might start to get overwhelming, but just start with something general and narrow it down from there.

💗 Some questions might include:
1. What is your overall goal? Do you WANT to do this full-time?
2. What do you want to be known for? What will be your area of expertise? What is something that you can talk about for HOURS simply because you enjoy and are passionate about that certain topic?
3. What are your target brands to work with aka your dream brands?
4. What's your target follower count by the end of the year? Or by the end of the month? - a word of caution, just because we want to set a target number for the followers doesn't mean that this will be our sole focus. However, it definitely helps to keep ourselves on track when we track measurable/quantifiable data.

💗 What do you think about this? Do have your goals and plans written down? How frequently do you check them to make sure that you are on track?

You've heard this phrase a lot: "Optimize your Instagram Bio", but what does it really mean? What do you get from it?

📌 Tip 1: Display photo -- Once a brand decides to click on your profile, you have 3 seconds to capture their attention. We can even take that a step back... BEFORE someone decides to click on your profile, what do they look at? Yup, you guessed it right. They look at your display photo. Does it show your face? Is it a clear, high definition photo? Is it on brand? (aka is it within the same vibe that you're trying to exude)

📌 Tip 2: The NAME section is SEARCHABLE! -- I can't stress this enough. Utilize this section! Add your location and then your niche. For this example, when someone searches "Calgary" or "Influencer", my profile WILL pop up! I've seen some profiles where they don't even put their name on this section but instead put their keywords.

📌 Tip 3: The BIO -- this is where you want to clearly state what you want to be known for, or what do you currently offer. Remember that providing value should be one of your main objectives! In the example bio. I added my niche, and my company since I really want to consistently drive traffic towards it.

📌 Tip 4: ADD YOUR EMAIL -- Did you know that most brands view your profile on their web browser? Especially when you pitch to a brand and you have your profile hyperlinked. And when this happens, the "Contact" button IS NOT VISIBLE on web browsers. Make it easy for brands to communicate with you and add your e-mail.

✨ BONUS TIP: I help the Influencers on my monthly consultation with all of these, including adding links to your media kit. DM us if you want to join the VIP club for June!

📌 Tip 5: Website -- I suggest using something link linktree to organize all your links. This is a very important (and lucrative) section of your bio. Some brands pay extra to be added as the main link on your website section. Use linktree so you can promote all of your affiliate links in one place.

📌 Tip 6: Contact Button -- if you have the option to add your e-mail, PLEASE do it. Again, it's about making it easy for brands to find you and communicate with you.

🌶 SPICY INFO AHEAD from our founder who landed on several PR Lists and of course got to experience— the infamous unboxing of PR PACKAGES!!

✍🏻 Let’s start with her firsthand experience…

✍🏻 Her first PR package was from - she started with a pitch e-mail, asking them if they have any ongoing campaigns and if they are looking to add another influencer to their list

✍🏻 It took QUITE SOME TIME for the brand to respond so she sent a follow-up email (this is v important)

🤫 TIP: If you don’t know what to say to a brand when reaching out, or what to say when you want to follow-up, check the link in our bio for more resources

✍🏻 The brand FINALLY responded to her and offered to add her on their PR List instead!

✍🏻 WTH is a PR list you might ask? It’s when brand sends you a package (or gift) of their existing products or a sneak peak of an upcoming collection WITHOUT expecting you to post anything, being added on the PR list is different from a gifted collaboration. From the brand’s perspective, if you post about it, then GREAT! If not, that’s okay, they will not force you to do anything.

✍🏻 Since then, our founder has gotten PR packages from Foot Locker, Plant of Life, Abercrombie & Fitch and Dynamite

💁🏻‍♀️ Sean was able to monetize her Instagram and TikTok in such a short period of time — your follower count should not stop you from securing high paying brand deals, it’s about what you can offer and how well you can communicate that with the brand.

🤫 We have 3 SLOTS LEFT on her 1:1 mentoring/coffee chats for June so feel free to DM us and start securing that bag! 💰💰💰

“Let’s be honest here — I’m guilty of this too. When I started with my Influencer journey, I always look at what other Influencers are getting and doing, instead of focusing on improving myself. I used to get jealous of them getting the brand deals that I want for myself that I sometimes forget to be thankful for the deals that I’m securing. It’s really great to be reminded that we all started from 0 — we all started from not knowing wth to do, or how to reach out to brands, not knowing how to create the media kit, not knowing how to price myself. 6 months in my Influencer journey and I’m HAPPY and CONTENT with where I am right now. I am very thankful for the support and community. I’ve been in the Marketing industry for 5 years now, but I only decided to “be an Influencer” 6 months ago, and if anything, I wish I started sooner. Now, I’m talking to all the influencers out there who are just starting out, don’t be discouraged that someone you know is getting this or that, keep your head down and focus on what you have to IMPROVE in order to achieve your own goals. I’m only taking in a handful of people to mentor as I have a VERY limited time, but if you’d like my help, just DM me and we’ll go from there! Have a great week 🌷❤️”

SM Social Founder - Sean (.sean.ca )