Yoseotools.com

✅ Ask Instacart brings generative AI to Instacart’s search experience

Ask Instacart brings generative AI to Instacart’s search experience - YO SEO TOOLS Instacart is adding generative AI to its search experience. Called Ask Instacart, the new search feature is designed to help answer shoppers’ grocery-related questions and give a boost to sponsored product campaigns. How it works. Just like with Google and Microsoft Bing, Instacart users will be a...

✅ Bing Chat increases chat turns, adds visuals to travel queries and expands Bing Image Creator

Bing Chat increases chat turns, adds visuals to travel queries and expands Bing Image Creator - YO SEO TOOLS Microsoft Bing has released a number of improvements to Bing Chat this week, including more chat turns, more visuals and expanding Bing Image Creator. More chat turns. Bing Chat now supports 30 chat turns per conversation, which is up from 20 chat turns per conversation. Plus, you are now allowed 30...

✅ YouTube is the most profitable platform for creators, survey shows

YouTube is the most profitable platform for creators, survey shows - YO SEO TOOLS Creators earn the most from their brand partnerships on YouTube – more than Instagram and TikTok, according to a new survey. By the numbers. On YouTube, 6% of creators earned more than $10,001 per month – compared to 3% of Instagram creators and 2% of TikTok creators. 50% of YouTube creators ear...

✅ Get your B2B site unstuck: Top SEO tips for stagnant sites

Get your B2B site unstuck: Top SEO tips for stagnant sites - YO SEO TOOLS If you’ve ever analyzed traffic patterns for a website, you know that organic traffic ebbs and flows over time. Even the most authoritative sites will have older pages that see traffic drops. With the recent run of algorithm updates, you might have a previously stable site that’s seen more turbu...

✅ Content mapping: Who, what, where, when, why and how

Content mapping: Who, what, where, when, why and how - YO SEO TOOLS Did you know that you can create content for every stage of the buyer’s journey? This is how you ensure content creation is never a guessing game. Your content can reach and impact your ideal customer whether they just discovered your brand through your blog or are stuck on your product/service pa...

✅ Google Bard now can use your device’s precise location for more relevant local results

Google Bard now can use your device’s precise location for more relevant local results - YO SEO TOOLS Google Bard can now use your device’s precise location to provide better local results to your questions. When you go to Google Bard, a popup dialog may show up that reads “To get more relevant responses, you can also choose to let Bard use your device’s precise location.” The notice. Here i...

✅ A customer data roadmap for staying ahead of the competition by Cynthia Ramsaran

A customer data roadmap for staying ahead of the competition by Cynthia Ramsaran - YO SEO TOOLS In today’s competitive landscape, the key to winning over customers lies in personalized and extraordinary experiences. First-party data is a vital ingredient in this journey. By delving deep into customers’ engagement patterns, behaviors and transactional preferences, brands can gain invaluable...

✅ How Instagram ranks content in 2023: Feed, Stories, Explore, Reels, Search

How Instagram ranks content in 2023: Feed, Stories, Explore, Reels, Search - YO SEO TOOLS Instagram has updated its resource explaining how ranking works across each part of its app – Feed, Stories, Explore and Reels. Why we care. It’s critical to understand how Instagram ranking works if you want to maximize your visibility and engagement on this platform. What’s new. Instagram Ra...

✅ How to establish your brand entity for SEO: A 5-step guide

How to establish your brand entity for SEO: A 5-step guide - YO SEO TOOLS Google’s announcement of Search Generative Experience (SGE) and the release of Bard are reshaping the digital landscape. These evolutions have many SEO implications. One of the most important is the renewed focus on brand entity SEO. In the past, SEO was largely focused on marketing to humans. How...

✅ Google now treats .ai domains as generic top-level domains

Google now treats .ai domains as generic top-level domains - YO SEO TOOLS Google has updated its help documentation to specify that Google Search now considers .ai domain names as a generic top-level domain, such as a .com, .org and others. Google posted the update over here, by adding .ai to the list of ccTLDs that Google treats as gTLDs. What it means. This just means t...

✅ Google Local Service Ads mass policy violations

Google Local Service Ads mass policy violations - YO SEO TOOLS Google has been sending policy violation notices to Local Service Ads advertisers, but it is currently unclear if these are being sent out due to new enhanced enforcement or if there was a bug that triggered these from going out. The policy notice. The email notification reads, “Your account has p...

✅ 3 ways to use AI for sitewide entity optimization

3 ways to use AI for sitewide entity optimization - YO SEO TOOLS Ready to discover three incredibly simple (yet powerful) strategies that will help you optimize quicker and more effectively? Here’s what you’ll learn in this article: How to use AI to provide a data source for on-page optimization. Using AI to quickly create multiple schema types for every blog...

✅ 10 link-building services to scale your SEO efforts by RankZ

10 link-building services to scale your SEO efforts by RankZ - YO SEO TOOLS Link building is essential. While Google has made numerous advancements in machine learning and content comprehension, links remain a critical element of how Google ranks websites. We know that Google doesn’t want you to proactively build links. They want you to create high-quality content and hop...

✅ We turned Search Engine Land into a chatbot

We turned Search Engine Land into a chatbot - YO SEO TOOLS Introducing the first generative AI chatbot for search marketers – the Search Engine Land ChatBot. Launched today in beta, we’re excited for you to test it out. About the chatbot. Our bot has been trained on the Search Engine Land content, allowing you to explore, experiment and learn more about...

✅ Google modifies shopping ads policies to enhance transparency

Google modifies shopping ads policies to enhance transparency - YO SEO TOOLS Google has updated its Shopping ads Policy Center and free listings Policy Center to improve transparency for advertisers and retailers. These updates provide clearer information about how Google enforces its policies. What’s new. Google has clarified the YouTube Shopping ads requirements and Disc...

✅ How Google’s Search Generative Experience compares to ChatGPT, Bard, Bing Chat

How Google’s Search Generative Experience compares to ChatGPT, Bard, Bing Chat - YO SEO TOOLS I’ve had access to Google’s new Search Generative Experience (SGE) for about a week now. I decided to “formally” put it to the test using the same 30 queries from my March mini-study comparing the top generative AI solutions. Those queries were designed to push the limits of each platform. I...

✅ Google Search Console Insights adds your growing content report

Google Search Console Insights adds your growing content report - YO SEO TOOLS Google has upgraded Google Search Console Insights to show more insights into your content even if you do not have an associated Google Analytics account assigned to that property. Google added a new report named “your growing content” that shows impression and click growth changes for your top ...

✅ Diversifying your B2B paid media portfolio: When does it make sense?

Diversifying your B2B paid media portfolio: When does it make sense? - YO SEO TOOLS Today’s economic headwinds make it more tempting to test new ad platforms, explore “shiny” new products and revise your original B2B marketing strategy. For risk-averse or conservative marketers, trying something new can be intimidating. Here are key considerations before expanding your B2B po...

✅ Webinar: How to build consumer trust in a cookieless world by Cynthia Ramsaran

Webinar: How to build consumer trust in a cookieless world by Cynthia Ramsaran - YO SEO TOOLS Building consumer trust is crucial for marketers. But how is that trust built in a future without cookies? This webinar will explore how brands can use choice, control, and transparency to create personalized, permission-based experiences that minimize compliance risk and drive marketing ROI without...

✅ Bing Chat gains Android home widget and improved sports scores

Bing Chat gains Android home widget and improved sports scores - YO SEO TOOLS Microsoft released a number of improvements to Bing Chat, including an Android home widget, improved sports scores and other updates for SwiftKey, the company announced. This is in addition to the other changes, including Bing being added as the default search provider for ChatGPT. Android home widg...

✅ Google Search Console shows the wrong mobile indexing status for some sites

Google Search Console shows the wrong mobile indexing status for some sites - YO SEO TOOLS About a week ago, Google did its last batch of moving sites to mobile-first indexing and some mobile-friendly sites were still noticing their sites were being reported as being crawled using desktop indexing. It turns out, there is a reporting bug in Google Search Console that may show the wrong mob...

✅ How to use GA4 to optimize your digital marketing strategy

How to use GA4 to optimize your digital marketing strategy - YO SEO TOOLS Knowing how to use Google Analytics 4 (GA4) is necessary for marketers looking to optimize their digital campaigns. But first, you need to get some basic considerations nailed down. When gathering information, journalists ask six classic questions: Who? What? When? Where? Why? How? And you can also....

✅ Google Search Console performance report delayed but Google will fix the issue

Google Search Console performance report delayed but Google will fix the issue - YO SEO TOOLS The Google Search Console performance reports are currently significantly delayed, mine is now showing it is over 65 hours delayed. Typically, these reports are updated within 4 hours, so this is a significant delay. Google is aware. Google is aware of the delay and the team is working on fixing the...

✅ Is your YouTube Channel a brand video graveyard? How to revive it

Is your YouTube Channel a brand video graveyard? How to revive it - YO SEO TOOLS For as long as I’ve worked in SEO, I have been asked the same question by brands and businesses, big and small: Why should I use YouTube? How can it help my business? Shouldn’t I be on TikTok instead? Sadly, for many businesses, YouTube is just a place to host their videos. Nothing more, nothing

✅ Microsoft Ads to launch UET Insights dashboard with new traffic data

Microsoft Ads to launch UET Insights dashboard with new traffic data - YO SEO TOOLS Microsoft Ads will start collecting more website data through its Universal Event Tracking Tag to power UET Insights, a new dashboard for advertisers to launch in June. The dashboard. Data will be available in near real-time and won’t be sampled on the new dashboard. It will include these metrics:...

✅ Google Search of today won’t exist in 10 years, says DeepMind co-founder

Google Search of today won’t exist in 10 years, says DeepMind co-founder - YO SEO TOOLS Google will look much different in 2033 – where conversation is the interface rather than the search we know today. That’s according to Mustafa Suleyman, cofounder of DeepMind, in an interview on the No Priors Podcast. Why we care. ChatGPT, the new Bing and Google’s new Search Generative Exper...

✅ How to do B2B content marketing the right way (with 5 examples)

How to do B2B content marketing the right way (with 5 examples) - YO SEO TOOLS Here we are over two decades into the 2000s, but bad B2B content marketing still exists. Digital content marketing has existed for at least 10 years, but some businesses still make elementary mistakes that wreck their potential for results. That’s a shame because most content marketers (71%) will ...

✅ Hands-on with Google’s new Search Generative Experience

Hands-on with Google’s new Search Generative Experience - YO SEO TOOLS Google opened access to its new Search Generative Experience and today – and our own Barry Schwartz is one of the first to gain access. Although he had to head offline for the holiday of Shavuot, he was able to share several tweets with images from his early testing. I’ve compiled most of those ...

✅ SEO and ChatGPT: What’s DAM got to do with it? by Cynthia Ramsaran

SEO and ChatGPT: What’s DAM got to do with it? by Cynthia Ramsaran - YO SEO TOOLS In the world of content creation and customer experience, AI’s ability to alleviate tedious tasks has been hyped. However, for a successful digital asset management strategy, librarians still know best how to generate and manage complex information libraries using metadata. In this webinar, conten...

✅ TikTok tests AI chatbot for search and discovery

TikTok tests AI chatbot for search and discovery - YO SEO TOOLS TikTok is testing an AI chatbot in select markets. Called Tako, the AI-powered tool is meant to help TikTok users with search and discovery. Why we care. Google has acknowledged that TikTok is a threat. So we’re watching closely as TikTok makes moves to improve search on its platform, as well as t...