zawadicreates
�Social media manager
�Social media data analyst
�Your guide to all things social media
�Matthew 5:14-16
So a lot of you didn’t actually know what/who a Social Media Manager is or what we do🤔
I’m here to answer your questions as best as I can😃 If you have any other questions, feel free to put them 👇🏾 in the COMMENTS or DM me😃
Social media managers;
🌸 Are in charge of representing a company/influencer/brand across social media channel
🌸 Are termed as the voice of the company online
🌸Provide companies/influencers/brands with tools and guidance need to enhance their online presence
🌸Implement marketing plans
🌸Support the development of your brand identity
🌸 Your eyes and ears in the social media world
After reading this, do you need an SMM?? DM me, let’s chat😉😃
Come and see what the Lord has done🥳🥳🥳 He has kept this company and remained faithful to us💛💛
Zawadi Creatives turns 1🥳🥳 In one year, I have surpassed all my target goals and worked with amazing business and all I can say is THANK YOU GOD🙏🏾🥳
I wanna say thank you to my investors & without y’all I wouldn’t have come this far💛
And thank you to all the businesses & clients who gave me a chance💛💛
Without you guys, there’s no Zawadi, without God there’s no Zawadi😌
Cheers to another beautiful year! All glory to God Almighty🙏🏾💛
“Praise the Lord! (Hallelujah!) Oh give thanks to the Lord, for He is good; For His mercy and lovingkindness endure forever!”
Psalms 106:1 AMP
Coming at you with PART 3🤎🖤
Let’s support black businesses & creatives🤎🖤
BUSINESS & FINANCES:ca
MUSICIANS & INSTRUMENTALISTS:
smith
CLEANING COMPANY:
BLOG:
a.g.o.h
CANDLES:
EVENT PLANNER:
Back again with PART 2🤎🖤
Let’s support Black businesses and creatives🤎🖤
GROCERIES:
FITNESS:
ENTERTAINMENT & PODCASTS:ent
podcast blackgirl
INFLUENCERS & YOUTUBERS:
wav
FOOD & CATERING SERVICES:
n.chipshfx
TRAVEL:
Stay tuned for PART 3😃
Happy Black History/ African Heritage month🖤🤎
This year I decided to highlight a couple of Black businesses and Black creatives🤎🤎 Majority of them are based in Nova Scotia and I’ve got a couple based outta province🙌🏾
Let’s support Black business and creatives🤎🖤
Let’s get started with part 1😃
HAIR:
sleekbeauty
BEAUTY/MAKEUP/NAILS:
APPAREL & ACCESSORIES:
ca
ART:
PHOTOGRAPHY & VIDEOGRAPHY:
EVENT & HOME DECOR & FLORISTS:
Stay tuned for PART 2🤩
Happy new year people✨ thank God for what He has done in 2021 and bless His name for what He is about to do in 2022🥳🙌🏾
Thankful to everyone who supported Zawadi Creatives in 2021💛 couldn’t have gotten this far without God and your support💛
Watch out for new projects, new packages…ALL THINGS NEW🥳🙌🏾💛 because with God the possibilities are endless💛💛
Here’s my top 3 tips for organic growth online🤗
*Disclaimer⚠️when following people, please please please don’t use the follow unfollow method. It only works short term and it doesn’t give long lasting interaction.
SHARE this with a friend😃
CTA phrases are important when writing captions because they encourage & boost your engagement.
It’s a great way to interact with your audience🤗
These are some examples but there’s lots more!
COMMENT BELOW any I’ve left out😉
In honour of hitting 300 followers, it’s time y’all met the face behind Zawadi Creatives🤍🤍
Hi! I’m Wam😋(Wambaire Gichuki - remember that name for later when I’m on Forbes 30 under 30😉)
5 fun facts about me:
🌸 I LOVE JESUS 💕
🌸 I love all things potatoes🥔🍟
🌸 I’m Kenyan 🇰🇪
🌸 Cooking shows are my fave thing to watch
🌸I love to sleep & nap (yes there’s a difference) 😴
So grateful to have all of y’all here🌸
Thank you for all your support💛
What’s your favourite social media platform? Tell me BELOW👇🏾
HASHTAGS; One of the most common engagement/interaction tool used in social media yet the most misused and slept on tool.
Today I break down some of the hashtags you may need and what they are for🙌🏾
Hashtags are very important to boost engagement and account visibility therefore, when posting content be sure to use the relevant hashtags😊
Need help coming up with hashtags or have more questions on hashtags? Don’t hesitate to DM me! I’ll be happy to answer them all 🌸💛
What’s your favourite hashtag?😃
Struggling to think of content? Here’s a couple of ideas for you because sharing is caring💛🌸
All these ideas will help boost your engagement & interactions😊😊
What’s your fave content to see on the internet?
REACH is the amount of users that come across your IG post/story.
As a small business/content creator, your goal should be to increase your reach on a weekly basis.
To view your reach, click on the insight button and it’s the first thing listed. Unfortunately, this feature is only available to business accounts.
So how does one increase their reach?
🌸 POST AT YOUR OPTIMAL POST TIME
Depending on where in the world you are, OPT varies. Pay attention to your insights to find out what’s your OPT and post accordingly. Ensure you have a schedule & stick to it❗️
🌸 RELEVANT HASHTAGS
I’ve talked about hashtags a lot but that should show you how important they are, especially when used correctly. Hashtags ensure that your post is being seen by the right people who would most likely interact with your content. (I’ll dedicate a whole post to hashtags😄)
🌸INTERACT WITH YOUR ONLINE COMMUNITY
And I’m not talking about just by throwing random emojis together in the comment section. I’m talking about actually engaging with your audience and other creators in your niche. It’s a great way to increase your audience and build connections.
Have more questions about your reach? Don’t hesitate to DM me😃
A theme is what gives your page a particular ambience.
When you create a theme & stick to it, people will associate it to your name/brand. That way, your pictures become instantly recognizable!
Why have a theme?
🌸 Good feeds attract everyone
🌸 You stand out from the crowd
🌸 Faster & easier editing
🌸 Your feed looks organized
There are a variety of themes one could have. Want to know more? DM me & let’s have a chat😃
Search Engine Optimization(SEO) is a great tool used to grow your social media accounts.
It’s important that your account is discoverable on social media because that’s how you attract more followers and grow your page.
So how d’yu develop & improve your SEO:
1) Your profile🌸
Your name,username and bio are key elements to make your account discoverable. Make sure they are unique but still easy to find😃
2)Captions🌸
Make sure you have fun and engaging captions and use captions that relate to the pictures. There’s also a feature called ALT text, which I’ll discuss next week, that allows you to describe in detail the post putting it on the explore page🤗
3) Relevant hashtags & tagging🌸
This is probably the easiest way to land on the explore page or have people find you.
There’s more I can say about this but I’ll be here forever😂 if you wanna learn more about SEO don’t hesitate to DM me! I’ll be more than happy to help🤗
Consistency is something a lot of creators & business owners struggle with but is important for growth across all social media platforms.
That’s why planning out your content before hand is key. With the help of a content calendar or a social media manager (like me🙋🏾♀️), it gets easy to maintain consistency therefore increasing your engagement and growing your audience🤗
Do you struggle with consistency? Let’s have a chat😊
What’s a NICHE?
A niche is your target audience/market.
When handling your social media accounts, you need to take into consideration your niche. That way, you can create the appropriate content that will not only INCREASE your engagement but also, GROW your audience.🤗
Are you aware of your niche?
Let’s talk aesthetics🌸
Aesthetics is the theme of your IG. Your aesthetics give us a glimpse of your style and creativity. It gives us a sense of who you are and even the colours that your into and it gives the page a consistent flow.
You can have a consistent aesthetic or switch it up depending on the season. The freedom is in your hands💛🌸
Need to learn more about aesthetics, DM/email me to book a consult.
Welcome to Zawadi Creatives💛🌸 you’re one stop shop for all things social media😃
Whether you’re a content creator, small business or just someone who needs a little extra help navigating their socials... I’ve got you covered🙌🏾
So what are you waiting on... LET’S GET SOCIAL💛🌸
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