Shades of Grey Boutique

HAPPY SATURDAY ❤️

Our 124 St. and Windermere locations are both open 7 days a week! And with the warmer weather coming, NEW ARRIVALS are on their way, too! 🤩Shop in store and online 🖤

| yeg boutique | Alberta fashion | shop local yeg | Edmonton style | | | | | |

MALININ MESH BLOCK HEEL 🖤

Featuring a wide mesh strap and suede block heel, the Malinin combines a classic silhouette with edgy textures to create the perfect go-to heel for all occasions. The wide strap keeps your foot secured and the block heel keeps your balance steady! ✨

ONLINE & IN STORE NOW 🖤

| trending | Jeffrey Campbell | heels | styling | yeg boutique | | | | | | |

LOVESTRENGTH BELTS 🖤

Trendy and sophisticated, bold yet gentle; Finely crafted genuine leather belts that embody not just a look, but a way of life. ✨

ONLINE & IN STORE NOW 🖤

| LOVESTRENGTH BELTS | GENUINE LEATHER | BELTS | STYLING | SPRING STYLE | YEG BOUTIQUE | | | | | |

HAPPY MOTHER’S DAY ❤️

GIVEAWAY 💘
We’re celebrating all the amazing women in our lives with these SOG staff faves 🥰 (to gift or to keep 😉)

Includes:
1 x WHITE Label Fragrance by Talia (brand BEST seller!)
1 x Kaine hoops in silver by SOG (our BEST seller!)
1 x $50 SOG GC

All you have to do is FOLLOW and TAG your mom/sister/bestie you’d share this sweet giveaway with! 🤩

**Giveaway is not affiliated with Instagram.

It’s our queen’s ‘s BIRTHDAY 🎉 A registered dental hygienist turned model when she’s at SOG 😏🤩🥰✨😇💖 WE LOVE YOU!

WEDDING GUEST SEASON 👗

Mini, midi and maxi dresses can all be found in store and online 💛

| WEDDING DRESS | WEDDING STYLING | DRESS INSPO | WEDDING GUEST | YEG BOUTIQUE | BLACK TIE WEDDING | | | | | |

showing us how to style the Reyna top all the way from Japan ✈️

SUCH a fun and cool layering piece! Top it off with our LAMARQUE leathers 🤩

IN STORE & ONLINE 🖤

| TRAVEL FASHION | YEG BOUTIQUE | CANADA STYLE | TRENDING | | | | | | |

HAPPY EARTH DAY 🌎♻️🌈🏕️

Shopping small (and local!) reduces your environmental impact! We buy in small batches from brands that put sustainability at their forefront. 💚

SHOP LOCAL | SHOP SMALL

Join Mar + Nat @ 5248 Windermere Blvd for the final day of our WAREHOUSE POP UP SALE ❤️ a chance to shop all of our neighbours in one place !!! 🤩

CRIMSON RED SILK ❤️ JUST ARRIVED

Available online NOW ❤️ In store 7 days a week

| TRENDING | RED | SPRING STYLE | WEDDING GUEST INSPO | SUMMER WEDDING | YEG BOUTIQUE | | | | | |

styling one of our favs, the Portia top 🤎 the sweetest cocoa shade of brown and the dreamiest, softest, cloud-like fabric ✨✨✨✨

ONLY A COUPLE LEFT 🌈 SHOP ONLINE & IN STORE 🤩

Join us and our neighbours from at a pop-up shop warehouse sale !!!!! Discounted items + sale on sale 🤩

The Leonard by ILLESTEVA 😎

| YEG BOUTIQUE | TRENDING | | | | | |

A Canadian tuxedo a day keeps the doctor away! 👖Or something like that… 🤪

YOUR FAV BRANDS ALL IN ONE PLACE 💙 SHOP ALL DENIM IN STORE & ONLINE 💙 DON’T MISS OUT, SIZES SELL OUT SO FAST 😮‍💨

| DENIM | AGOLDE | CITIZENS OF HUMANITY | COH | DL1961 | PREMIUM DENIM | SPRING STYLE | FASHION FAVOURITES | | | | | |

Wanna be a part of our crew!? We’re looking for part time & full time staff at both locations!

Must love:
• chit chatting 🎙️
• clothes 🧥
• making friends 👯‍♀️
• taking pics 🤳🏻

Styling the Reyna slit top ✨💅🏻💘😎💃🏻

Feel like the ultimate cool girl when you put this piece on 💥

SHOP ONLINE 🖤 IN STORE 7 DAYS A WEEK

| NEW ARRIVALS | SHOP LOCAL | YEG BOUTIQUE | TRENDING | COOL GIRL | IT GIRL | | | | | |

New denim has arrived !!!!!🤩!!!! Styles sell out FAST!
Shop all new arrivals online AND in store 🖤

DM us with any size or fit Q’s! We can help you find the perf pair for you 🥰

| NEW ARRIVALS | AGOLDE | COH | CITIZENS OF HUMANITY | PREMIUM DENIM | LUXURY BOUTIQUE | YEG STYLE | | | | | |

HAPPY INTERNATIONAL WOMEN’S DAY ❤️ From our girl gang to yours 🥰🥰🥰🥰

NEW ARRIVALS 🌟

Lightweight knitwear that can be layered and worn on its own all spring and summer 🤩

ONLINE & IN STORE 🖤

| YEG STYLE | YEG FASHION | EDMONTON BOUTIQUE | | | | | | | |

HAPPY BIRTHDAY, 🥳🎈🎉🎊🎁🍾👯‍♀️

HAPPY MARINA DAY ❤️ Valentine’s Day who?🤪

The coolest super mom and boss, there wouldn’t be SOG without Mar! 🤩

HAPPY BIRTHDAY ❤️ WE ❤️ YOU

The suit of your dreams ✨

Linen blend fabric with a dreamy flow and chic beachy vibe. 🌊 Dress it up with gold accessories and heels. Dress it down with a graphic tee and sneakers.

SHOP ONLINE & IN STORE 🖤

| NEW ARRIVALS | YEG BOUTIQUE | CANADA FASHION | WOMEN OWNED | | | | | | | |

HARPER CROP SEEN ON A SIZE 0 AND 12 🖤

Liv is a size 0, 23/24 denim and wearing a size 25 for a lower slung fit that hangs around her hips for an ultra relaxed straight fit. Wear your usual size for a tighter fit around the waist.

Abbey is a size 12, 31/32 denim and wearing a size 31. Designed with soft stretch denim, the Harper cups your bum for a nice shape and comfortable mid rise that doesn’t gape at the back. Size up for a more relaxed and lower hang, and size down for a higher rise and more tailored fit.

SHOP ONLINE AND IN STORE 🖤 STAY TUNED FOR MORE NEW SPRING DENIM 🖤

1 PAIR OF DENIM 3 WAYS 👖 Which look is your fav?!

Shop our best selling styles from F/W before they’re GONE! 💥 Abbey is a size 12 wearing a 31 in the Sloane.

SPRING DENIM COMING ONLINE TODAY 🖤

| OOTD | GRWM | YEG FASHION | YEG STYLE | YEG BUSINESS | MOB WIFE | CLEAN GIRL | GOING OUT | | | | | | | | |

NOT SO BASIC BASICS 🖤

Neutrals are forever.
SHOP ONLINE & IN STORE 🖤

| BLACK OUTFIT | STREET STYLE | YEG STYLE | YEG LOCAL | YEG FASHION | YYC | YVR | YYZ | | | | | | | | | |

OPEN SATURDAY AND SUNDAY REGULAR HOURS 🖤 UNTIL THEN, SHOP ONLINE!

Questions about the size or fit? DM us!

JENNIFER SCRUNCH BOOT 🖤

Slouched down the calf.
Scale texture.
Effortless pull on design.

ONLINE AND IN STORE 🖤

| BLACK BOOT | OOTD | YEG STYLE | YEG FASHION | BOOT WEATHER | BILLINI | | | | | | | | |