Jessica Laccetti Communications

🎉 New Blog Post Alert! 🚀
If you're ready to take your copywriting game to the next level, my latest blog post is for YOU!
🔥 Discover advanced techniques that will transform your content from good to irresistible.

Whether you're crafting web copy, emails, or socials, these tips will help you engage your audience and boost your results. 🌟

👉 Head over to my latest blog post to learn:
✨ Techniques for different platforms
✨ Persuasive writing tweaks that convert
✨ Advanced SEO tactics for better rankings
✨ Data-driven strategies to improve your copy
✨ A/B testing methods for optimization

✍️ Visit https://jesslaccetti.blogspot.com/2024/06/advanced-copywriting-techniques-to.html to read the full post! 💻

PSYCH! 🧠 ⤵️

Nothing is wrong.

This is your reminder that it is absolutely OK to have a million tabs open (and multiple browsers...).

I got you.

If my coffee maker could empty the old grinds and refill the water that would be 👌🏽

Fan girl moment!!! Back at undergrad played at the ! Today, pushed (he even sang!) the crowd at . Although this time I wasn’t moshing, I left invigorated and energized to take more risks and make space for creativity!

Squinting from the sun or the bright innovation on show at ?!

Thanks for another amazing economic development opportunity!

Yesterday, this amazing human, shared stories, tradition, and heritage with my work team. It was a fantastic experience. I highly recommend that you invite Felicia to share stories and her very own made in Alberta bannock at your next team or organization get together. You can also buy Felicia’s bannock mix at Alberta Sobeys, Safeways, and very soon AB, BC, and Sask Co-op shops!

Thank you Felicia!

💅🏽 Imagine boosting your web engagement and conversions with just a few strategic tweaks to your copy.

Interested?

Swipe for all the details on how you can leverage these handy dandy techniques for your own website. ➡️

🌟 Asking questions? It’s not just what you ask, but how you ask! 🤔
Every question is an opportunity to connect or push away.

🔑 Lean into your curiosity, be open, and encourage diverse viewpoints. These aren’t just nice qualities—they’re your superpowers for creating genuine connections (and learning)!

🔄 Swipe for examples.

Read more about asking the good questions: Knowles, S. (2022). Asking Smarter Questions: How To Be an Agent of Insight (1st ed.). Routledge.

🌟 In our connected world, each emoji we choose can either bridge hearts or build walls. How are you using these powerful little symbols in your daily conversations? 🤔✨

⏭️ Swipe to the last slide and tell me: would you add emojis to these scenarios or not?

Just attended a great presentation from for the Leading from Within series. It got me thinking.

Leadership is evolving, and inclusivity is leading the charge. Here’s why:

🔥 True leadership harnesses the strength in diversity.
🔥 Inclusivity isn’t optional; it’s essential for innovation.
🔥 Different perspectives aren’t just welcome—they’re non-negotiable for growth.

Leaders, ask yourselves: Are you igniting change or just maintaining the status quo?

🚀 AI in YOUR Small Business: Is it a Game-Changer? 🤖

So, you're running a small business and thinking AI is not for you?
Think again! 💡

AI isn't just a trend or a buzzword; it can very well be the secret sauce for small business success. And no, it's not about replacing humans with robots. It's about working smarter, not harder. 🌟

Here’s why AI might be your small business superhero:

✅ Efficiency Engine: AI streamlines tasks like never before. From managing inventory to scheduling appointments, it's like having an ultra-efficient assistant who never takes a coffee break. ☕

✅ Marketing Magician: Ever wonder how to read your customers' minds? AI in marketing can analyze trends and customer behaviour, making your marketing strategy sharper than a samurai sword. 🗡️🎯

✅ Sales Supercharger: AI can predict what your customers might buy or need next (hello customer journey); helping you tailor your offers and skyrocket those sales. 💰

✅ Customer Service Champion: AI-powered chatbots mean you're there for your customers 24/7, answering queries and solving problems while you catch some z's or manage your own work/life balance . 🌛⚖️

✅ Insight Wizard: AI dives deep into your business data, giving you insights that can lead to breakthroughs you never thought possible. 🧠 ( ).

BUT WAIT, here's the real deal...

AI in small business isn’t about jumping on a tech trend bandwagon. It’s about being a smart, savvy entrepreneur who leverages the best tools to grow your specific business and flow.

👉 It’s about enhancing human creativity and innovation, not replacing it.

So, don't just watch from the sidelines. Find out how AI can help transform your small business. The future belongs to those who prepare for it today! 🚀

How are you going to use AI? 🗨️👇

↪️ 5 Underrated Ways Generative AI Can Help YOU Learn

🌟 Clarify Concepts: When faced with complex ideas, AI can help rephrase and explain them in simpler terms.
🌟 Expand Research: AI can quickly sift through vast databases, suggesting articles, papers, and resources that you might not find on your own. (Double-check all results).
🌟 Stimulate Critical Thinking: By presenting you with counter-arguments and diverse perspectives, AI can help you dig deeper and critically analyse.
🌟 Practice and Refine Writing: As you draft essays, papers, any other written content Generative AI can offer stylistic suggestions, improve grammar, and help you brainstorm ideas.
🌟 Enhance Revision: With AI, you can get immediate feedback on your work, allowing for iterative improvements and learning from mistakes in real-time.

🙋🏽‍♀️What do you think? How do you use Generative AI like ChatGPT to help with your writing?

🔗 Want more deets? Check out my blog post: https://jesslaccetti.blogspot.com/2024/01/is-generative-ai-your-classroom-hero.html

📣 "Hey Google, please stream Classic FM from Global Player." 🎶🎶
Yes, that's one of my favourite morning routines but did you know, as of 2023, there are 4.2 billion (!!) active voice assistant devices in use.

Voice search is seriously reshaping how we approach content creation. My experience of writing for a renowned virtual assistant, starting with the opposite of "Z," has provided me with invaluable insights into this exciting space. 🤖✍️

Here's how this experience has refined my skills for voice search optimization:

✅ Understanding Natural Language: Crafting responses and content for a virtual assistant necessitates an intimate understanding of conversational language. This is crucial for voice search, where queries are more natural and spoken, unlike traditional typed searches (especially when google even gives you search examples).

✅ Precision in Answering Queries: My experience has taught me the art of providing precise, concise answers, a key factor in optimizing content for voice search. Voice search algorithms prioritize direct, accurate responses to users' questions.

✅ Contextual Awareness: Writing for a virtual assistant involves understanding context and intent. This translates into creating voice search-friendly content that accurately addresses the searcher's intent.

What This Means for Your Business:

💫 Tailored Voice Search Strategy: Leveraging my experience, I can craft your content to be more voice search-friendly, ensuring higher visibility in this rapidly growing domain.

💫 Engaging, Conversational Content: I bring the art of conversation into your content, making it engaging and natural – exactly what voice search algorithms and users love.

So? Are you ready to optimize your content for voice search?

🌟 Discover the how social engineering methods can help your strategic writing! 📚✨

I've just shared a deep dive into Christopher Hadnagy's "Human Hacking" on LinkedIn, exploring how technology and narrative theory intertwine in the world of strategic storytelling.

🔍 From understanding audience insight to employing narrative authority, I share my key takeaways that transform conventional communication methods. Whether you're into copywriting, strategic analysis, or just love a good narrative twist, this post is for you!

🔗 Head to my LinkedIn to read the full post and share your thoughts. 📖

👉 https://www.linkedin.com/feed/update/urn:li:activity:7131418067284197377/

🔥 A few days ago, one of my Strategic Storytelling Consultation clients was venting his frustration with his nightly chill-out scrolling. He just kept seeing all these self-proclaimed experts, gurus, masters, leaders [ADD SYNONYM FOR SELF-TITLED SAVANT HERE] but few actual examples of writing and if there were examples, they didn't pertain to his niche.📍I get it!

So, I thought it would be fun to do a little writing riff and share two different examples of an email. Both are offering a service, but each is targeted to a different audience. You'll notice different pacing and tone. What else is different?

Let me know in a DM!

While at the convention, I was able to catch up with some old colleagues.

Nice to see .laurence and Subir!

🎓 Exciting News! I recently had the privilege of serving on the defense committee for a master's student , delving into the fascinating world of YouTube influencers in Bangladesh.

💡 We had a lively discussion that unearthed some insights and thought-provoking perspectives. Here are a few 🗝 takeaways you'll find interesting:

1️⃣ The Power of Influence: We explored how YouTube influencers are shaping opinions, driving trends, and connecting with audiences in unparalleled ways. Their impact on popular culture and consumer behaviour cannot be underestimated.

2️⃣ Cultural Context Matters: We unpicked the unique dynamics of the Bangladeshi YouTube ecosystem, discussing the nuances of content creation, audience preferences, and the intersection of tradition with our current digital lives.

3️⃣ Responsible Influencing: Our conversation shed light on the importance of ethical practices, transparency, and authenticity for influencers. Building trust with audiences and maintaining credibility were key topics of discussion.

4️⃣ Evolving Landscape: We examined the rapidly changing landscape of YouTube and the challenges influencers face, including algorithmic changes, monetization strategies, and navigating the balance between creativity and commercialization.

Overall, it was an enlightening experience that reinforced the significance of digital platforms in shaping culture and creating opportunities for meaningful dialogue. 🌟

Congrats to Joana for great work on her thesis!

5 ESSENTIAL keys to take your website from 😢 to 🤩!

You might be wondering if you really really need a website.

🔎 64% of shoppers don't return to a website that doesn't satisfy them! 🔍

So what do you really need your website to do so you can satisfy your potential customers?

🗝 Mobile Responsiveness
🗝 Intuitive Navigation
🗝 Compelling Visuals
🗝 Contact Information and Call-to-Action
🗝 Speed and Performance

🗝 Want to know more about creating a website that 🤩 your clients; just end me a message here or at [email protected]

🔐 Discover the Secrets Behind Successful Storytelling! 🔍✨

Ready to unlock the key to captivating your audience and taking your brand's impact to new heights? 🚀📚

In my latest post, we're diving deeper into the world of storytelling, unveiling the techniques that make narratives truly irresistible. 💡✍️

From understanding the power of emotions to creating unforgettable characters and crafting compelling plots, I've got you covered! 🎭📖 (Caveat: as much as possible in a blog post, lol)

Save this post now and embark on a journey to become a master storyteller. 🌟✨ Don't miss out on the secrets that will transform your brand's narrative and engage your audience like never before! Read the blog post on my site: https://jesslaccetti.blogspot.com/2023/06/secrets-of-successful-storytelling.html?view=magazine 💥👥

👀 AND visit the blog post and PLEASE tell me what you think is happening in the left of the photo! Share your best story in the comments!

🌟 Who really needs expertise? 🌟

In the fast-paced and ever-changing world we live in, Ian Beacraft asks us to reflect on the true value of expertise. During a session at , he suggested we are in an era of expert generalists.

With the rapid-fire advancements of AI, we have the power to stack skills, level up ourselves, and be proficient in and across multiple domains.

This potential success can be driven by what Beacraft refers to as "passionate curiosity" and by nurturing our innate curiosity we can unlock the potential to become expert generalists so that we are more multi/transdisciplinary and flexible and agile.

Specifically for entrepreneurs: in a world that's constantly evolving, being an expert generalist can be a game-changer. The ability to (mostly) seamlessly navigate diverse domains, adapt to changing landscapes, and tap into a broader range of knowledge can set you apart in the competitive business ecosystem. Embracing this mindset can open doors to innovative ideas, unique problem-solving approaches, and unexpected collaborations that fuel your entrepreneurial success.

There will also be a space for expertise but maybe this can help bring more people to the table. What do you think?

🌈Community, inclusion, and being yourself!!
Love how celebrates pride with little flags blossoming along with the flowers.

I recommend attending this conference to all entrepreneurs, start-ups, and organizations that support business development. I have made so many connections here that I would not have made otherwise! Collaborations with great folks in New Zealand, the U.K., Spain, and of course Toronto, Calgary, and Guelph!

So many energized people!