Velocity23

While your content should still be optimized for SEO, that doesn't mean you have to lose your voice in the process.

Be authentic, helpful and everything you would appreciate if you were searching for information and found your blog.

How buyer-friendly is your marketing?

This guide will help you stand out from the competition and sell more homes 👇

Fundamentals That Make Your Home Builder Marketing More Buyer-Friendly Want to find out how you can upgrade your marketing efforts to align with how your ideal customers buy homes? Download the guide today to learn more...

Are you using personalization in your marketing?

If you want more successful campaigns, you need to put yourself in the shoes of your ideal customers.

Think about how you would want to be marketed to and do more of that!

Wednesday's Writing Tip:

Think about what your ideal audience or reader knows today.

What is their reality and how can your writing *inform* and *enhance* it?

Keep focusing on what works.

Create great content.
Keep up your online presence.
Invest in a well-built website.
Automate your marketing.
Nurture your leads.

You don't have to chase the next big thing to be successful.

What are you doing to separate yourself from your competition?

Trying new things and experimenting is how you find out what really works.

Then, you can invest in more of what will help you sell more homes.

This is what great marketers and home builders do.

In this article, we profile the modern home buyer to give you a better idea of how they shop for homes and the ways you can adapt to their new buying habits.

How They Shop: Understanding the Behaviours of Modern Home Buyers It's crucial to understand the behaviours of modern home buyers because the current market of shoppers has taken a new approach to the home buying process.

Are you being consistent with your content marketing?

It's not a temporary fix for more leads and sales.

Content marketing is about building long-term growth.

In the latest issue of our On The House Newsletter, marketers can explore how AI is revolutionizing content creation, including research and brainstorming techniques.

Read the Newsletter here: https://hubs.li/Q02PMBBc0

Subscribe to 🏠 On The House: https://hubs.li/Q02PMlyl0

Catch up on the latest Industry News:

◾ Upcoming rate cuts and what they mean for builders.

◾ Reflections and predictions from 18 home-building executives for the rest of 2024.

◾ Single-family home production is on the rise as multifamily production cools.

Plus, you'll learn how to craft effective email campaigns, speed up your WordPress sites with WP Rocket, and discover a standout marketing example from Fischer Homes.

P.S. - We have something cool we've been working on and it's almost time to share.

We're launching a New Podcast called The Home Builder Marketing & Growth Show! 🏠

Each episode will be packed with expert insights, actionable tips, and interviews with industry leaders.

Stay tuned for more details (coming very soon!)

Incorporating effective storytelling into your marketing builds trust and loyalty by humanizing your brand.

It also increases engagement with your audience, which helps drive conversions and revenue growth.

This Writing Tip Wednesday...

Remember to be descriptive in your writing!

It will help your readers better understand the stories and concepts you share.

Your website is your virtual business card, and you want to design it in such a way that it attracts new clients by giving them the full perspective on the services you offer.

Read on to learn more about design tips that really pay off for home builder websites, so that you can make the most of your number one marketing resource!

10 Design Tips for Home Builder Websites As a home builder, promoting successful projects can attract new clients. Check out these design tips for home builder websites to show off your best work.

Are you taking advantage of these benefits of marketing automation as much as you could be?

13 Powerful Benefits of Marketing Automation Marketing automation is changing digital marketing in exciting and efficient new ways. Here are 13 benefits of marketing automation you just can't ignore.

Wishing you a Happy Canada Day from the Velocity23 team! 🇨🇦

Wishing you a Happy Easter from the Velocity23 team! 🐰🐣

Wednesday Writing Tip!

When it comes to writing, your job is to:

a) figure out the value in what you’re selling and
b) put it into clear, concise, and compelling copy

Ready to keep moving your home building business towards more leads and sales?

First, you need to figure out your SMART Goals: https://bit.ly/4bY0dgi

What Are SMART Goals and How Can They Help Your Home Building Business? If you’re ready to expand your home building business, you need a marketing strategy that’s designed to increase both leads and sales.

What are you doing to personalize more of your marketing experience?

Proper segmentation will take your email marketing to the next level.

You can have multiple conversations at once, all with the same goal, but meeting your leads where they're at in the buying journey makes all the difference.

It could be the thing that takes them from being disinterested in your emails to actively engaging with you on their terms and becoming a customer.

For every home you build there's a chance to impress others with the level of quality you provide.

When one of your happy homeowners invites someone over for a visit, they get to show off what you've built for them!

Looking to get your home builder blog in front of more people and grow your audience?

Here are some things you can do:

How to Promote Your Home Builder Blog There are many ways to promote a blog, but not all of them apply to home builders. We break down some of the most effective ways to promote your blog.

Big wins, small wins, they all feel good.

Drown out the noise and focus on what you want to accomplish.

You will find success when you believe in what you're doing.

Is your team focusing on the right things to sell more homes?

This guide has 10 simple, highly effective marketing upgrades you can make right away!

Download your copy here:

10 Simple Marketing Upgrades To Help You Sell More Homes Faster Do you often run out of time to focus on marketing your home builder business? These upgrades are quick, easy to do, and will help you sell more homes!