Fundmetric

How can AI transform alumni engagement? 🕵️

AI can transform how institutions engage alumni by capturing behavioral factors like time and attention. In today’s attention economy, understanding and leveraging consumer behavior is what has influence.

Personalized content can drive significant engagement!
Do we have a photo of campus from every decade? Can we provide some value to alumni who graduated in 1980 by bringing that back?
Could we give some value to younger alumni who need career help?

You can certainly be effective at driving engagement and adding value with personalized content, but many organizations still lack the technology to capture and analyze digital behavior effectively. However, investing in AI can help institutions better tap into their audience’s interests and adapt to changing market conditions.

How can institutions use AI to enhance prospect identification? 🔍

When it comes to AI and prospecting, it's not a competition with traditional methods. One clear advantage of AI is its ability to identify patterns that may not be apparent through conventional approaches, and an ROI can be gained fairly quickly by identifying prospects that may have been overlooked.

AI can identify prospects based on specific characteristics, which differs from traditional persona building. By understanding these patterns, AI helps institutions plant the seeds with a diverse range of prospects, ultimately strengthening the donor pipeline.

What is the business case for AI in a period when resources are short?

AI presents a compelling business case to help organizations scale and provides the capacity to increase output efficiency without a corresponding cost increase.

AI has a unique proposition for an immediate return on investment and long-term ROI. A return can be achieved more efficiently than the traditional ways of scaling.

How is your organization integrating AI to address current challenges and drive growth? 🚀

Developing sustainable business models and digital transformation are among the top strategic issues in higher education. 🎓

So let's make the case for AI from the perspective of future-proofing. 💪

As you go through this journey of finding a business case for AI, there are two main options, and they are not mutually exclusive.

1️⃣ Organizations can invest in the technology of the day, and as that changes, you keep investing in those different technologies.

2️⃣ Organizations can invest in their future by having the fundamental data that will allow them to be flexible and pivot more easily to changing markets, when the technology changes, and ensure long-term sustainability and self-sufficiency.

There is a compounding cumulative effect gained by focusing on the fundamentals that BOTH enable AI, and enable organizations to take advantage of tech today, and tech that is coming out next week, but also to protect themselves from the downside of change.

👇 Not a healthy data posture.🙅
.. this happens as a result of overwhelm. ☹️

The fix for people dealing with overwhelm is having the support that a partnership can provide.

Organizations that invest in making data more accessible to non-technical teams, not only empower those teams but reduce overwhelm and burden on the entire organization. 😌

We talk a lot about technology partnerships and how investing in them helps to build a resilient, future-proof organization.

But how does a successful partnership DO that?
⚙️ Innovation and Co-Creation: Technology partnerships foster innovation through collaboration. Both parties bring unique expertise and perspectives, leading to the co-creation of cutting-edge solutions.

🎯 Strategic Alignment: A technology partner is invested in your success. They understand your business objectives and tailor their solutions to align with your strategic goals, ensuring a better fit and higher impact.

🙌 Enhanced Support and Service: Partners provide dedicated support and are more responsive to your needs. They work closely with you to troubleshoot issues, optimize performance, and ensure seamless integration.

🧠 Shared Knowledge and Resources: In a partnership, there is a free flow of knowledge and resources. This exchange accelerates learning, helps in adopting best practices, and leverages collective strengths.

🤸‍♀️ Scalability and Flexibility: Technology partners are committed to your growth. They offer scalable solutions that evolve with your business, providing the flexibility to adapt to changing market conditions.

🤝 Trust and Reliability: Trust is the cornerstone of any partnership. With a technology partner, you build a relationship based on reliability, transparency, and mutual respect, leading to long-term success.

How does a partnership differ from a client-vendor relationship? 🤔

While vendor-client relationships fulfill immediate needs, partnerships pave the way for sustained growth and innovation. Embracing a technology partnership can transform your business, driving collaborative success and unlocking new opportunities.

Investing in a partnership meets today’s challenges AND builds a resilient and future-ready organization.

A partnership is collaborative and strategic. Here’s what sets it apart:
✨ Collaborative Focus: Both parties work together towards common goals, sharing risks, resources, and rewards.
✨ Deep Engagement: The interaction goes beyond transactions, involving continuous communication, feedback, and mutual support.
✨ Long-Term Orientation: Partnerships are built for the long term, focusing on sustained growth, innovation, and success.

With AI, optimize your reach by channel.

Prioritize Constituents That:
Answer the phone. ☎️
Respond to direct mail. 📫
Engage with your emails. ✉️

Fundmetric produces a ranked list that prioritizes the most likely to engage by channel.

Does this actually work?
✨ One school increased its phone contact rate to 83% with a Fundmetric predicted list.
✨ Email click rate increased to over 10% when using a Fundmetric predicted list.
✨ Direct mail response using a Fundmetric predicted list increased by 35%.

Personalization is a Competitive Advantage 🏅

Define what people are interested in and make your communication more relevant and engaging for each individual.

How do you start?
✉️ Leverage email to capture constituent interests.
📺 Personalize stewardship videos with advanced data.
📊 Segment your audience based on behavior.

What does this look like in practice?
🚀 One school had 73% of first-time donors become repeat donors after viewing a Fundmetric personalized video.
🚀 In just six months one organization collected over 50K interest data points through existing appeals.

The more data you collect the more personalized you can get.