Courtneyjune.design

How to make your brand stand out? Tap into your origin story. Every brand has a story, and sometimes it just needs a fresh look to really shine.

This rebrand was all about tapping into Julie's origin story and making it the 'star of the show' to create a brand that stands out in the heart and minds of her audience.

Swipe to see the transformation—from outdated and disconnected to bold, authentic, and full of life! ✨

A reminder that a great brand doesn’t just look good, it feels right.

Let me know what you think!

Crush the design drama into pieces with a Brand Suite that saves your sanity (time) and inspires your resource creation.

When I create Brand Suites for my clients I have one goal, "How can I get them to think less and create more?"

Over the years, I've boiled it down to...

✅ Build a brand that stands out by aligning their business with their origin story (aka, what's more important to them) so they fall in love 😍 and no longer stress about their business visuals

✅ Provide an all-in-one system for their brand so they only have ONE document that holds everything they need to create resources, content and marketing materials

✅ Create a Brand Suite that is inspirational (for low creative days) and is super easy to use so all they have to do is Copy and Paste to create, saving previous ⏲️

We're living in a time where your business needs more than surface-level aesthetics.

📈It needs strategy and soul💖

Here's what Julie thought of our time together:

🎙️"I've been in business for more than a decade now and yet I still had the same old utilitarian website I cobbled together with WordPress ages ago. So I knew it was well past time to call in the pros. And Courtney and Emilee really delivered!

They took the time to get to know me so that they could put together a branding package that looked and felt like me. I love my new website, the new branding collateral, and the messaging that finally lets me feel confident and not cringy about promoting my business.

They broke the process down into parts that let me work through it at my own pace during a very hectic time in my life and business and the results are fabulous. You're in great hands with them!"🎙️

🧐Do you feel the need to realign your brand to match your vibe and the caliber of your services?

If yes, DM me and we'll talk to see if we're a good fit✌️

My fav client's new branding applied to her client resources 😍 is The Book Coach for truth-telling writers who have a story on their heart.

Business card mockup for a client rebrand ( ).

I serve and any business that empowers the public build a life on One's own terms 💪😎.

What I thought being a brand designer looked like vs. what it actually looks like.

I used to think being a brand designer meant endless creativity, sketching beautiful logos, and working with overflowing clients. And while that’s part of it, the reality is a bit different:

- Late-night coffee-fueled work sessions
- Hours spent tweaking tiny design details (yes, I do it too)
- Random afternoons scouring my mind for a spark of inspiration

But you know what? I wouldn’t trade it for anything. The challenges make the final product even more rewarding. Designing isn’t just about making things look good; it’s about creating something that truly resonates with my client's story.

Follow for a behind-the-scenes look at what it’s really like to be a brand designer.

P.S. The hardest part about my job is actually marketing my services (anyone else feel me?), but this challenge is helping develop my time management skills and that rocks!

What's the hardest part about your vocation? Comment below, I'd love to understand you.

Is your DIY branding doing more harm than good? Here are three telltale signs it’s time to spruce up your brand visuals:

- Your brand looks inconsistent across different platforms.
- You’re not attracting your ideal clients.
- Your visuals feel outdated or unprofessional.

These issues can make your business look less credible and turn potential clients away. Maybe it’s time to take action and align your brand with the quality of your services. 👇

ACTIONABLE TIP:
Pick one element of your brand's visuals that’s inconsistent or outdated and start by refreshing that. Need help? I’ve here to help.

Follow me for more tips on turning your DIY brand into a professional powerhouse.

Our process is steeped in values around connection and strategy, so all of our clients leave us with more clarity and passion for their business than when they started.

➕FOLLOW me, if you are a heart-centered business looking to uplevel your growth by leaning into your values.
Client Love: "Courtney & Emilee helped us from start to finish with branding, developing our logo and design framework, clarifying our vision, and creating a website for us.

We were struggling with naming our business and deciding on an aesthetic that aligned with our brand, and they helped us immensely with every aspect of our branding and marketing approach.

✨We really appreciated that they understood the larger concepts and ideals we are striving towards as a business, but also had a strong grasp on the small details that also mattered to us.

They are also so friendly and easy to work with and their work is top notch.

Dr. Carrie Sheets, co-founder of BeyondWell KC"
✨We're committed to growing authentic service providers, not sleazy salesmen.

Feel "sleazy" when you post about your business and services?

Fix the ick by committing to showing up as your weird, opinionated self.

Recently, I had the privilege of attending a networking event featuring Angie Hill, a renowned local radio host. Her decades of industry experience provided invaluable insights that deeply resonated with my core values.

💖 Angie emphasized authenticity and embracing life's messiness.
🤓 Her message revolved around sharing our opinions openly without seeking to convert others.
🙋‍♀️And she highlighted the importance of owning our vulnerabilities and seeking support when needed.

What struck a chord with me was her encouragement to own our vulnerabilities and ask for support when needed. In a world where perfection is often portrayed, Angie's message is a breath of fresh air. It aligns seamlessly with the values I hold dear in my personal life and extends into my business through collaborations and client relations.

By embracing our true selves, we create genuine connections and build trusting relationships.

Sharing our opinions and standing confidently in our authenticity fosters an environment of acceptance and understanding. Just as Angie has navigated her successful career by being herself, I am inspired to continue cultivating transparency and openness in my business endeavours.

Angie's key takeaways serve as a reminder that authenticity is a powerful force in networking and beyond.

It breaks down barriers, fosters meaningful collaborations, and strengthens the fabric of our professional communities.

Comment below if you're dedicated to showing up with your opinions and weirdness!

Our clients? Went from launching a brand new business to having a fully booked schedule💥

BeyondWell KC crushed it right from the start 😎.

Within the first three months of launching their new brand and website, they attracted a whopping 625 unique site visitors and scored 19 new client inquiries.

Talk about a fully booked schedule and a major demand for their services! 📅

And get this - they added two new providers within the first year to keep up with their rapid growth. That's like, super impressive for a new business 🏅.

Most private practices take a whole year just to get a steady client base, but BeyondWell KC was like, "Nah, we're gonna speed things up a bit."

Their success is a testament to the power of a well-crafted brand and strategic marketing 🔑.

It's like a middle finger to that stat that says 20% of small businesses fail in their first year 😏.

BeyondWell KC is proof that a strong brand identity and smart positioning can make all the difference💰💰.

So, if you're feeling a bit meh about your current brand or website, let's chat. We can help you create something that attracts the right audience and takes your business to the next level.

Because, let's face it, no one wants to be a part of that 20%.

Personal Branding that's aligned and flexible.

Emilee and I understand the importance of flexibility in life and work. We know the challenges of balancing a heavy workload while maintaining a healthy lifestyle.

That's why we build flexibility into our project planning, ensuring our clients feel supported even when life gets busy or unexpected challenges arise.

No more pushing through; we reject hustle culture and prioritize a healthy, balanced approach😎

We focus on helping you build a business that you truly love and aligns with your values. A business that:

⚡Energizes you and makes you excited to get out of bed in the morning.
💸Financially supports your life, allowing you to take time off and enjoy the fruits of your labor.
🧠 Promotes a balanced and healthy lifestyle, because self-care is essential.
🥳Attracts clients who value your services and are a joy to work with.
🪴Grows with you, enabling you to step away from administrative tasks and build a team.

If you're in business to make a positive impact and are ready to invest in your success, we might be the perfect partners to propel you forward. We believe in building businesses with soul and purpose from the heart, so it feels like home.

📈Are you ready to take the next step?

Send me a DM sharing your current business struggles, and let's work together to get you unstuck and cruising down the fast track to success! 🏎️"

🔑

In the world of business, effective communication is paramount.

Design serves as a universal language, transcending cultural and linguistic barriers.

Through thoughtful use of visuals, businesses can convey complex ideas and messages with clarity and impact. From eye-catching infographics to intuitive iconography, design ensures that your audience understands and retains your key messages, fostering deeper connections and encourages engagement.

There is always more - boredom is an overlooked tool.

It's like a secret weapon to unlock curiosity and discover new things. 🌟 Instead of running from it, use boredom as a tool to explore the world around you and find interesting things in the seemingly old, mundane, or drab.

Lately, to fuel my creativity, I've been reconnecting with what inspires me the most. And for whatever reason, nature is what I return to 🌿.

I mean, I'm literally that chick who stops to...
👃🏻 smell the roses 🌹,
👉🏻touch an interesting leaf 🍂
🤗and randomly hug a tree to see what the bark feels like on my torso (yes, in public)🤪

Paying attention to what inspires me has been a game-changer. It's energizing and so much fun! I highly recommend incorporating an inspirational practice into your daily routine. Take a moment to really observe your surroundings and embrace boredom as a catalyst for curiosity.

Take a moment to look for new details in your surroundings or explore what boredom feels like in your mind and body.

The act of getting curious like this opens up the opportunity for you to find some really cool s**t while sparking your creativity😎.

What's something that inspires you? I'd love to know I'm not the only weirdo.

I'm exploring the idea of building a more tangible experience for my clients (and their clients)! Here are some clothing mockups for a past project 😍 (BeyondWell KC).

What do you think? Have a favourite?

Finally! Lookin' hella-fine and feeling so good about it! 🫦
But I'm sure you can relate...

Lookin' A-okay has been the norm because you've been all-in, heart and soul, serving your clients and refining your packages.

Your visuals have fallen behind, getting pushed down the to-do list...

Don't worry, I've definitely been doing that myself 🫠.

But this year is different, I'm going to prioritize my visuals to compliment my services and enhance my client experience.

I've already started on my LinkedIn profile...

And, whoa Mama! It's feeling SO good 😎 💃🦚

I'm all shoulders down, chest high, strutting my stuff already.

Yet, there is more to update! Yay! I can't wait.


Chat soon,
Court (Your Branding Bestie)

P.S. Is this your year to update your visuals?

Know any badass business owners who with amazing services? Do they need help standing out from all the noise online?

Send them/Come visit my Instagram to see how I'm helping clients radically stand out with people-focused design.

Courtney | Explorer, Designer, Connector

Have some kickass clients that you want to treat to a new, branded notebook?

Gift your clients a custom notebook to say 'You're awesome, I love you ❤️' with

Need a custom design for your gift that matches your branding?

DM me 'Notebook' to get started.

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Happy gifting! 😘

Script typefaces can feel...

🤓Formal, elegant, sophisticated, whimsical (think of wedding invitations and signatures)

Or, in this case,

🤪 Creative, fun, friendly (think Barbie, Cadbury, Coors)

BUT most of all, script typefaces feel...

💥Authentic and Personal 💥

----

Use a script typeface as an accent to your main typeface to add a personal touch.

⚠️Take care not to over use script as it can be hard to read!

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Want more design tips for an elevated DIY brand? Poke that FOLLOW button 😘

See you soon,
Court

Strong, Reliable, Regal - let's decipher this design.

✏️First, the typeface:
The bold, edgy typeface exudes a strong, sturdy feeling that provides a sense of reliability and strength.

🌟Second, the logo:
With the stylised shine set behind, this crest-like eagle represents freedom with an air of nobility.

🎨Third, the colours:
Being mostly silver paired with the eagle provides a distinguished feel that reaffirms the noble essence.

Likewise, psychologically the blue reaffirms the sense of reliability that the typeface exudes.

--

Although well researched, design isn't a scientific formula.

📐Design is a tool, used to communicate intention and evoke emotions.

And because of this, design is subject to our own perceptions.

👀 So, what do you think of this design?

Comment below, let's talk about what you see.

Serving transformational businesses that are dedicated to raising human consciousness for a happier, healthier planet.

I design showstopping brand visuals and experiences that build deep, meaningful connections between businesses and their clients.

🥂 Here's to creating a world we all belong to.

Do you plan before traveling or do you skip...

🛌🏻booking a hotel room,
🛣️planning your route,
💼packing your suitcase (you brave soul)?

When you create visuals or design in Canva WITHOUT brand strategy...

It's like jumping in your car to go to Disneyland without Google Maps, your change of clothes, or a place to sleep after a long day of driving.

Brand strategy acts as your business's...

🗺️ Roadmap, guiding you to your destination efficiently, bypassing that bumper-to-bumper traffic

💃🏻Style to effectively draw your dream clients in and repel the people who will waste your precious time

🏡Home, where you can confidently recharge and refocus on the tasks you LOVE (and, finally, stop forcing yourself to create content you're disconnected with)

All of that to say, brand strategy is your business plan for client connection and, ultimately, business success. 😎

Plan before traveling. Strategize before designing. And connect deeply with more souls.

Found this insightful 🤓?

Smash that like ❤️button and poke that follow ✈️ button for more on brand strategy and visual design tips.

Chat soon,
Courtney

OMGoodness, this makes so much sense.

Now, we can all feel better about having a messy house or unfolded laundry ❤️😎

The “Cycle Theory” About Laundry Will Change Your Life | Mel Robbins #Shorts Ready to level up? 🚀 https://bit.ly/takecontrol2023 👈 Sign up for my FREE 3-part science-backed training, Take Control with Mel Robbins! It’s designed spec...

Looking to fertilize your business with kick-ass, scroll-stopping branding? Work with a BS-free logo designer & brand strategist (that's me 👋).

When we work together you get...

everything you need & nothing you don't

because I'm not interested in wasting your time (or mine).

If you have big dreams to make the world a better place and you're out there taking action to grow & advance your business, I am here to help you jump to the next level so you can...

💕 Cultivate a strong community
🦸 Show up as the Industry Leader you know you are
😎 Look fly AF and feel aligned with your purpose
💰 Raise your pricing to give your business room to grow

Sound good so far?

✅ If yes, DM me "aligned" and we'll start the conversation.

You'll get more juicy details about me and how I work and I'll see if my packages are really what you need or not.

❌If no, DM and tell me what sounds s**tty. I'd love the feedback!

Alright, that's all for now.

Have a stellar morning/afternoon/evening ✌️

branding

Good te**is -- *chm* Good testimonials can increase landing page conversions by 34%!

We all read the Google reviews when picking a new place to eat because we trust the other hungry people who've gone in before us over what the business owner has to say.

It's the same when someone is looking at your services 👈 but you know this.

So are your testimonials actually helping your business, or are they getting passed by?

Check out the slides for:
👉 examples of a good vs a great testimonial
👉 how to actually get great testimonials (pssst...you build them) from your clients own words
👉 what secret ingredient is a MUST to include
👉 and how to stop hiding your 💰💰 makers.

Happy reading.
Happy editing your Te**is 😎.
Happy Converting.

❤ Your success is my business 🌻
Chat soon,
Courtney

WTF is Brand Authenticity? And why is it important?

Let's taco-bout it! 🌮😎
Humans buy with their emotions from other humans. Marketers have known this for decades.
We as humans are drawn to connection with others. It's a driving force we all have in our lives.
This means a brand can have a bigger impact on people when they show up with human characteristics.
Brands that have a world view with values, goals, and desires for a better world connect with their audience on a deeper level.
And therefore, gain trust and loyalty from their customers/audience. Which results in a more successful business.
Checkout this carousel to see what your customers expect from your brand and how you can take action to build your brand's authenticity.
🌻 Did I mention doing this will set you apart from your competition? Yup!
It's true, your brand will cause your business to become more unique and therefore standout.
Share and Inspire 👉 Comment below how your brand is showing up authentically.