Zazen Consulting Services, Kitchener, ON Videos

Are you a service-based business owner trying to pick brand colours for your wellness practice? You want the colour palette to reflect who you are as well as who you work with and who you want to attract! To accomplish this, it’s important to brainstorm: - Who they are - The feelings you want to bring out of them - How you want them to perceive you …while also making sure you are one of a kind. This is where we come in! Zazen’s specialty is working with private practice owners to find their brand without losing themselves in the process. Here is part four in a series of colour palette examples that would be great for your practice. A colour palette is just ONE of the aspects of brand development and creating a business, so if you are interested in learning more about how we can help you develop or refresh your brand, click the contact form link in our bio to get started! #websitedesign #branddesign #businessconsulting #branddevelopment #colourpaletteinspo

Are you a Psychotherapist, Social Worker, Psychologist or Psychiatrist trying to pick brand colours for your private practice? You want the colour palette to reflect who you are as well as who you work with and who you want to attract! To accomplish this, it’s important to brainstorm: - Who they are - The feelings you want to bring out of them - How you want them to perceive you …while also making sure you are one of a kind. This is where we come in! Zazen’s specialty is working with mental health private practice owners to find their brand without losing themselves in the process. Here is part three in a series of colour palette examples that would be great for your mental health practice. A brand palette is just ONE of the aspects of brand development and creating a business, so if you are interested in learning more about how we can help you develop or refresh your brand, comment brand design and we will send you a message to get started! #websitedesign #branddesign #businessconsulting #branddevelopment #colourpaletteinspo

Are you seeing a lack of online growth in your business? Incorporate these 5 simple ways to enhance your web presence as a service provider! 1️⃣ Google Business profile: In short, having a business profile on Google allows searchers to see your hours, services, reviews, contact details, updates and more all in one place. It also gives your business a more established presence! 2️⃣ Social Media profiles: Having social media gives your business a chance to show your business' true self and allows people to relate to, learn from and learn about you and your business. It gives a face to the name and also shows search engines you have more presence on the internet. 3️⃣ Service-specific databases: Having profiles on multiple databases gives search engines more places to pull up your information and gives your business a bigger sense of credibility. For example, people looking for a therapist may be redirected to Psychology Today (@psych_today) and if you are not listed there, searchers won't know about you! 4️⃣ Scheduling App: Scheduling apps not only streamline your booking process, but they also are additional websites in themselves that can be integrated into your website, Google profile and social media profiles. For example, a popular scheduler is Jane app, and can be easily linked on any of your profiles. 5️⃣ Insurance Databases: Similar to the service-specific databases, some insurance companies have a list of providers they provide to their customers to ensure it is clear who is covered. For example, Sunlife has a portal called Lumino Health where health service providers can create a profile to be easily found by searchers. These are just some of the ways to enhance your web presence and bring recognition to your business. Follow along for more tips about website design, branding, business development and more! #websitedesigners #businessdevelopmenttips #websitetips #seotips #optimization

Are you a Social Worker, Psychotherapist, Psychologist or Psychiatrist trying to pick brand colours for your private practice? You want the colour palette to reflect who you are as well as who you work with and want to attract! To accomplish this, it’s important to brainstorm: - Who they are - The feelings you want to bring out of them - How you want them to perceive you …while also making sure you are one of a kind. This is where we come in! Zazen’s specialty is working with mental health private practice owners to find their brand without losing themselves in the process. Here is part two in a series of colour palette examples that would be great for your mental health practice. A brand palette is just ONE of the aspects of brand development and creating a business, so if you are interested in learning more about how we can help you develop or revamp your brand, comment brand design and we will send you a message to get started! #websitedesign #branddesign #branddesigner #branddesigners #businessconsulting #branddevelopment #colourpalette #inspo

Are you a Social Worker, Psychotherapist, Psychologist or Psychiatrist trying to pick brand colours for your private practice? You want the colour palette to reflect who you are as well as who you work with and want to attract! To accomplish this, it’s important to brainstorm: - Who they are - The feelings you’d like to bring out of them - How you want them to perceive you …while also differentiating your brand from other practices in the industry. This is where we come in! Zazen’s specialty is working with mental health private practice owners to find their brand without losing themselves in the process. Here is part one in a series of colour palette examples that would be great for mental health practices. A brand palette is just ONE of the aspects of brand development and creating a business, so if you are interested in learning more about how we can help you develop or revamp your brand, comment brand design and we will send you a message to get started! #websitedesign #branddesign #branddesigner #branddesigners #businessconsulting #businesscoachingforwoman #branddevelopment #colourpalette #inspo

Let’s talk more about call to actions! Call to actions or CTAs are important for your social media posts as well as your websites. On your websites, they can be in the form of a button or clickable word(s) linking to your contact info, other pages or a separate reputable site. For social media posts, a few examples are “share this post”, “like if you agree”, “tag someone who ____”, “save for later”, or do the word ____ for more information”. CTAs should be: - direct and to the point - an easy action (the simpler, the better) - purposeful (give a short reason for your audience) For example: “like this post if you learned something new” What are your most commonly used call to actions? Comment below!