Zazen Consulting Services

We set Meldrum Chiropractic up with our Empire package, including website design and search engine optimization, and a blog.

A little bit about Dr. Susanne Meldrum:

"I believe in an evidence-based, patient-centred approach to healthcare. I treat the individual as a whole and place an emphasis on comprehensive approaches to care. I focus on lifestyle modifications, nutrition, exercises and stretches, and general well-being such as mindfulness, stress reduction and pain management strategies.

In my chiropractic practice, I distinguish myself by employing a diverse range of techniques. Diversified chiropractic lies at the core of my practice, embodying personalized adjustments to cater to individual needs. My proficiency extends to soft tissue therapy, supplemented by instrument-assisted soft tissue therapy, pregnancy-related manual therapy, contributing to the well-being of expectant mothers. My dedication to continuous education has led me to complete various courses, including women's health, paediatrics, concussion rehabilitation, and chronic pain management."

COLOUR PALETTES! 🎨

Choosing a colour palette is important for a business' visual brand identity. Colours evoke emotions and associations, influencing how customers perceive a business and respond to it.

A well-chosen colour palette helps convey the essence and values of a brand, making it such a powerful tool for building a memorable and compelling visual brand identity.

BUT... A colour palette is only one part of a brand's visual identity. Don't forget about:

🌱 Logos
🌱 Typography
🌱 Brand photos

Have you been thinking about creating a website but you don't have the time or even know where to start? Or are you looking for a refresh in your branding and website design? Are you thinking about starting a business but you're overwhelmed?

We are busy with client projects currently, so we are now booking consultations about 2 weeks out and we are booking projects for December and beyond!

Learn more about how Zazen can help you up your business, click the link in our bio! Or click the contact form link in our bio to get in touch!

We set Ken up with our Empire package, including website design and search engine optimization.

A little bit about Ken:

"KEN CUTHBERTSON is a Kingston, ON-born veteran journalist with forty years’ experience writing for publications in Canada, the US, and the UK. He has worked for newspapers in Toronto, London (ON), Regina, and Kingston. Ken also practised law for a couple of years before returning to journalism, which was his first love. He spent 28 years (1986-2014) working as editor of the Queen’s Alumni Review magazine. Since retiring from the QAR in 2014, he has devoted his time to writing books and writes regularly for the magazine and website of Queen’s Law.

A one-time finalist for the Governor General’s Literary Award and a finalist of an Atlantic Book Award, Ken is the bestselling author of seven books (six non-fiction and one historical novel), the editor of two others, and he has written work of local history titled, When the Ponies Ran: The Untold Story of the Kingston’s Minor-league Professional Baseball Team, 1946-51."

New on the blog 💬

Running a small business can be overwhelming. A business consultant that offers guidance on strategy, planning, and implementation can help you to start or grow your business. No matter what stage your business is at, a creative and passionate business consultant who understands your needs will help you achieve your professional goals.

What does a business consultant do? Click the link in our bio for our website to read the full blog post!

Have you ever worked with a business consultant? Do you have any questions about our business consultancy services? Send us a message or fill out our contact form by clicking the link in our bio to reach out!

We set Taylor up with our Expansion package, including website design and search engine optimization.

A little about Taylor:

"I am a Registered Psychotherapist (RP) with a Masters in Counselling Psychology (Yorkville University). I have experience working in addictions, post-secondary student wellness, private practice, and social service settings, specifically, with adolescents (13-17) and adults (18+).

I am passionate about delivering therapeutic interventions to allow for exploration of self to help gain greater understanding of one’s psychological, social, emotional, and behavioural needs.

Seeking support can be challenging; though, a courageous step on your journey to healing. I am committed to creating a safe, non-judgmental, and collaborative space, where we can work together to enhance well-being. My goal is to work with you to achieve goals, resolve challenges, and live a healthier life."

✨ Running a small business can be overwhelming. ✨

A business consultant that offers guidance on strategy, planning, and implementation can help you to start or grow your business. No matter what stage your business is at, a creative and passionate business consultant who understands your needs will help you achieve your professional goals.

What does a business consultant do?
🌱 Meet with you to determine your needs and goals.
🌱 Complete an in-depth business analysis to identify strengths and weaknesses.
🌱 Prepare a strategic action plan to help your business reach its goals, along with specific steps for implementation.
🌱 Provide follow up services to determine the effectiveness of the strategy and adjust as needed.

What should you look for in a business consultant?
🌱 Trusting someone else to help build your business is a big deal. That’s why you want to make sure your business consultant is someone you feel comfortable with. They should be a clear communicator who makes you feel comfortable to ask any questions you might have.

🌱 Knowledge of your industry and an aptitude for creative solutions are must haves in a business consultant.

Do you need a business consultant?
🌱 Your business isn’t growing, but you’re unsure why.
🌱 Technology makes your head spin.
🌱 You just don’t have the time.

Not everybody needs a full business consultant, and that’s why at Zazen we offer a
virtual assistant package. An assistant can help you get organized, streamline
procedures, and set up systems that help keep you on track so that you can move
forward with a clear head (and inbox).

Opening a business requires dedication, ambition, and passion. However, it doesn’t necessarily mean that you have a passion for the technical aspects of a business, like financial spreadsheets and SEO optimization. A great business consultant can take those tasks off your plate. Ultimately, they’ll help you map out a plan for your business’ future that leaves you feeling confident and provides tangible results.

Testimonials and word of mouth are one of the secrets to successful businesses. They're the friendly whispers that say, "Hey, you can trust this!"

They show newcomers that your service isn't just great on paper; it's making real people smile. It's like having your best friend vouch for you at a party – it adds credibility and trustworthiness.

And word of mouth? It's the best kind of gossip. When customers gush about your business to their friends and family, it's golden. It's organic, powerful, and it can light up your growth like wildfire.

In a world full of ads and promotions, testimonials and word of mouth are your down-to-earth, friendly allies. So, keep those customers happy, encourage them to share their stories, and watch your business bloom as their voices become your greatest allies.

OUR EMERGENCE PACKAGE:

This is a meticulously crafted solution tailored to support new businesses embarking on their entrepreneurial journey. It delivers the fundamental components necessary to lay a solid foundation for success by providing essential services, such as:

​🌱 Strategic Business Plan Creation: Our expert consultants will collaboratively develop a comprehensive business plan, guiding you through the crucial early stages of your venture and establishing a clear roadmap for success.

​🌱 Website Design with Six Pages and SEO Expertise: Forge a captivating online presence with a six-page website meticulously optimized for search engines, ensuring your business is prominently visible to your target audience.

​🌱 Customized Brand Design: Elevate your brand's visual identity with our customized brand design services, crafting a unique and memorable brand presence that resonates with your prospective clientele.

​🌱 Service-Specific Copy Writing: Our skilled copywriters will create compelling content that effectively communicates your range of services using industry keywords and phrases, forging a connection with your audience from the outset and driving engagement.

​🌱 Scheduling Software Setup Support and Seamless Integration and Online Marketing Platforms: We provide dedicated support to set up and seamlessly integrate scheduling software, ensuring your operations run efficiently and effectively from day one.

​With the Emergence Package, your business will launch on a solid footing, armed with essential tools and strategies to navigate the early stages of growth successfully.

COLOUR PALETTES! 🎨

Selecting a colour palette is crucial for visual brand identity as colours evoke emotions and associations, influencing how customers perceive a business and respond to it. A well-chosen colour palette helps convey the essence and values of a brand, making it a powerful tool for building a memorable and compelling visual brand identity.

BUT...

A colour palette is only one part of a brand's visual identity. Don't forget about:
🌱 Logos
🌱 Typography
🌱 Brand photos

We set Gillian up with our Expansion package, including website design and search engine optimization.

About Gillian:

"I am a Registered Psychotherapist and a Certified Canadian Counsellor with an undergraduate degree in Psychology (Memorial University of Newfoundland) and a Masters degree in Counselling Psychology. I have studied mental health across a range of age and groups, and have completed training in the areas of supporting individuals with dementia.

At the heart of being human is the desire for connection with others and our world. But sometimes it can feel like we are stuck and disconnected. As a therapist, I set out to build strong connections with my clients, making them feel seen, heard, and cared for. Together we set goals and make a treatment plan, taking into account each individual’s unique experiences, culture and beliefs."

Jacquie wears many hats at Zazen - one of them is Virtual Assistant!

She is here to help you as a business owner take some tasks off your plate! With less of the little things to do, you will have more time for the bigger picture!

She can help you with:

📧 Inbox Management: Help to efficiently organize and prioritize your emails, reducing overwhelm and ensuring timely responses. Enjoy a clutter-free inbox for enhanced productivity and peace of mind!

🗓️ Calendar Management: Help with handling scheduling, appointments, and reminders, streamlining your day-to-day activities. Stay organized, save time, and never miss an event with professional calendar management assistance.

🖥️ General Admin Support: Provide essential support to you and your business through administrative tasks. Delegate these tasks to allow your focus to be on core responsibilities for increased efficiency and productivity.

Jacquie is available on a contract basis, offering you as a business owner more flexibility and some savings!

Reach out through our booking form link in our bio!

OUR EMPIRE PACKAGE:

An all-encompassing website solution designed to empower businesses with an expansive and informative online presence, enabling them to showcase their services and operational intricacies in meticulous detail. This prestigious package encompasses a suite of strategic offerings, including:

🌱 Elegant Website Design with Six Pages and SEO Expertise: Our expert team will craft a sophisticated, six-page website meticulously optimized for search engines, ensuring that your business enjoys maximum online visibility and reach.

🌱 Customized Brand Design: Elevate your brand's visual identity with our tailored custom brand design services, resulting in a distinctive and memorable brand presence that resonates with your target audience and showcases the uniqueness of your business.

🌱 Service-Specific Copy Writing: We will meticulously curate content that effectively communicates your array of services, forging a deep connection with your audience and driving engagement.

​🌱 Seamless Integration with Existing Scheduling Software and Online Marketing Platforms: Streamline your operations effortlessly by integrating with your existing scheduling systems and harnessing the power of influential online marketing platforms, further enhancing your business's online reach and impact.

​With the "Empire" Package, you'll unlock the potential for exponential growth in your online presence and an enhanced ability to attract new clients. Transform your online footprint into a formidable empire, commanding attention and expanding your clientele with ease.

⚫️ LET'S TALK ABOUT BLACK IN WEBSITE DESIGN ⚫️

While the draw of the purest black is undeniable, it's not always the best choice for websites. Variations of black offer more versatility and better the user experience.

Pure black ( #000000) can be harsh on the eyes when used extensively on a website. It lacks depth and contrast, making text and content hard to read. Instead, some other options are:


#191919
#011020
#000500
..as they provide a softer, more visually pleasing background while maintaining readability.

Varying shades of black also allow designers to create a sense of hierarchy and guide users' attention. By using lighter blacks or greys for backgrounds and darker blacks for text or important elements, you can establish a balanced and aesthetically pleasing design.

Variations of black also adapt well to different devices and lighting conditions. They minimize the risk of screen glare and enhance accessibility for users with visual impairments.

In web design, embracing the spectrum of black hues allows for a more user-friendly and aesthetically appealing experience, proving that sometimes, it's the subtle things that make the biggest impact!

Do you have a business idea? Are you having trouble growing your business? Do you need an outside set of eyes?

Look no further, we've got Hayley to help!

At Zazen Consulting Services, our expertise lies in empowering businesses within the wellness industry to thrive and succeed. With our specialized business consultancy services, we offer tailored strategies to enhance your wellness-focused enterprise. Whether you're a psychotherapist, social worker, health practitioner or yoga studio, we can help you optimize operations, refine your marketing strategies, and develop unique customer experiences. We understand the intricacies of the wellness sector, ensuring that we can address your specific challenges and capitalize on opportunities for growth.

By partnering with Zazen Consulting Services, you can expect a holistic approach to business improvement, resulting in increased customer satisfaction, improved financial performance, and a stronger position in the wellness industry. Whether you are embarking on your entrepreneurial journey as a newcomer or seeking to expand your established business, I am eager to accompany you on this venture.

Rising Insight Counselling & Psychotherapy is a safe and inclusive place for individuals in the London community seeking support and compassion.

"At Rising Insight, we offer a unique experience tailored to meet the needs of each individual. Our team of experienced counsellors specialize in a wide range of niches, including relationships, anxiety, depression, and life transitions. We believe that the counselling process should be a collaborative effort between the counsellor and the client, so we strive to create a safe, non-judgmental, and supportive atmosphere. Our goal is to help our clients find a sense of clarity, self-compassion, and peace."

OUR EXPANSION PACKAGE:

It is designed to cater to businesses aspiring to increase their online presence by establishing a platform for clients to explore their services while gaining deeper insights into their operations. This package encompasses a wide array of features, including:

​🌱 Creation of Four Webpages with SEO Mastery: Our adept team will craft four purpose-built webpages meticulously optimized for search engines, ensuring maximum visibility and reach.

​​🌱 Tailored Custom Brand Design: Elevate your business's visual identity with our custom brand design services, culminating in a distinctive and memorable brand presence that resonates with your target audience.

​🌱 Service-Specific Copy Writing: Our seasoned copywriters will expertly craft content that effectively communicates your unique services, connecting with your audience on a deeper level and driving engagement.

​​🌱 Seamless Integration with Existing Scheduling Software and Online Marketing Platforms: Synchronize your operations by integrating with established scheduling software and influential online marketing platforms such as Psychology Today and Lumino, enhancing your business's online reach and engagement.

​Elevate your business to new heights with our Expansion package, meticulously designed to empower your online presence and provide an immersive experience for both current and prospective clients.

New on the blog 💬

If you caught our last blog post, you know it talked about the importance of networking for business professionals. Getting out of your comfort zone and meeting new people can be scary and time-consuming.

That’s why we’ve compiled a list of organizations in Kitchener and Waterloo that offer great opportunities for networking. Keep in mind that this list is just a starting point, and if you don’t see an organization that jumps out at you, there’s plenty more to explore!

What are some ways you network in your community? Comment below! ⤵️

Grow With Us!

Zazen Consulting Services is a full-service digital marketing and website design company based in the Kitchener-Waterloo region. We specialize in supporting the growth of small businesses in the Wellness Industry.
​
With its roots in the mental health field, Zazen is passionate about supporting professionals to develop their practices and make their services accessible to new and existing clients.

6 THINGS YOU MAY NOT KNOW ABOUT NETWORKING:

🌱 Staying informed about and attending professional community events is an essential element of networking.

🌱Staying informed about and attending professional community events is an essential element of networking.

🌱 By getting out there and letting people put a face to your name, you are more likely to stick in their brain.

🌱 Building connections and sharing information is an essential element of building a career.

🌱 Effective networking should blend a mixture of active and passive techniques and online and in-person methods.

🌱 By prioritizing networking, you can solidify your connections to your professional community.

OUR ESSENTIALS PACKAGE:

It is tailored to cater to clients seeking an elegant, simplistic and streamlined website solution that bolsters their capacity to attract and engage prospective clients effectively. The package encompasses the following key features:

🌱 Dual Webpage Creation with Enhanced Optimization: Our expert team will design and develop three meticulously crafted webpages, each optimized for optimal performance and user engagement.

🌱 Template Branding: Elevate your online presence with our template branding services, ensuring your website radiates professionalism and aligns seamlessly with your business identity.

🌱 Service-Specific Copy Writing: Our team of experienced copywriters will craft compelling and persuasive content tailored to your industry and target audience, enhancing your website's impact and resonance.

🌱 Seamless Integration with Existing Scheduling Software and Online Marketing Platforms: Effortlessly facilitate client bookings and reservations through seamless integration with popular booking platforms, providing a hassle-free experience for both you and your clientele.

🌱 Unlock the potential of your business with our comprehensive Essentials website package, designed to elevate your online presence and drive client acquisition and retention.

Who do we want to work with?⤵️

🧠 Mental health professionals
✨ Chiropractors
🧘‍♀️ Yoga professionals
💆‍♀️ Registered Massage Therapists

If we didn’t mention you, but you are a service provider in Canada, please do not hesitate to get in contact to book a free 30 minute consultation to find out if we would be a good fit!

If you'd like to learn more about the services we offer or clients we work with, send us a dm with the word "CLIENTS" and we will get back to you! 🖥️

Kaleigh Russell is a Registered Social Worker (MSW, RSW). She provides therapy for teens and adults online and in-person at 235 Frederick St. in Kitchener, Ontario. Below is a little bit about her:

"I am passionate about delivering therapeutic interventions that address the social, emotional, relational, behavioural, and psychological needs of individuals in order to address presenting problems in a complete and holistic way. I believe in the connection between the mind, body and soul, and I work to align all parts of self in order to help you better understand yourself and guide you into making transformational changes to your own life. I believe with the right tools, everyone has the power to be their own healer and change their life.

I find it a privilege and honour to walk alongside you in your journey to wellness. My commitment to you is to create a safe, confidential, and supportive environment that emphasizes awareness, development, growth and change. My goal is to guide you to break free from reactive cycles of unconscious living and coping, and empower you to become who you want to be in order to live an authentic, healthy and meaningful life."

PART 2:

Networking is sometimes divided into two categories:

PASSIVE NETWORKING:
Connections that develop organically, based on a foundation of mutual contacts. It happens every day, and it’s an easy way to build your business and professional profile.

For example:
- Suggesting businesses or services that you’ve had a great experience with.
- Chatting about your business with friends, family, and acquaintances.
- Chatting with a person in the coffee line, or small business owners

The great thing about passive networking is the low stakes involved. You don’t have to feel pressured or nervous to sell yourself, because neither party has expectations. Organic and casual connections often result in unexpected benefits for both parties.

ACTIVE NETWORKING:
Considered the more intimidating form of networking, and tends to involve more self-promotion and goal-oriented interactions. It takes some finessing, but means you are putting yourself out there in a way that promotes your professional career.

For example:
- Messaging an old colleague to ask about a job opening at their new organization.
- Adding a new contact on LinkedIn.
- Commenting on another professional’s social media post.

These are easy, quick ways to actively network, and can be built into your daily routine.