Silver Canoe Creative, Kitchener, ON Videos

We’re all feeling tired and ready for some downtime right? 😴 We always use the homestretch to the holidays for some reflection on the past year to give direction to our mindset for success in the coming year 🌟 Start with making a list of the things you did really well this year. Where did you see success and small victories in your marketing efforts. What activities made you feel good, smile more or elicit the kind of feedback you wanted from your customers. 😬 Now flip that coin and make a list of the flops and the fails, the things that made you (or your customers) cringe. Those things that made you feel ‘ugh’ in your belly or shake your head 🤦🏻‍♀️ 📝 And finally let’s not forget the list we all have of all the things we meant to do but didn’t make time for or ran out of time to start ✍🏻 With these lists you now have the building blocks for your 2023 planning. Let them marinate in your subconscious over the holidays. You’ll be surprised what your mind organizes and sets up mentally, while you’re merry-making and resting up! #mindset #2022reflection #2023 #planning #marketinghelp #marketingadvice #marketingsupport #fractionalmarketing #smallbusinessowner #smallbusinesssupport #silvercanoecreative

As a small business it’s a challenge to keep up with marketing trends right? What channels are the right ones for reaching your goals? Social Media? Email marketing? Your website and blog or is it all video marketing these days? Well yes video is soooo important heading into 2023 for sure, but… ♥️We love our friends at HubSpot for sharing their amazing research and trends analysis to help marketers of all kinds, stay current! 📰 Click on our link in comments below for their latest on the top marketing channels and how they’ll be changing in 2023. We hope this information will help you plan where to focus 👀your time and marketing 💰💰 in 2023! ♥️ And if you need any help, we’re right here!

End the daily stress! If you don’t have a marketing strategy for your small business, you need one. Here are 3 reasons why: 🌞 A well thought-out strategy means you will create better content for your on-line and off-line marketing activities. You won’t be wondering every morning how to promote your business, share your story and engage your customers! 🌞 Better marketing content builds better relationships, engagement and attracts more customers! 🌞 Less stress!! Imagine waking up everyday and knowing exactly what you or your marketing team has to post, write, email or plan for your customers. Ahhhhh Doesn’t that feel great?? 🌞 A solid marketing strategy is one of the wisest time investments you can make in your business! We’re happy to help get you started with some insightful tips and first steps or we can do it for you! DM us to set up a time to chat about your marketing strategy for 2023! #marketing #marketingstrategy #marketingplans #contentmarketing #digitalmarketinghelp #marketinghelp #marketinghelpneeded #marketing2023 #silvercanoecreative #silvercanoeco

Some days you just come up empty right? For small business owners it’s hard to stay on top of everything and have fresh, meaningful content everyday. 🦉Lean on us a little today. DM us your email address and we will send you our free content ideas list (a little secret? You can use it over and over again just shake up the order a little) 🦉want help on a more regular basis? Consider engaging a fractional content creator and watch while blogs, posts and copy almost magically appear! We are taking on a few fractional clients in early 2023. DM us and let’s book a time to chat. It’s surprisingly affordable!

We’re not crazy about the phrase ‘if you fail to plan, then plan to fail’ but darn it all, it’s actually true! . As we begin our final approach to the end of 2022, it’s the perfect time to set yourself up for success in 2023. Here are a few super helpful and timely tips that will make your best start in 2023! 🦴Conduct a Year-End Review. Make notes of what worked and what didn’t. Were there marketing tasks that you swore you would do but you ran out of time? More video, paid ads testing, start that TikTok account? Jot it all down and create a priority list for the new year. And now is actually a great time to get some practice video under your belt and even some paid ads testing! We’re offering free 20 minute Year-End Reviews, DM us to find out more! 🦴Re-evaluate your audience. Has it changed over the past year? Do you need to make adjustments? Being 💯 clear on your audience persona informs ALL your marketing and content choices! 🦴Create your annual content calendar. This can be a little time consuming but it is your roadmap for the year! A well populated content calendar means you won’t be wondering “what do I post?!” on the daily in 2023. Your content is one of your biggest marketing assets and deserves time and consideration! We have a fantastic tool that simplifies the process. DM us to chat! 🦴Check in on your brand elements and design. Did you go off course and create any brand confusion? Does your brand need a refresh? This could be as simple as updating some of your social templates or other marketing assets. 🦴Lastly, but so important… breathe deeply. You made it through another year! You did it! Have fun, take life a little less seriously and rest. 2023 is around the corner and you will be ready! 🎉🥳👏🏻

What do I post?!?! Hands up if you’ve ever sat staring at a screen and feeling frozen 🙋🏼‍♀️🙋🏻‍♂️🙋🏾 Here are a few ideas to get you started! . ✅ Answer audience questions. These can come from a few different sources. Questions you consistently get asked regarding your business or industry. Google search a trendy or popular term in your industry. Keep this content short form. Pair it with an image that asks the question and you can use this on all your socials . ✅ Thought leadership. A trendy term these days which just means share your expertise! It could be a step-by-step process, your thoughts about where your industry is headed. This content positions you as the experts in your field and provide valuable education to your audience . ✅ Make ‘em laugh! Sometimes your followers just need a simple smile or laugh to lighten life a little. The odd gif or cartoon or terrible dad joke out of left field can be dropped into your socials now and then . ✅ What are your guiding principals and mission? People love to work with people they trust and relate to. Share your stories. Be authentic. Drop the corporate look and lingo. Intro your team and share your everyday lives, struggles and all! . ✅ Pillar content?! What the heck is that? These are the guides, eBooks, white papers and reports you create to provide extensive information on an industry topic or customer challenge. The beauty is these provide endless smaller pieces of content to help fill your channels with value-providing content. We’re really good at this and happy to help create these documents for you! The next time you’re stumped for what to post remember these 5 ingredients for your perfect content mix! If you found this helpful, follow us and stay tuned for more tips to jumpstart your marketing!

Embrace the slow down. Now is a great time to refocus and prioritize activities that fell off the radar during the crazy days! A few simple low-cost marketing activities will build your brand, visibility and most importantly your connection to your clients ♥️ . If you don’t have an Instagram profile now is the time! Start small with 2-3 posts per week. The key is bringing value and meaningful content. If you’re at a loss, we can help. DM us and we’ll send a couple cool ideas your way 💌 . Your story matters! Your customers want you to be their Trusted Advisor. Share your experience and expertise, even if it seems like yesterday’s news to you. Keep it short (3-4 paragraphs). If writing seems overwhelming, DM us we can give you a few prompts to get your pen or keyboard moving ✍🏻 These can be shared on your website, newsletter or page. . Keep in touch with your clients once a month through a personal email touch! This is a fantastic medium and interval to share market climate and stats, new legislation and interesting observations about the current market. Maybe even a personal forecast or two! Time this for a day or two after monthly market stats have been released. Not sure how to set up that email, DM us, we’ll send you a sample. You can also ask us about our monthly email package and we can do all the heavy lifting for you! 🏋🏻‍♀️ . Now is a fantastic to invest some time and a few $$ into building your brand, visibility and client relationships! Even a slow down has silver linings 🌤