Silver Canoe Creative
We provide creative marketing services to small and medium sized businesses. Our goal is to create delightful, cost-effective solutions for our clients.
03/14/2023
We can support you at every stage of your business starting at ‘I have this idea…’ 💡
⭐️Do you have an idea that keeps you up at night? A product or service that you’d love to try as a business or side gig but don’t know how or where to start? Our Creative Coaching is like having a best friend to talk to who knows how to go from idea to a successful biz. We offer single sessions and packages. While we highly encourage dreaming, seeing your vision come to life is even more exciting!
🧰 Once you’ve nailed down getting started, how does a brand new business owner manage marketing? It starts with a manageable and measurable marketing strategy! We figure out the channels and content your potential customers will love. Our marketing strategies can definitely be DIY, but we’re also here if you need help getting your baby launched!
🗓️As small business owners, we have all had those days where we wonder what to post and end up either posting things that don’t land with our fans or we don’t post at all! Am I right? The perfect solution is a content calendar that you can follow daily and never wonder again! Doesn’t that sound fabulous?? It is!
🎨One of the most critical early stage components of any brand are your brand elements and voice. Your logo, word mark, colour palette and how your content ‘sounds’ is the same as a friend learning your name and personality. Pretty important right? And it’s critical that your audience can recognize you in the crowd. We can help you create all of these elements and and also avoid lots of branding pitfalls that happen frequently with a new biz!
💪🏻While we do so many more things, like copywriting, content creation, ad campaigns etc. these are 4 great ways to get started on your dream and to work with us! DM us and let’s talk about where you want to go!
02/27/2023
Small business owners! Here are four great ways to repurpose a blog post. There are so many ways to repurpose content you create!
👩🏽💻 After you’ve worked so hard writing that blog, let it keep working for you with a few tweeks
👩🏽💻Pick 3-5 points from your blog and create a multi-image post or carousel for Instagram. In your copy remind your readers that access to the full blog can be found via the link in your bio or in your linktree
👩🏽💻Grab a quote from your blog, one that has hook level appeal and post it in Linked In with a link to the full blog on your website
👩🏽💻We all know video is King and Queen 👑 Your blog is a ready-made script for your next Youtube video! Lights, camera, action🎥
👩🏽💻With a little help from Canva, you can turn your blog into a lead magnet for new clients. You can turn it into an infographic, checklist or how-to booklet. Simply post this giveaway to your channels and offer to send it free to their email inbox!
These are just a few ideas on how you can put your content to work for you! Follow us for more tips and small business marketing advice!
01/27/2023
As a team, we’ve been talking about what stops people from trusting their creative impulse. Fear of failure or expecting perfection on the first try is often the culprit.
🎨when it comes to building your brand or your marketing strategy there will always be a component of experimentation. The most important thing is to start 🏃🏽♀️
🎨when we begin to think of marketing as a practice and a skill we can improve, it makes it easier to start and iterate as we go.
🎨are you ready to get started but fear of failure or perfection is stopping you? We can help you get past the ‘over thinking’ hurdle. DM us and let’s chat.
12/21/2022
"I wonder if the snow loves the trees and fields, that it kisses them so gently? And then it covers them up snug, you know, with a white quilt; and perhaps it says, 'Go to sleep, darlings, till the summer comes again." ~ Lewis Carroll
We’re all feeling tired and ready for some downtime right? 😴 We always use the homestretch to the holidays for some reflection on the past year to give direction to our mindset for success in the coming year
🌟 Start with making a list of the things you did really well this year. Where did you see success and small victories in your marketing efforts. What activities made you feel good, smile more or elicit the kind of feedback you wanted from your customers.
😬 Now flip that coin and make a list of the flops and the fails, the things that made you (or your customers) cringe. Those things that made you feel ‘ugh’ in your belly or shake your head 🤦🏻♀️
📝 And finally let’s not forget the list we all have of all the things we meant to do but didn’t make time for or ran out of time to start
✍🏻 With these lists you now have the building blocks for your 2023 planning. Let them marinate in your subconscious over the holidays. You’ll be surprised what your mind organizes and sets up mentally, while you’re merry-making and resting up!
#2023
As a small business it’s a challenge to keep up with marketing trends right? What channels are the right ones for reaching your goals? Social Media? Email marketing? Your website and blog or is it all video marketing these days? Well yes video is soooo important heading into 2023 for sure, but…
♥️We love our friends at HubSpot for sharing their amazing research and trends analysis to help marketers of all kinds, stay current!
📰 Click on our link in comments below for their latest on the top marketing channels and how they’ll be changing in 2023. We hope this information will help you plan where to focus 👀your time and marketing 💰💰 in 2023!
♥️ And if you need any help, we’re right here!
End the daily stress! If you don’t have a marketing strategy for your small business, you need one. Here are 3 reasons why:
🌞 A well thought-out strategy means you will create better content for your on-line and off-line marketing activities. You won’t be wondering every morning how to promote your business, share your story and engage your customers!
🌞 Better marketing content builds better relationships, engagement and attracts more customers!
🌞 Less stress!! Imagine waking up everyday and knowing exactly what you or your marketing team has to post, write, email or plan for your customers. Ahhhhh Doesn’t that feel great??
🌞 A solid marketing strategy is one of the wisest time investments you can make in your business! We’re happy to help get you started with some insightful tips and first steps or we can do it for you! DM us to set up a time to chat about your marketing strategy for 2023!
11/24/2022
Maybe you need a lot of help or maybe just a little. That is the beauty of working with us!!
🛟 are you starting from scratch or revitalizing your brand? No matter what stage of the biz lifecycle you are in, we can help! Brand building and re-branding are some of our favourite things! From strategizing to creating a solid growth plan and then adding your brand assets, we’ve got you!
🛟 or maybe you’re swamped and need someone to manage your social media or website? DM us! Content of all kinds is what we do! We’ll even manage your post scheduling and paid ads!
🛟 oh my gosh we love writing! Let us take that long-overdue eBook, user guide, blog or newsletter off your hands and get it into the hands of your audience! Haven’t they waited long enough??
DM us today and let’s set up a time to discuss your needs! We promise, it can be so much easier!
Some days you just come up empty right? For small business owners it’s hard to stay on top of everything and have fresh, meaningful content everyday.
🦉Lean on us a little today. DM us your email address and we will send you our free content ideas list (a little secret? You can use it over and over again just shake up the order a little)
🦉want help on a more regular basis? Consider engaging a fractional content creator and watch while blogs, posts and copy almost magically appear! We are taking on a few fractional clients in early 2023. DM us and let’s book a time to chat. It’s surprisingly affordable!
We’re not crazy about the phrase ‘if you fail to plan, then plan to fail’ but darn it all, it’s actually true!
As we begin our final approach to the end of 2022, it’s the perfect time to set yourself up for success in 2023. Here are a few super helpful and timely tips that will make your best start in 2023!
🦴Conduct a Year-End Review. Make notes of what worked and what didn’t. Were there marketing tasks that you swore you would do but you ran out of time? More video, paid ads testing, start that TikTok account? Jot it all down and create a priority list for the new year. And now is actually a great time to get some practice video under your belt and even some paid ads testing! We’re offering free 20 minute Year-End Reviews, DM us to find out more!
🦴Re-evaluate your audience. Has it changed over the past year? Do you need to make adjustments? Being 💯 clear on your audience persona informs ALL your marketing and content choices!
🦴Create your annual content calendar. This can be a little time consuming but it is your roadmap for the year! A well populated content calendar means you won’t be wondering “what do I post?!” on the daily in 2023. Your content is one of your biggest marketing assets and deserves time and consideration! We have a fantastic tool that simplifies the process. DM us to chat!
🦴Check in on your brand elements and design. Did you go off course and create any brand confusion? Does your brand need a refresh? This could be as simple as updating some of your social templates or other marketing assets.
🦴Lastly, but so important… breathe deeply. You made it through another year! You did it! Have fun, take life a little less seriously and rest. 2023 is around the corner and you will be ready! 🎉🥳👏🏻
What do I post?!?! Hands up if you’ve ever sat staring at a screen and feeling frozen 🙋🏼♀️🙋🏻♂️🙋🏾 Here are a few ideas to get you started!
✅ Answer audience questions. These can come from a few different sources. Questions you consistently get asked regarding your business or industry. Google search a trendy or popular term in your industry. Keep this content short form. Pair it with an image that asks the question and you can use this on all your socials
✅ Thought leadership. A trendy term these days which just means share your expertise! It could be a step-by-step process, your thoughts about where your industry is headed. This content positions you as the experts in your field and provide valuable education to your audience
✅ Make ‘em laugh! Sometimes your followers just need a simple smile or laugh to lighten life a little. The odd gif or cartoon or terrible dad joke out of left field can be dropped into your socials now and then
✅ What are your guiding principals and mission? People love to work with people they trust and relate to. Share your stories. Be authentic. Drop the corporate look and lingo. Intro your team and share your everyday lives, struggles and all!
✅ Pillar content?! What the heck is that? These are the guides, eBooks, white papers and reports you create to provide extensive information on an industry topic or customer challenge. The beauty is these provide endless smaller pieces of content to help fill your channels with value-providing content. We’re really good at this and happy to help create these documents for you!
The next time you’re stumped for what to post remember these 5 ingredients for your perfect content mix! If you found this helpful, follow us and stay tuned for more tips to jumpstart your marketing!
Embrace the slow down. Now is a great time to refocus and prioritize activities that fell off the radar during the crazy days! A few simple low-cost marketing activities will build your brand, visibility and most importantly your connection to your clients ♥️
If you don’t have an Instagram profile now is the time! Start small with 2-3 posts per week. The key is bringing value and meaningful content. If you’re at a loss, we can help. DM us and we’ll send a couple cool ideas your way 💌
Your story matters! Your customers want you to be their Trusted Advisor. Share your experience and expertise, even if it seems like yesterday’s news to you. Keep it short (3-4 paragraphs). If writing seems overwhelming, DM us we can give you a few prompts to get your pen or keyboard moving ✍🏻 These can be shared on your website, newsletter or page.
Keep in touch with your clients once a month through a personal email touch! This is a fantastic medium and interval to share market climate and stats, new legislation and interesting observations about the current market. Maybe even a personal forecast or two! Time this for a day or two after monthly market stats have been released. Not sure how to set up that email, DM us, we’ll send you a sample. You can also ask us about our monthly email package and we can do all the heavy lifting for you! 🏋🏻♀️
Now is a fantastic to invest some time and a few $$ into building your brand, visibility and client relationships! Even a slow down has silver linings 🌤
11/09/2022
We often get the question “Why did you choose the name Silver Canoe?” It’s a great question! What could a silver canoe possibly have to do with marketing solutions? To us it was an iconic choice. The canoe itself is a genius invention. It is simple and elegant in design. It is graceful, yet stable. Canoes can transport us to another place and perhaps another time. In a canoe we can move swiftly from where we are to where we want to be. And when it comes to transportation, a canoe is super efficient cost-wise. In addition, a silver canoe is also sleek and shiny and that’s just cool!!
We’d like to think that our work embodies the same aesthetic and characteristics. Our goal is to create genius, cost-effective solutions for our clients. At Silver Canoe Creative we strive to be simple and elegant in design. Our storytelling transports people to another place and time. Like a silver canoe, we see ourselves and our clients moving swiftly to our destination: keeping customers engaged and delighted. And finally being sleek and shiny is a great way to stand out in the crowd!
When we were working through our own branding, journey, the image of a well travelled silver canoe kept surfacing; the inherent characteristics, the graceful lines and straight-up simplicity. We jumped on it! (ps. we can do this branding exercise with you as well!!)
If you are ready to get your marketing more than just under control, reach out. We’re excited to help you get your head above water and on your way! Where do YOU want to go?
11/09/2022
Click here to claim your Sponsored Listing.
Videos (show all)
Category
Contact the business
Telephone
Website
Address
Kitchener, ON
Digi Tech Firm
51 Paulander Drive
Kitchener, N2M5E5
Your one-stop solution for digital marketing, website design, and development services.
Marketing / Office Administration
Kitchener
[email protected] Wondering how to begin affiliate marketing? I will send you a link. DM
AdroServ
100 Queen Street North
Kitchener, N2H2H6
Separate your self from competitors. Reach your customers and grow your business. AdroServ helps you get an immediate marketing results on Social Media Platforms.
Leap Of Faith Marketing
115 Wheatfield Crescent
Kitchener, N2P1P7
Sharing the blessings by helping and teaching people to reach their dreams through online business.
Max,C
19 Edmundrod
Kitchener, N2H1J5
We are driven by our passion for creating enchanting visual experiences. Our products are meticulous