Baby Laurel & Co.

We are all smiles over here cause Maxi Cosi is 20% off till July 7! What is on sale? 👇

✨ Maxi Cosi Zelia 5 in 1 Travel System
✨ Pria All in One Convertible Car Seat
✨ Maxi Cosi Swift Playard
✨ Maxi Cosi Iora Bassinet
✨ Maxi Cosi 6 in 1 Minla High Chair
✨ Maxi Cosi Mico 30 Bucket Seat
✨ Maxi Cosi Cassia Swing
✨ Maxi Cosi Kori Rocker
✨ Maxi Cosi MOA 8 in 1 High Chair
✨ Maxi Cosi XP Bucket Seat

A great brand with a mix of functionality, style and affordability. Their new colors are just 👌, the Classic Oat, Horizon Sand and Essential Green in the home collection are our top sellers for sure! Need to see it in person? Come check them out in store and let our great staff walk you through the features and benefits!

Shop in store and online. Items showing on backorder are available to preorder. Remember we have a small stock room and we just were closed for a week so we couldn’t get a full shipment here in time for the sale. We do have some items in stock, but we are ordering throughout the sale too! These are pretty much guaranteed orders and will be here between 7-14 days. Items can however sell out with Maxi Cosi so it’s best to get your orders in!

Thank you as always for allowing us to help you with your parenthood journey!

Happy Birthday Kirsten 🎉🎉

Kirsten is our smiley, kind, dependable, Taylor Swift, pink loving team member!

If you have shopped with us you will have most likely interacted with Kirsten, she essentially runs our floor and emails most of you if you have an online order.

Kirsten has been with us for a year, but a little history she was involved with us when we were first opening 7 years ago!

Thank you Kirsten for all you do! We hope you have a great Birthday! Make sure to wish her a Happy Birthday in the shop today! 🎉💗

✨Maxi Cosi 20% off! ✨

Preparing for baby? NOW is the time to grab your favourite items from Maxi Cosi at Baby Laurel!

Save 20% off car seats, strollers and their entire home collection! Stop in store today and save up to 30% on their home collection from 12-5pm during our exclusive Maxi Cosi Buy More Save More Event! All purchases from this in store event will get you entered to win a $100 Baby Laurel Gift Card!

Just a note, there are some items that will be order only. Due to our recent closure from a roof leak, we were unable to top up our inventory in time for the sale. Don’t fret, we only take orders on stock we KNOW is available with Maxi Cosi and that shows online, and eta’s are quick! Thank you so much for supporting us during this great sale!

NEW Beach Collection from Beluga Baby!

5 new wrap colors and prints. The Floral and Checkered have been the most popular so far! With the addition of a few new colors 3 fashions are discounted and not returning. Maya, Justine and Joni. Quantities are limited on these discounted fashions so grab yours now!

Beluga Baby is a Canadian company with their wraps made here in Canada. They are made with beautiful sustainable bamboo fabric, so super soft with a unique four way stretch.

Are you a new mom or soon to be? Baby wearing is shown to have a variety of benefits for you and baby in those early stages and beyond. 👎

💗 can help reduce colic soothes gas
💗promotes bonding between parent and baby
💗 can reduce crying by over 40% in the newborn days to one year.
💗gives you the freedom to be hands free and be there for baby
💗 can help with postpartum depression.

Wraps are a consistent favourite item our BL parents put on their registry. Add one to yours and make sure to check out our Baby Registry Perks too!

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Happy Father’s Day. To all the men who show up for their family everyday, today of all days we are here to tell you how appreciated you are. 🥰

✨We are open 10-4pm today! ✨

The downtown 6th Street Block Party is today, come on down and enjoy all the wonderful things our downtown has to offer our community. There are wonderful shops and places to check out…. We are a little biased about our wonderful street on 7th!

Summer isn’t summer without a scooter! Did you know our Scoot & Ride Scooters are focused on ethical manufacturing processes, quality materials and designs to last and be used for years, to be able to be repaired and not thrown away….. and of course safety.

The Highwaykick 1 transforms from a ride-on to scooter in just a few seconds, and without the use of any tools.

Developed for kids from 1 to 5 years old, the Highwaykick 1 offers a steering lock and a front safety pad to allow younger children to learn how to move around safely. The wheels are made of high-quality PU that will not mark surfaces, so that it can be used indoor.

This model offers three height adjustments for both ride-on and scooter configurations.

We love the extended use of this design and value that brings. We also have helmets!

Stop by today and grab yours!

We are OPEN! Back to regular hours!

Thank you to everyone for their patience and understanding during this time. Great time to come in, we still have our summer sale happening till the 15th.

Summer essentials are 20% including all of our swim! Plus lots of other great savings! Shop online or in store, we have special deals however in store if you are local!!

It’s a beautiful day to come downtown and shop local! We look forward to seeing you in store this week or packing up your online orders!

XO Krista and the BL Team

It’s a beautiful day to be out with your little ones. We are open 10-4pm and enjoy FREE parking downtown on Saturdays! We have lots of great items in store right now so a great time to come visit. Not local shop online 24/7 at babylaurel.ca

It is Foodie Fest in and we have FREE PARKING DOWNTOWN! Make sure to come downtown and visit your fav shops this week!

Beautiful weather also calls for a Scoot & Ride scooter! Transforming from a sit and scoot to a kick scooter with no tools required. Get your little one scooting today! ☀️🛴🛴🛴

Available in 4 great colors! Tap to shop!

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Welcome Amelia and Asher!

The new addition to the Cuddle & Kind Dolls. We are excited to add these beautiful dolls back into our shop for you and your little ones to enjoy.

Cuddle & Kind is a Canadian company with a mission to feed the world. Every doll purchased gives a number of meals to those in need around the world. Knowing purchases are going to great causes makes you feel good doesn’t it. 🥰

Our collection will feature a selection of some of their most popular dolls in 13” sizing and baby animals….. and yes the cow will be coming in the baby animal collection.

Our dolls will be launching later this week. Make sure to save our account to your favourites so you are first to see when they are released.

Swaddelini Sleep Sack now available at Baby Laurel!

Give your baby the gift of better sleep with the Swaddle Sleep Sack, the world’s first 3D knit seamless swaddle.

The Hug Technology gently cradles your baby to self soothe through Moro reflex and active sleep, encouraging a deep sense of calm. Designed in compliance with AAP guidelines, the Swaddelini ensures a secure fit around the chest and appropriate looseness around the hips for safe and comfortable infant care.

✨Sizing:
Small size (6-12lbs). Perfectly fits the slender form of newborns, offering a snug, reassuring hold

Large size (12-18lbs). Ideal for providing secure comfort to older, fuller babies.

✨Care Details
Designed for immediate use
Accomodates a variety of baby outfits
Simple care routine - washable in cold water, quick to dry on low.

Shop in store or online. Find it under new arrivals. Eligible for free shipping over $150.

We have you covered for all your swim essentials!

Our collection ensures you have 👇
✨ quality and stylish swim suits.
✨ waterproof snapbacks and bucket hats
✨ after swim ponchos
✨ stylish sunglasses
✨ and more!!!

Summer is on the horizon and we are here to make sure you and your littles are ready! Tap to shop or we are open here in Tuesday to Friday 10-5pm and Saturday 10-4pm!

Today is launch day for our LB Coastal Collection. Find the softest pinstripe tees and cardigans available in store and online at 12pm MST!

TODAY only for 24 hours, we have a variety of prior collection items on SALE 30-40% off to add to your cart/purchase when you snag your fav coastal collection pieces. These are already marked down for you! These items are limited in quantities and sizing but still great pieces to be had!

Prior season items will not be restocked. All items on sale are marked, no discount code needed. If you are placing an online order feel free to snag your sale items NOW and note to combine your order when the Coastal Collection goes live! Not all prior collections are on sale, only those already marked down.

Items are still eligible for free shipping over $150! In Canada.

Standard sale policies apply. All are a final sale, no exchanges or store credit available. We do not offer price adjustments on kids clothing.

Happy Shopping friends and I hope you snag some great pieces!

SAVE $100 when you purchase an UPPAbaby Mesa V2. Available on our in stock fashions, Jake, Greyson and Stella

The Mesa V2 creates a seamless travel system with many of the UPPAbaby stroller options. Vista and Cruz V2, the Ridge and Minu too!

Now’s the time to buy if you are preparing for your precious new arrival. We know UPPAbaby doesn’t go on sale often! So don’t wait!

Now available on in stock inventory only. Not eligible for rain checks. All sales final. Available online and in store. Ends June 9th.

Coastal Collection Launch Details 🙌

We are loving the new Coastal Collection from LB. Stripe tees and retro cardi’s. We remember the days of their previous cardi’s years ago and they were a fav! B had three of them and I made him wear them on repeat! 😂

Coming in our launch 👇

✨Stripe Tees in both color ways
✨Black and Grey Cardigans
✨Collection will come to size 7Y

These will pair great with so many of the core shorts and denim pieces we have in stock.

We will be launching our collection later this week with a little surprise so make sure to add us to your favourites so you don’t miss any of our notifications on the launch date!

🎉Monday Markdown!!

SAVE 20% on the Ubbi Diaper Pail for 24 hours! Available in white and grey. 🎉🎉

Discount code “MONDAYMARKDOWN”

Standard sale policies apply. See our website for more details. All sales final.

Online only, our physical store is closed on Mondays. Hope you enjoy your holiday Monday! 🥰

Sunday vibes include slow mornings and hanging out in our favourite pj’s just a little longer.

Shop all our short and long sleeve options online today. Our physical shop is closed Sunday and Mondays. Local pick up and free shipping available in Canada!

Tap to shop!

Our Baja Collection from LB launches here .co at 11am MST.

What’s included 👇

✨Baja Stripe Short Sleeve Hoodie and matching raw edge shorts
✨ Sage green and hazy grey rolled edge harem shorts
✨Grey Henley tee

A collection that mixes and matches to create a variety of outfits. Match these items up with many of the core pieces for even more additional items.

Once you start buying LB for your little one you have an endless coordinating wardrobe!

Sizing will be from 6-12M to 5-6T



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We are restocking our BabyBjorn bouncer this week! As a leader in the market on bouncers we can see why you guys have loved them in the shop! We also love that we are your go to retailer in Lethbridge for the brand! We have one out on the floor for you to see it in person.

Tell us what colors and materials are you wanting us to restock? You guys loved the 3D Jersey, it’s so soft!

Do you have a BabyBjorn bouncer? What color and fabric did you go with? Did you love it or would you have picked a different color or fabric?

Drop your comments below 👇

Mother’s Day 💗

The list is long for the women we hold space for today. A day that I longed to celebrate holds a mixture of heartache & joy for me personally and I know it does for many other’s. 💗

We celebrate each and every one of you today. We are thankful and blessed to have moms, mom’s to be, grandmother’s, aunt’s who are like mother’s, mom’s who have lost and we have cried with, in the shop.

We know sharing in this journey with you is a privilege, thank you for allowing us to be a part of it with you.💗

XO Krista

20% off all Rylee & Cru, Quincy Mae and Noralee. May 10-12th. In store and online. All items are marked down online. No discount code needed.

Our standard sale policies are in affect. See our policy section online for full details.

Did you know…?

You can turn almost all of the UPPAbaby strollers into a travel system?

The Cruz and Vista V2’s easily turn into a travel system with the addition of any of the UPPAbaby infant car seats, without the need of an adapter. Adapters required for compatible brand car seats.

Ridge and Minu V2 strollers are also travel system capable!

Our staff can walk thru the many options with you. Support your local small shops and come and see us, we are open Tuesday to Friday 10-5pm and Saturdays 10-4pm. Shop online 24/7! Tap the link in bio to shop.

It’s a rainy and will be a muddy type of day!

Muddy buddy rain suits are a great way to let kids play and get really dirty without ruining clothes or getting soaked!

Available from 12M to 5T in a variety of colors. These fit on the larger size.

Tap the link in our bio to shop online or stop in we are open till 5pm.

✨GIVEAWAY✨

We are so excited to team up with some amazing local businesses to spoil one local Mom for Mother’s Day!

Here’s what you can win!
✨ A $150 gift certificate to .co
✨ A custom nursery sign by
✨ A mini photo session from
✨ A $25 gift certificate to
✨ A mom & baby class voucher to
✨ A 5 class fitness pass to
✨ A welcome membership to
✨ A newborn sleep guide from

Want to win? Here’s what you’ll need to do:

👉 Follow all the accounts above (we will be checking)!
👉 Tag a mom that you think deserves this amazing giveaway!
👉 For EXTRA entries share this post to your stories! ( be sure to tag the accounts mentioned)

That’s it! Giveaway ends Sunday May 12th at midnight and a winner will be announced Monday May 13th on this post 💗

* Giveaway is open to Alberta residents who can utilize the winnings locally. Many of the winnings are for local Lethbridge businesses. No cash values. Winner must be 18 years of age, giveaway is not affiliated with Instagram.

A beautiful day to get outside with your little one! Baby wearing can be a powerful tool in combating postpartum depression, bonding with baby, feeling like you have freedom, to be hands free while being there for our babies!

We have a selection of Beluga Baby wraps and carriers from BabyBjorn. Demos are out for you to try!

We are open 10-4pm in with free parking on Saturdays! Stop on down we would love to see you! Tap the link in bio to shop online.

Did you see our restock of our swim googles? New colors and patterns and the introduction to the full face mask.

The fabric strap is easy to adjust, doesn’t get caught in hair and kids love the fun patterns.

A swim restock is just around the corner too, just in time to get prepared for summer!

Summer weight sleep sacks. ☀️☀️

0.5 tog sleep sacks are a perfect temperature for those warm summer months. Available in sizing Small to Large (approx 0-6M, 6-18M, 18-36M). Warmth of your sleep sack will be dependent on the temperature of your home and how warm or cold you keep it!

Summer weight sleep sacks are now in stock in a variety of colors and patterns. Come check them out or shop online! Local pickup and shipping options available!

Monday Markdown!

Get an extra 20% off all sale items in our SALE section today only.

Discount code “MONDAYMARKDOWN”

Discount ends tomorrow morning at 8am MST.

All sales final, discount is not eligible on previous purchases. Only items in the sale section are eligible for the additional 20% off.
The deal is available online only, we are closed on Monday’s. Local pick up and free shipping options available.

Versatile two piece sets for summer. ☀️🌸

We are closed on Sundays but you can shop us online 24/7. Free shipping options and local pickup available!

Hope you have a beautiful Sunday. ☀️

Mommy, Mama, Mom ❤️

Mother’s Day is around the corner!! Our Ashwood brackets are a great token of the love and affection for Mom, Grandma, Nana and Auntie. For all the wonderful women in your life!

Our selection is online and also in store. These won’t restock before Mother’s Day so grab yours before they are picked over!

We are open today 10-4pm!

❤️