LSM insurance Canada

LSM insurance is a leading provider of on-line life and health insurance solutions for Canadians

Life Insurance and Breast Cancer | Everything You Must Know 03/14/2023

Insurers consider breast cancer to be a pre-condition. The type of policy you obtain and rates depend on the severity of the condition. Find out more about life insurance for breast cancer in our article↓

Life Insurance and Breast Cancer | Everything You Must Know Insurers consider breast cancer to be a pre-condition. The type of policy you obtain and rates depend on the severity of the condition. Find out more...

Life Insurance and Sky Diving | What You Must Know 07/21/2022

Life Insurance and Sky Diving. What You Must Know.
Find out more about life insurance and sky diving, associated risks and what it means for people who search for life insurance while engaging in sky diving.
https://lsminsurance.ca/life-insurance-sky-diving/

Life Insurance and Sky Diving | What You Must Know Find out more about life insurance and sky diving, associated risks and what it means for people who search for life insurance while engaging in sky diving.

Best Insurance Companies for Young and for Elderly People 05/13/2022

In this article, together with an insurance broker, Ray Mutuc, the founder of Contevo Financial, we will try to answer the question of which life insurance companies are a better fit for young or older Canadians.
https://lsminsurance.ca/best-insurance-companies-young-old-people

Best Insurance Companies for Young and for Elderly People Insurance experts shares what life insurance companies are the best for younger / older customers and why.

How Did the Pandemic Reshape Life Insurance | An Expert’s Opinion 03/30/2022

Life insurance was one of the industries that was making advances slowly before the pandemic, but it was not known for being innovative or fast moving. When the pandemic sent people to work from home and raised more awareness of the need for life insurance and health insurance across Canada, things changed – fast. The impact was strong and lasting. We talked to an insurance expert who discusses four aspects of the re-shaped industry.
https://lsminsurance.ca/pandemic-reshape-life-insurance

How Did the Pandemic Reshape Life Insurance | An Expert’s Opinion An insurance expert discusses 4 aspects of how the pandemic re-shaped the life insurance industry: from remote working to underwriting changes.

Life Insurance and Diabetes | Expert Insights 03/24/2022

Can you have diabetes and still qualify for a policy? The answer is yes and, depending on your condition, there are even several options available to you...
https://lsminsurance.ca/info-hub/life-insurance-and-diabetes/

Life Insurance and Diabetes | Expert Insights Find out everything you need to know about life insurance with diabetes type 1 and type 2, and prediabetes. Sample quotes, tips and insights.

Real Money Talk - A fresh take on personal finance 05/28/2021

Thanks to Matt Hands and Tyler Wade for having Lorne Marr on Real Money Talk. Lorne talking about money and sharing some of his experiences over 27 years in the life insurance industry.
https://link.chtbl.com/lorne?fbclid=IwAR0UT-M5zn2y1UaH_c7JiKz36Uy4w_1NYhSUOHz1T8h0UwKPpETOAo-yo6E

Real Money Talk - A fresh take on personal finance A Canadian personal finance podcast that aims to give you real talk about exactly that: Money. Personal finance is rife with jargon, with seemingly impossible advice (don’t ever buy a latte; avocado toast is the reason you’re broke) from people who just don’t get it. They aren’t Millennials ...

Life Insurance and COVID Vaccines – What We Know Today 04/16/2021

.... Manulife is rewarding those with group and individual coverage when they choose the COVID-19 vaccination. Those in Manulife’s Vitality program will receive 400 vitality points for getting the vaccine. Vitality launched in Canada in 2016 and rewards program participants with points for healthy eating habits, exercise, annual flu vaccines, and routine examinations such as colonoscopies and mammograms. Points are redeemed for gift cards or discounts on individual insurance premiums.
“As a life insurance company we are trying to keep Canadians healthy, so there is very little question that the number one thing all of us can do to protect our own health, and also the health of all those around us, would be to get vaccinated,” said Mike Doughty, president and chief executive officer of Manulife Canada. He further noted that he hopes the program sends a signal across Canada that Manulife “believes everyone should be going out and getting vaccinated.”
https://lsminsurance.ca/life-insurance-vaccines?fbclid=IwAR1LSqNw6Yfctb2wSHUXmg4H8JjKkzeQ1r5zknQIsBsJ2ttDhVfUFIEc8WY

Life Insurance and COVID Vaccines – What We Know Today Life Insurance experts share their view on life insurance and vaccines, especially in the light of new COVID vaccines. Will it impact life insurance rates?

Life Insurance and COVID Vaccines – What We Know Today 03/24/2021

A recent update on Life Insurance and how the insurance industry is responding to the Covid Vaccine.
https://lsminsurance.ca/life-insurance-vaccines?fbclid=IwAR06hWlqqt7_0zuyrhMDsSOB7IPznmpQO1YPOGNw93NTRvRksSZ_iwI0JCQ

Life Insurance and COVID Vaccines – What We Know Today Life Insurance experts share their view on life insurance and vaccines, especially in the light of new COVID vaccines. Will it impact life insurance rates?

What Makes Assumption Life's Final Expense Solution Different? 03/23/2021

Cameron Walker FLMI - Senior Product Manager – Individual Insurance, Assumption Life and Daniel Audet MBA Associate Vice-President, Individual Insurance and Investments, Assumption Life give their take on What Makes Assumption Life’s Final Expense Solution Different?
https://lsminsurance.ca/assumption-life-final-expense-solution-is-different

What Makes Assumption Life's Final Expense Solution Different? Find out more about Assumption Life's Final Expense solution. Cameron Walker and Daniel Audet discuss this product with LSM Insurance.

Guaranteed Insurance: Hidden Traps and Best Companies 02/09/2021

What hidden traps to look out for when getting guaranteed life insurance?
The top three answers were:
Remember to consider the two-year deferral
Fully understand all questions and definitions
Ensure that it makes sense financially
Thanks to Eugene Shafronsky, Daniel Audet, Jack Bendahan Zale Goldstein, Barry Rubin, Richard Parkinson and Mike Liem for contributing!

https://lsminsurance.ca/guaranteed-insurance-hidden-traps

Guaranteed Insurance: Hidden Traps and Best Companies Insurance professionals explain everything you must know about guaranteed life insurance and share insider tips on hidden traps when getting this product.

01/25/2021

🎙The Necessary Need For Disability Insurance, new on the Moolala podcast:
We talk to LSM insurance Canada, Director of Business Development at HUB Financial Inc., about why Canadians might need disability insurance and how important it is.
http://podcasts.moolala.ca/segments/the-necessary-need-for-disability-insurance/

Guaranteed Insurance: What Is It and How to Get the Best Rate 01/19/2021

The Guaranteed Issue space has become a little more crowded in recent years. I wanted to thank the following for their contributions to our latest article ...
Richard Parkinson
Mike Liem - Canada Protection Plan
Eugene Shafronsky - Speciality Life
Amir Eny - Independent Life Insurance Broker
Daniel Audet - Assumption Life
Jack Bendahan - Independent Life Insurance Broker
Zale Goldstein - Independent Life Insurance Broker
Peter Wouters - Empire Life
https://lsminsurance.ca/guaranteed-insurance-best-rate

Guaranteed Insurance: What Is It and How to Get the Best Rate Insurance professionals explain everything you must know about Guaranteed Life Insurance and share insider tips on how to get the best insurance rate.

Full Episode: The Best Budgeting Apps Available To Canadians - Moolala 01/19/2021

LSM Insurance Canada on SiriusXM's "Moolala: Money Made Simple" Talking about disability insurance.
Thanks, Bruce Sellery - Moolala

Full Episode: The Best Budgeting Apps Available To Canadians - Moolala Teaching your kids to make better consumer decisions. Karen Holland, founder of Gifting Sense, tells us how this online tool works. Then, need to create a budget? There’s an app for that. Enoch Omololu from Savvy New Canadians will take us through some of the best ones. And, all you need to know a...

01/16/2021

The best budgeting apps available to Canadians
This weekend on Moolala, SXM Canada Talks Channel 167 on Sat at 9am and 4pm & Sun 11am and 9pm:

• Teaching your kids to make better consumer decisions. Karen Holland, founder of Gifting Sense , tells us how this online tool works.
• Then, need to create a budget? There’s an app for that. Enoch Omololu from Savvy Canadians - Save. Invest. Retire Early will take us through some of the best ones.
• And, all you need to know about disability insurance. LSM insurance Canada from HUB Financial Inc. will be here.
• Plus, six principles for financial freedom. David Ash takes us through the principles outlined in his new book Simple Wealth Books.
• And, OurCrowd 's new venture capital fund accessible to small investors in Canada with David Shore.

Innovation in Life Insurance – Jenie from Specialty Life Insurance 01/16/2021

We are excited to share our most recent article.
Evolution is a new product created by Specialty Life. Evolution helps Canadians get instant insurance access via a proprietary online platform. Without the need for a medical exam!
A "Big Thanks" to Eugene Shafronsky for sharing!
https://lsminsurance.ca/specialty-life-insurance-jenie?fbclid=IwAR3L4k3etpzUJ_CQJBU6L-0SehUiJvChdFabZlzqhZQfRSpTj7SMTv5tcLs

Innovation in Life Insurance – Jenie from Specialty Life Insurance SLi’s new Jenie assist is a unqiue tool that allows to generate quotes not just on date of birth, gender, etc, but also on relevant medical conditions.

01/15/2021
Life Insurance and Covid vaccines: what we know now - Financial Independence Hub 01/12/2021

Thanks to Jonathan Chevreau for including us... We are early in the game and new information is unfolding as we speak. Below is some initial reaction. Most of the executives we reached out to could not give a concrete answer due to all the uncertainty surrounding the vaccine. The ones who did respond said they are leaning towards “not asking a COVID-related vaccine question on applications.” The rationale likely stems from the fact that insurance companies do not currently ask if other vaccines are up-to-date or whether people are having other routine recommended health screening tests.
https://findependencehub.com/life-insurance-and-covid-vaccines-what-we-know-know/?utm_source=FindependenceHub.com%20Daily%20Digest&utm_campaign=54f368f734-FHUB_RSS_EMAIL_CAMPAIGN&utm_medium=email&utm_term=0_47a7dc54ad-54f368f734-107182721&fbclid=IwAR2Vkdruo-cIayXGIDIar4sogOX1v29uK0v9eLWLY8uTKuX70z3iE1l35ho

Life Insurance and Covid vaccines: what we know now - Financial Independence Hub By Lorne Marr, CFP Special to the Financial Independence Hub No nation has been spared the impact of COVID-19 and Canada is no exception. With more than half a million cases and tens of thousands of deaths, the news of approved vaccines and the subsequent rollout is more than welcome. The vaccines m...

Life Insurance and COVID Vaccines – What We Know Today 12/30/2020

Our most recent article on the potential impact of the Covid Vaccine on the Life Insurance Industry in Canada.
It will be interesting to see how things unfold. Thanks to those who contributed!
https://lsminsurance.ca/life-insurance-vaccines

Life Insurance and COVID Vaccines – What We Know Today Life Insurance experts share their view on life insurance and vaccines, especially in the light of new COVID vaccines. Will it impact life insurance rates?

Pattie Lovett-Reid: Disability insurance could protect you during a pandemic 12/09/2020

Thanks to all of those who helped out with our article "Disability Insurance – Why Do You Need it: Expert Opinions"

Patricia Lovett-Reid of CTV News picked up the article and quoted Lorne Marr and Eric Benchetrit.

According to Eric Benchetrit, a financial services industry consultant, "if disabled, a 35-year-old earning $48,000 per year could stand to lose over $3M by age 65 (assuming a 3% increase per annum)." Without disability coverage the financial loss could be catastrophic.

A disability could strike when you least expect it. We are living through a period of unprecedented stress, uncertainty and no one knows for certain what tomorrow will bring. As Lorne Marr, director of Business Development at HUB Financial Inc. and founder of LSM Insurance said to me via email, "the pandemic has magnified the need for income protection as most Canadians simply do not have the financial safety-net to weather a disability."



https://www.ctvnews.ca/business/pattie-lovett-reid-disability-insurance-could-protect-you-during-a-pandemic-1.5220241

Pattie Lovett-Reid: Disability insurance could protect you during a pandemic Disability insurance deserves a place in all of our portfolios, CTV News' Chief Financial Commentator Pattie Lovett-Reid explains in her weekly column for CTVNews.ca.

Disability Insurance – Why Do You Need It: Expert Opinions 12/04/2020

Our latest article breaking down why disability insurance is so important.
Thanks to the following for their insights!
Terri Burnett Botosan
Paul Grimes
Jaclyn Nemethy
Cory Budovitch
Neil Paton
Eric Benchetrit
Ami Maishlish
Natalia Teplova
https://lsminsurance.ca/disability-insurance-why-you-need-it

Disability Insurance – Why Do You Need It: Expert Opinions Industry experts and thought leaders explain why disability insurance is crucial for Canadians. Our experts also share eye-opening statistics that are important to know.

11/12/2020

Glen Zacher one of the best in the business breaks down Participating Whole Life Insurance.
What is the difference between a participating and non-participating life insurance policy?
Non-participating whole life policies do not pay dividends to the policy owner, and the life insurance company determines the level premium, death benefits, and cash surrender value at the time of purchase. On the other hand, participating whole life insurance policies pay annual ....
https://lsminsurance.ca/participating-life-insurance-things-to-know

Participating Life Insurance – Everything You Must Know What is participating life insurance? Participating life insurance is a policy that pays dividends to a policyholder, allowing them to benefit from the profitability of an insurance company. Typically, a participating life insurance policy is a whole life insurance policy … Continue reading →

11/03/2020

Jim Ruta

10/16/2020

Thanks to Steve Meldrum for sharing his expertise.
https://lsminsurance.ca/corporate-owned-life-insurance?fbclid=IwAR1ISEh_4haLg70JCAvx2SUIZvaBye7YWb_SjhrP3mDYQ07m6G5aG9WV5zY

Corporate Owned Life Insurance: Everything You Must Know – and More Life insurance sounds boring and straightforward right? Not so fast! When you have corporate owned life insurance, it gets a lot more interesting. Why? Because it directly involves reducing and eliminating tax. Now that I have peaked your interest let’s … Continue reading →

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Why choose LSM Insurance?

Our mission is to help Canadians find the best and most affordable life and living benefit insurance solutions in Canada.

Why LSM Insurance?


  • You will get unbiased advice. As an independent broker, our business depends on your coming back to us again and referring others to us.

  • You will have access to all the policies in the market, including the very latest. As an independent broker, we keep up to date on all the policies in the market to be able to offer our clients the best deals out there.
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    2900 John Street Suite 302
    Markham, ON
    L3R5G3

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