Digital Marketing Research

Keyword and search intent have been a hot topic lately, especially here at Semrush.

Now that our new Keyword Intent feature is available in SEVEN of our tools and reports, you might be wondering how to build an effective SEO keyword list using … intent 👉

We’ve laid out a 9-step workflow just for you 👇
1. In Keyword Overview, search your main keyword
2. Use the Keyword Magic Tool to find long-tail keywords
3. Apply filters for keyword difficulty
4. Apply filters for searcher intent
5. Send the filtered list to Keyword Manager
6. Reference the ‘related’ filter to find more topics
7. Repeat steps 2-6 for any additional keywords
8. Refresh metrics of your master list in Keyword Manager
9. Cluster your master list by keyword intent and map your content strategy to intent

https://www.semrush.com/blog/analyze-search-intent-instantly/

Link to basic worksheet:
https://docs.google.com/document/d/1rThdnXBz0jYx2OHn9eswknfEMYETSdZUetMdVmWZNa0/

This is a free introduction digital marketing training video for small business owners. Undertaken by Garrett Hall, a digital marketing professor with Sheridan College.

If you are looking to grow your business using digital marketing. Garrett Hall is an instructor offering a free digital marketing training course for small business owners. The course is a digital marketing strategy to tactics and evaluation roadmap. It is an applied digital marketing program that brings your business through the entire digital marketing promotional process.

You will learn about:
Digital marketing strategy - focusing on the Value Proposition: customer persona problems how your business offers product/service benefit solutions.
Digital marketing tactics - landing pages and SEO, social media organic and paid, email, backlinks, influencers google ads, Google My Business, reviews, and more.
And finally covers evaluation and KPIs.

For more information about the digital marketing training program, click here:
https://digitalmarketingresearch.ca/free-digital-marketing-training-course-for-small-business-owners/

https://hubs.ly/H0_yGK_0

Google's John Mueller offered a definition of what quality content means that is surprisingly different than what is commonly understood

Google Offers a Definition of Quality Content Google's John Mueller offered a definition of what quality content means that is surprisingly different than what is commonly understood

BSBR Digital Marketing Training Course

If you’re like most small business owners, you don’t have time to figure out how to get more customers. That’s why we created the BSBR Digital Marketing Training Course: A 12-week digital marketing training program for small businesses affected by COVID-19.

Our team of experts will help you create an actionable digital marketing strategy roadmap customized for your business and give you the tools needed to succeed in today's online world. And if that wasn't enough, we're also offering $500 in free digital marketing credits!

Don't wait any longer - join us now! Click the link below to learn more about our program and sign up today:
https://digitalmarketingresearch.ca/free-digital-marketing-training-course-for-small-business-owners/

Excellent article from Laura Dunkley on building up your marketing team.
https://lnkd.in/eD4ShPH

How to Build a Marketing Team on a Limited Budget - L. Dunkley Blog The L. Dunkley Communications blog offers insights on the latest trends and best practices for communicating effectively in our fast-paced digital environment.

Polytechnics Canada article about Sheridan's digital marketing micro-credential and the BSBR digital training research program offered by Sheridan College.

https://hubs.ly/H0VCGmG0

Digital Marketing: A micro-credential for the modern market - Polytechnics Canada Upskilling and reskilling, especially when it comes to digital fluency, is becoming increasingly important as technology evolves and its influence on the Canadian labour market […]

We Have Completed the First Stage of the BSBR Research Project

Find out who the first training program owners are and their businesses. Also, their digital profiles and digital knowledge and skills. Finally, what they are looking for in the training program delivery.

Learn more about Stage one here:
https://digitalmarketingresearch.ca/bsbr-report-stage-1-program-design/

BSBR Report: Stage 1 Program Design The BSBR Program Design Report investigates the needs and challenges of underrepresented small business owners to pivot and grow their businesses online.

Meet the principal researchers, Garrett Hall and Dr. Sujinda Hwang-Leslie. An interview on YourTV Halton.
https://www.youtube.com/watch?v=8awiOixOG0w

Sheridan offers a Marketing Sheridan College is offering an opportunity for select local businesses to participate in a free 12 week training program for digital marketing.

Is your business struggling to maximize your online sales and promotion? Check out the Building Small Business Resilience (BSBR) research project by Sheridan College. You will receive a free 12-week digital marketing skills training PLUS $500 to spend on your digital marketing. Want to know more? Click here:
https://digitalmarketingresearch.ca/how-to-join/

https://www150.statcan.gc.ca/n1/pub/45-28-0001/2020001/article/00088-eng.htm

Impact of COVID-19 on Small Businesses in Canada, third quarter 2020 As a result of the widespread measures taken to contain the spread of COVID-19, the Canadian economy contracted. By the end of May, the Canadian economy had been transformed by COVID-19 and many businesses had begun to adapt to the new reality by shifting to teleworking, reducing hours, laying off s...

Is your business trying to recover from the COVID shutdowns? Participate in the Building Small Business Resilience (BSBR) research project by Sheridan College, a free 12-week applied digital marketing training course for Canadian underrepresented small business owners. You will also receive $500 to spend on your digital marketing activities. Click here to learn more. https://digitalmarketingresearch.ca/how-to-join/

The COVID-19 pandemic continues to have significant human and commercial impacts globally. Governments and organizations alike are challenged to rapidly shift operations, deploy new technologies and implement their business continuity plans in order to meet the needs of citizens, employees, customers and other stakeholders. More...
https://home.kpmg/ca/en/home/insights/2020/03/the-business-implications-of-coronavirus.html

Business implications of COVID-19 COVID-19 resource centre

Are you an underrepresented CANADIAN business owner and having trouble with your digital marketing promotion? Good news, the Building Small Business Resilience (BSBR) research project by Sheridan College is offering a free 12-week, hands-on training course in digital marketing. PLUS $500 to spend on your digital marketing activities. Space is limited, so apply NOW. Learn More...
https://digitalmarketingresearch.ca/how-to-join/ .

How to Join - Digital Marketing Research Ready to join the BSBR research project? You’ll need to set aside at least one hour to complete an online questionnaire. The questionnaire intends to identify the current stage of your business and how digital marketing can support your business growth. The questionnaire will also be used as a scr...

E-commerce shopping will likely become a new hard-wired consumer habit post COVID. Which digital options should your business consider: developing your own platform, joining an aggregator, or using social media? Find out more https://digitalmarketingresearch.ca/e-commerce-opportunities-for-small-businesses-k-shaped-recovery/

E-commerce: Opportunities for small businesses in a K-shaped recovery How small businesses can take the leap to e-commerce to exploit consumer demand and spending power in the K-shaped recovery

Are you an underrepresented CANADIAN business owner and your business has been hit hard by the COVID shutdowns? Check out the Building Small Business Resilience (BSBR) research project by Sheridan College. It is a free 12-week digital marketing training course with $500 to support your digital activities. Hurry, limited number of participation available. More information, click the link below:

https://digitalmarketingresearch.ca/how-to-join/

Can your business learn from sharks and survive the lockdown?

Learn to be super-adaptable by embracing the digital adoption. The Building Small Business Resilience (BSBP) research by Sheridan College aims to equip underrepresented small business owners with essential digital marketing skills so your business can quickly pivot online.

Find out more https://digitalmarketingresearch.ca/lesson-from-sharks-how-small-businesses-can-survive-the-covid-crisis/

Lesson from Sharks: How small businesses can survive the COVID crisis It is not survival of the smartest or the fittest, but the most adaptable. Can small businesses pivot quickly when changes happen?