Truly You Hair and Scalp Clinic

Little Emma's hair donation.

NEW BLOG, www.trulyyou.ca/blog

For , we’re launching our new blog series! Coming to you directly from our Hair Replacement Specialists & Trichologists. In this series we’ll offer how-to-guides, dispel myths, share tips and tricks, plus share personal anecdotes and new research about hair loss, scalp care and more! Visit us at www.trulyyou.ca/blog

Our first post? HOW TO SHOP FOR A WIG.
“Shopping for a wig can be challenging, especially if you’re new to the process and the product itself. Whether you’re purchasing a wig out of necessity or for fashion, here are some key things to remember when buying hair!”
https://www.trulyyou.ca/how-to-shop-for-a-wig

Written by Amalia Ruggiero, Founder & Hair Replacement Specialist, Truly You Hair & Scalp Clinic

trulyyou.ca/blog

Amalia Ruggiero

The many faces of . is here to support you no matter your type of hair loss 💛

Losing your hair can be destressing. It can present in a variety of different ways for different reasons. Many of us may feel the urge to fall down the Dr. Google rabbit hole, which quite often adds to the distress. The reality is, when it comes to hair loss, diagnosing yourself can be tricky. A treating yourself even trickier.

A trained professional such as a Trichologist (hair and scalp specialist) is skilled at recognizing specific types of hair loss and, most importantly, recommending correct treatments according to cause. We don’t want people to lose money and time on online fads, AND have the added stress of those fads not working.

If you are experiencing hair loss, we recommend starting with a Hair and Scalp Analysis with our Certified Trichologist at . We will work to get to the root cause of your hair loss and recommend scientifically formulated, clinically tested treatments and products for your specific hair and scalp profile. Our treatments and products have been curated through 30 years of research and experience.

Interested in a discovery call? Let’s get the conversation started and go from there… together. You can book with us directly online at www.trulyyou.ca/booking

Be Truly You Again!

trulyyou.ca | [email protected] | 905.821.1092

Amalia Ruggiero Caroline Ruggiero

More exciting results with hair restoration treatments at !

Quick, painless, non-invasive treatments designed to improve hair density. TED meets Trichology at Truly You, where a Trichologist will track your progress and recommend additional therapies to compliment your TED treatments to ensure optimal results!

Are you ready to get ahead of hair thinning? Visit www.trulyyou.ca/almated to learn more about Alma TED and our treatment package. And book a free consultation with our experts to see if Alma TED is the right fit for you.

Love the hair you’re in again!

trulyyou.ca | [email protected] | 905.821.1092 Caroline Ruggiero Alma Lasers North America

The & teams at this years Canadian Alopecia Areata Foundation “Come Together Conference” in supporting Canadians living with .

Thank you Canaaf for inviting us to participate in this amazing event and for all that you do for our clients and the Alopecia community. Always a fantastic weekend of education, community and friendship. 💛

At Truly You, we are dedicated to supporting our clients with Alopecia with a holistic approach to care. From private and confidential services, to Trichological care of your scalp and wellness, to alternative hair products we have carefully vetted to ensure our clients have the best of the best so that they can live life without compromise.

The Angel Hair for Kids - Program of A Child's Voice Foundation is committed to offering young people in our community alternative hair products at no cost to their families. So that they can focus on just being kids 💛 To learn more about Angel Hair For Kids, visit www.acvf.ca

Sending much love to our Canaaf family! See you next year 🙂

trulyyou.ca | [email protected] | 905.821.1092
Amalia Ruggiero Caroline Ruggiero

’s Mild Shampoo, gentle enough for all hair and scalp profiles and suitable for daily washing. Safely cleanse your scalp of harmful and dehydrating substances.

The most common causes of hair loss, dandruff, redness, irritation and oily skin is using the ‘wrong’ type of shampoo for your skin type. Some drug store shampoos may be too aggressive and contain ingredients that are not suited to your scalp, and even aggravate a genetic condition, a stressed scalp, or a hormonal imbalance.

The Mild Shampoo, from CRLAB’s Daily Care Line, has non-aggressive surfactants, and ensures deep cleansing and moisturizing without harming the scalp. Hydrolyzed wheat proteins also have a moisturizing effect on the hair.

Want to learn more about your scalp type? Book a one-on-one Hair and Scalp Analysis with our Trichologist and we will build you a custom care routine for your hair and scalp profile!

Visit trulyyou.ca/shop to shop our Trichology product ranges!

trulyyou.ca | [email protected] | 905.821.1092

Exciting results after 6 months of treatment in our program at ! Treatments included prescription therapies combined with trichology topicals for at-home use.

Our trichology program is under the guidance of our Certified Trichologist, who will perform a detailed Hair & Scalp Analysis, provide a custom treatment plan for your specific type of hair loss and/or scalp condition, and track your progress along the way.

Informed, consistent treatment with certified professionals and scientifically formulated, clinically tested products is the only way to go for optimal results!

Are you experiencing hair loss? Book your private and confidential hair and scalp analysis at www.trulyyou.ca/booking or at our contact info below 👇

Be Truly You Again!

www.trulyyou.ca | [email protected] | 905.821.0192

Caroline Ruggiero

CNC hair prosthetic by . No more hats. Not more avoiding special occasions. No more worrying in the mirror. Instead feel like you again with hair you can be proud of.

Learn more about the 100% custom CNC prosthetic as well as our other Men’s hair replacement systems at at www.trulyyou.ca/mens-hair-replacement

Book your free, confidential, zero obligation consultation today.

www.trulyyou.ca/booking | [email protected] | 905.821.1092
CRLAB Canada CRLAB USA CRLAB

Oriana and Avalyn's generous hair donation.

This Truly You is celebrating all the Dad’s and Dad figures in our lives all June long!

Give your hair and scalp the attention it deserves for a healthy, full head of hair. Enjoy discounts on some of our most popular men’s Trichology services and hair replacement products before June 28th.

👉 15% off a Men’s ‘Signature Scacial’ Head Spa Treatment. A sensory experience that detoxifies the scalp, repairs the hair, and promotes growth in a balanced environment. The perfect father’s day gift!

👉 20% Off a Hair & Scalp Analysis. Are you noticing your hair receding, thinning, or are you having ongoing issues with your scalp? Get ahead of your hair loss today with our Hair and Scalp Analysis. Our Certified Trichologist will perform a thorough examination to get to the root of your concerns and build a custom treatment plan to help you keep the hair you have and encourage regrowth.

👉 NO TAX on our Men’s Simply Natural Non-Surgical Hair Replacement System by CRLAB. Natural, unprocessed hair, customizable to your colour and style. Our latest men’s hair replacement product! Book a free hair replacement consultation today.

Whether you’re interested in our men’s services yourself OR there’s someone in your life you want to treat, we’ve got your covered. Book your appointments today! Gift Cards Available.

Conditions:
*Offers expire June 28, 2024, 5PM EST
*Service must take place before December 20th, 2024
*Call or email to redeem offers (can not be booked online)

www.trulyyou.ca | [email protected] | 905.821.1092

Did you know that it takes hair from 10-12 people and over $2,500 to bring a smile to a child's face, just like we did for Alisha?
Please consider donating to support this wonderful cause by visiting www.acvf.ca

A few things you’ll hear us say (like a broken record!) at

📣 Beautiful hair starts with the scalp
📣 Scalp care is skin care
📣 The scalp is an extension of the skin on your face

Often we turn our focus to hair products and treatments to fix issues with our hair. But that won’t address the “root” cause. A clinic is equipped to go deeper, from addressing disorders of the scalp and even deeper into addressing imbalances and deficiencies within the body as a whole. We believe a holistic approach to hair care is the only approach that produces lasting results.

Are you giving your scalp the attention (and love) it deserves? At Truly You, we will get you on the right protocols, products and treatments to rebalance your scalp and improve your overall scalp health. Trust us when we say… your hair will thank you!

Book your consultation with one of our Trichologists today at trulyyou.ca/booking

Caroline Ruggiero CRLAB USA

Save with our hair restoration treatment packages, with monthly payment plans for your convenience. All our packages include a consult and tracking sessions with an expert Trichologists to monitor your progress and ensure optimal results! (Visit www.trulyyou.ca/almatee more info and pricing 👆👆👆)

How does it work? Alma TED utilizes acoustics sound wave technology, coupled with a unique topical formula, to improve blood flow to hair follicles and promote thickness and regrowth. We are excited to say that we are seeing amazing results with Alma TED’s unique technology. The process is non-invasive, quick, painless, effective. And suitable for various levels of hair loss.

Visit www.trulyyou.ca/almated for more info and to see before/after photos from some of our happy clients!

Book a free Alma TED consult with our trichologist today at trulyyou.ca/booking or contact us at 905.821.1092 / [email protected]

Be truly you again!

Working together to bring joy and confidence to a young person in need of hair 💛

Pictured is Executive Director Dee Esposito, co-founder Amalia Ruggiero and a beautiful recipient from the Angel Hair for Kids Program.

Each year thousands of 🇨🇦 children lose their hair to cancer treatments, alopecia, and other medical causes. Angel Hair For Kids believes the act of providing a wig or hair loss solution will increase a child’s self-esteem and confidence during a difficult time in their young lives.

Using hair and financial donations, the program provides wigs and hair systems to recipients no cost to the child’s family.

Please like and share to spread the word of this amazing organization! And visit www.acvf.ca to find out how you can either support the program, or apply as a recipient for your child. 💛

“Building confidence and joy for children in need is the foundation of the Angel Hair For Kids program.”
- Dee Esposito, Executive Director

www.acvf.ca | [email protected] | 905.275.3434


Amalia Ruggiero Sickkids SickKids Foundation Canadian Cancer Society Canadian Alopecia Areata Foundation Angel Hair for Kids - Program of A Child's Voice Foundation

We’re celebrating moms all May long at !

Book a Signature or Luxury European “Scacial” — Scalp Facial — for you or mom (or you AND mom) and get a FREE Hydrojelly or HA Intense Mask during your treatment! *Mask includes facial cleansing & moisturizing cream.

PLUS, when you book, you can enter for a chance to win a FREE 1-Hour “Celluma LED Light Anti-aging Facial Treatment” valued at $120.00

Repair, Restore and Replenish at Truly You’s Head-Spa. Learn more about our Head-Spa treatments at www.trulyyou.ca/hair-spa

Book your scacial online at www.trulyyou.ca/booking or contact us directly at 905.821.1092 or [email protected]

Offer expires May 31, 2024. Service must be booked before December 20th, 2024.

Be Truly You!

👇👇👇
Your Choice of Mask:

🌱Hydrojelly Mask: The esthemax mask reduces the appreances of fine lines & wrinkles well diminishing the look of hyperpigmentation and age spots

🌱HA Intense Mask: The rich Dermaroller mask supplies the skin with intense moisture and simultaneously promotes collagen production for increased elasticity. Your skin will look fresher and more radiant.

🌱What is Celluma LED light Anti-aging Facial Treatment?
An anti-aging facial formulated to improve texture, tone and brighten the skin’s appearance. We will double cleanse, exfoliate, tone, use an esthermax jelly mask with advanced technology, under the Celluma LED light therapy to emit natural and relaxing wavelengths to safely treat signs of aging. The facial is completed by HA serum and electrolyte dewy cream

Rosemary Oil... is it all it's cracked up to be??

Our Certified Caroline Ruggiero weighs in on the recent Rosemary Oil trend for hair loss! Is it an effective treatment to help promote hair growth or just another online beauty gimmick?

Check out Caroline's interview with The Kit, Canada’s 360° beauty and style leader!
👇👇👇

Rosemary Oil is a Viral Hack for Hair Growth. Is it All It's Cracked Up to Be? We asked a dermatologist and trichologist to weigh in on the TikTok trend that takes aim at thinning hair

The is excited to announce our next 3-day intensive in hair and scalp sciences in the GTA!

The Hair Practitioner Certificate Course (HPCC), accredited by the International Association of Trichologists & instructed by Certified Trichologist Caroline Ruggierowill take place on September 29, 30, October 1st, 2024 at the in Mississauga, ON.

Take advantage of our Early Bird Pricing before June 3rd and save 10% on registration! Payment plans and financing available.

https://www.trulyyou.ca/hair-practitioner-certificate-course

Are you a hair, skin, wellness, or industry professional? Are more of your clients seeking scalp care services, or help with hair thinning, hair loss, dry or brittle hair, scaling, itching, dandruff or excessive oiliness of the scalp? Respond to your clients with confidence as a Trichology Practitioner and incorporate value-added services directly into your business!

The HPCC will deepen your knowledge in both the theory and practice of Trichology, a paramedical branch of dermatology focused on the hair & scalp. The course will provide students with a foundation in hair and scalp sciences and demonstrate how to recognize and recommend treatment for common hair and scalp disorders, as well as offer insights into preventative care practices for your clients.

Students will receive a certificate directly from the International Association of Trichologists (IAT) as a “Trichology Practitioner” upon successful completion of the course.

Get to the “root” of hair and scalp health in the exciting field of Trichology and “grow” your business potential!

To learn more about the HPCC and to register, visit us at www.trulyyou.ca/academy

trulyyou.ca/academy | [email protected] | 905.821.1092

🌸 Spring is in the hair! Enjoy 25% off our 3-Treatment Alma TED hair restoration package PLUS redeem a free 30-minute hair and scalp analysis when you book! Offer ends April 30th, 2024 at 5pm EST. (Conditions apply, see below).

— Where Alma TED and Trichology meet for optimal results! We are seeing incredible results in hair structure and density in only 3 short, easy and painless treatments! Plus our Trichology Practitioner will take the time to listen to your concerns, assess your hair and scalp profile and offer additional at-home and in-clinic recommendations while carefully tracking your Alma TED treatment progress— so that you get the best possible results, and keep those results.

Learn more about Alma TED at www.trulyyou.ca/almated

Book today by phone 905.821.1092 or email at [email protected] to redeem this exciting offer!

Be Truly You Again 💛

Offer Conditions:
🌱Offer can only be redeemed by booking appointment over the phone (905.821.1092) or by email ([email protected]). Cannot be redeemed online
🌱 Must book Alma TED 3-Treatment Package. Offer does not apply to single treatments.
🌱 Must book Alma TED 3-Treatment package before April 30th, 2024 at 5PM EST to redeem offer.
🌱 First Alma TED Appointment must take place in the year 2024.
🌱 Your free 30-minute Hair & Scalp Analysis is recommended before you begin treatment.
🌱All regular payment terms apply

Introducing Nutritional & Holistic Beauty Services at ! Where Trichology, Wellness and Beauty merge in a holistic approach to care, designed to address the body as a whole so that you can live life to its fullest.

The new services will be offered by the wonderful Lisa Soares (CNP)! Lisa Soares is a Certified Nutritional Practitioner (IHN), Certified Microneedling Specialist and Certified Indian Head Masseuse, and is passionate about helping her clients achieve a healthy body and mind.

🌱Nutritional Services: Address nutritional and lifestyle imbalances to treat a variety of wellness concerns, including Skin Disorders (eczema, psoriasis), Hair Loss, Detoxification, Gut Health, Immune Dysfunction, Bowel Conditions, Hormonal Imbalances, Weight, Candida/Yeast/Fungal Infections, Fatigue/Low Energy, Nervous System Disorders, Endocrine Dysfunction and Sleep Disturbances.

www.trulyyou.ca/nutirition

🌱 Holistic Beauty: Repair and rejuvenate for healthier looking skin with a wide variety of holistic beauty services, including micro-needling, Celluma LED Light Facial Therapy, and Scalp Detox Treatments.

www.trulyyou.ca/aesthetics

Learn more about Lisa and her services by hitting the link in our bio or visiting the links above. Book an appointment with Lisa directly online at www.trulyyou.ca/booking or contact our clinic at 905.921.1092 or [email protected]

Be Truly You Again

Wonderful weekend with our friends Ultra Hair Solutions & Esthetics 💛— Servicing Atlantic Canada in Products, Services & CNC Hair Prosthetics!

CRLAB trichology line and associated treatments are scientifically tested & clinically proven to treat a wide range of hair and scalp disorders, while offering preventive care for all hair and scalp profiles. PLUS the CNC hair prosthetic brings you ground-breaking hair replacement technology so you can live life without compromise.

If you’re in Atlantic 🇨🇦 and looking for solutions to your hair loss or scalp disorders, this awesome team has got you covered!

Visit Ultra Hair Solutions & Esthetics to learn more!

To our Remarkable Clients,

On this , I take a moment to honour and celebrate the remarkable strength and beauty that each of you stand for. To us, you are not mere clients; you are resilient warriors who have confronted the challenges of hair loss, whether stemming from medical treatments, alopecia, scarring alopecia, trichotillomania, or hair thinning, with courage and tenacity.

Truly You was established 30 years ago with the mission to provide a sanctuary for women experiencing the side effects of cancer treatments. Today, we extend our services to women dealing with all forms of hair loss. As a company, our goal is to empower women to feel beautiful, confident, and “truly you,” with services delivered by skilled stylists who share the same passion and love.

Throughout our shared journey, we have witnessed the transformative power of regaining confidence and embracing one’s authentic self. Your stories have been a wellspring of inspiration for us, and we feel profoundly honored to be part of your individual quests to rediscover your strength, beauty and identity.

Every strand of hair we provide, every service we offer, is dedicated to enhancing the radiance that already resides within you. Your courage in facing the world, despite the challenges you’ve encountered, serves as a beacon of inspiration for all of us.

As we commemorate International Women’s Day, let it stand as a collective affirmation of your courage, resilience, and undeniable beauty. Recognize that beauty transcends mere appearance; it is a reflection of the strength within. Each of you stands as a living testament to this truth.

May this day serve as a reminder that you are not just cherished, admired, and celebrated today but every day. Continue to embrace your uniqueness, and let your inner strength radiate brighter than ever.

Thank you for allowing us to be part of your journey. Here’s to you—strong, beautiful, and empowered women!

Be Truly You Again
Amalia & Truly You Team 💛
Amalia Ruggiero

Providing men’s hair loss solutions at for 30 years!

Did you know hair loss is a dominant genetic trait in men? This means men are more genetically predisposed to hair loss than women and so more likely to experience hair loss in their lifetime.

Over our 30 years, it’s amazing to see how much hair loss treatments and hair replacement technology have evolved. Modern, cutting-edge solutions are available for men seeking to reduce hair thinning and loss, increase hair growth and density, as well as seamlessly augment their existing bio hair with new state-of-the-art prosthetics, including the CNC hair prosthetic by

Our team at is determined to find the right solution for you using today’s most advanced sciences, products, and technologies.

Book a one-on-one consultation with our Certified Trichologist and we’ll analyze your hair and scalp, confirm your specific type of hair loss, and provide a variety of treatment options that suit both you and your budget.

Be Truly You Again!

www.trulyyou.ca | [email protected] | 905.821.1092
CRLAB Canada CRLAB USA CRLAB

The first place to start, and often the hardest, is finding the right product!

Symptoms like these are hard to live with, and while many generic products “scratch” the service, the Anti-Dandruff Rehydrating Line is scientifically formulated and clinically tested to get to the root cause of your discomfort.

Often these symptoms are caused by inflammation of the epidermis (the outer layer of the scalp) due to poor hydration. The CRLAB purple line has been designed with dual trichological function: combat persistent dry dandruff/flaky scalp while soothing irritation and easing areas of redness/itching through its rehydrating properties.

A consistent routine in product (and lifestyle) is central to treatment. Have questions? Our Certified Trichologist at can help you establish the right routine for YOUR specific hair and scalp profile.

Love the Scalp You’re In. Shop our webstore by hitting the link in our bio 👆

www.trulyyou.ca/shop | [email protected] | 905.821.1092
CRLAB Canada CRLAB USA CRLAB U.K CRLAB Caroline Ruggiero