The Joyous Brand
Slow Batch Fashion
handmade by Christelle
🌻 KIMONOS IT IS!
🕒 They're coming to the website next week!! Stay tuned for the exact release date and time
✨ New earrings coming to the website at 10am ET tomorrow!
The perfect match 🌟
✨✨✨✨
Go get it on the link in my bio, then try to take it off 😄
⚠️ DROP ALERT
New bralette style crop tops coming to the website tomorrow at 7pm ET!
🪡 They're handmade from repurposed second hand 100% cotton fabric.
↔️ They have a soft elastic band for the best and most comfortable fit.
📏 One size fits many
I'm designing, can you tell? That's why I'm less active on here, bear with me while I bring you new styles you'll love💕
🌸 Another custom flower bag for another beautiful soul
🧶 Handmade using a punch needle
FACT - I'm not a coffee drinker
When I saw these checkered placemats I knew I had to make something with them but it wasn't until a few months later that I finally envisioned this vest and brought it to life. What do you think? Yay or Nay?
Happy Sunday everyone! Where are you spending your day?
Shop the new ruffle tops on my website ➡️ LINK IN BIO
🔆HANDMADE
🔆UPCYCLED
🔆ONE OF A KIND
It's happening TODAY at 8PM ET!!
LINK IN MY BIO
2️⃣ Thursday is just a couple of days away, and here's another piece that will be part of the drop happening at 8pm ET!
👗This dress is the short version of the Mika dress.
👇Let me know what you think of it in the comments
📖 STORY TIME:
In December 2023 I quit my 9-to-5 job to become a full-time mom artisan in what has been one of the most transformative decisions of my life. This journey not only allows me to pursue my lifelong passion for creating but also grants me the invaluable gift of spending more quality time with my family and attending to their needs.
For years, I juggled the demands of a traditional job, often feeling like my true creative potential was being stifled. The daily grind left little room for the kind of artistic expression that brings me true joy and little energy to spend on those who matter most.
The decision to leave the stability of my 9-to-5 job wasn't easy, but when I gave birth to my second child, the call to wear my mom hat before anything else was too strong to ignore.
Today, I'm happy I keep listening to my inner voice despite all the challenges, and I'm grateful for each and every person who supports me in this journey, thank you, please stick with me 💚
I'm working on a new collection and will be sharing a release date soon, just waiting to see how much progress I can make this week 😬 wish me luck 🤞
All that is to say, STAY TUNED!
🟦 🟨 Blue and soft yellow combo
👉 swipe for the back design
I'm gonna make somebody happy today ☺️
May your sunday be sunny and full of happy moments 🔆
🌐 I know it can be hard to shop online sometimes, especially with fashion, because let's face it, there's nothing like seeing the item you want to buy in real life and being able to touch it & try it on.
I feel that way too, despite the undeniable practicality of ordering things from the comfort of my home.
💌 So with this post, I'd like invite you to come shop in my studio in Montreal! YES YES it's nothing fancy, just a humble home studio where all the Joyous Brand magic happens 😊
This will also be a great opportunity to meet in person, not just on a screen 😬
✏️ Interested? Send me a DM and we'll organize 😘
🚜 When life gives you a farm themed bedsheet, you make the cutest farm themed dress
🌎 Now available on my website
🔆 These are the most comfortable dresses ever!
😆 FUN FACT - When I made the first one and decided to keep it, I literally didn't want to take it off, but I had to wash it eventually lol
🌎 These dresses are made from repurposed vintage fabric so they're kind to the environment. By upcycling existing fabric we help reduce the outrageous waste created by the fashion industry
🧶 I used cotton fabric because I love the feel of natural fibers, and unlike synthetic fibers, they're kind to your body
When I'm shopping for vintage fabric, I often start matching colors and patterns in my head and can sometimes visualize the garment coming together nicely.
🍃Don't forget to go check out these amazing tops on my website
Should I make some hoop earrings?
A floral back top for the beautiful J ❤️
A beautiful custom bag for the gorgeous Mel 🩷
Head to my story to see photos of the process!
*NEW EARRINGS*
🔆 If you haven't noticed, it's been a while since I last made new earrings. My newfound love (garments) have been taking all my mind space, so I put other projects on the back burner!
🎈 BUT I was finally inspired to create these 2 new pairs that I painted with lots of love ☺️
🪶 They're made of wood, which means they're as light as a feather.
💚 Do they make you feel happy?
This one's for the fiery souls out there
Go grab one of my comfy crop tops! Made from repurposed vintage fabric, each one of them is one-of-a-kind and just what you need to add some happy vibes to your wardrobe 🎈
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Montreal, QC
9600 Rue Meilleur Suite 545
Montreal, H2N2E3
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