Daniel Gilmour

Together, we achieve greatness!

Strength in business is in teamwork and shared corporate values - why not talk about it?

I believe in the power of innovation to transform the ordinary into the extraordinary.

Get a higher ROI on your advertising!

Targeted ads are the way to go.

Mastering the art of persuasive writing by embracing opposing views!

Diving into the art of proactive objection handling and seeing how understanding different perspectives can elevate our writing.

Advocate for change with tailored strategies!

I believe in the power of adapting persuasive arguments to meet individual needs.

Contacting new potential customers determines the future of your sales representatives' success.

Both closing sales now and connecting with potential future customers are a must for top-performing salespeople.

Each of your prospects has unique needs and a unique story to tell.

Rather than hope as a strategy by sharing generic material, it is important you personalize your sales messaging.

If your lead quality sucks, it's very difficult to increase sales outcomes.

You'll continue to deal with unqualified leads who won't be interested in your products/services.

Simply qualify a lead to turn them into a sales prospect.

Make sure you know they have a high likelihood of buying through the use of a needs assessment.

Prospecting and outreach complement each other and are important parts of a successful sales team.

When a prospect agrees to consider your solution, that is a "Sales Opportunity".

A prospect is still a prospect if they are unwilling to truly discuss and explore either switching from their present solution or simply using you for the first time.

Creating lead qualification criteria is important to focus your sales representatives' time on revenue-producing activities.

Remember - qualified is best, but "not right now" is better than a nonanswer.

Eliminating prospects so you can focus on higher-quality opportunities helps you focus your valuable sales efforts on the right opportunities.

Generating interest in your offering is the first step in making a sale.

This begins by identifying the most likely to be interested targets and starting a conversation with them.

Whether this is approaching someone from your contacts or reaching out to a specific niche business that is likely to be interested, it all starts with an interest-generating conversation.

Charismatic salespeople may seem like they are naturally good at selling.

However, when you embrace your personality and do what is required to close sales, you will quickly skyrocket to being the top salesperson.

Businesses often track anything and everything after hearing that analytics should be done.

Analytics alone are not a significant issue, but bloat in disorganized data can breed distracting (and useless) vanity metrics, poor data management, and counterproductive analysis.

Not every account is won the moment you make a proposal.

An effective negotiator knows how to reach agreements that satisfy both your business goals and the potential customer's needs.

Flexibility is a crucial trait of a good seller: the ability to adapt to whatever the circumstance requires.

Since every potential customer is unique, your sales style must be flexible in order to ensure that your message and offered solution resonate with them.

Rejection is a natural part of the sales process.

Top salespeople possess the ability to persist in the face of obstacles, setbacks, and resistance.

Everyone can be a salesperson.

And nobody wants to come off as the classic used car salesman.

Rather, you want to sell in a way that gives you confidence in what you're doing and allows you to sleep well at night.

Strategic prospecting is a hybrid of lead qualifying and prospecting.

Prospecting is the process of adding potential targets to your sales funnel, while lead qualifying is the process of determining the suitability of these potential clients.

The sales pipeline is a list of current and upcoming sales prospects that managers can use to more accurately predict the amount of money the sales department will bring in, find the points in the sales funnel where bottlenecks are occurring, and track projected cash flow.

When cultivating leads for your sales team, it's important to remember that quantity doesn't necessarily mean quality.

Sales reps lose their focus on quality when they focus too much on trying to meet quotas. This can make a big difference to your organization's sales results.

The more relevant and personal your brand is to your prospects, the more appealing it is to potential prospects.

Consumers are turning more and more to social media to discover new products and brands.

The internet is full of referrals. They’re all over social media. You just need to know how to get referrals and how to make them count. This is a must for anyone who wants to generate leads through their online campaigns.

Customer testimonials and reviews are a great strategy because they provide a clear, unbiased reflection of your service.

Sharing advice from your area of expertise can help you gain a following and position you and your company as a trusted expert in your field.

You need to become an expert in your industry to educate your audience about your industry's products and services that they may not have thought of before.

As a trusted source of information, your audience will see that you can provide valuable tips and suggestions to them.

Interact with your target audience or followers to help build relationships with them and turn followers into prospects.