Aphid Digital

WECHAT

WeChat supports cross-communication operators and cross-operating system platforms to quickly send free voice messages, videos, pictures and texts through the Internet.

At the same time, you can also use sharing streaming media content and location-based social plug-ins such as "Circle of Friends" and public service plug-ins such as "Platform" and "Voice Notepad".

👉🏽 Connect with the world
WeChat has
- covered more than 94% of China's smartphones
- 806 million monthly active users
- covered more than 200 countries
- more than 20 languages
- over 8 million public accounts of various brands
- payment users exceeding 400 million

👉🏽 No distance limitation
There is no limitation of distance on WeChat. After you register on WeChat, you can form a connection with the same registered "friends" of your “friends”. You subscribe to the things that interest you and products that fit your interests will be promoted to you, hereby achieving peer-to-peer marketing.

👉🏽 Customized promotions
Aphid Digital customizes WeChat promotions for your business, including WeChat original articles, official account brand protection certification and many other services, so that your business and local Chinese are closely connected!

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MAGENTO CONSULTING

Magento is the most programmable e-commerce platform available, with a large and active community of developers creating extensions for it.

Here at Aphid Digital we advocate for Magento for six main reasons:

👉🏽B2C E-commerce
Magento excels at B2C e-commerce, with extensive marketing integrations out-of-the-box, especially on the paid Commerce Edition.
- mailing list
- real-time shipping quotes
- customized tax rates
- able to process all common payment methods
- custom discounts, coupon codes, banners
complex promotional configurations

👉🏽B2B E-commerce
Adobe Commerce (the enterprise version of Magento) includes a B2B module that provides a comprehensive set of B2B features, such as quick order, order-by-SKU, and company accounts.

If your company focuses on business to business transactions, Magento offers a divergence between the Community Edition and the paid Commerce Edition. For a few hundred dollars, you can add a comparable set of B2B features to your self-hosted Community Edition installation.

👉🏽Business Intelligence
Magento integrates with Adobe’s own Magento Business Intelligence (MBI) platform out-of-the-box. This is an incredible tool to get insight and trends from your e-commerce data.

👉🏽Omnichannel E-commerce
Omnichannel e-commerce is a sales strategy that employs multiple channels and provides customers with a unified experience across all channels, whether they are in-store kiosks or other digital channels.

👉🏽Integrated Platform
An integration platform, such as Magento, is an open-source, flexible and scalable eCommerce software and platform which integrates different applications and services that allows online merchants to control the look, content and functionality of their online store.

👉🏽Enterprise Support
Magento offers a wide range of support to both the Community Edition and the paid Commerce Edition. The support includes assistance with technical issues, advice on best practices, a help guide center, just to name a few.

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Print Design & Branding

👉🏽Graphic Design
Graphic design allows you as a company to convey a message to consumers through visual content. Graphic designers and consulting companies, like Aphid Digital, utilize different methods, techniques, and approaches to appeal and adhere to the different demands of both their clients as well as the customers for these prospective clients. Effective graphic design focuses on the logic of showing items in interactive designs to optimize the user experience.

👉🏽Promotional Material
Promotional material included all things written, printed, graphic, electronic, audio, or video matter such as journal advertisements, sales visual aids, formulary binders, reprints, direct mail, direct-to-consumer advertising, internet postings and sites, and broadcast advertisements intended for any promotion of a product. We assist with planning, selecting, designing, and creating your promotional material.

👉🏽Brand Building
Using various methods and tactics, brand building creates awareness, establishes your company, and promotes it. In other terms, brand building is the process of boosting brand equity through advertising and promotional initiatives. Because branding is the company's visual voice, it is a critical part of your business activities.

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GOOGLE ADWORDS

👉🏽Smart Campaigns
When you sign up for a Smart campaign, you'll be able to develop your own ad that best represents your business. You can also create and choose keyword themes based on your target ad and budget. Google Search, Google Maps, YouTube, Gmail, and other Google partner services are all accessible through Smart Campaigns.

👉🏽Expert Mode for Professional Marketer
A subscription to Google's Expert mode gives you access to a large number of ranges. It also allows marketers and advertisers to have a greater level of control over their bidding strategy. It is best suited for experienced marketers and advertisers. You'll have full access to Google's advertisement experience and be able to develop numerous ad campaigns once you've switched to Expert mode.

👉🏽Google’s Smart Technology
One of the most important benefits of using Google AdWords is its smart technology function, which allows businesses to boost the success of their online advertising while saving time.

👉🏽Google AdWord’s Advanced Dashboard
Google revamped Google AdWords. Its new functionalities include customized dashboards. This practical feature allows you to monitor your campaign overview, alongside determining strategic recommendations that Google provides.

👉🏽New Targeting Options
Introducing Google Ads' newest feature: demographic targeting, which allows you to use a more advanced demographic targeting tool. By using Google AdWords you gain a better understanding of your marketplace. Plus, you can compare and contrast diverse consumer demographics more efficiently.

👉🏽Machine Learning Capability
Thanks to machine learning capability, you now get exact ad suggestions, decreasing the time it takes to design your own ads. You can run numerous campaigns at the same time thanks to Smart Campaigns.

👉🏽Predefined Reports
Because Google understands how difficult it is to operate a business, transferring your valuable data to preset reports has never been easier with Google AdWords. Furthermore, its new preset report features allow marketers and advertisers to assess general market trends, supermetrics, and comprehensive ROI efforts for all marketing initiatives.

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5 TIPS FOR EFFECTIVE WEB CONTENT WRITING

Writing effective website content can improve its quality, whether you are building your company, promoting or selling your products, or looking to engage with a specific audience.

When writing content for your website the main objective is to get users to take action, improve your search ranking and increase the user engagement on your website. The quality of your content should be linked to the goals you have set for your website.

Here are five tips for effective web content writing:

👉Grab attention
When mapping out your content, be creative, but also remember to keep it short. Give people a taste of what to expect and a reason to keep on reading.

👉Add visuals if possible
You can create effective web content by using visuals such as pictures, graphs, or infographics to illustrate what you're trying to convey while also capturing your audience's attention.

👉Be consistent
Building high quality content that can be updated as things change or as needed, is a good start to creating a firm foundation. This will allow you, or the next writer. to build on the existing content. Being able to pick up where you left off enables you to be more consistent.

👉Make it scannable
Scannable content is distinguished by its concise and to-the-point content, which can be linked to another content page with more detailed information about this specific piece of content.

👉Set Goals
Your content should help you reach your overall goals you’ve set for your business. So before writing your content, consider what your short term and long term goals are. Bounce rate, leads, sales and website traffic are goals that you should set from the start and attentively track the progress through the months.

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At Aphid Digital, you'll only get the best from the best. We understand that each client is unique and demands a customized solution. As a result, we leverage nine of the top core platforms, each excelling in a different area.

Content management, SEO, analytics and e-commerce, our platforms are carefully chosen by our team of expertise to deliver maximum results to our clients with minimum expense.

👉🏽Google AdWords
Google AdWords is a quintessential tool for advertisers and marketers in posting their businesses’ brief advertisements, service offerings, product listings, and promotional videos. Your ad can now display on Google when customers are searching for similar items and services to yours, thanks to Google AdWords.

👉🏽Magento
Magento is well-suited for complex e-commerce installations. Magento is also the most programmable e-commerce platform available, with a large and active community of developers creating extensions for it. If your products are configurable, Magento offers several ways to implement CPQ functionality.

👉🏽WordPress
WordPress has quickly grown to become one of the most popular and fastest-growing platforms for web publishing and e-commerce. Using WordPress's business plan membership, you can now develop your own professional and corporate website.

👉🏽Google Analytics
Google Analytics is a web analytics software developed by Google Marketing that allows businesses to better understand their customers' preferences and gain valuable insights into areas where they can improve in order to provide a better experience.

👉🏽Facebook
Facebook is used by about 2.8 billion people worldwide. That's a sizable pool of potential clients for your business. When it comes to promoting your product, one of the most important aspects is to help people envision what your company has to offer. That is why Facebook offers a variety of post styles, layouts, tools, and campaigns that will benefit your company's digital presence.

👉🏽Instagram
Instagram is currently one of the largest growing social media platforms.There are more than 200 million business accounts on Instagram globally that users visit every day. The idea of Instagram centralizes on creating an engaging application that conveys communication through images.

👉🏽Google Data Studio
Google Data Studio is a free data visualization platform that lets you create interactive dashboards and customizable, visually appealing reporting for small businesses and organizations. Data authentication, access rights control, and structure management are all possible with Google Data Studio for use in calculations, transformations, and data visualizations..

👉🏽WeChat
With 806 million monthly active users and a presence in more than 200 countries and 20 languages, WeChat has reached more than 94 percent of China's smartphone users. WeChat interactive marketing has gradually become a common online and offline marketing approach. Aphid Digital customizes your WeChat marketing business for you, including original WeChat articles, official account brand protection certification, and a variety of additional services, so that your company and the local Chinese community are closely linked.

👉🏽Xiaohongshu
The number of monthly active users on Xiaohongshu has surpassed 100 million as of October 2019. The Xiaohongshu community now includes a wide range of lifestyle categories, including fashion, personal care, beauty, food, travel, entertainment, reading, fitness, moms and babies, and creates over 7 billion note exposures per day, with over 95 percent of that being direct consumer provided content.

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Before people see you they see your website. Just like a shop’s window that allows people to quickly peek through to see what’s inside and if they really want to go in, your website is the window to your business. If you can make people stop and stare, you’re halfway through the door.

Potential customers, as well as existing customers, can dive into your business’s website to learn more about the business, browse the products and services you offer, or access any other information that you have featured.

When designing and building your website, ensure that the design is both appealing and practical so that it can lure people in and make it easy for them to navigate through your website.

Remember, before customers see you they see your website, make sure it portrays the image you intend to showcase.

The importance you give to your website is directly linked to the value you give to your business as a whole.

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5 TIPS FOR AN EFFECTIVE USER-INTERFACE DESIGN

The process of designing software interfaces for devices with the goal of maximizing efficiency in order to create a great user experience is known as user interface (UI) design.

The goal of UI design is to anticipate what the user will need to do and incorporate elements into the interface that are simple to understand, access, and utilize so that the user can complete the intended actions.

👉🏽Consistency
Consistent UI means using similar design patterns, the same terminology in the content, the same menus and screens, and the same commands throughout the interface. This creates a sense of familiarity between the users and the interface.

👉🏽Keep users in control
Design the system so that users are the initiators of actions rather than the responders to support users' internal locus of control. An example of this is when a user initiates an action, whether it is intentional or by accident, ask them whether they wish to proceed with this action. This makes the user feel in control.

👉🏽Offer simple error handling
Users respond better to errors when a solution is given with the error notification. By offering solutions, such as examples, users can prevent errors before they commit to an incorrect action.

👉🏽Allow easy reversal of actions
Giving users the ability to reverse an action allows users to feel less anxious about taking certain actions. Users will know that errors can easily be undone, and will encourage users to possibly explore unfamiliar options which they would normally avoid.

👉🏽Reduce short term memory load
When designing a UI remember less is more. Keep the display simple and make the instructions visible and less complex.

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SOCIAL MEDIA MARKETING & MANAGEMENT

Social media marketing (SMM) is another type of marketing. if it is used correctly, it can yield efficient results. SMM entails creating and sharing content on various social media platforms to achieve your marketing and branding objectives.

👉🏽Increasing website traffic
One of the best ways to increase traffic to your business website is to leverage different social media platforms to promote your content. More people use social media, meaning your overall potential reach is more. Sharing and promoting your business, products, services, or simply your content on various social media platforms can redirect traffic to your website.

👉🏽Building conversions
Having a large number of social media followers is not enough to make your business successful. The capacity to convert followers into customers is critical to a company's success. People-first social media trends will drive social media conversion in 2021. The best way to approach this is to link your social media strategy with your company goals, and this way you can accomplish meaningful social conversion.

👉🏽Raising brand awareness
Using social media for marketing allows your company to project its brand image across various social media platforms. While each platform has its own purpose and feel, it is crucial that you consistently portray what your company's core identity and brand image is. By having a strong and consistent brand image, it becomes easier for existing and potential clients to get familiar with your company, and ideally share your company within their social circles.

👉🏽Improve interaction with key audiences
Your audience is your number one. Make sure you get to know who they are, what their activity levels look like, what their interests are, what type of content appeals to them. Being active on social media allows you to have these types of engagements to gather information like this about your audience. Not only can you gain information about your audience, but depending on the platform, you can interact with your audience, improving the customer relationship.

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A customer who tells people about their experience with your business and recommends you to others - that customer is a true treasure. Customers are your driving force, without them your business has no purpose.

Whatever industry your business is operating in, whether it is e-commerce, food and beverage, hospitality, and the list can go on, the market playing field is quite competitive. Customers are now in the privileged position of having a plethora of options to choose from, and this puts businesses on the receiving side among all these other businesses providing the same or similar services.

A business that wishes to, not only survive, but to thrive, must have the following outlook:

“It’s not the customer’s job to remember you, it’s your responsibility to ensure they won't forget you”

Once you understand this, and implement it into how your business is operated, from small things such as fast responses to customer emails to more critical things such as incorporating new systems into your business to make online ordering easier for your customers for example, you will start to see how visitors convert to loyal returning customers.

Make use of the different tools currently available to gain more information on your target customer’s behavior and preference and cater to those needs and wants instead of forcing your personal preference onto your audience. Remember, you do this for you by catering to them.

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Magento is ideal for sophisticated e-commerce installations. If you need to integrate with external ERP, marketing or CRM systems, Magento comes with extensive import, export, and event-driven integration points that can be used out of the box or as plugins.

Magento is also the most programmable e-commerce platform available, with a large and active community of developers creating extensions for it.

If your products are configurable Magento provides numerous options for implementing CPQ (configure, price, quote) capabilities. Third-party Magento CPQ extensions and integrations, such as Threekit, are available for fully configurable items.

Here are some quick stats on Magento:
💥212,361 live websites are currently using Magento
💥543,196 sites used Magento historically
💥Around 270,000 merchants choose Magento for their business
💥Magento powers 1.2% of websites on the Internet

Now let’s look into some reasons you should use Magento

👉🏽Economic Web Development
👉🏽Multiple e-Stores Management
👉🏽Robust Community Support
👉🏽Open To Use Platform
👉🏽Superior Performance
👉🏽Multiple Payment Alternatives
👉🏽SEO-friendly Platform
👉🏽Simple Integration With Other Software

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SEARCH ENGINE OPTIMIZATION (SEO) & SEARCH ENGINE MARKETING (SEM)

Search Engine Optimization (SEO) & Search Engine Marketing (SEM) are two separate marketing channels that businesses can utilize to reach their desired target audience and promote their business.

These two terms have distinctive differences and purposes.
👉🏽Search Engine Optimization (SEO)
SEO is an approach where businesses use organic methods to appear in search results.These methods include things such as
Technical SEO
On page SEO
Content
Off page SEO
SEO produces cumulative results that continue to add value over time. As SEO is not a paid approach you do not have to worry about visibility suddenly dropping, however, it is advised to ensure your SEO score is high and adheres to the algorithms.

👉🏽Search Engine Marketing (SEM)
SEM is an approach where businesses use paid methods to appear in search results. This is done by investing in
Google Ads
Search Ads
Shopping Ads
Display Ads
SEM yields quick results, however, as soon as you stop paying for these varies adds, your visibility decreases.

Both SEO and SEM aim to increase the visibility of the business in search results, as well as drive traffic to the website.

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TYPES OF E-COMMERCE

When talking about e-commerce, people refer to buying and selling products through an electronic medium, hence e-commerce. Nowadays, you can get pretty much anything online, whether it is a product or a service.

There are three main types of e-commerce, each catering to a specific group.

👉🏽Business to business
Business-to-business, or most commonly known as b2b, is when businesses are selling online from one business to another. These transactions are wholesale agreements most of the time.

👉🏽Business to consumer
Nowadays, a lot of e-commerce is B2C, as it’s easy for businesses to target specific consumers online. Businesses are able to put their products online, allowing the consumer to purchase the products in the comfort of their own home, saving them some precious time.

👉🏽Consumer to consumer
C2C is gaining more traction. Platforms such as Ebay makes it easy for consumers to sell directly to other consumers. Items sold during a C2C transaction are normally second hand items that were bought by a consumer that has never been used or rarely been used. This is a great way for sellers to sell unwanted items, and buyers to find items they want at a lower cost.

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5 TIPS TO IMPROVE YOUR PRODUCTIVITY

👉🏽Write it down
Write down every task and commitment to keep your mind from over working and trying to remember. This will free your mind from the exhausting responsibility of trying to remember everything. Unfinished commitments sap out psychic energy, each one making you a tiny bit more weary, distracted, and less productive. Getting every obligation, big or little, out of your thoughts and into a trustworthy system is the first step to managing your life and time.

👉🏽 Get a head start
The best way to get ahead is to start early. Take ten minutes before leaving your workspace or before going to bed to review the commitments for the next day. What are the three to five tasks that must be completed? Make a decision about what you'll do first. Examine your to-do list to see whether any of the items may be outsourced to someone else or, better yet, crossed off entirely. The more hectic your day is, the more critical it is to complete this little survey the day before or evening before.

👉🏽Say no and Prioritize
How many promises have you made that you know you don't have to keep? Take ten minutes or so to check over each item on your to-do list. If your schedule is packed or your to-do list is extensive, try to see what could possibly be cut out.

👉🏽Do your most dreaded task first
It's time to break the cycle. Do the thing you despise the most first. There's nothing like marking that monster off your list first thing in the morning to get you going for the rest of the day. Some tasks should be completed first thing in the morning if you truly want to be productive. Take a look at your to-do list and decide. You may not be able to complete everything in one day, but you can at least begin.

👉🏽Take breaks and switch up scenery
There is a limit to how long somebody can focus intensely on a task. No matter how busy you are, the law of diminishing returns kicks in after a certain length of time, and fatigue begins to hinder your performance. Stand up, stretch, get a sip of water, and walk around the block for 10 minutes. You'll be rejuvenated, both mentally and physically, and ready to be even more productive when you return to work.

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WEB DESIGN & CONTENT CREATION

Designing and building a website is among the first tasks that are completed when starting a business. As the business grows, like expanding into more markets, exploring more revenue streams, adding more services or products to the business portfolio, or even enhancing the customer experience, the website has to keep up with this growth.

Building a strong foundation is key, and this goes for website building and design as well. Once you have an efficiently operating website it is easier to make changes when needed.

Website design and content creation stretches over a number of different aspects. The four main areas of website design and content creation are:

👉🏽 Design
Web design has changed and adapted to the new technology, trends, functionality demands. Focused has shifted from designing websites for desktop browsers to designing websites that are compatible and functional for mobiles and tablets. A web designer’s responsibility is mainly to work on the appearance, layout, and, in some cases, content of a website. Appearance relates to the colors, font, and images used on the website. Layout refers to how information is structured and categorized. An efficient web design is easy to navigate, aesthetically pleasing, and suits the user group and the overall brand of the business - and all of this lies in the hands of a web designer.

👉🏽 Front end
Front end development is focused on the visual aspects of a website that a user will interact with. This is what the users will see as they navigate your website. Front end programmers specialize in creating responsive designs, testing and debugging, and have a good grasp of front end programming languages

HTML, JavaScript, and CSS are often used by front end developers to ensure the visual side of the website runs smoothly to offer the user a comfortable interactive experience.

👉🏽 Back end
Back end development is focused on the side of a website users can’t see. This is the infrastructure that supports the website and all its functions. The main focus for a back end developer is database management, framework utilization, and programming. They also monitor the functionality of the website and, if necessary, make the needed changes and updates to improve the behind-the-scenes functionality.

👉🏽 Marketing
Efficient and effective marketing is the driving force behind a business’ success. Once the business is set up and equipped with a great functioning website, the next step is to ensure you redirect traffic to your website through various marketing strategies. Professionals that specialize in digital marketing most commonly make use of effective strategies such SEO, SEM, natural links, and email marketing.

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