St. Thomas - Elgin Second Stage Housing

This image was originally published in the 1930s as a newspaper ad which was meant to convince women that consuming ionized yeast would help them gain weight and thus appear more attractive to men. The theme that we can extract from this image is psychological control and the absurd and unattainable beauty standards that are placed on women. This image is very interesting because if we look at our modern society, there is a pressure on women to look thin and to lose weight, not to gain it. Nevertheless, this image is accurate in the sense that women’s bodies are constantly being critiqued and although the beauty standards have changed, women continue to be portrayed as sexual objects of desire whose mere goal is to please men: both physically and visually.
https://sdsuthefuture.wordpress.com/2017/09/29/if-men-hate-the-sight-of-you-read-this/

This week we are spotlighting Kenojuak Ashevak. An accomplished artist showcased on the Canadian Postage Stamps.

During this era of consumerism in the late 1950s and early 1960s, men were portrayed in the public sphere as white and middle class, living in suburbia with strong family values. The wife was supposed to stay at home, wear conservative clothing, and was often pictured in the kitchen. Her duty was to take care of the house and meet her family’s needs, such as preparing meals and doing the laundry.
https://vintagenewsdaily.com/the-chef-does-everything-except-cook-thats-what-wives-are-for/

This week we're highlighting Dr. Emily Stowe. Amazing physician, and a monumental figure for women in the workforce.

This throwback says a lot. Visually, this ad shows the stereotypes of the domination of men over women, breadwinner vs. housewife. It appears to be appealing to men's emotions; making them feel relaxed and confident (like the man shown). And having the women kneeling; symbolic of inferiority and servitude to her husband.
information gathered from: https://prezi.com/p/o0p6cjpmyvpa/show-her-its-a-mans-world-van-heusen/

Wishing everyone a happy and safe Canada Day!

Today we're highlighting Elise MacGill! She took the engineering world by storm!

This advertisement features a family at Christmas time focusing on a daughter presenting her mother with a Hoover vacuum cleaner. The man in this ad shows an expression of pride.
Dow Chemical Company. “To Gladden Hearts and Lighten Labor,” 1937. Advertisements from the Dow Chemical Historical Collection, Box 8. Science History Institute. Philadelphia. https://digital.sciencehistory.org/works/opp1pzm.

Today we're highlighting Dr. Jennie Smillie Robertson! An icon in medical history.

One may interpret this and say that the husband is saying how it’s the woman’s job as a wife to stay home and clean, and still look nice. Although Kellogg’s main point is that PEP vitamins give you strength to do a full day of work and still have energy afterwards.
“Flashback: Every Wifey’s Beauty Secret Circa 1930.” RSS. Web. 5 Feb. 2015.

Today we're highlighting Kalpana Chawla! Her accomplishments go above and beyond.

The abstract idea that this advertisement provides is a cliché image of a husband as a provider and protector of the family who is capable of hard, both manual and intellectual, work. A female in this scenario is presented as a mere server of the husband master who forgives her for the carefree and incapable nature out of the goodness of his heart.
StudyCorgi. (2022, February 28). Analyzing Visual Media: “Don’t Worry Darling, You Didn’t Burn the Beer!”. https://studycorgi.com/analyzing-visual-media-dont-worry-darling-you-didnt-burn-the-beer/

Today we're highlighting Marie Curie! An accomplished scientist.

This historical ad, promoted women and young girls keep an eye on their weight. The ad goes on to suggest a man wouldn't want a woman if she weighed more than the societal norm.

Congratulations to Brian Lavallee for winning this month's YETI Package! Brian's lucky ticket #188 has won him eight (8) YETI cups and a YETI cooler bag. CONGRATULATIONS BRIAN!!!!

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Your support makes a difference! Get your tickets!
www.secondstagehousing.net
QR code
https://www.zeffy.com/ticketing/a53a58b3-604d-4e4e-ad01-30d1c1af89b6

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www.secondstagehousing.net
QR code
https://www.zeffy.com/ticketing/a53a58b3-604d-4e4e-ad01-30d1c1af89b6

Tickets are available on our website: www.secondstagehousing.net, by using the QR code, or by visiting: https://www.zeffy.com/ticketing/a53a58b3-604d-4e4e-ad01-30d1c1af89b6

Your support matters!

Get your tickets at: www.secondstagehousing.net, with the QR code provided, or at: https://www.zeffy.com/ticketing/a53a58b3-604d-4e4e-ad01-30d1c1af89b6

Get your tickets at: www.secondstagehousing.net, the provided QR code, or at:https://www.zeffy.com/ticketing/a53a58b3-604d-4e4e-ad01-30d1c1af89b6

Ticket can be purchased at: www.secondstagehousing.net, the QR Code provided or at: https://www.zeffy.com/ticketing/a53a58b3-604d-4e4e-ad01-30d1c1af89b6

Thank you for your support!

There's still time to get your chance to win!
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Spending time outside this summer? Remember to keep hydrated!! Get your tickets on our website: www.secondstagehousing.net, by using the QR code, or by visiting: https://www.zeffy.com/en-CA/ticketing/a53a58b3-604d-4e4e-ad01-30d1c1af89b6