JAM Marketing

Ok, we are pretty proud of this one! Stay tuned to Townsend Butchers for all the BBQ Bod Workout Exercises!

Introducing BBQ BOD workout by Townsend Butchers. With these everyday exercises, ⬇️you will have the perfect BBQ body for summer BBQs, picnics, gatherings, and even get-togethers! Stay tuned as we release a new exercise each week!
Always consult with a Dr. before starting any new exercise routines.
This workout is 100% in jest and does not promise any actual health benefits or fitness results.

💪Lid Lifts
Exercise instructions:
Complete prior to starting your grill (no point in losing valuable cooking heat)
With your knees slightly bent, use your right arm to slowly raise the lid of your BBQ all the way open, pause, and then lower. Do not allow the lid to close fully.
Repeat 10 times and then switch to the left arm.

Now, light the grill and proceed to cook up something delicious!

With the new remote working model, there is so much more pet love in our everyday. 🥰Here is a shot of house rabbit Stanley "keeping tabs" on owner Jordana's productivity. 🙄 He now spends his days "supervising" from under her desk.

🥰🥰🥰🥰🥰🥰🥰🥰🥰🥰🥰🥰🥰🥰🥰🥰
Nothing feels better then when a client tells you - "Hey, a customer told us they say our ad on YouTube today and they are and new customer, it was their first time in!"

- All the feels

We've been quiet on social because there is just so much happening and we are living in the moment! Each moment is greater than the next. Here's a brief recap of our recent adventures

We

-- finished moving out of the office in favour of a remote work model (still have a couple of desks for sale)

-- set up and hosted our first of hopefully many Norfolk Marketing Professional Nights - with a great turnout!😉

-- got to see a billboard we designed go up! YAY, Norfolk Dental Hygiene .

-- Launched a new website for Lenos Custom Farming

-- Helped to create and launch a large maildrop campaign with Simcoe Heritage & Golden Pond Retirement Living! Postal Code demographic breakdowns = ❤️

-- Got a new client onboarded for Meta Ads creation and executions

-- Started working with 2 new digital media suppliers that will vastly increase the opportunities and reach for our clients. The Weather Network and Rogers Sports Net! We are also getting things set up with Spotify

Getting stuff done! - That's Our JAM!

Our new billboard 🩷

Thank you
for the design ca for the photo
for the billboard

Hot reminder! Our Marketing Professionals Industry night is TOMORROW, Feb 22nd at the Blue Elephant.
Nibbles provided by
Cash bar.

Time to get off the computer and spend some time with other marketing peeps.

Announcement Time 📣
As of March 4th, we will be moving to a REMOTE work model for our business as opposed to the physical office space.
What does this mean for you?
➡️More flexibility for onsite time, connecting more closely with your business and brand.
➡️Less overhead to help us to keep things affordable for you!
➡️More time with our cute pets ... and family but mostly our pets 🐇🐕

We are looking forward to this great next chapter of JAM! 🍾

We've got some extra space to share! If your looking for a quiet spot to complete tasks and or have small meetings give us a shout.
Fully furnished!

Shared office | Commercial & Office Space for Rent | Norfolk County | Kijiji Looking to share furnished open concept office in Simcoe Ont with 1 other person. Pricing is all in. Includes Hydro, water, internet. Use of desk, meeting area and kitchenette. Building is secure and has alarm system.

There are lots of us creative marketing folks here in the 'folk (and surrounding area), and it's time we all got together and celebrated our love of this glorious industry, learned about each other's specialties and perhaps form some new and wonderful collaborations and friendships!

We are calling out all
-Marketing Managers
-Advertising Managers
-Graphic Designers / Art Directors
-Videographers
-Copywriters / Story Tellers
-Strategic Planners
-Social Media Specialists
-Website Designers
Whether you work for someone else, own your own business, or are a freelancer, we want to see you! So, join us for some apps, bevies, and a little shop talk.

Attendance is FREE!
But we need to know numbers, so please RSVP HERE -- https://forms.gle/fsm765D4YY1PM7EJ8

Snacks are being generously provided by Venture Norfolk
Cash Bar $
** This is a relaxed atmosphere event - no speeches, no games, just like minds and libations

Last week, we had to say farewell to Kennason, our fabulous Co-op Student, as her time with us had come to a close. 😪 It was a pleasure to have her in our office and guide her along the coop journey. From having fun with vocabulary, creating social media graphics and, of course, her favourite exercise, 30 in 30s, it's been a blast!
Watch out world - this girl is going to be going places! (no pressure)

Newest blog post has been added: This trending social tactic can backfire - Just because you can doesn't mean you should!
Read the post here

Just because you CAN doesn't mean you SHOULD. There is a hot new social tactic we have noticed that can seriously backfire for your business. That tactic is using the @ Follower or @ everyone tags for increased reach on your regular organic posts. While it can increase reach in the short term, it is also a great way to LOSE followers when it

SMALL BUSINESS FUN FACTS
✅ A small business is from 0-49 employees
✅ Small businesses are commonly privately owned
✅ They are typically local operations ❤️
✅ Small businesses account for 30% of gross product in Canada
✅ are known for producing higher quality goods.
✅ They take the time to ensure you get what you need from their service or product.
✅ Small businesses have better customer relations and trust with their customers than large corporations.

In rural communities, small businesses work together to help each other and their customers, creating positive outcomes and support for one another. As a service small business serving other small businesses, we love nothing more than to see all the successes happening for our clients and our community!

Knowing WHO you are talking to and HOW to talk to them can make or break your marketing and advertising initiatives.

Learning about your audience starts with;
1. Demographics
2. Psychographics
3. Geographics
4. Buying behavior
5. Technographics (Browser, device use etc)
This information can then be analyzed to see commonalities with entire generational cohorts stemming from common life experiences. Gen Z, millennials, boomers, etc. we can then draw conclusions like "BLANK are more likely to... BLACK"

Important Questions to Ask Yourself
- Is your content relatable to your audience?
- Is it meaningful?
- Are you posting for you and your preferences or your audience's?
- What platform should I be on?
- Are you thinking like a buyer or a seller?

Never assume - put yourself in the shoes of your audience and figure out who they really are and what they really need.

Do you have your roadmap ready?
The first week back is always a tough one but we are reset from the holiday madness and are digging deep into annual planning mode for our full service clients.

Planning ahead not only saves you money in the long run but helps to keep things less stressful. It is easier to make adjustments later than to have to constantly start from scratch.

Our JAM holiday party was a blast!
Cookie decorating, a pot luck dinner and games. ❤️ Check out these amazing ugly Christmas sweater cookie designs!!

Jordana Here... It is advertising like this that made me want to be in this industry.
https://www.youtube.com/watch?v=xnZGEUA4oBk

Let's break it down from a JAM perspective.

Chevrolet / General Motors is showing you the benefits the vehicle offers through a lifetime of forgotten memories. Seemingly simple insignificant memories that actually shaped who we are. The overarching benefit is Chevrolet is conveying; experiencing the world around you. Be it going to school, being out on a date, first kiss, or taking your children or grandchildren out on adventures. Our lives, as much as we hate to admit it, rely on a vehicle.

They are also setting a beautiful example of cross-generational connection and the reality of mature life stages that are now coming into play for our largest demographic, the baby boomers and also the traditionalist generation.

This ad makes you think differently about what a vehicle can do for you, and what part it plays in making family memories. It also highlights the true power of those memories for everyone.

NOW, in this ad Chev isn't making a statement that only their vehicles have this power and benefit but instead is showing that they understand the power and benefits their vehicle can hold. It is that knowledge and care that sets the brand apart.

Well done General Motors. Well done.

A Holiday to Remember | Chevrolet The best part of the holidays is the memories, the ones we make and the ones we reminisce.Watch this heartwarming story about a woman’s holiday journey to gi...

Holiday cheer alert! 🎅
We tasked our wonderful Co-op student Kennason Boudreault from WDHS in creating some Holiday cards! From brief to concept and final design. She knocked it out of the park so we surprised her by having them printed so she could give them out to friends and family!

Nothing feels better than your first printed design.❤️

We are so pleased to be a part of her journey!

Collateral disfunction is nothing to be embarrassed about. We can help.

Collateral materials are still a very important part of your marketing mix and giving them the attention they deserve can help move that potential new client or customer into the consideration or even the decision making stage of the customer journey.
It's not JUST about the creative design. There is also the placement and location of where you put your materials, the messaging structure and even the physical material (paper stock, finishes, size) all play a role in getting that brochure, rack card or letter into the hands of your prospect.
You can have the best design in the world but if you brochure can't sit properly in a brochure rack no one will see it, and that is a WASTE of MONEY.

😍 We proudly work locally with Second Ave Printing Ltd for our clients printing needs.