Johnny Ruth

Keep your head cozy and your style local with our Homegrown Windblown beanie, made in collaboration with Voltfuse! Whether you're out hiking or exploring in town, this beanie’s got you covered.

Stop and smell the flowers! With the Huckleberry "Make Your Own Perfume" kit, you can collect your favourite flowers and explore the magic of natural scents. This DIY set comes with everything you need to create your own signature fragrance—mesh bag, sticker labels, and a refillable bottle included! 🌼

Huckleberry toys encourage creative play and outdoor adventures for the young and young at heart, making it the perfect way to blend nature with imagination.

What scents would you create with your bestie? Drop your dream combo in the comments and tag your friend!

Top off your weekend look with our Homegrown Windblown hat! Did you know our hats are made right here? Our new hats are created by Voltfuse! Built on passion, adventure, and community, these locally-made hats are ready for whatever the day throws at you!

Wear your Newfoundland pride on your sleeve!

Cozy up in our latest arrivals from Gentle Fawn, designed for those moments when comfort meets style. We hope you enjoyed the extra day to unwind and recharge—because you deserve it.

The weekend just got better! Our brand-new JR Casuals hats have landed, ready to top off all your Labour Day plans. And because we can’t keep a secret, we’re giving you a fun sneak peek of our next JR Casuals design!

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We’re lighting up your life one last time with Yorabode! Our stock is dwindling fast, and while we’re so sad to see this beloved local brand go, we’re also incredibly excited for Emily and Lauren as they embark on their next chapter. Don’t miss out—let the scent of Yorabode linger in your life forever.

Embrace the last days of summer with a touch of effortless elegance. Whether you're lounging at the seaside or savouring a sunset, our Gentle Fawn collection has the perfect pieces to keep you looking chic. Plus, when you spend $100 before taxes, receive a beautiful kimono like this or a fun notebook as our gift to you! Thanks Beth for the great picture!

*Gift with purchase is in-store only*

Introducing the 'Godzilla vs. Puffin' long sleeve tee! Add a playful twist to your weekend plans with this must-have piece. Swing by and grab yours—it's the perfect addition for all your adventures!

NEW YAYA IS HERE!

We're so excited for the latest collection from Yaya – effortlessly chic pieces that blend comfort with style. Perfect for elevating your wardrobe this season!

Come down to the store and see all the beautiful new pieces in person. We can't wait to help you find your next must-have look!

Strolling through the heart of St. John’s in our new Spinning Moose ladies cut tee! Perfect for exploring your favourite spots with style and comfort.

Transform your laptop, water bottles, notebooks, and more with our vibrant and stylish stickers. Designed for durability and packed with personality, these stickers are the perfect way to express yourself and make a statement wherever you go!

New from Gentle Fawn! Discover chic pieces that bring together style and comfort, perfect for soaking in the last rays of summer and transitioning seamlessly into fall. Elevate your wardrobe with effortlessly beautiful styles.

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Pop-up Alert! | Lesley Hampton

We're super excited to host a pop-up event in collaboration with St. John’s Fashion Week and the amazing Lesley Hampton!

Lesley, a St. John’s-born and Toronto-based Anishinaabe artist and fashion designer, is known for her focus on mental wellness and body positivity in fashion.

Save the date! You won’t want to miss this!

We absolutely adore seeing our fabulous customers rocking their Johnny Ruth outfits! Huge thanks to the amazing Anastasia Tiller for sharing these gorgeous photos of her in Elora, Ontario, for her art exhibit! She is stunning in our Shannon Passero dress! Make sure you check out her incredible art! Thanks again, Anastasia!

Celebrate the charm of Newfoundland and Labrador’s official bird with our brand new JR Casual design by Sheryl Holst! Known for their comical antics and fun-loving nature, these colorful birds add a touch of joy to your wardrobe. Perfect for locals and coastal lovers alike, embrace Newfoundland’s favorite feathered friends with this delightful addition.

Nothing beats an evening at the beach with a great book!

Happy Monday! This is your sign to plan some self-care for the week ahead. Make sure to take time for yourself. You've earned it!

With the forecast looking so fabulous, Kim knows this piece is perfect for beach days and beyond! Whether you're lounging by the waves or adding the perfect finish to your favourite outfit, make sure to snag yours for all your summer adventures!

Have a wonderful weekend!

Jam Jam and Jigger enjoyed meeting their cousins! Thanks Emma for the great picture!

Kicking off the weekend in Quidi Vidi with our "Best Kind" sweatshirt! Because a Beautiful Friday in Newfoundland is always Best kind. Happy Friday! ⁠
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Big things are on the horizon, and we want YOU to be a part of it! Johnny Ruth is on the lookout for EXPERIENCED Sales Associates to join our vibrant team. If you’re outgoing, energetic, mature, and reliable, keep reading!

We’re seeking someone who can commit year-round—no plans to return to school this fall. Ideally, you’ll bring 2+ years of experience in retail clothing and/or gift shops. Bonus points if you’ve been a key holder, Supervisor, or Manager. A proven sales record? Even better!

Why join us? Because we’re all about creating a positive and exciting work environment. Remuneration will reflect your skills and experience.

Ready to join the adventure? Send your resume to our Operations Manager, Jenn, at [email protected]. We can’t wait to meet you!

Effortlessly chic in this monochrome Summer Set from YAYA⁠
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Sunkissed and stylish! Rocking this flirty Gentle Fawn top and comfy K*t jeans, perfect for a laid-back summer vibe. Whether you're sipping coffee on the patio or exploring the city, this duo has you covered. ⁠
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Start your weekend in style with our new long-sleeved dog stamp shirt! Featuring the iconic Newfoundland dog stamp from pre-confederation days, it's the perfect way to show off your love for Newfoundland’s unique history. Grab yours today and wear a piece of our heritage with pride! ⁠

🎉GIVEAWAY ALERT!🎉

Win 2 tickets to the Friday night of Newfoundland Folkfest on July 12, 2024!

How to Enter:

1, Visit us in-store or online.
2. Make a purchase.
That’s it!

Giveaway ends Wednesday, July 10, 2024. The winner will be contacted on Thursday, July 11, 2024, and must accept tickets by 3:00 pm. If tickets are not claimed, we will move on to the next winner.

Don’t miss out on your chance to enjoy an incredible night of music and fun!

Newfoundland and Labrador Folk Arts Society



Tickets are non-transferable and non-refundable.

This promotion is in no way sponsored, endorsed, or associated with Meta or Instagram.

Brighten up a rainy day with this adorable sundress from Gentle Fawn. Coastal living brings its share of rainy days, but we know the best way to enjoy them... lost in a good book or simply savouring the soothing sound of raindrops.

We are closed today to honour the service of all Newfoundlanders and Labradorians.

Introducing the newest from JR Casuals! This stamp was released on January 1, 1932, and features a baby Harp Seal with it's fluffy white coat. We chose this stamp to honour Newfoundland's rich fishing and sealing history. Celebrate our heritage in style - grab yours today and wear a piece of history!

Our War Memorial Stamp Shirt is a tribute to Newfoundland's history and resilience. This stamp, released on April 1, 1931, features the iconic St. John’s War Memorial, a site of profound significance. Unveiled in 1924, this monument honours Newfoundlanders and Labradorians who served in WWI. Designed by Gilbert Bayes and Ferdinand Victor Blundstone, it stands near the harbour where troops departed and returned. As the centennial approaches, this shirt celebrates our heritage and the enduring spirit of Newfoundland.

On July 1st, 2024, the new war memorial will be unveiled for the centennial. Wear this shirt to show your pride and support for the brave men and women who served.