Mood for Thought

💫 NOW HIRING 💫

Apply to join our team as a Social Media Intern! This role will include the following tasks for a Canadian food-focused brand, as well as some additional internal tasks dedicated to Mood.

    •    Graphic design
    •    Caption writing
    •    Influencer collaborations
    •    Content creation
    •    Content calendar planning

Candidates *must* be fluent in both English and French.

To submit an application, we’d love to hear from you at [email protected]!

🎥 A key point to earning more views on your videos, whether it’s on TikTok or Instagram, is to incorporate a hook at the beginning alongside an eye-catching frame. Check out a few of our go-tos:

✨You’ll never guess what...

✨[Product] unboxing

✨My best kept secret for...

✨Is [product] really worth it?

✨Why I stopped [blank]...

✨Ever wondered how...

✨Why I stopped [blank] and started [blank] instead

✨Why I started [blank] to [blank]

✨Questions I get about...

✨Wait until you see the final...
✨Can you guess where...

Growing an audience on social media sounds difficult, but it doesn’t have to be. Let’s break it down into 7 essential tips. 🤳

01. Communicate exclusively with your perfect customer using their language.

02. Provide resolutions for their issues and aspirations (enhance their worth!).

03. Incorporate industry-specific keywords to enhance discoverability on each platform.

04. Present real-life examples illustrating how you’ve assisted previous clients in achieving their objectives and overcoming challenges.

05. Allocate your content weekly by dividing it into 30% value, 30% connection, and 30% promotion.

06. Direct potential leads into direct messages to initiate a conversation.

07. Reuse top-performing content after 6 to 12 months.

💌 Let us lead you through your socials with ease. DM us or send us an email at [email protected] to get started on organizing your 2024 strategy today!

Elevate your content creation process and game (or gift a friend!) with a few of our most recent Amazon picks. 👀

01. Torjim 62” Phone Tripod, Aluminum Extendable Phone Tripod Stand with Wireless Remote & Phone Holder

02. Dual Wireless Microphone for iPhone iPad, Professional Wireless Lavalier Microphone for Video Recording

03. Besign LS01 Adjustable Laptop Stand, Ergonomic Riser Notebook Computer Holder

04. VOCUS Electronic Organizer, Double Layer Travel Cable Organizer Bag

05. Apple AirPods Max

06. Torjim 62” Phone Tripod, Aluminum Extendable Phone Tripod Stand with Wireless Remote & Phone Holder

07. Lightning to Sd Card Reader for iPhone Camera, [Apple MFi Certified] Dual Card Slot Memory Card Readers Supports SD and TF Card

08. Zhiyun Smooth Q3 Combo, 3-Axis Gimbal Stabilizer for Smartphone Foldable Phone Gimbal

09. Silicone Suction Cup Phone Holders, Double Sided Suction Cup Multipurpose Rectangle Phone Suction Mount

Do you think that it might be time to start outsourcing your needs when it comes to your social media strategy? Read on for 4 signs to watch out for. 💭

01. If you no longer have the bandwidth to do it

02. If you’re unable to keep track of or understand your analytics

03. If your business’s expansion has come to a standstill.

04. If you’re lacking an online strategy or vision, affecting the quality of your results

📨 If this sounds like you, we’re here to help. Send us a DM or email at [email protected] and let’s get started.

Saving you time and stress, one carousel at a time 😉➡️

01. From the For You page – get to scrolling! There’s a great chance your next favourite audio is closer than you think.

02. Search for relevant sounds – try typing “trending sounds” in the search bar, followed by a specific trend or topic. Make sure you’re filtering videos by “this week” to ensure you’re getting the most up-to-date info!

03. Explore the TikTok sounds library. Make it easy to find exactly what aligns with your vision by sorting through genre, popularity and trends.

Make sure you’re following us for more tips! 💙

Creative blocks happen to the best of us. Swipe to discover 8 of our favourite tips for coming out on top!

01. Scan socials

02. Brainstorm with others

03. Utilize national days

04. Change your scenery

05. Take risks

06. Stick to your strategy

07. Post what you’re confident about

08. It’s okay to skip

Save this post as a reminder for later ☁️

Swipe to learn about the importance of providing value and a reason for your followers to stay up to date with your content. 🤳

01. Educate. This is about offering more than just your product or service, it involves becoming a valuable resource within your industry. Share insider tips, how-tos, and insights that showcase your expertise. By providing useful information, you not only educate your audience but also establish your credibility and authority. For instance, a skincare brand could create content about skincare routines, ingredient breakdowns, or expert advice on addressing specific skin concerns. This not only helps the audience, but also positions the brand as a trusted source of information.

02. Empowerment goes beyond selling; it’s about building a community and fostering a sense of support and encouragement. Engaging content formats like Q&A sessions, user-generated content showcases, or live interactions can empower your audience. Community management involves actively listening to your audience, addressing their concerns, and creating content that resonates with their aspirations and challenges. For example, a fitness brand might share success stories from their community, offer personalized workout plans, or conduct live sessions addressing common fitness hurdles. This not only motivates but also strengthens the bond between the audience and the brand.

03. Entertaining content is the glue that keeps your audience engaged. This could involve leveraging current trends, using humor, storytelling, or creating content with a relatable angle. It’s about capturing attention and making your brand memorable. For instance, a food brand might share fun recipes, behind-the-scenes glimpses into their kitchen, or participate in viral food challenges. By adding an entertaining twist to their content, they create an enjoyable experience for their audience, making them more likely to stay engaged and share the content.

Follow us for more tips ✨

Swipe to learn about the importance of providing value and a reason for your followers to stay up to date with your content. 🤳

01. Educate. This is about offering more than just your product or service, it involves becoming a valuable resource within your industry. Share insider tips, how-tos, and insights that showcase your expertise. By providing useful information, you not only educate your audience but also establish your credibility and authority. For instance, a skincare brand could create content about skincare routines, ingredient breakdowns, or expert advice on addressing specific skin concerns. This not only helps the audience, but also positions the brand as a trusted source of information.

02. Empowerment goes beyond selling; it’s about building a community and fostering a sense of support and encouragement. Engaging content formats like Q&A sessions, user-generated content showcases, or live interactions can empower your audience. Community management involves actively listening to your audience, addressing their concerns, and creating content that resonates with their aspirations and challenges. For example, a fitness brand might share success stories from their community, offer personalized workout plans, or conduct live sessions addressing common fitness hurdles. This not only motivates but also strengthens the bond between the audience and the brand.

03. Entertaining content is the glue that keeps your audience engaged. This could involve leveraging current trends, using humor, storytelling, or creating content with a relatable angle. It’s about capturing attention and making your brand memorable. For instance, a food brand might share fun recipes, behind-the-scenes glimpses into their kitchen, or participate in viral food challenges. By adding an entertaining twist to their content, they create an enjoyable experience for their audience, making them more likely to stay engaged and share the content.

Follow us for more tips ✨

Are hashtags still relevant? We can’t predict the future, but ever since the beginning of IG they’ve been a crucial part of owning a successful social media strategy 📲 Here are 5 of our fav tips for increasing hashtag reach:

01. Research your target audience. Knowing the age, location, gender, occupation, and interests of your audience will help you tailor hashtags to what will best resonate with them!

02. Use short + long form keywords. When potential followers search up their interests in the Instagram search bar, this is where your content should show up for easy access.

03. Make sure they’re niche related. It’s crucial to stay on-brand, and use hashtags that are relevant to you.

04. Use tools to find + analyze – important to ensure that the hashtags you’re using are working efficiently, or if you need to pivot your strategy!

05. Make sure they’re relevant! Similar to staying with your niche, make sure your hashtags don’t stray too far away from your brand as a whole – for an example, location related (not directly related, but correlated).

Trust us to set the mood for your socials this year, hashtags and all. Don’t be shy – slide into our DMs 📨

Celebrating the beginning of a new month with some tips on conquering your brand’s EOY influencer collabs ❤️‍🔥

Swipe to explore 7 essential tips that’ll set you apart from the competition, while setting you up for success when ‘24 hits.

If you have Qs, we have the As. Send us a DM or email at [email protected] and let’s talk creators 📨

Write a caption... Ending the month with 5 our our go-to tips for staying inspired as content creators ✨

01. Write down ideas as they come to you – you never know when inspiration might strike!

02. Give yourself to be authentic. Socials in 2023 are all about authenticity, and being real.

03. Get re-inspired by past content. No one can re-inspire content for your niche and specific style like you do!

04. Time blocking creative thinking time is crucial for staying on top of your content. Bonus points if you’re able to plan two weeks, a month, or more in advance.

05. Keeping in line with planning, avoid pressure by planning ahead as far in advance as possible. Keep in mind any awareness dates that are relevant to your niche, or to your audience – as well as placeholders for any trends that are likely to surface!

Follow us for more tips + content inspo ☁️

Keeping up with all platforms can be draining 😴

Avoid separating your social platforms in your mind. Instead, try to see them as one collective unit — ask yourself, “how can you use one platform to leverage another?”

Cross promote by repurposing your content — the key is to tweak the content, so it still feels native to the platform you’re sharing on.

Want more tips on how to effectively cross promote? Email [email protected] to book a strategy call 💻

If you haven’t heard, we’ve expanded our services to include influencer and creator management and we have 2 spots available 👀 DM or email info@itsmoodforthought to learn more.

Don’t forget to turn on post notifications to see who we’ve teamed up with later today 🤫

round up of client content we’re loving 📷 .tyche .jewellery

If you need assistance with content creation & video editing, email [email protected] to learn more about our photoshoot and content packages 💛

did you miss us? we missed you👀

swipe to learn the secrets to being SMART with your goals on socials ✍️

Tip: be clear and concise with your goals, review and reflect on them often and you’ll be seeing results in no time ✔️

Getting back to the basics — swipe to learn what you need to know to boost and expand your Instagram reach 📈

Media kits 🤝 your dream brand deals — swipe to learn all the must haves you need in your kit as a creator

A simple formula for a big impact. Drop your brand’s niche below 👀

the week is coming to a close — save this for next week’s daily affirmation inspo ✍️

In 2023, if your business isn’t active on socials, what are ya doing? 👀 Here’s 5 tips and your sign to start investing your time and resources into your online marketing presence!

Swipe for our secrets 👀

How many of these are you taking into consideration when drafting your social media posts?

you heard it hear first ✍️ swipe for six tips you need to know to grow organic TikTok followers

non-negotiable skills you need as a content creator in 2023 👀 drop any we missed in the comments below

don’t forget your worth 🤍

spread the love - share for others 💫

6 tips to get you and your content in the right mood 💫

which one will you be focusing on?

a little positivity goes a long way 💫

we have 5 ways you can implement positivity on a daily basis:
✨be a coach
✨you’re not alone
✨productivity doesn’t meant countless tasks
✨rewards are welcome
✨review the wrongs

be sure to save so you can refer back to anytime 🤍

3 tiers to build your dream community 💫

here’s what you’ll need to focus on:
✨a monitor 🖥️
✨a search engine 🔎
✨a keyboard ⌨️

which level will you be focusing on?