The Logit Group

Have you taken the 2024 GRIT survey yet? ⏳ Deadline to complete is August 18, 2024.

At Logit, we rely on the report to stay updated on client needs and better understand industry trends and future opportunities.

We hope to count on your participation. The survey takes only 10-15 minutes, and your input will help shape the future of our industry.

In appreciation, Greenbook will provide the survey results, portal access to historical data, and access to the GRIT webinar series.

Additionally, for each mention of Logit in this year's survey, we will donate $25 to the Leukemia & Lymphoma Society.

Complete the survey here: https://bit.ly/3We1Ora

✍️ 🇨🇦 Results of our recent study with Narrative Research show that 53% of Canadians don't have a last will and testament.

Read the full study: https://bit.ly/3yJaEpb (Read time: 2 mins)

🏢 🇨🇦 Results of our recent study with Narrative Research show that 55% of Canadians support a federal mandate for 3 days in-office work.

Read the full study: https://bit.ly/4ckgdbv (Read time: 5 mins)

The 2024 GRIT (Greenbook Research Industry Trends) survey has launched! This vital survey serves as the market research industry’s barometer for innovation, trends, and insights.

At Logit, we rely on the report to stay updated on client needs and better understand industry trends and future opportunities.

We hope to count on your participation. The survey takes only 10-15 minutes, and your input will help shape the future of our industry.

In appreciation, Greenbook will provide the survey results, portal access to historical data, and access to the GRIT webinar series.

Additionally, for each mention of Logit in this year's survey, we will donate $25 to the Leukemia & Lymphoma Society.

Complete the survey here: https://bit.ly/3We1Ora

🗽Be sure to connect with Logit's Sam Pisani, Steve Male, Lisa Christiansen, Danielle Rissmeyer, and Tron Smith at booth #604 during The Quirks Event, July 17-18 at the Javits Convention Center in New York City.

We'll be demoing our latest updates to Zamplia and QuestionIQ and will be giving away copies of Steve's book, AI Empowered, throughout the two-day event.

Meet us at booth #604 to find out more about our innovative suite of market research services, including online, phone and in-person.

Reach out here, or to each team member directly, to book a time to meet up and talk all things .

🇺🇸 Independence Day, celebrated on July 4th, commemorates the adoption of the Declaration of Independence in 1776. It is a day of national pride where Americans across the country celebrate the birth of their nation and the freedoms it stands for.

We would like to wish a happy Independence Day to all our colleagues and their families. We hope you enjoy this special day.

🇨🇦 Canada Day, celebrated on July 1st, marks the anniversary of the confederation of Canada in 1867. It is a day of national pride, where Canadians from coast to coast come together to celebrate their country's rich history, diverse culture, and shared values.

We would like to wish a joyous Canada Day to all our colleagues and their families. We hope you enjoy this special day.

Please join us in honouring and celebrating our nation, reflecting on the values that unite us, and looking forward to a bright future together. Let's take this opportunity to appreciate the strength and unity of Canada, and to continue building on the legacy of those who came before us.

🎁 We would like to wish a wonderful Father’s Day to all our colleagues who are fathers and to all the fathers in our lives. We hope you have a memorable day!

Please join us in honouring and celebrating all fathers and father figures, past and present, who inspire us to build on their legacy of hard work, and model their strength and love for family.

In recognition of this special day, we've compiled a list of the top 10 Father’s Day gifts to make your dad feel truly special in 2024.

See the full list: https://bit.ly/45mE48G

🤖 Can AI Outperform Humans in Coding Verbatim Comments?

The Logit Group's Steve Male and Narrative Research's Margaret Chapman aim to answer that question during their joint speaker session 'Can AI Outperform Humans in Coding Verbatim Comments?', on Day 2 of Canadian Research Insights Council (CRIC)'s The H* Factor conference in Toronto.

Speaking of AI, have you downloaded your copy of Steve Male's book, 'AI Empowered: Revolutionizing Market Research' yet? Download it for free at https://bit.ly/4e4ZsTX.

The Logit Group's Sam Pisani talks QuestionIQ during his sponsor introduction presentation on Day 2 of Canadian Research Insights Council (CRIC)'s The H* Factor conference in Toronto.

What is QuestionIQ? Find out more at https://bit.ly/46kfSTr.

📸 Margaret Chapman

🤩 The Logit Group team in fine form at last night's Canadian Research Insights Council (CRIC)'s Awards Gala as part of The H* Factor conference in Toronto.

Logit's leading insights platform, Zamplia, is pleased to announce the appointment of Santronya Smith as our new Vice President of Sales. Santronya brings a wealth of industry experience to the role, further positioning Zamplia as a leader in the DIY sample space.

With an impressive career spanning over a decade, Santronya has consistently demonstrated her expertise in driving sales and fostering client relationships within the market research industry. Her deep understanding of market dynamics and innovative approach to sales strategy will be instrumental in propelling Zamplia to new heights.

Read more: https://bit.ly/3xcVLL3

That's a wrap on Canadian Research Insights Council (CRIC)'s The H* Factor, Day 1

Be sure to stop by The Logit Group's booth and catch Steve Male and Narrative Research's Margaret Chapman' s joint speaker session 'Can AI Outperform Humans in Coding Verbatim Comments?', on Day 2.

Did you know that AI adoption in the areas of data analysis, operational efficiency, and automation is currently at 74%?

Day 1 at the Canadian Research Insights Council (CRIC)'s The H* Factor Conference in Toronto finds the CRIC AI Committee—including The Logit Group, Inc.'s Steve Male, who sits on the board—revealing the results of Canadian research firm use of AI.

This comprehensive study also shows that the majority of users believe AI will drive process efficiency, enhance surveys, and reduce analytics costs; however, few think that it will improve employee satisfaction or reduce payroll.

💰 🇨🇦 Results of our recent study with Narrative Research show that 61% of Canadians consider themselves less wealthy than the average Canadian, with many in the highest income categories feeling less wealthy than the average.

Read the full study: https://bit.ly/4bXMaXq (Read time: 5 mins)

🌏 In the vast landscape of global economics, understanding behavioural changes is akin to deciphering the intricate threads woven into a complex tapestry.

Each shift, whether subtle or pronounced, holds profound implications for economies worldwide.

As researchers, our quest for insight into these changes is relentless, driving us to explore methodologies that illuminate the evolving patterns.

In this post, we embark on a journey to dissect behavioural changes in global economics, delving into compelling statistics and insightful analyses.

Read the full post: https://bit.ly/3UEPGQJ

🛍️ Understanding consumer behaviour has long been akin to unraveling a complex mystery.

Researchers delve into the depths of human psychology, seeking patterns and insights to decode the enigmatic consumer mind.

Today, armed with advanced methodologies and a plethora of data, researchers continue their quest for understanding, navigating through evolving trends and analyzing consumer behaviour with precision.

Read the full post: https://bit.ly/3w1x581

⚕️Imagine a researcher, Dr. Maya, pouring over mountains of patient records, each line telling a story of struggle and triumph.

Through her meticulous work, she unearths trends that could revolutionize healthcare practices.

In the post, we’ll explore the latest trends in the evolution of healthcare insights and how researchers are shaping the future of medicine.

Read more: https://bit.ly/3QlsiVJ

🛍️ In the bustling streets of New York City, amidst the sea of hurried commuters, Emily stands out. She’s on a mission today, but not just any ordinary task.

Armed with her smartphone and a list of shopping items, Emily is about to embark on a journey that merges the digital and physical worlds seamlessly.

Little does she know, her actions are not only shaping her shopping experience but also leaving a trail of data insights for researchers to uncover.

Read more: https://bit.ly/3UAgEJ6

The Logit Group, and its restech sister company Zamplia, are excited to announce a strategic partnership with DM2, led by market research veteran Chuck Miller.

This collaboration is poised to set new standards in data quality and integrity, offering enhanced services to both Logit and Zamplia’s current and prospective clients.

Read more: https://bit.ly/3WFvCik

🤑 In the competitive landscape of modern business, maximizing Return on Investment (ROI) is paramount for sustainable growth and profitability.

Marketing, as a core component of business operations, plays a pivotal role in achieving this objective. However, navigating the dynamic realm of marketing to ensure optimal ROI can be challenging.

In this post, we delve into strategies and statistical insights to improve marketing ROI, providing actionable guidance for businesses aiming to enhance their bottom line.

Read more: https://bit.ly/4b0Ck6C

🌹 Mother’s Day is a celebration honouring the mothers in our lives, as well as motherhood, maternal bonds, and the influence of mothers in society.

In recognition of this special day, we've compiled a list of the top 10 Mother’s Day gifts to make your mom feel truly special in 2024.

See the full list: https://bit.ly/3QxHPly

📊 The increasing volume and complexity of data, coupled with various challenges, pose significant hurdles to achieving data quality in market research.

In this post, we explore the common data quality challenges faced by market researchers and delve into effective strategies to address them.

Read the full post: https://bit.ly/49Uu9I1

🖥️ With the increasing volume of data generated daily, the challenge lies not just in collecting information but in transforming it into actionable insights.

This is where Connected Data Services play a pivotal role in turning raw data into a strategic asset, enabling organizations to make informed decisions that drive success.

In this post, we delve into the world of Connected Data Services, exploring how they are reshaping the way businesses operate and thrive in the digital age.

Read the full post: https://bit.ly/3UwhIgX

💻 Traditional methods of studying consumer habits no longer suffice in capturing the complexities of the online world.

Digital ethnography emerges as a powerful tool to unravel the intricacies of consumer behavior in this dynamic environment.

This post explores the significance of digital ethnography and its role in deciphering the patterns, preferences, and interactions that shape consumers’ online experiences.

Read more: https://bit.ly/3WeCGlP

behavior

🌏 Companies across the globe are recognizing the value of diverse perspectives in understanding consumer behavior and market trends.

This realization has led to the implementation of robust diversity and inclusion initiatives within the market research sector.

In this post, we will explore the significance of diversity and inclusion in market research, the challenges faced, and the measurable impact of such initiatives.

Read more: https://bit.ly/3TWISgZ

💻 One strategy that has gained significant traction is offering exclusive insights and reports in exchange for user sign-ups.

This post delves into the realm of content sign-ups, exploring the benefits, strategies, and the transformative power of exclusive content in today’s competitive online environment.

Read more: https://bit.ly/3TSdeRI

📈 In this post, we delve into the significance of multi-sourcing data for enhanced representativeness, exploring how diverse data streams contribute to more robust analyses and better-informed strategies.

Read the full post: https://bit.ly/3TUdy2s

🚢 Navigating market research challenges is no easy feat.

From data collection to analysis, businesses encounter various obstacles that can hinder the effectiveness of their research efforts.

In this post, we’ll explore the common challenges faced in market research and provide strategies and insights to overcome them.

Read more: https://bit.ly/4az5YPV

Logit's Steve Male captivates the crowd during his presentation, Ethical Frontiers in AI-Driven Market Research, on Day 2 of .

Steve's presentation explored the critical importance of ethical AI use, covering topics such as data privacy, consumer consent and bias mitigation.