FUSE Create

Coming out of recent planning sessions, we at the agency wanted to implement some discovery workshops so that we can leverage the tech to support our workflow. These sessions are currently happening, but since AI is literally trending everywhere, why not dive in now? 🤖
https://fusecreate.com/ai-in-advertising-the-good-and-the-not-so-good/

Just Listed: Prime Event Space in the heart of Queen West! If you’re looking for the perfect spot for your next pop-up, corporate meeting, special event or concert (like our FUSE 20 festival that happened last summer!), look no further. Our first-floor venue on Ossington Strip is a bright, open and modern canvas ready for you to bring your event or headshots to life.

📍45 Ossington

🌟 Ideal for: Pop-ups, corporate/private events, film/ content production & more

🌟 Features: modern, natural and studio lighting, functional bar space and two all-gender bathrooms.

Link 🔗 with more info: 45oz.ca

NEW space available for rent in the heart of Ossington! Yup, you heard that right. Our first floor is ready to host your next pop-up, corporate meeting and more. Located on the 14th trendiest street in the world, this bright and flexible space is a blank canvas ready for you to transform. Perfect for any event or production!

📍45 Ossington

🌟 Ideal for: Pop-ups, corporate/private events, film/ content production & more.

🌟 Features: modern, natural and studio lighting, functional bar space and two all-gender bathrooms.

Link 🔗 with more info: https://45oz.ca/

Happy start to the day! Ad Age spotlights the best sports marketing campaigns this year (so far) and our own Jon Crowley had some good stuff to say about the WNBA… read more below! 🏀😉

Top sports marketing campaigns of 2024 Ad Age Amp leaders take a look at their favorite sports-themed campaigns of the year so far, and how sports can be a natural fit for brands.

Our first campaign for Soles4Souls, and their first national brand awareness campaign, launched this week and we couldn’t be more excited for our Nashville neighbour! With proper shoes and clothing, we can open the doors of opportunity, and give kids the chance to reach their potential. 👟👟👟 Stay tuned for more!

The Paris Olympics start in just 4 days (!!) and our CEO Stephen Brown has some thoughts on the advertising surrounding the event...specifically in the representation of our talented 🇨🇦 Team Canada 🇨🇦 athletes. Read more 👉 https://www.campaigncanada.ca/article/1881376/gillette-forget-canadian-olympians?bulletin=canada-todays-edition

If you’re a business looking to get on board with some worthy charities, create a filter system so you can evaluate whether it's a good fit for your company and stakeholders. Here’s the filters we use to consider our charity partners at FUSE Create. ☺️

Giving back, and why we do this as an agency All of us at FUSE believe in giving back to our community and the organizations that have made a difference in our lives.

In the realm of advertising, few phenomena are as powerful as the cult brand. We conduct a deep dive in our latest Brainfood session into iconic campaigns that evoked strong loyalty.

Brainfood: What We Can Learn from Cult Brands We conduct a deep dive in our latest Brainfood session into iconic cult brand campaigns that evoked strong loyalty.

Join us and Soles4Souls in making a difference! During OSSFEST on July 27, you can donate your lightly worn shoes and clothing to change the lives of those in need. Drop off your donations at our HQ on 45 Ossington Ave, where donation bins (and a Tap to Donate) will be waiting. Together, let's help turn "No" into "Yes.”

🌟 What an incredible week at the Cannes Lions International Festival of Creativity! 🦁✨ From inspiring talks to groundbreaking campaigns, to soaking up the sun, we gathered innovation and creativity tips to with 😉

It's officially Cannes week! The work this year is fun, fresh, and most importantly, fantastic, and we're so excited to see who comes out on top (here's hoping our Hackergal work does! 💜).

Cannes Contenders 2024: Non-Network Creativity from Canada | LBBOnline Little Black Book, Some of the country’s best non-network agencies tell LBB's Jordan Won Neufeldt about the pieces they hope will pop off at this year’s Cannes festivities

Long live indies! So cool to see Ad Age acknowledge our friends Worldwide Partners, Inc. and other alternative holding agency networks that foster collaboration and peer-to-peer sharing. It's super competitive out there, so it's nice to be part of such a supportive global network.

10 independent agency networks for brands to know These independent networks work with agencies including Tombras, Rethink and L&C.

Long-form content is back, baby! 🕺 From TikTok to YouTube, Madison Rogers, Creative Strategist here at FUSE Create, breaks down why consumers are ditching the doom scroll for in-depth stories. Even our favourite influencers and brands are joining the party! Read more ⬇️ ⬇️ ⬇️

Long-Form Content - is it making a comeback? Long-form content is making a comeback! Consumers are feeling the fatigue of the thumb scroll and are trying to play content in full.

Steve Miller, ECD & Partner at FUSE Create spoke to Adweek about the crucial “fit” in agency-client dynamics, and knowing when/if it's time to walk away. Check out his and other agency leaders' experience with those very dynamics below ⬇️

When Is It Time for an Agency to Fire Its Client? Agency leaders told ADWEEK how they knew it was time to fire their clients.

If you missed out the first two times, now is your chance to WIN your stay at the RBC Canadian Open! Contest is open until May 10th. ⛳⛳

Hilton On The Green

Turn up the volume with Lia, Emily and Madison as they explore the power of sound in our latest blog. Whether it's the nostalgia of radio or the innovation of Spotify playlists, find out how audio is shaping brand strategies in 2024! 🔊🎧🎶

Brainfood: Audibly Good Ads Audio is an integral part to an ad, so we thought we’d do a bit of a dive into how audio’s used, and see what we can bring into future work.

As we come out of the winter blues and head into Spring, we are thrilled to announce a new addition to our senior leadership team; Jon Crowley as Senior Vice President, Head of Strategy! Woot woot 🎉🎉

Bring it on New York! 🗽🏙️ We're excited to announce that this year’s NYF Advertising Awards Jury includes our very own Aleena Mazhar and Steve Miller. They'll be sifting through the crème de la crème of creative submissions to see which work ? 🤔Entry deadline is April 5th!

Canada's media landscape is significantly influenced by economic context. But what does that mean for agency folks? 💭

Our Group Media Director, Rita Steinberg, breaks down how Media teams need to be agile and adaptive to succeed (via Canadian Marketing Association). 📲📲

Media trends to watch for in 2024 The 2024 Canadian media landscape presents a fascinating study in contrast and evolution, marked by economic shifts, technological innovation, a changing population base and regulatory changes, which offer both challenges and opportunities.

Our very own Lanny Geffen is back with part 2 of his AI blog series. 🤖🤖 This time, he outlines the top five actions brands should consider taking in order to adapt and thrive to AI changes.

5 Critical Steps Brands Must Take to Compete Against AI in Retail Here are the top five actions brands should consider taking now, in order to adapt and thrive to these revolutionary AI changes.

Hey Siri, why do women only make up 23% of the tech world?

Unfortunately, Siri doesn’t have an answer but Hackergal is solving that problem.

Read more about Hackergal and how they champion women in tech, especially this 🦸‍♀️🏆🩷

Hackergal wants more females in tech, not within the tech Its campaign needed to convey a single, clear message to reach diverse goals and audiences.

Our “Where Canada Connects” campaign for Confederation Centre of the Arts launches today! 🍁

You guessed it, the Centre’s first national campaign is all about (proudly pronounced “aboot”) connecting Canadians on all things Canada; from our past, to our present, to musical theatre! Located at the home of Confederation in PEI, the Confed Centre ( ) explores what it means to be Canadian today through positive and inclusive dialogues on where our nation is heading. It’s also Atlantic Canada’s premiere destination for music, theatre, art, and more!

Connect with us by leaving a comment on what makes you proudly Canadian! 🏒🌄🥞🥔🕊🏳️‍🌈🌽🍩🛶🍺

Welcome to this month’s 🧠 Brainfood 🧠 session! And this time, we’re getting weird with it! 😉 Check out some of the oddest and weirdest ads - and you decide if they work or not.

Brainfood: Oddvertising – does weird work? Here are some weird takeaways as you embark on your next oddvertising campaign, plus examples curated by our team at FUSE!

The marketing landscape is undergoing a monumental shift due to the integration of in consumers online shopping journeys. Lanny Geffen, our Director, Strategy & Brand Innovation, explains how big retailers are climbing on board.

Understanding the Shift to AI-Powered Shopping The marketing landscape is changing due to the integration of AI in consumers' online shopping journeys. Here’s the 411.

A lot of people's FYP's just got super silent 😂🕺

Universal Music Group’s decision to part ways with TikTok has shaken both the music industry and social media users alike. As we enter a new age of TikTok, here are our first thoughts on the benefits for brands in this space.

TikTok Post-Universal Purge & What It Means For Brands Universal parting ways with TikTok has shaken both the music industry & social media users. Here are our thoughts on the benefits for brands.

At FUSE, instead of partaking in online conversations, trends, and hashtags, we ARE the conversation, trend and hashtag. It’s content at the rate of culture. This is FUSE Social.

FUSE Create Social Media Creds Reel 2024 This is "FUSE Create Social Media Creds Reel 2024" by FUSE Create on Vimeo, the home for high quality videos and the people who love them.

A marketer's POV on music partners and experiences below 👇🎵

Key insight: By taking a brand’s message and focal point, they can narrow in on the audience’s mood to resonate with consumers and leave a lasting impression.

Building Partnerships in Music: Benefits for XM We all know music can make or break an ad campaign – with video edits to the beat of the music, we get pulled ...

Only a couple more weeks to submit your work into the Marketing Awards! And who knows, you might even get judged by our very own Steve Miller 😉