Perpetua

Another exciting quarter in the books ✨

The results from the G2 Winter Reports are in and we're proud to be named a Momentum Leader in Online Marketplace Optimization Tools 🙌

But the rewards don't stop there, we're also thrilled to be recognized as a ⤵️

🏆 Leader in Online Marketplace Optimization Tools for Small Businesses

🏆 High-Performer in Display Advertising

🏆 Easiest To Do Business With in Display Advertising

A huge thank you to all of our customers and partners. Rewards are based on your feedback, so this wouldn't have been possible without you 💜

Black Friday and Cyber Monday came and went without a blemish for our client Hero Cosmetics 🛒

Their award-winning Mighty Patch Original flew off the digital shelves during one of the biggest sales events of the year, securing a spot in Amazon’s top-selling products across BFCM 2023 🏆

This week, we took all the way to Tokyo! 🎉
A milestone we won't soon forget!

Leaders from , Amazon Ads, Criteo Japan, and more dove into the retail media landscape across Japan, bringing unique insights and strategies to help brands take their advertising to the next level.

Special thanks to our events team, partners, sponsors and Criteo, and amazing attendees for making our last Growth Labs of 2023 such an incredible experience! 💜

Introducing AI-Powered Headlines for Sponsored Brands

Now you can leverage AI to generate high-converting headlines with Perpetua. Our system uses AI to generate headline options based on product titles, or you can add prompts to guide it. Once you approve headlines they will auto-populate in your Sponsored Brand goal flow.

Learn more ⤵️
https://bit.ly/45MBHuc

Elevate your ads with creative headlines: Introducing the power of Large Language Models | Perpetua Learn how to use AI and Large Language Models to generate custom headlines for your Amazon and Walmart listings directly in Perpetua.

Amazon's Black Friday sale starts this week!
Download our BFCM Survival guide to maximize your success 👇
https://bit.ly/47wPqqi

You'll receive must-have resources filled with best practices, data insights, and strategies to make the most of BFCM, including:

📹 BFCM Webinar with data-driven insights from past BFCM and Prime events.

✔️ BFCM Checklist outlining tips for the lead-up, during, and post-BFCM to extend the impact of BFCM year-round.

📓 Amazon DSP Playbook filled with strategies to help you win market share and capture BFCM's uniquely purchase-driven audience.

Black Friday Cyber Monday Survival Guide | Perpetua Dive into 4 must-have resources filled with best practices, data insights, and strategies to make this BFCM a success.

Competition on Amazon is fierce. 🔥

If you're not able to 'zoom out' and analyze market and competitive insights, you could easily fall behind.

“We needed a partner that could surface these insights for us so we could benchmark brands in relation to their overall categories and competition, and dive into trends to identify gaps and areas of opportunity, using this to inform our product, advertising, and brand strategies.” – Andrew Hurley, Co-Founder of Channeled.

Find out how Channeled used Perpetua's market intelligence tool to identify incremental growth opportunities for their customers👇

How Channeled uses Perpetua’s market intelligence tool to identify incremental growth opportunities for their customers | Perpetua Learn how agencies like Channeled use market and competitive intelligence to identify opportunities for their customers to capture incremental sales and launch new products.

🚨 Breaking news: Amazon extends its Black Friday/Cyber Monday (BFCM) sale to 11 days from Nov 17-27. 🚨

The lead-up to BFCM has always been a key time to gain momentum before the tentpole event as shoppers hunt for early deals. Looking back at 2022, conversion rates rose 7% in the 2 weeks leading into BFCM, making this a prime time to advertise and boost sales velocity while traffic and conversions are high.

But, if you have a limited budget or inventory, you don't need to fret. This 11-day deal period is entirely optional, so you’ll still be able to select which days and which ASINs you want to run deals on.

Regardless of whether you want to extend your deal period, or stick to the traditional 5-day period, there’s still a lot to think about in the lead-up to BFCM. To make things simple, we’ve put together a checklist with everything you need to do to set yourself up for success. 📋✔️

Download our BFCM Checklist 👇
https://bit.ly/479fiIG

New Feature: Sales Opportunity Finder 🔎
Uncover unique opportunities to drive more sales. 💰

Analyze keyword overlap for your top-selling ASINs and get an estimate of the revenue you could be generating by investing more strategically.

Learn more about our Sales Opportunity Finder ⤵️

Amazon Competitive Niches with Perpetua's Sales Opportunity Finder | Perpetua Discover how Perpetua's Sales Opportunity Finder can help you identify niche competitors, boost your incremental Amazon sales, and dominate your market niche.

That's a wrap on ! 📦🎉
This year, the Perpetua team was busier than ever! 👇

🆕 We launched Perpetua Motions, showcasing product updates and new features to take your business to the next level.

🤝 We announced that Perpetua is joining the new era of Flywheel and brought our teams together on-site for the first time ever.

📢 Gloria Steiner, Director of Data Intelligence, received a brand ambassador award, hosted a hands-on workshop to demonstrate Amazon Marketing Cloud in action, and joined Avi Spivack, Rio Longacre, and Tousanna Durgan on stage for an AMC panel.

🗣️ Joe Rideout, CPO, also took the stage to talk about the future of connect, and how to reach your customers at the ideal time along their journey.

🎉 And we got to meet all of YOU!

✍️ Masterclass: Reach audiences at scale with Streaming TV and Sponsored TV ads

Register now ➡️ https://bit.ly/3FooUmW

Join experts from Amazon Ads, Channeled, and as they dive into 👇

1️⃣ How to integrate these ad formats into your full funnel plan

2️⃣ Advanced strategies to move shoppers downstream

3️⃣ How to measure the impact with (AMC) insights and build custom audiences with .

Masterclass: Reach audiences at-scale with Streaming TV and Sponsored TV ads | Perpetua 87% of US households have a connected TV device making it easier than ever to reach unique and relevant audiences with highly engaging video ads.

Glo get 'em! 🏆✨

We're thrilled to share that Gloria Steiner, Director of Data Intelligence at Perpetua, was recognized at the Amazon Ads Partner Awards this week for her contributions to thought leadership this year.

At Perpetua, Glo oversees our rapidly expanding data services department which includes Amazon Marketing Cloud insights, custom reporting, and data integrations. She's known as our resident AMC expert, with a love for SQL and Python, and has been integral to Perpetua's growth over the years.

And yes, Amazon Ads nailed the classic Glo stance!

Want to boost the profitability of your Amazon Ads this holiday season? 💰

Join Cindy Li, Customer Enablement Manager at Perpetua, as she chats with Chad Rubin, Founder & CEO of Profasee about leveraging to improve efficiency and make your budget go further.

We'll be covering 👇

🕐 An analysis of hourly insights and trends from .

🔎 How to identify hours of efficiency and profitability with Amazon Marketing Stream.

👀 Hourly performance differences across categories on Amazon and how you can leverage these insights during tentpole events.

Register now ➡️ https://go.perpetua.io/K8rQqO

Unlock your success 🔑

Join our BFCM webinar to dive into strategies for pre, during, and post-BFCM across Amazon Sponsored Ads and the that will help you drive maximum impact year-long.

Register now ➡️ https://bit.ly/45sJdKA

You'll learn👇

1️⃣ Advanced strategies using data insights from and to build brand awareness and drive NTB purchases.

2️⃣ How to build a holistic full-funnel strategy across Amazon Sponsored Ads and the Amazon DSP.

3️⃣ How to extend the impact of your BFCM strategy into a year-long brand loyalty campaign to increase LTV.

In the loop: Black Friday Cyber Monday strategies to drive maximum impact | Perpetua Black Friday Cyber Monday is one of the biggest shopping events of the year and can be a critical time to drive incremental growth for your brand.

That's a wrap on Barcelona! 🎉

What an incredible two days! 🤩 From incredible keynote presentations from some of the best in the industry to hands-on workshops covering experimental strategies, incrementality, precision targeting, and everything in between.

Special thanks to our events team, partners, our sponsor Amazon Ads, and amazing attendees for making it one to remember! 💜

We can't wait to see you next year! 🙌

has officially landed in Barcelona! 🎉

Tonight we kicked things off with a rooftop welcome party that brought attendees together to network while enjoying a breathtaking Barcelona sunset view! 🤩

We can't wait to dive into the keynote presentations and workshops tomorrow!

Which session are you most looking forward to? 👀

If you’re hitting a plateau with your growth, it’s time to expand your sponsored ads reach.

Join our Masterclass with Linda Wan, Strategic Partner Manager at Perpetua, and Hollan Whitlock, Director of Brand Management at Cartograph, on advanced strategies to drive growth on Amazon.

Register now ➡️ https://bit.ly/46jhj4K

You'll learn 👇

1️⃣ How to identify new opportunities with advanced data insights from Amazon Marketing Stream, Search Insights, and Prism, and how to leverage off-Amazon opportunities to drive on-Amazon growth.

2️⃣ The nuances between private label and brand strategies

3️⃣ What KPIs you should be tracking to measure success

4️⃣ How to build data-driven strategies that increase visibility and drive maximum impact

Masterclass: Advanced Strategies to drive growth on Amazon | Perpetua If you’re hitting a plateau with your growth, it’s time to expand your sponsored ads reach.