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🔥 🔥 3 Common Google Ads Mistakes to Avoid
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✅ Mistake #1: Leaving Search Network and Display Network On in a Search Campaign

One of the most common mistakes made by Google Ads newbies is leaving the Search Network and Display Network on in a search campaign. This can lead to wasted ad spend, as your ads may show up on irrelevant websites or to users who aren't interested in your product or service.

To avoid this mistake, make sure to create separate campaigns for Search Network and Display Network. This will allow you to target your ads more effectively and ensure that your ad budget is being used efficiently.

✅ Mistake #2: The Difference between Presence or Interest and Presence setting

Another common mistake made by newbies is not understanding the difference between "Presence or Interest" and "Presence" setting. "Presence or Interest" targets users who have shown interest in your product or service, regardless of their physical location, while "Presence" targets users who are currently in the targeted location.

To avoid this mistake, make sure to choose the appropriate setting for your campaign. For example, if you're an ecommerce shoe store only delivering within the US, the intention of someone within the US searching for your product is different from a user outside the US.

✅ Mistake #3: Using Auto-Applied Recommendations

Newbies often make the mistake of blindly accepting Google Ads' auto-applied recommendations without considering their impact on their campaign. These recommendations may not be appropriate for your campaign goals, and can lead to wasted ad spend if implemented without careful consideration.

To avoid this mistake, carefully evaluate each recommendation and consider its potential impact on your campaign. Ask yourself if the recommendation aligns with your marketing goals, and if it will improve the performance of your campaign. Only implement recommendations that make sense for your campaign and are aligned with your mar