DMM - Langara Digital Media Marketing Club

There is no question about the efficiency and importance of marketing for every company, but we all know that this service needs an investment. 💰

The cost of this marketing investment is called “Customer Acquisition Cost (CAC).” 🧑🏽‍🦰

On the other hand, once a company acquires a new client, this person starts to generate revenue for the business. The value that this new client adds to the company throughout their journey within it is called “Customer Lifetime Value (CLTV).” 🧑🏽‍🦰💰

With this information, the company can have an important metric to know the efficiency of the marketing investment. 📈

In terms of numbers, the CLTV must be larger than the CAC, which means that CLTV/CAC must be at least 1. If this number is lower than 1, the company is spending more to capture a new client than the value the client is generating for the business. 🤯

Did you know about this metric? Let us know in the comments 👇🏼

Search Engine Optimization (SEO) is a practice that help to increase de quantity and the quality of traffic to a website through organic search engine results. 🔍

Knowing about SEO strategies is crucial to improve a brand’s visibility through search, drive more traffic to a brand’s website, to position a brand as one of the leaders in the industry, and so on.

To help you understand more about SEO practices, we ranked three interesting Youtube Channels: Ahrefs, Semrush, and Matt Diggity.

Do you have any other recommendations to share? Or did you already know one these channels? Let us know in the comments! 👇🏼

The Director of Marketing & Communications at Fairmont Pacific Rim, Ryan McKee, will be also joining us for our event “Start Your Life as a Marketer” this Wednesdey, 22nd, at Langara College.

Ryan has worked in the Canadian Marketing industry for around 20 years in different levels of organizations.

In his portfolio, the professional achieved impactful results for iconic brands such as Canucks, Vancouver Whitecaps FC,
Essendon Football Club, MEC, and now Fairmont.

“Collaboration and community engagement are key to my success, to understand the bigger picture and the customer, and to work with and learn from diverse individuals and community groups at both a local and international level”, point out Ryan.

Ready to learn and share with Ryan?

We will meet you this Wednesday, 22nd, at 6 pm in room A122a.

The founder of DMM, Scott Mackay, is back at Langara this Wednesday, the 22nd, to share some of his valuable learnings from around ten years of experience in the Canadian Marketing field. 👨🏼‍💻

Scott is a Project Director at AntiSocial Solutions, a Vancouver-founded web, and digital marketing agency, and has worked in other big brands such as Glowbal Restaurant Group, Blueprint, Save-On-Foods, 7-Eleven, Oakwyn Realty, Riot Games & Revanesse.

The professional has led complex projects locally and globally, focusing on strategy and ex*****on of social media, media buying, content production, website development, and influencer marketing services.

Are you as excited as we are to meet and chat with Scott? 🥹

Our event “Start Your Life as a Marketer” is this Wednesday, the 22nd, in room A122a.

This Wednesday, March 22nd, we will all meet at Langara for an exciting talk with Scott Mackay, founder of DMM and current Project Director at Antisocial Agency, and Ryan McKee, Director of Marketing & Communications at Fairmont Pacific Rim.

Our career talk show aims to help you (and all of us) gain valuable insights about the marketing industry and network with incredible professionals in the field.

Join us for “Start Your Life as Marketer” from 6 pm to 7 pm, in A122a.

We look forward to seeing you there! 🫶🏻

What is CTR and why use it?

Metrics are one of the best things about Digital Marketing as we can effectively measure the success of a campaign.

Click Through Rate (CTR) is one of these metrics. It measures the number of clicks on advertisers per number of impressions.

The number of clicks is how many users clicked the link of the advertising.

The number of impressions is the total of users who viewed the link (on email campaigns, for example, this number would be the total of email recipients).

Measure the CTR is essential to have a high Quality Score, which allows you to improve or maintain an ad position for lower costs. It also means that people are attracted by advertising.

The CTR of a company will vary by industry. For example, the average CTR of Real Estate for 2022 was 7.75%; Beauty and Personal Care 5.44%; and Travel 8.54%, according to WordStream. Knowing your industry’s CTR benchmark can help you set realistic expectations for ad campaigns.

What do you think about those metrics? Let us know in the comments 👇🏻👇🏻👇🏻

Hey guys! We have a notice for you…

We are back in business with our first event from the year! 😎

Next Wednesday, March 22nd, we will bring to Langara two talent marketers to share some knowledge and tips about the Canadian industry.

Do you need any clues to discover who they are? 👀

Stay tuned for further details! 🫶🏻

Working in the Marketing field is a real challenge. In a fast-paced world, it is hard to keep update about all news and trends. But being aware of the innovations around the world is decisive to build a competitive brand.

Fortunately, we nowadays have in hands plenty of websites to help us to stay tuned with everything that is important in Marketing.

Some of our recommendations are “Think with Google”, “Marketing Dive”, and The Drum.

We would love to hear from you as well. What websites or social media profiles are you used to follow to get Marketing news?

Pictures are a big part of most business social media, and being able to capture nice professional photos is essential for success achievement. 🤳

In this post, we separate easy but powerful tricks to help you improve the quality of your professional photos.

Did you know theses tricks or have any other tips to share with us? 🤩

Pictures are a big part of most business social media, and being able to capture nice professional photos is essential for success achievement.

In this post, we separate easy but powerful tricks to help you improve the quality of your professional photos. 🤳

Did you know theses tricks or have any other tips to share with us? 🤩

Using SuperBowl as a way of advertising? 🏉🏈🏉

More than 100 million people are expected to watch Kansas City Chiefs versus Philadelphia Eagles this Sunday, 12, in the most exciting event for football fans: the Super Bowl.

And this game is also interesting for marketers. Many brands use the moment as an opportunity to lunch their greatest campaigns.

However, they must be cautious. The National Football League (NFL) trademarked the term “Super Bowl” in 1969, together with “Super Sunday”, “Gameday”, “Back to Football”, and “1st and GOAL”.

Thus, if you are thinking to use Super Bowl as a way of advertising, remember to:

- Do not use words as Super Bowl and Super Sunday. Instead, you can use something like “The Big Game” or generic football terms.

- Avoid using football players' names, team names and logos, or NFL logo.

- Prefer to add further information such as “Not an official Sponsor of the NFL”.

Bowl

Using SuperBowl as a way of advertising? 🏈🏉

More than 100 million people are expected to watch Kansas City Chiefs versus Philadelphia Eagles this Sunday, 12, in the most exciting event for football fans.

And this game is also interesting for marketers. Many brands use the moment as an opportunity to lunch their greatest campaigns.

However, they must be cautious. The National Football League (NFL) trademarked the term “Super Bowl” in 1969, together with “Super Sunday”, “Gameday”, “Back to Football”, and “1st and GOAL”.

Thus, if you are thinking to use Super Bowl as a way of advertising, remember to:

- Do not use words as Super Bowl and Super Sunday. Instead, you can use something like “The Big Game” or generic football terms.

- Avoid using football players' names, team names and logos, or NFL logo.

- Prefer to add further information such as “Not an official Sponsor of the NFL”.

Are you a football fan? Let us know in the comments 👇🏻👇🏻

Instagram is one of the favorite social media platforms worldwide, being used for different purposes.

More and more companies and personalities are sharing their contents through this powerful media, and knowing how the Instagram algorithms work is the most effective way to deliver your message.

Here are some facts:

#1 Instagram has multiple algorithms.

The algorithm from Feed, IGTV, Explore Page and Reels are different, but they all work with the same purpose of delivering content that users are most likely to enjoy. The feed algorithm, for example, calculates the “score of interest” based on the characteristics of the post (picture or video, number of likes, subject), information about the person who posted it (follower? They post often?), what type of content the user normally engages with, and how often the user interacts with the poster.

#2 Timeliness is not always considered.

The Instagram feed is mostly chronological, but it can vary depending on how the algorithm interprets. If it determines that the post has a higher score of interest for that user, it will be shown ahead of a more recent one. But if this post is getting too old, the feed will favor newer posts instead.

#3 Algorithms do not differ account types.

Personal, business and creator accounts are treated equally. It means that the type of account you have does not matter. Your content will perform the same way. However, switching your account to Business allows you to have more insights on how your content is performing.

#4 The first 30 minutes do not determine the ranking.

In the first 30 minutes, the number of interactions in a post will not determine feed ranking.

But still a good idea to share your posts in a time frame that your audience is more likely to engage. Another thing that does not count as interaction is bots and comment pods. Fake interactions are always identified by the platform.

Do you like those facts? Let us know in the comments 👇🏻👇🏻

The term “branding” is usually associated with companies or corporations, but this tactic is also important for individuals who want to succeed in their careers.

If you are an entrepreneur or are searching for new job opportunities, working on your personal branding is essential to earn credibility and trust.

To build up a strong brand, you must show your audience expert knowledge, an authentic personality, and a unique view or approach that differentiates you from others in the same field.

With technology and social media, we can easily create interesting and innovative content to share with our public.

But remember: your personal brand reflects your identity, values, and beliefs. Never try to show something that doesn’t represent you. Be true to your audience and yourself!

Giving voice to a brand is what captivates and engages an audience. And nothing works better to achieve this goal than telling a strong, meaningful, and authentic story.

Storytelling is the heart of a successful social media marketing strategy. It is what increases interest, understanding, and engagement.

Today, more than ever, society connects better with what is truly real. How did you come up with your brand idea? What is its mission? When was your business started? Who is behind it, and what are these people’s values?

Some of the technics that can help to build a compelling story for a brand are the “Before-After-Bridge” and “AIDA”.

Can you remember a great story that made you feel connected and motivated by the brand? Let us know in the comments 👇🏻👇🏻👇🏻😊

Do you need an extra hand to make your semester easier?

Here are four recommendations of books to get some interesting ideas of how to organize yourself better professionally, educationally, and personally. 💡🙌🏻

1️⃣Getting things done, by David Allen

This title contains an efficient program design to help you to do tasks in a faster way. The program consists in an external system that prevents you of procrastinating.

2️⃣Atomic Habits by James Clear

Need some changes of habits? This practical guide will help you to get 1% better every day by teaching some simple rules for creating good habits and get rid of bad ones.

3️⃣Creating Your Best Life by Caroline Adams Miller and Dr. Michael B. Frisch

Filled with interactive exercises and quizzes, this ranked worldwide book help you to set and accomplish goals, understanding the link between goal accomplishment and happiness.

4️⃣Your Best Year Ever by Michael Hyatt

Want to make 2023 your best year ever? Try to start by reading this powerful title. New York Times bestselling Michael Hyatt presents you with a life-changing system for achieving goals.

What other ones would you recommend? 👇🏻👇🏻 Let us know in the comments!

New year. Same struggle? 🫠

And we are here to help you out with it!

Accomplish our objectives is not an easy task, that is why we decided to share some valuable tips to help you to do more and better in 2023:

How you can achieve your goals?

- Set a detailed goal. 🗓️
❌ “I’ll learn a new language”. ✅ “I’ll take 30 minutes each weekday to study French”.

- Established good habits to avoid procrastination or distractions. 🧑🏽‍💻
But try not to be too hard on the schedule to not fall in a boring routine.

- Break big tasks in small ones. 📑
It seems impossible? Try to start from the beginning. Then you think about the rest.

- Have fun. 😎
Your goal is do more exercise? How about something you really like? It is easier to create a habit and achieve your goals when you start to enjoy the process.

Which other tips you would like to share? 🙌🏻

To truly connect with clients, companies must turn themselves into more human brands. But how can they do that? Here are some methods:

1. Find the right archetype – recognize if the company is a lover, a hero, or an innocent, for example, enable to link the brand with a human personality to help consumers to identify themselves with the company.

2. Elaborate an empathy map – a great tool to collect and organize data about customers to better understand what the target market needs.

3. Practice the Hero’s Journey – brands must remember that each client is living their own story, in which they are the hero. And it is the company’s responsibility to help them to win the day, by providing solutions to everyday problems.

Let us know in the comments what do you think and what are your ideas for have a brand more human 👇🏻🙌🏻

Today is Black Friday, so we would like to share campaigns that worked well or did not.

1️⃣ In The New York Times on November 25th, Patagonia launched the iconic "Don't Buy This Jacket" campaign. Though the campaign was against consumerism, it helped the brand get stronger as it was transmitting its values.

2️⃣ On the other hand, O2, a British telecommunications company, failed on Black Friday due to a lack of passion and enthusiasm. O2's campaign "Grab the Huawei P10 and claim a free MediaPad T3 8 this Black Friday" got just four retweets even with more than 300K followers.

Having a quick look at these examples, we can agree on one thing:

A brand's true value is the best way to engage customers.

Authenticity is the key.

Let us know what you think and what other campaigns you find interesting in the comments...👇🏻🙌🏻😎

For those who couldn't attend to our event on Tuesday, here are some of the important things that we talked about creating strong brands...

Every company needs to sell to survive. But even knowing this, no consumer likes to be treated as a simple tool to get profit.

That is why to build up a strong brand, you need to have well-established what makes your business unique.

How will consumers identify your brand? What is your quality, functionality, and purpose, or what emotions does your brand arouses?

A strong brand develops itself throughout the Golden Circle concept – consumers buy for “why you do it”, instead of for “what you do”, or “how you do it”.

Thus, try to get your brand more human.

Connect with the clients.

Show the brand’s values.

Make them understand and feel the emotions your brand can provoke.

We are happy to introduce you to our new DMM Club team! 🤟🏻🙌🏻

With this motivated, innovative, and open-minds crew, we are planning to present you with lots of content and events!

Stayed connected with us to learn and have fun throughout this exciting Digital Marketing world! 😎

DMM is growing and we want to reach even further! For that, we're looking for motivated students who have the desire to learn to work with us in this new mission that we are trying to achieve.
This is your chance! Link for application in Bio!
Don't miss that chance!

We are hiring 🥳🙌
Do you want to be part of the dmm team this term? Check the positions that are opened:

- social media manager
- content manager
- graphic designer

To apply just click on the link on the bio, choose the position you are interested and upload your info
Have questions? Send us a message 😊
Come be part of the WOW team for the summer term 👊

Are you ready for our second Game Event?

Play games with the DMM team and win WOW prizes.

March 11th, Friday at 6pm

Link on the bio 🥳🎉👊

Are you ready to our second Game Event?

Play games with the DMM team and win WOW prizes.

March 11th, Friday at 6pm

Link on the bio 🥳🎉👊

Are you getting tired of school? Join “Take A Break with DMM”, an online event on Saturday, February 26th from 6 pm-7 pm . ⁣⁣
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You could meet new friends, have some fun through activities and win your prize! Click the link below and reserve your seat.⁣⁣
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Registration Link⁣⁣
https://bit.ly/3oZ9fmf⁣
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Get to know the DMM Club 👊🙌
This is our executive team for the current term, and we have some WOW experiences waiting for you.
Want to get the most of the club, like events, digital marketing information, and volunteering? Join the dmm club and take the full experience🥳📲
Link on the bio

It’s a draw WOW time 🙌🏻😊
Wan to win this kit with a bag, a bottle and much more? Just follow the rules of this post:

- follow the profile;
- like this picture;
- tag two friends in the comments.

You can comment as many times you want! The result of the draw is going to be on Tuesdat, 08.02 🥳👊🏻

Are you ready for some WOW events?👊🏻🙌🏻
We know we are! Here we are already planning some good content for our next term
Want to be part of the club? Join our team by clicking the link on the bio 💻📈