TapRoot Social

Heads up! LinkedIn is saying goodbye to carousels, profile videos, and clickable links in images and videos starting Dec 14th, 2023.

(FYI: This doesn't affect PDF carousels, phew!)

Here's how you can adapt your content strategy:

1. Craft engaging captions to enhance the impact of single images or videos, providing context and encouraging interaction.

2. Incorporate links directly into your post text rather than just making images clickable.

3. Storytelling with Images: Choose eye-catching standalone images that captivate without needing a carousel.

4. Utilize LinkedIn Articles: Consider using LinkedIn Articles for more in-depth content, allowing you to share detailed information, insights, and expertise.

5. Engage with Comments: Actively participate in post comments to build conversations.

How are YOU planning to adapt? Share your thoughts below! 💡👇

Vancouver Island peeps!⬇️

We love supporting our local growers! Tell us if you're going to your local farmers' market this weekend!

Saturdays are Market Days! We hope to see you this Saturday at the Duncan Farmers' Market. We're open from 10AM-2PM every Saturday in City Square in Downtown Duncan.

Did you know we are a year round with over 86 vendors in attendance this Saturday - Shop local for an array of produce, honey, eggs, cheese, meat, seafood, wines and spirits, baked goods, plants and flowers, amazing local artisan creations, pastas, jams, pickles, and many specialty items!

🌾We are deep into harvest season. While farming always has its share of challenges, this has been a challenging year from one coast to the other - from fires to floods.

You can help by making a point to visit your local farmers market and supporting local farmers. It's a great time to stock up on local bounty and preserve for your winter stores.



📸 BC Farmers Markets

🌱 Are you passionate about a more just and sustainable food system? You're not alone!

Join us on October 16 for the People's Food Summit, a free global event celebrating World Food Day. Get ready for an incredible lineup of international speakers who are at leading the way in food system transformation.

This Summit hosted by Regeneration International is more than just a gathering; it's a platform for the real heroes of our food system – small-holder family farmers, pastoralists, and foresters who produce 70% of the food we eat. They'll share their proven, farmer-led solutions through engaging panel discussions, workshops, and networking opportunities.

Here's what's on the schedule:
🌿 Agroecology and regenerative agriculture
🌿 Permaculture
🌲 Agroforestry
🐄 Holistically managed grazing systems
🌽 Food sovereignty and food justice
🏙️ Urban agriculture and community food systems
📜 Food policy and advocacy

Mark your calendar and be part of this global movement! 🌍🌾

We hope to see you there!

👉 Learn more and register at: regenerationinternational.org/peoples-food-summit

Swipe➡️ to reveal the untapped potential of social media marketing for your business! 💥

Did you know that this year, social media surpassed paid search as the ultimate advertising channel, growing a staggering 25% year over year? 😱 It's a game-changer!

Join the ranks of the 77% of brands worldwide who are harnessing the power of social media to skyrocket their brands to new heights! 🚀

Don't worry if you're thinking, "I don't have time for this!" We've got your back! Leave the social media grind to us while you focus on doing what you love! ✨💚

Ready to take your brand to new heights?

👉 Schedule a call with me and discover how we can elevate your success journey 🚀: https://linktr.ee/taprootsocial

Check out the great programming at Vancouver Island regional Library!

✨We need your help! ✨

We need your signature on our petition. Please sign at the info booth!

Petition: Request for the creation of a national farmers’ market nutrition coupon program fund! Canadian Farmers’ Markets is asking the Government of Canada to create a national nutrition coupon program fund that will strengthen and grow all existing and proposed provincial and territorial farmers' markets nutrition coupon
programs across Canada.

Visit our Information booth at the Market Saturdays to sign the petition and learn more!

Can you help our friends at the Cassidy Farm Market?

"Sadly, early in the morning on October 4th, the building burned down, along with most (if not all) of the products inside. This happened the night before the market was planning their end-of-season thank you sale leading up to Thanksgiving.

"The Stray Moat owners, Whirly and Sabrina, were only renting the building & are stuck with a massive loss of unique local art, produce, equipment, and many other items. That, as well as winter quickly approaching, has left them in an extremely difficult spot financially.

"Any money donated will first be used to pay back local artists for their lost work, and then to support their continued journey to bring real Island food to the Vancouver Island community."

👉You can donate to their GoFundMe here: https://gofund.me/edcc1f7d

Donate to help Stray Moat farmers!, organized by Taelyr McLeod Hello, my name is Taelyr, and I've worked for the Cassidy Farm Market for many years… Taelyr McLeod needs your support for Donate to help Stray Moat farmers!

Stop Serving Content Snack Foods! 🚫🍟

Today, on Kale Day, let's remember that content should be your business's kale – nutrient-rich and evergreen for sustained growth! 💪💚

Much like kale provides lasting nutrition, evergreen content offers continuous value for your brand's resilience. 🌱📊

Are you filling your feed with content junk food? Quick-hit posts may satisfy momentary cravings, but they leave your audience nutritionally deficient.

To cultivate genuine loyalty and engagement, you must serve up evergreen value. 🍏💡

What is evergreen content? It's knowledge and advice built to withstand the test of time. Evergreen posts unveil timeless truths, actionable tips, and enduring guidance. Unlike trendy clickbait, this content remains fresh and beneficial no matter when it's consumed. 🌳🕒

So, let your feed flourish with how-tos, foundational principles, and insightful teachings tailored to your niche. Share informative guides, thought-provoking perspectives, and practical wisdom. Equip your followers with the knowledge to apply today and tomorrow. 📚🤓

By nourishing your audience with this evergreen wisdom, you're nurturing a devoted and well-informed community that contributes to your business's long-term resilience and success. 🌟🍃

📷 Photo by Peyman Farmani on Unsplash
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Organic welfare practices not only nurture our planet but also protect the rights of innocent animals.

This day serves as a reminder that change is possible – a change that advocates for equality among all creatures, no matter their life cycles. By embracing organic practices such as prioritizing ethical treatment, natural living conditions, and freedom from harmful chemicals, we pave the way for quality meat and related products sourced from healthy, well-treated animals.

Celebrate regional abundance and producers this Thanksgiving by featuring local on your table 🍏🧄🍗🍞🥧🍷 Talk to farmers, bakers and makers soon about placing your orders to ensure you have everything you need at your feast!

Need a boost of inspiration for your eco-minded biz?🌿

👉 Swipe through for your dose of sustainable content ideas 🍂✨

💬 Which one will you start with? Share your favourite picks in the comments!🍃🎃

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We enjoyed celebrating organic week all month long!

There's still time to take part in the contests until the end of September at organicweek.ca!

This town saves $33,000 a year in mowing costs along this beautiful 8-mile stretch of wildflowers: https://returntonow.net/2023/03/02/uk-town-plants-8-miles-of-roadside-wildflowers/

See you at the market this weekend in Victoria!

When you shop at your farmers’ market, your hard-earned dollars support local producers while you and yours enjoy the taste of home!

Enough with the Follower Frenzy! 🛑🌱

Hey there, business leaders! 👋 It's time to break free from the follower-count trap because vanity metrics don't define you.

This carousel will guide you to see beyond numbers and embrace what truly matters: spreading your mission through genuine engagement and nurturing a vibrant community. 💡

Let's redirect our attention to metrics that genuinely define success aligned with your unique goals. Success isn't determined by mere follower counts; it's about your ability to amplify your message and connect authentically. 💬✨

True success unfolds when your audience deeply resonates with your message and shares your values.

So, grab your reusable cup of organic coffee (or matcha) ☕, and let's explore what really makes an impact. It's time to ditch the stress and focus on resonance with intentionality. ✨

I'm here to help you grow authentically. Send me a DM to get started 🌻🚀

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I hate that this has to be shared but here you go:

And don't knock down real spiderwebs in your garden either!
Spiders provide free pest control for the bugs you really don’t want: https://returntonow.net/2018/09/08/why-you-should-never-kill-a-spider/

Movie Night: Dreaming of a Vetter World Join us for a movie screening of Dreaming of Vetter World

Don't forget - this contest is happening all month!

🌱 Hey there, I'm Rosina, and it's about time I properly introduced myself to you! 🌱

🌍 I'm on a mission to help sustainable businesses thrive in the digital realm. My passion lies in nurturing a vibrant online presence that truly reflects your values. ✨

🌿 During my university years, I delved deep into the world of environmental science and sustainable agriculture.

🌿 One of my favourite classes was the Psychology of Sustainability.

🏴󠁧󠁢󠁳󠁣󠁴󠁿 I'm obsessed with Scotland and genealogy.

👩‍🌾 My journey into the dynamic world of social media marketing began when I decided to take a digital marketing course to bring my small farm business online.

🌻 That decision was a game-changer, as I was immediately drawn to the boundless creativity and the potential to drive meaningful change. 🚀💡

🌿 Over the past few years, I've transplanted my passion for sustainability into the digital landscape.

🌐 With a specialization in Instagram, Facebook, and LinkedIn marketing, I'm here to amplify impactful messages surrounding sustainability and regeneration.

So, what can I do for you?
✅ Social media marketing
✅ Social media audits
✅ Content strategy

🌿 Whether I'm nurturing startups, collaborating with non-profits, or lending support to wellness businesses, my mission is to be the guiding light on your brand's growth journey. 🌟💼

Now, I'd love to learn something about you. 💭🌟 What drives your passion for sustainability, and how do you envision your brand making a positive impact?

👇 Share your thoughts with me in the comments below, or feel free to send me a message! 🗨️

Ready to take your sustainable business to the next level while staying true to your values? Let's connect! 🌱📲

Community, renewed connections, and good food. When you shop at your farmers’ market, your hard-earned dollars support local producers while you and yours enjoy the taste of home!

Follow the to connect with others who are also raising awareness of the importance of the Canadian Farmers' Market Sector.

It's a bird! It's a plane! It's a ... butterfly?

Monarchs are on the move to Mexico for the winter. They'll travel about 50 miles a day, sometimes catching a ride on thermal air currents, to complete the 3,000-mile journey!

Here's how you can be a trail angel along their epic migration:

🌸Plant a pollinator garden with milkweed and late-blooming perennials like asters and goldenrods to fuel next year's journey.

💀Avoid spraying insecticides, especially on plants that will flower in the fall.

💧Add a butterfly watering area to your garden. Place a shallow dish of water on the ground with some decorative stones for the monarchs to land on while they take a sip.

📸Jessica Bolser/USFWS

Farmers’ markets are a one-stop-shop for all your local food needs. Come get a taste of the season’s abundance and stock up on local food by planning a visit to your farmers’ market today!

🚀 Just 7 Days Until Canada's Organic Week! 🌿

Hey there, fellow sustainable businesses! We're buzzing with excitement, and we want YOU to join us in the upcoming celebration! 🎉

Here's what's coming your way:

🌱 LEARN: Dive into the world of organics with enlightening webinars from Choose Canada Organic.

🌱 WIN: Participate in social media contests by Choose Canada Organic all month and win fantastic organic prizes! (Some of these have already started!)

🌱 CONNECT: Wanna stay in the loop? Tag along with Choose Canada Organic on social media. They're your go-to source for the latest updates, news, and all the exciting happenings throughout Organic Week.

🌱 Join us, join them, and let's make this week a source of inspiration, learning, winning, and connections.

What are you most excited to learn about during Organic Week? Share your thoughts below, and don't forget to mark your calendar!

🔗 Learn more about at www.organicweek.ca 🌿

Organic Week - Canada's Largest Celebration of Organic Food, Farming & Products! A growing number of individual events showcasing the benefits of organic agriculture and its positive impact on the environment. Organic represents a vibrant alternative food system and an alternative option for clothing, personal care, and cleaning products.

Help the super generation of monarchs currently travelling south to Mexico by protecting nectar-rich native plants in your area! These butterflies would love an aster or goldenrod flower to snack on during their journey.