Carolyn Masson

Content writer and editor for online business.

06/03/2024

Becky is a great business coach. She's giving this three-day free workshop next week. Join us!

Summer Camp 2022 - Terri Trespicio 07/09/2022

It's SUMMER CAMP! And it's free! JULY 18 – 22. Terri Trespicio has put together an amazingly rich week of workshops and events designed to inspire your best work — and your next step.
It's rain or shine (because it's VIRTUAL). And bug free. And you won't have sit around in a wet bathing suit all afternoon. I'll be there. Come and hang out with us. Guests include Kevin Rogers, Laura Belgray, and Suzanne Kingsbury, creator of Gateless Writing.

Summer Camp 2022 - Terri Trespicio Who could use a breakthrough… or maybe just a break?Join us for a free week of creative exploration and engaging conversations designed to light you up and make things feel fun again.   our 2nd annual  July 18-22, 2022 A free, virtual, face-to-face series of workshops and events designed to ins...

05/19/2022

The one and only Tarzan Kay is giving a series of free workshops on writing emails. Be there or be square! https://tarzankay.lpages.co/the-email-workshops

Copywriter Salary Survey 2022 04/12/2022

If you're a copywriter or content writer, please contribute to this copywriter's salary survey by The Copywriter Club. It takes about five minutes: bit.ly/3uWFghg

Copywriter Salary Survey 2022 Turn data collection into an experience with Typeform. Create beautiful online forms, surveys, quizzes, and so much more. Try it for FREE.

The Copy Class with Tarzan Kay 03/14/2022

Catch Tarzan's free masterclass this week. Pick a time that works for you:

The Copy Class with Tarzan Kay FREE LIVE COPY CLASS FOR ONLINE BUSINESS OWNERS: Write Scroll-Stopping Copy, Make Pressure-Free Sales, and Become Your Own Copywriter

Photos from Carolyn Masson's post 02/21/2022

First nettle harvest of the year! Photobomb by Rammie the feral sheep, who just had to touch them with his nose even though he knew better!

Photos from Carolyn Masson's post 02/02/2022

I've never been so excited to feel spring approaching! Happy Imbolc, St. Brigid's Day. We're halfway to spring equinox! Newborn lambs are appearing on the landscape (we rescued this little guy a week ago; he was born premature, and his mother was nowhere to be found), the nettles are up and so is the garlic, and our young hazelnut trees are waving their catkins and buds in the wind. This is our first full winter on the land, we're still living in the tiny cabin until we can get the house built, and it's been dark. But unseen work happens in times of rest and rebuilding, and maybe, just maybe, new life will emerge in the spring — in the form of, you know, writing projects!

Start Writing – Terri Trespicio 09/21/2021

Terri Trespicio is giving another series of free Gateless Writing workshops in the last week of September. Get signed up and get writing!

Start Writing – Terri Trespicio You can come to one, two, or all three of the workshops—whichever ones work best for you! But if you can, give yourself the chance to write every day  for one week and see what happens!  

09/20/2021

My friend Becky Keen is giving an amazing free 4-day workshop this week on building your offers. Liberate yourself from what you *think* you should sell, and craft a scalable offer that clients adore buying, is fun to deliver, and that’s 100% aligned with who you are. You can still join and catch up!

THE SOULFUL & SCALABLE OFFER WORKSHOP If you’re like many of the women I have the pleasure of supporting, then perhaps after 18 months of pandemic living, you find yourself realizing what matters the most, and that you just can’t do it the way you used to do it anymore. 

07/27/2021

The kitchen frog situation is really getting out of hand! No onions in our dinner tonight. Wouldn’t want to disturb Froggy Pants in her latest daytime lair.

The Impact of Patriarchy Stress Disorder 06/09/2021

Dr. Valerie Rein, author of Patriarchy Stress Disorder, is giving a free talk tomorrow morning. Here's the registration info. See you there!

The Impact of Patriarchy Stress Disorder How Patriarchy Stress Disorder affects Highly Successful Women and How We Break Free with Dr. Valerie Rein A powerful conversation for powerful women

06/08/2021

One of my mentors, Tarzan Kay, is giving a free training this week on mastering email marketing. Be there or be square! Here's the link to register: https://tarzankay.lpages.co/small-list-big-profit/

04/28/2021

The zen of clearing out. Today we moved our household into a 10x20’ storage locker and we’re now camping in our little apartment for a few more days before we move to the cabin and resume building ourselves a house. This is the only raised surface we left for ourselves! Oops! We might have over-zenned, but oh, the space feels good!

Copy Caboose 03/30/2021

One of my copywriting mentors, Tarzan Kay, has a brand new copywriting course! Copy Caboose was made for online business owners who are ready to write copy that isn’t sleazy, salesy, or smarmy (and doesn’t use manipulation to get sales). Sign up today before the cart closes on March 30th!
https://tarzankay.lpages.co/copy-caboose/

Copy Caboose A Copywriting Course That Teaches You How To Make Sales Without Compromising Your Values

The 5 Cringey Copywriting Tactics To Stop Doing Immediately 03/25/2021

Tarzan Kay gave a great webinar today, and there's one more tomorrow. Catch it while it's hot! And check out her new copywriting course too!

The 5 Cringey Copywriting Tactics To Stop Doing Immediately FREE LIVE MASTERCLASS FOR ONLINE BUSINESS OWNERS: The 5 Cringey Copywriting Tactics To Stop Doing Immediately (and how to write high-integrity copy that converts)

The 5 Cringey Copywriting Tactics To Stop Doing Immediately 03/17/2021

Woo! New masterclass coming up from Tarzan Kay! She's launching her brand new copywriting course next week. Get in on the free masterclass and learn a ton:

The 5 Cringey Copywriting Tactics To Stop Doing Immediately FREE LIVE MASTERCLASS FOR ONLINE BUSINESS OWNERS: The 5 Cringey Copywriting Tactics To Stop Doing Immediately (and how to write high-integrity copy that converts)

Start Writing – Terri Trespicio 03/15/2021

Free "Gateless Writing" workshops every day this week at 9 am PT. I love these workshops for getting the flow going. And sometimes you get to read out loud to the group, which gets the adrenaline going a little!

Start Writing – Terri Trespicio You can come to one, two, or all five of the workshops—whichever ones work best for you! But if you can, give yourself the chance to write every day  for one week and see what happens!  

Are you a secret genius? (Maybe) – Terri Trespicio 03/09/2021

Free writing workshops every day next week! March 15 – 19, 2021. Every day @ 12pm ET.

A free week of timed writing sessions to help you gain momentum on the page again, with Terri Trespicio.

There. I gave you lots of notice this time! These workshops are really great, and sometimes you get to read your work out loud to the group (if you want to). So good for getting into the flow of writing again.

Are you a secret genius? (Maybe) – Terri Trespicio Terri On Posted on March 9, 2021March 9, 2021 by Terri to Uncategorized Are you a secret genius? (Maybe) One of the most intriguing moments of a show is when you discover someone is really good at something you didn’t expect. Often, they didn’t expect it, either. How can we forget that moment in...

Photos from Carolyn Masson's post 03/04/2021

Happy !⁣

reminded me of this day by posting the cutest picture of a real life sea otter that I’ve ever seen! And it’s got very healthy-looking teeth!

When I was a storyteller, touring schools in BC, I wrote and performed a story about sea otters. With the near extinction of otters during the fur trade, the balance of the food chain among sea otters, sea urchins, and giant kelp was upset.

The story follows a crew of four marine biologists out to the west coast of Vancouver Island, where they are counting sea otters, SCUBA diving in the kelp beds, and singing sea shanties as they work. 

SEA SHANTIES! I was ahead of my time!

I’m still a storyteller! Now I put those skills to use for business owners who are doing good in the world.

I’ve cooked up an offer where I transform your IGTV, TikTok, FB Live, and course videos into written content for your:

🐙Blog ⁠
🐙Email newsletters⁠
🐙Social captions⁠
🐙Courses⁠

What videos have you got tucked away that could be transformed into written content? ⁠Talk to me! Make a comment or send me a DM.

First photo: The canvas backdrop I performed in front of.
Second photo: The poster for the play.
Third photo: The storyteller in action!
Fourth photo: One of the many cherished student drawings I would get via snail mail that made it all worthwhile.


 
 
 

 

 
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02/24/2021

Oh, hello little hummer! I was just filming the hail in the sun. Glad you came by to grace the shot.

02/24/2021

Just horsing around in the snow—or what’s left of it.

02/23/2021

This makes me giggle whenever I enter my healer’s office. It’s true — she is awesome, and I’m always happy to have her help.

I too, am open for business, and I aim to be awesome as well. 😁

Here’s how I can help: 

I can transform your videos of all kinds into written assets for your:

⭐ Blog ⁠
⭐ Email newsletters⁠
⭐ Social captions⁠
⭐ Courses⁠

Have you got videos that need repurposing? Send me a DM and let’s talk! We’ll be awesome together.


 
 


 

 
business

 

02/19/2021

SWIMMING IN TOQUES!
It’s what we do here in Canada. Every time I go to the beach I run into more and more kindred spirit cold-water swimmers. We can’t help it! It feels so good. I’m almost back to daily swims now. They make me tingle all day long while I write copy for freedom-loving business owners.

What am I working on right now, you ask? I’ve cooked up an offer where I transform your IGTV, TikTok, FB Live, and course videos into written content for your:

⭐ Blog ⁠
⭐ Email newsletters⁠
⭐ Social captions⁠
⭐ Courses⁠

What videos have you got tucked away that could be turned into bracing, tingly written content? ⁠

DM me and we can talk video repurposing and cold water swimming!


 
 


 

 
business

 

02/17/2021

Ohhh. All my work-from-home uniforms are hanging on the line today. Whatever will I wear?

02/16/2021

Late again! I’ve been saving this pic for a couple of years, so I’ll be damned if I’m waiting another year to post it. I join my heart with the rest of your hearts.

Want your public figure to be the top-listed Public Figure in Victoria?
Click here to claim your Sponsored Listing.

What if your emails were like love letters to your fans?

I'm Carolyn, and I help business owners like you make a big impression on their email subscribers so that they keep coming back for more.

Someone just signed up for your freebie! They eagerly await the arrival of the thing. It comes, they glance at it, then their bestie sends them a TikTok of their friend getting dumped out of a hammock, and . . .

. . . a week later, they get an email from a stranger. Who’s this? They unsubscribe.

But wait! It doesn’t have to be like this! If you dial in your automated Welcome Sequence so that your new subscribers are surprised and delighted at every turn, they’ll be hanging on your every word. You worked hard on that marketing funnel and freebie! Don’t just let them walk away. Send them some love and win their hearts with email.

Videos (show all)

The comfrey is buzzing in the neighbours’ garden. #beelove
My office this week (except when it rains). The feral sheep usually run but today they’re unconcerned.

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Victoria, BC
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