The Dancing Lily

The Dancing Lily is located at 547 Johnson Street in Victoria, B.C. A locally owned and operated Men's & Women's Fashion Boutique.

History: Dancing Lily was created by Pam Butterfield in 1994 when she opened in a small space at The Blue Cat Mall in Powell River, B.C. Dancing Lily was named after the inspiration of her daughter, Lili, who passionately grew up dancing combined with the english flower fairy series. At this point Pam only carried women's clothing and some jewelry. In October 1995 Dancing Lily moved into a larger

06/13/2024

✨ It’s our Anniversary! ✨

Join us June 13th to 17th to celebrate! 🎉

✨ Special Offers:
- 25% off all regular-priced items (excluding Kinsvale/Dangerfield at 10% off)
- 70% off all sale items (excluding price-adjusted items)
- Enter to win one of two $150 gift certificates (one per store, valid at both stores) with purchase

🌟All sales final this weekend.🌟

Thank you from the bottom of my heart for always supporting us. Can’t wait to see you! 💖

With love,
The Dancing Lily/LADS team 🌸

05/12/2024

Happy Mother’s Day to all the amazing moms near and far.

Your love, a beacon that forever shines,
Guiding us through the toughest times.
Today we honor you, our unsung song,
For moms and mother figures, brave and strong.

And for those who ache this Mother’s Day,
Missing their moms who are far away,
Know our hearts reach out to you,
In this moment, we hold you close too.

Love The Dancing Lily and LADS team 💝

Photos from The Dancing Lily's post 04/06/2024

Fresh fashion alert at The Dancing Lily!

Happy Saturday! This week, we’re thrilled to spotlight Circle of Trust, the brand that’s been redefining denim since 2005. Their mission? To craft unique denim pieces that are not only wearable by all but make you fall head over heels with every wear. With a blend of sexy, tough, and fashionable designs, Circle of Trust is all about that perfect fit and distinctive details, all at an attractive price point.

From classic denim foundations to the infusion of the world’s most inspiring ideas, their designers tirelessly innovate to deliver standout apparel for men, women, and children.

Step into The Dancing Lily to find your new beloved pieces by Circle of Trust– crafted for everyone, with love.

Have a great weekend!

03/29/2024

Wishing you a fun and relaxing long weekend ahead! ☀️ The forecast promises sunshine, and we can’t wait to bask in it. Hope to catch glimpses of you enjoying the beautiful days in beautiful downtown Victoria.! Stop by and say hi.

Photos from The Dancing Lily's post 02/26/2024

☀️Embrace the sunshine and vibrant hues with our latest obsession: this top pick from our dress collection! 😍

This classic wrap dress, with eye-catching prints and pops of color, is pure joy and the perfect addition to your spring wardrobe or vacation packing list.

Visit The Dancing Lily in downtown Victoria to discover this joyful style and more!

02/14/2024

Happy Valentine’s Day! ❤️

Looking for the perfect outfit for date night? We’re absolutely smitten with this charming embellished heart sweater by 💕

These cute shoes just add on to this Valentine’s Day inspired look😍

Photos from The Dancing Lily's post 02/13/2024

Love is always in bloom at The Dancing Lily! 💕 Whether you’re celebrating tomorrow or waiting for the weekend, we’ve got the perfect dress for your Valentine’s Day plans. 👗

Stop by and let us help you find something sweet to wear for love day.

Photos from The Dancing Lily's post 02/10/2024

We are feeling some type of way about our fresh spring windows at The Dancing Lily 💚🌸

We can't believe how these fresh shades of green and adorable prints are stealing our hearts 😍

Our store is bursting with new arrivals, and we can’t wait to share them with you! Stay tuned for the latest updates, or swing by the store to see them in person. Happy Saturday 🛍️

01/28/2024

Thank you to everyone who stopped by for our 2nd Annual Warehouse Sale 🙏
We are now starting our Inventory Count so we will be closed Sunday, Jan 28th at both shops!
See you Monday, Jan 29th at 11:00am 🩵✨

01/27/2024

Announcement 📣

We have officially decided to extend our sale for one more day!

Join us at The Dancing Lily for our 2nd Annual Warehouse Sale!
Open Saturday from 10am to 5pm!

This will be the very last day for this incredible sale so make sure to grab your friends & family and come on down to 547 Johnson street!

We will be dropping some prices too!!!

Happy Shopping!

01/21/2024

🎉Exciting Announcement 🎉

Join us for our Second Annual Warehouse Sale at The Dancing Lily, located in downtown Victoria on Lower Johnson Street.✨

Starting on Monday at 11:00am, come to 547 Johnson Street from January 22nd to 26th, with special hours from 11:00am to 6:00pm. All sales are final, and you won't want to miss this with items starting at just $5 with everything under $100. Refresh your wardrobe and there will be slashed prices on summer styles as well, perfect for your upcoming sunny vacations. Don't miss out! Bring your friends!

01/20/2024

We are getting ready for something pretty exciting… Stay tuned 😉✨🛍️

01/19/2024

❄️🚨Snowy Spectacular Savings Event 🚨❄️

We sure missed seeing all our amazing customers during the snowy days ❄️

As the snow disappears, we’re celebrating with a limited-time offer you won’t want to miss.

Save a cool 25% off the ENTIRE STORE, plus an EXTRA 20% off all already marked down items! (Exclusions: Kinsvale and Dangerfield)

Hurry in, this deal won’t last long. Join us at The Dancing Lily and LADS Clothing for Men in downtown Victoria on Lojo!

01/13/2024

Winter Sale Alert! ❄️🛍️

Bundle up and head over to The Dancing Lily because our Winter Sale is in full swing! It might be freezing outside, but the savings are 🔥.

Discover an array of amazing items with discounts ranging from 20% to a whopping 80% off. And guess what? Many of these stylish pieces are perfect for the rest of the season and even transitioning into spring!

Why the big sale? We’re making room for the exciting Spring 2024 arrivals! Trust us, you won’t want to miss out on these fantastic deals, especially on jackets and cozy knits. We promise, it’s worth the visit! 🌟

01/06/2024

Hello from downtown Victoria! 🌟

The first Saturday of 2024 brings a mix of emotions - the excitement for the new year and the anticipation of fresh collections, but we can’t help but miss the holiday bustle and our festive decorations too. ❄️

Don’t forget, our annual winter sale is in full swing! Enjoy discounts ranging from 20% to 50% on many items, including some fantastic price adjustments on some of our footwear. It’s the perfect time to grab those winter essentials.🛍️

We’d love to see you at our store and appreciate your support for local businesses! 💕

01/03/2024

Happy New Years Everyone ✨
We hope you had an amazing holiday!
Our new hours are up for the month of January. Can’t wait to see you 🩵

12/27/2023

Boxing Week Starts December 27th 🎁
❄️ All Regular Priced Items 25% Off
❄️ All Jeans, Shoes, Dresses, Socks and PJ’s
30% Off
❄️ All Last Sized Items 60% Off
❄️ All Sale Items 80% Off
All sales this week are Final Sale.

Opening Hours
December 27th: 10:00am - 4:30pm
December 28th: 10:00am - 5:00pm
December 29th: 10:00am - 5:00pm
December 30th: 10:00am - 5:00pm
December 31st: 11:00am - 3:00pm
January 1st: Closed

Thank you for shopping local 🙏

With love,

The DL Team

12/26/2023

BOXING DAY 📣 Our Biggest Sale 📣
Open 11:00am - 5:00pm
No refunds, exchanges or store credits today only!
❄️❄️❄️❄️❄️❄️❄️❄️❄️❄️❄️
🎁All regular priced items 40% OFF
🎁All Jeans, Dresses, Shoes, Socks
and PJ’s 50% OFF
🎁60% OFF Last Sizes
🎁80% OFF All Sale Items
All sales will be final sale 🩵
Happy Shopping!!!!

12/24/2023

As we close our two beautiful shops we wanted to wish each of you a very Merry Christmas and Happy Holiday ❄️ Thank you for shopping local and making our lives bright and merry!

We love you all so much 🎄

With love,

The Butterfield, Dancing Lily and LADS Family ❄️

Photos from LADS Clothing 's post 12/07/2023

Did you hear?! We're hosting this incredible event at our newest shop LADS Clothing 🤩
Bring your dogs/pets, family and self to this wonderful photo shoot! We can't wait!!
Details below!

12/03/2023

These plaques just landed, and my heart is overflowing with gratitude! 🥰

Huge thanks to our amazing voters, our wonderful downtown community, our loyal shoppers, and everyone who's supported my dream of owning a ladies and menswear shop in the heart of downtown Victoria ❤️

Excited to see what 2024 has in store for us!

12/01/2023

Holiday Cheer at The Dancing Lily and LADS🌲

Here's our festive store hours for the season. Spread the love by shopping local this Christmas! We would love to help you pick out the perfect gifts for those one your shopping list 🥰

Photos from The Dancing Lily's post 11/27/2023

🚨Last Day of SALE 🚨

Today is the last day of our Black Friday Weekend Sale Event!

Hurry in and save...

*ALL REGULAR PRICED ITEMS
20% OFF INCLUDUNG Holiday Collection WITH EXCEPTIONS

*SALE ITEMS 60% OFF

*ALL MAVI AND K*T JEANS
30% OFF

*ALL HATS AND SCARVES 30% OFF

*ALL SOCKS 30% OFF
In store only

Photos from The Dancing Lily's post 11/23/2023

Get ready for the best Black Friday ever starting NOW! 🖤🛍️🎄

Discover the latest trends for the winter and holiday season, at our side by side boutiques located on Lower Johnson Street.

Starting today, THURSDAY, our Black Friday sale kicks off, so you can get ahead of the crowd and shop local. Don't forget, there will be FREE PARKING in many of the parkades downtown on Saturday so make sure to take advantage of it 😘

Here's what's in store for you:
🔥 20% OFF on ALL REGULAR PRICED ITEMS (with a few exceptions)
🔥 A whopping 60% OFF on ALL SALE ITEMS
🔥 Enjoy 30% OFF on MAVI AND K*T JEANS
🔥 Stay cozy with 30% OFF on ALL HATS, SCARVES, and SOCKS
This amazing sale runs from November 23rd to 27th, exclusively in-store. Don't miss out! (*Kinsvale and Dangerfield are 15% Off regular price and not included in the sale)

Get your fashion game on and support local businesses this Black Friday! See you at The Dancing Lily and LADS

11/18/2023

Kick off the first Saturday of the holiday season in style with The Dacing Lily! ✨

As we gear up for the festive party season, we're thrilled to showcase the breathtaking holiday collection by , now available in-store

Whether you're attending one Christmas party or many, this collection is a must-see.

And remember, parking downtown is free today - a great reason to explore and support local businesses in the heart of downtown Victoria today 🚗🛍️

11/11/2023

They gave up their lives so you could live yours. Remember them.

Store hours today: 11 AM - 4 PM

10/31/2023

Happy Halloween from The Dancing Lily! 🕷️🎃

We wish you all a scary fun day filled with Halloween festivities! Remember to stay safe and have fun!

If you're downtown in your awesome costumes, come say hi! 👻

And exciting news, we've just received a new shipment of Good HYouman that will be hitting the floor today!
Stay tuned for pics ✨

10/27/2023

Flash Sale Alert! 🚨

This weekend, Friday through Sunday, enjoy 25% off on all tops and jackets at The Dancing Lily and LADS! Don't miss out on these fantastic deals.

*Important Note. Sale does not include Kinsvale and Dangerfield

See you there!

10/21/2023

What a VISION ✨😍🔥

Our client Ann, styled by local Fashion Stylist Jodi , wore this stunning gown from The Dancing Lily for the Lifetime Networks Gala.

Jodi's eye for fashion was spot-on, as she asked if she could snag this dress before it even hit the floor. She told me it was like this dress was made for her client Ann, and she wanted her to try it on immediately! So of course, I couldn't refuse!

Jodi worked her magic, ensuring the dress was perfect for her, as well as putting together a bunch of other looks for that would work for Ann’s busy lifestyle.

Doesn't she look absolutely stunning?We are beyond thrilled to have her as our newest client to our humble little shop, as she's a pillar of strength and kindness, and an inspiration to our entire community, especially to us women entrepreneurs. 🙌

We can't wait to see you in the rest of those looks Jodi put together for you Ann! Thank you for shopping local 🙌

10/15/2023

Get ready to slay October Sundays with the Tanya Knitted Midi Dress by .

This teal beauty is all about that comfort and style combo. The cozy roll neck keeps you toasty while you strut your stuff in this classic midi length dress. Stripes? Oh, yes! They add a playful twist to your look. Whether you're brunching with your crew or owning the office, the Tanya dress has got your back.

Dress it up with heels for instant confidence or keep it chill with sneakers for that effortless chic vibe.

Shop this, and other beautiful knits from this collection in-store now!

Photo provided by

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Our Story

History: Dancing Lily was created by Pam Butterfield in 1994 when she opened in a small space at The Blue Cat Mall in Powell River, B.C.
Dancing Lily was named after the inspiration of her daughter, Lili, who passionately grew up dancing combined with the English flower fairy series.
At this point Pam only carried women's clothing and some jewelry.

In October 1995 Dancing Lily moved into a larger space in Powell River. At the new store Dancing Lily began to sell women's clothing, unique furniture, jewelry, gifts/accessories, Persian rugs, home decor, and even seasonal prom dresses.
The store closed in 2001 after the family's home burnt down and they decided to relocate to Victoria, B.C.

In 2016 Pam's daughter, Lili Butterfield, decided to reopen as The Dancing Lily on Lower Johnson. After 13 years in the retail & restaurant industry Lili has gained the experience and drive to follow her dream to continue her mom's legacy but in her own vision.

The boutique sells men's & women's clothing, accessories, gifts, and more.


Women’s Clothing lines include: Masion Scotch, Mink Pink, Z-Supply, Somedays Lovin, Good HYouman, I Love Tyler Madison, Sevenly, Brave, K*T from the Kloth, Spiritual Gangster, White Crow, Others Follow, Lost In Lunar, Mia Melon, AMO, and more to come in 2019.

Men’s Clothing lines include: Scotch & Soda, Ben Sherman, Original Penguin, John Lennon, English Laundry, One man, Jeanshop, Sevenly, Strongbody Apparel, and more to come.

Shoe lines: Ted Baker, Saltwater Sandals, Jibs Life, and more to come in 2019.

Videos (show all)

It all started with a dream…My Store’s Mission:To make the day fun, happy, and welcoming for everyone who steps through ...
The City of Victoria and the Downtown Victoria Business Association invited businesses within the OUR DWTN program to pa...
Happy Saturday! 🌷✨ What better way to enjoy this beautiful spring weekend than shopping downtown? Come explore The Danci...
We hope everyone had a fabulous long weekend! We are open from 11 AM -4 PM today! Whether you’re still on holiday or sav...
Feel pretty in pink for your Valentine’s Day date night! 💕 We’re head over heels for this romantic, twirl-worthy dress f...
🚨LAST DAY of Warehouse Sale‼️Open 10 AM - 5 PM Don’t miss out on the FINAL DAY of our second annual Warehouse Sale. Pric...
Welcome to our second annual warehouse sale ✨Location: 547 Johnson Street When: Jan 22nd - 26th Time: 11:00am to 6:00pm ...
Good morning! ❄️The snow has arrived, and we’re here to welcome all of you who enjoy strolling through downtown Victoria...
Embrace the chilly weather with open arms, because at The Dancing Lily, we’ve got your cozy needs covered! Our locally-o...
Merry Christmas, everybody! 🎄🎁 We’re here for you until 4 PM today, ready to assist you in finding those last-minute gif...
Darren is sprinkling his Christmas magic on our windows one last time before the big day! ✨🎄😍Come see our mannequins dec...

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Telephone

Address


547 Johnson Street
Victoria, BC
V8W1M2

Opening Hours

Monday 10am - 5am
Tuesday 10am - 5pm
Wednesday 10am - 5pm
Thursday 10am - 6pm
Friday 10am - 5pm
Saturday 10am - 6pm
Sunday 11am - 4pm

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