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As video becomes a continually more popular part of the online experience, it provides a great way to market your business to clients. Studies show that YouTube has higher engagement and a lower bounce rate than Facebook and Twitter, meaning consumers stay longer and leave less often.

Want to drive more qualified visitors to your website who are further down the buyer funnel and more likely to convert?

PPC, done right, is incredibly valuable for businesses and brands of all sizes who want to grow and be profitable.

10 Tips to Win at Local PPC There are right and wrong ways to leverage a PPC budget. For local businesses, it's important to know the difference. Here are 10 ways to win at local PPC.

Within 5 seconds of landing on your website, can your visitors determine what your company does? Can users easily navigate through pages? Is the layout of your pricing easy to understand?

If you're finding yourself answering ‘no’ to these questions, it might be time to take a hard look at the design of your website.

26 Totally Essential Website Design Tips Looking to delve into website design but have no idea where to start? Check out our great web design tips to start creating websites that drive amazing traffic!

XML sitemaps are one of the most underrated tools in web development. While an HTML sitemap is there for the user's benefit, an XML sitemap allows crawlers to more easily discover and navigate pages in your site. Using them well can improve your SEO.

How to Use XML Sitemaps to Boost SEO Here's a guide to everything you need to know about generating and optimizing XML sitemaps, including a best practice checklist.

"Ad Rank" refers to the position of a PPC ad on a search engine results page (SERP). The key elements of a high ad ranking include relevant keywords, landing pages, and ad text. Having a high ad rank is important, because it will result in greater exposure!

What's your need for speed? Figure out how much you’re paying for and how much speed you actually need with these tips!

Determine Internet Bandwidth Needs for Your Business - business.com The web speed a business needs varies depending on the type of business, its data needs and number of customers.

Looking to boost your SEO efforts? Add internal backlinks!

Building links isn't just for external resources. You also need to link within your own website. For example, link to other blog articles you've created to give the reader more resources to check out.

New to Pay-Per-Click advertising? It's all about having the right bid strategy!

The bid strategy is what lays the groundwork for your entire campaign. Therefore, it must be chosen wisely.

Start by defining your goals.

Are you mainly interested in increasing your website traffic? Getting people to take action on your platform? Boosting your brand awareness? All of the above?

AdWords provides a number of bidding strategies to help accommodate your needs.

Did you know, the U.S Small Business Administration Office of Advocacy found that only 50% of businesses last longer than 5 years? This can come from a lack of foresight. Failing to work on employee development, marketing, and investments can limit a business's success.

A lot has changed in the world of search engine optimization.

However, certain fundamental principles remain unchanged. Take a refresher (or first look) at Google's SEO best practices.

Google shares tips for success in Google News search results Get reacquainted with best practices for getting your content in Google News.

Google's SEO criteria include an ever-changing host of tools and algorithms to assess websites. PageRank is one such tool that relies heavily on links. When it comes to marketing your website and improving SEO, understanding PageRank is key.

The Modern, Inside Scoop on Google PageRank In 2021 Here's what you need to know about Google PageRank in 2021, including whether Google uses it as a ranking factor and how to increase your PageRank.

: One of the most important practices in social media? Learning everything you can about your audience! If you don’t know who your audience is, you can’t give them what they want. In turn, they won't care about your brand!

If you need help figuring out how you want your website to look and function, getting a web designer is a great option. With a web designer, your vision can come to life in no time!

Using social media is a great way to sell your products and also a great way to show your consumers the personality of the business. Give your customers the insider scoop about their favorite products to keep them interested and engaged with your brand.

If you want to step up your brand's social media, try creating video content! Videos typically perform best with most social media algorithms, as they capture the viewers attention for longer. People expect engaging and entertaining content on social media, and video is one of the most effective formats to do so.

Marketing Terms to Know: Click-Through Rate

Click-Through Rate (CTR) is the percentage of your audience that advances through the marketing steps on your website or social page. For example, the number of link clicks divided by profile views. This metric helps you gauge the attractiveness of your CTA.

A great event is no event at all without attendees. The right digital marketing techniques can help you find them.

Keywords and Ad Words: SEO and SEM Make Your Events Stand Out If you want to elevate your organic SEO or paid SEM capability, we’ve got two surefire ways to do it: keywords and Google Ad Words.

Business has gone digital - isn't it time you caught up?

Small Businesses Should Digitize Documents There are several benefits of digitizing documents for small businesses. Learn what this process is and how to do it properly.

Getting people to buy your product stems from having an understanding of who will buy it. You are not marketing to everyone - figure out what your consumer looks like and what they're looking for. This will lead to higher value conversions, and less spent in marketing.

Artificial intelligence, for all its potential, is a double-edged sword.

AI may save lives through early cancer or heart disease detection. In cybersecurity, however, the worry is that the bad guys will use artificial intelligence to launch more potent attacks.

AI for cybersecurity is a hot new thing—and a dangerous gamble Machine learning and artificial intelligence can help guard against cyberattacks, but hackers can foil security algorithms by targeting the data they train on and the warning flags they look for.

Marketing Terms: Sales-Qualified Lead

A sales-qualified lead is a lead that meets certain criteria for an ideal customer. They have:

• Express interest in buying
• A need for your product/service
• A time-sensitivity
• An appropriate budget
• Authority to buy

If you've perused the Internet lately, you've probably seen chatbot applications on websites. These AI chat tools are a great customer service innovation. Most people know that chatbots save time and money, but they also increase customer satisfaction. With fewer mistakes and 'round-the-clock service, chatbots help users in ways that humans cannot.

Small steps everyday! 👟💪

Why is PPC also referred to as "hands-off" marketing? That's because, when used strategically, PPC marketing techniques can help your website do the work for you. All you have to do is sit back and allow your ads to be converted to engagement.

Are you doing a yearly content audit?

Start by collecting and analyzing all the assets you have available. Assess what can be repurposed, tweaked, or trashed. When planning social content, knowing what is already readily available will save you time and effort, and will help inspire you in creating new content.

It's important to have a website that accurately represents your brand. That's why you want to have a professional web designer. Your web designer can help you identify your needs and come up with solutions!

Social media marketing is constantly changing to keep up with social media trends. Here is an article explaining how social media is changing, and ways you can keep up with it.

How Social Media Marketing is Changing - business.com Learn how social media marketing is changing and how to keep up with the changes.

More often than not, businesses fail before they succeed. Why? Because failure is the greatest teacher. From wasted ventures to small losses, knowing how to learn from failures os one of the biggest strengths in business.

The Importance of Failure in Life and How to Learn From Your Mistakes Failure feels terrible. It's demoralizing, embarrassing, and can wreck your self-confidence if you let it. However, failure can be one of your most valuable teaching tools if you're willing to learn some hard lessons. Having the courage to fail can pay huge dividends in your life and your career. Wh...

Even if your marketing is top-notch, the quality of your product can speak volumes. Studies show that customer reviews are 12x more trustworthy than marketing by the business. Be sure your product is just as sound as your marketing plan, and your consumers will follow.

Are you wondering how to determine if your PPC campaign is profitable? Learn how to calculate your reward on investment below.

5 Essential ROI Formulas PPC Managers Should Master Understanding the PPC auction process is crucial for a successful Google Ads campaign. Here are five must-learn ROI formulas every PPC marketer should know.

What is Neural Matching?

Neural Matching is an algorithm that utilizes Google’s latest AI technology to be able to generate more diverse search results. Here’s what you need to know about the new algorithm and how it shapes the future of SEO. 💻

What is Google's Neural Matching? A review of what Google's Neural Matching Algorithm might be and how it might impact SEO.

Trackers, surveys, and analytics are important tools for SEO, but nothing replaces hands-on exposure. In the midst of all this optimization software, don't forget to test out your own site from a user's perspective. Ask yourself how easy your site is to navigate and how quickly you can do so. This will give you firsthand insight into the causes of abandonment and areas for optimization.

Looks like the 5 second rule can apply to more than fumbled food - it can also apply to your website! Your website should communicate your value prop within 5 seconds of loading to capture the interest of your audience. Now that's food for thought.

25 Web Design Tips To Honor 25 Years Of The Web In the last 25 years, the Internet has changed substantially, and consumer behavior has changed even more. The website now dominates the way we communicate and make decisions both online and also in the face-to-face world.

What's the point of having a website if no one can find it? 😳

The Answer to the SEO vs. SEM Debate for E-commerce Initially, ecommerce success could come from PPC. So businesses could overlook SEO entirely. But the SEO vs. SEM debate is not so easily resolved.

Hone your skills and learn more about web design. It starts with the user’s experience and ends with the look and feel of the site. The key to a good website is a good web designer!

Today, TV commercials and video ads are ubiquitous, but that wasn't always the case. In fact, the first TV commercial ever to hit screens aired on July 1st, 1941 before a Dodgers-Phillies baseball game. The commercial advertised Bulova watches - a spot which cost Bulova just $9.

Everyone knows professional photos look better, but they can also position your business ahead of the competition. Beyond just the quality, hiring a photographer allows you to cater images to your brand, allowing you to make the most of your photography for your business.

6 Benefits of Professional Photography for your Small Business - Small Business BC Professional Photography is one of the most effective ways to make your small business shine. Here are six benefits of professional photography.

Business Terms to Know: Statement of Cash Flow.

This is one of the important documents required by lenders and investors that shows a summary of the actual collection of revenue and payment of expenses for your business. The statement of cash flow should reflect activity in the areas of operating, investing, and financing and should be an integral part of your financial statement package.

Web design for any medium has some common themes and rules, but that doesn't mean your site should look the same on mobile as it does on a computer. Because users interact differently with websites on mobile devices, design must be dependent on its platform. 📱

8 tips for designing mobile-friendly websites | Inside Design Blog 80% of internet users look for products on a smartphone.