Pixel Presence

⏰ With daylight saving time coming to an end, it's the perfect moment to shine a light on any savings you have for your customers!

You can use that extra hour to your advantage to plan and share upcoming special offers. Who doesn't love a good reason to save!

I will be taking a break from Pixel Presence as I try to sort out a few life changes. I'm sorry if this causes any inconveniences and I look forward to getting back in touch with everyone in November.

See you all soon!

In honour of Women’s History Month, I want to shine a light on Marlene H**e, one of the pioneers in Canadian advertising. As the most senior female creative in Canada at one time, Marlene broke barriers by being one of the first women in the ad industry to return to work after having a baby.

Her words resonate deeply with me. She sacrificed a lot, yet her trailblazing work opened doors that many of us walk through today. Encouraging women to join the advertising and marketing industry will continue to make great changes in the way companies promote themselves and I am proud to be a part of it.

Branding is more than just choosing colours—it's about creating a story through design. Being a creative individual, I’ve spent years mastering the art of colour theory, harmony, and balance to bring ideas to life. Whether it’s a subtle shade of blue that evokes calm or a bold font that demands attention, I thrive on making visuals speak. It’s about building an identity that resonates long after the first impression. Let's make your business shine with a branding guide created uniquely for you.

The protection of wildlife has always held a special place in my heart. Today, on World Animal Day, I encourage you to make a difference by supporting the World Wildlife Fund or a charity of your choice.

All the animals on this post are endangered and need your help to stay alive. We can't afford to lose more animals and have entire ecosystems destroyed. Let’s give back to nature and protect the wildlife that makes our world so special.

https://wwf.ca/wildlife/

Today, we pause to reflect on the profound impact of the residential school system—a dark chapter in our nation’s history where countless Indigenous children were torn from their families and forced to assimilate into a culture not their own. The pain, suffering, and loss endured by those children, their families, and entire communities are wounds that still run deep.

No words or apologies can truly mend the devastation caused. But as we remember and honour those who were lost, we commit to learning from these past atrocities. We must stand together, acknowledging our history, and work tirelessly toward genuine reconciliation. As a nation, we have a long way to go, but with respect, education, and compassion, we can build a future where all cultures and peoples are valued and celebrated.

Let’s take today to listen, learn, and reflect on how we can be better allies in this journey of healing and reconciliation. https://www.canada.ca/en/canadian-heritage/campaigns/national-day-truth-reconciliation.html

Exciting news for this Small Business Saturday!

This month, I’m thrilled to announce that I’ve joined Hush Salon and Spa as the new manager for both of our beautiful locations in Guelph!

In this new role, I’ve been tasked with completely building up our marketing plan from scratch, managing all our marketing efforts across both locations, and taking the reins on our website management. It’s been quite the learning curve, and I want to thank everyone for their patience as I settle into this exciting new journey.

I’m incredibly grateful for the opportunity to work with such a talented team and to continue delivering the top-notch service Hush Salon and Spa is known for.

Stay tuned for more updates and special promotions as we grow together!

Are you a member of the The Guelph Chamber of Commerce? 🤝

Being part of a community that supports local business growth is invaluable. To show my appreciation to my fellow commerce members, I’m offering a special 20% discount on your first service invoice.

Let’s connect, collaborate, and take your business to the next level! https://www.guelphchamber.com/business-directory #/action/Listing/value/36447/searchID/1879788/cid/119/id/201/Pixel-Presence

We’ve all been there—cross-posting the same content across multiple platforms. But it’s essential to remember that each social platform has its unique strengths, and your followers expect varied content from each one.

For instance, Facebook shines when it comes to sharing events and general company news. Instagram, on the other hand, is perfect for showcasing your brand’s aesthetic, sparking engagement, and asking questions. LinkedIn? It’s your go-to for highlighting company culture, work values, and business insights.

While some overlap is natural, tailoring your content to fit the platform can make a big difference.

I like to use LinkedIn for educational content, Facebook for building connections with other businesses, and Instagram to showcase personality and brand vibes.

Dive deeper into this strategy and discover more tips in our latest article—click the link to read!

https://dripify.io/cross-posting-on-social-media/ #:~:text=5.-,Don't%20Overdo%20It,lead%20to%20people%20unfollowing%20you.

Cross-Posting on Social Media: What Is It & Why You Should Use It | Dripify Cross-posting is the process of posting the same content on multiple social media channels. Get the most out of incorporating social media cross-posting into your social media strategy.

Just as Shakespeare proclaimed that the person he is writing of is more eternal and beautiful than a fleeting summer's day, effective marketing transcends trends and taps into deeper, lasting desires.

It’s not just about the momentary appeal—it’s about crafting messages and experiences that resonate deeply and endure. Just like Shakespeare's immortal lines, your brand's connection with its audience should be timeless and profound.

Build a bond with your audience by hiring expert social media services. You can contact me at [email protected]

AI and AR aren't just for large corporations—they are reshaping how small businesses operate too. From automating routine tasks to delivering personalized customer experiences, AI and AR help businesses save time and make smarter decisions. Whether you're streamlining operations, enhancing marketing strategies, or providing better customer support, both offers practical tools to make your business more efficient and responsive.

Swipe to discover how AI and AR can be implemented to unlock new opportunities for your small business!

In today’s digital world, it’s easy to get caught up in trends and platforms, but at the core of every successful marketing strategy is one simple truth: it’s all about relationships. Whether you’re using social media, email, or any other tool, the key is to build genuine connections with your audience.

Focus on building trust, nurturing loyalty, and engaging with your community on a deeper level. Because when your audience feels valued, they’ll keep coming back—no matter the medium. 💡

Too often, people’s emotions aren’t taken seriously, or they hide behind a facade so that no one truly knows what’s going on beneath the surface. It’s time to change that. Every day, we must foster open conversations with those around us—whether it’s at home, work, or school.

Let’s shift the narrative from one of stigma to one of support, encouragement, and understanding. We can make a difference by simply being there for one another, listening without judgment, and offering a helping hand.

It’s okay to not be okay. Together, we can break the silence.

For resources and more information, visit https://www.iasp.info/wspd/

World Health Organization (WHO)

Are you ready to take your social media game to the next level? This package is designed for businesses looking to dive deep into analytics, strategy, and planning, but have their own design team on board to make creatives.

Here’s what you’ll get:
✦ Social Media Audit & Audience Persona Build to understand your audience and performance.
✦ Creation of a Content Calendar, Social Media Strategy Guide, and Posting Schedule to provide a clear roadmap for your success.
✦ Month-End Reporting so you can track progress and make data-driven decisions.

If you want a strategic plan to help you succeed, this package is perfect for you!

Let’s turn insights into action!
https://pixelpresencemedia.wordpress.com/social-media/

Today, I want to take a moment to celebrate my incredible grandmother, who turns 89 today! 🎉 Throughout her life, she has faced and survived more than her fair share of hardships, showing a strength and resilience that continues to inspire all of us.

She’s been blessed with 7 wonderful children, nearly a dozen grandkids, and 1 (soon to be 2!) great-grandchildren. We all cherish her deeply and are so grateful for the love and wisdom she has shared with us over the years. 💖

Here’s to a lifetime of love, strength, and countless cherished memories. Happy Grandparents Day and Happy Birthday to my amazing grandmother and all the wonderful grandparents out there!

Businesses are dynamic, and there are countless reasons why a company may need to shift its goals. Here are some key factors that often drive this change:

Core Values: A shift in mission or priorities.
Revenue: Financial performance impacting future strategies.
Employees: Changes in staffing, work environment, or workforce demands.
Supply Chain: Adjustments due to availability or logistics.
Technology: Staying competitive with new innovations.
Automation: Streamlining operations and efficiency.
Financials: Adapting to financial health or market conditions.
Customer Values: Meeting evolving customer needs and expectations.
Trends: Aligning with current market or consumer trends.
Media Changes: Responding to new digital and media platforms.
Laws/Politics: Adapting to regulatory or political changes.
Ecology: Shifting to more sustainable practices.
Economy: Responding to macroeconomic factors.
Competition: Staying ahead in a competitive market.

Any of these things can happen to a business and some have more driving force than others depending on the market you are in. When you change your company objectives, your marketing objectives will have to change as well. Need help revamping your marketing plan after a major company change? I'm here to help.

We're thrilled to shine a spotlight on Da Estrela Wellness for this month's Small Business Saturday!

We're excited to announce that we've partnered with Da Estrela to help build out their social media calendar and promote their amazing services online. Together, we're crafting a content strategy that showcases their expertise and fosters a supportive, engaged community.

👉 Follow Da Estrela Wellness

Today, I'm celebrating someone incredibly special – my daughter, who has been my constant light and encouragement from the very beginning.

She’s the reason I took the leap to start Pixel Presence Social Media Services, and her unwavering joy has fueled my journey every step of the way.

Wishing you the happiest of birthdays, my dear! May your day be filled with as much joy and magic as you bring into my life.

It's been over a year since Threads launched in July of 2023 and while it has had it’s ups and downs, the app continues to grow.

Threads now has over 200 million monthly active users and businesses are starting to see the benefit of having an account.

Do you use Threads? Let us know so we can follow you!

I'm thrilled to share this glowing testimonial from one of my happy clients!
You can check out her new website at www.grantweddingwishes.com

Your success and satisfaction are my top priority at Pixel Presence.
Ready to bring your vision to life? Let's create something beautiful together!

📧 Contact me at [email protected] or call 519-400-7619 to start your journey to an outstanding online presence.

You can also visit my website for more details: www.pixelpresencemedia.wordpress.com

hashtag hashtag hashtag hashtag hashtag Grant Wedding Wishes

Running a business comes with its own set of challenges, and online marketing can often feel like a puzzle. I'm here to help you piece it together!

👇 Drop your challenge in the comments below and let’s tackle it together!

📧 If you want assistance you can reach out to me anytime at [email protected] or call 519-400-7619. Let's conquer the digital world together! 💪

Growth feels great when you're a business owner, but planning your growth is crucial. How and when you grow can determine if you succeed or flop, and understanding the risks involved is essential. Here are the four strategies to grow your business, as outlined by the Ansoff Growth Matrix:

Market Pe*******on: Increase sales of existing products in your current market. This can involve improving marketing efforts or reducing prices to attract more customers. This is the safest method with the least amount of risk involved.

Market Development: Expand into new markets with your existing products. This could mean targeting a different geographical area, demographic, or even a new industry. This has medium risk as you are entering a new market.

Product Development: Innovate and introduce new products to your existing market. This approach focuses on meeting the evolving needs of your current customers. This has medium risk as your new product might not be well accepted or desired.

Diversification: Enter new markets with new products. This strategy is the most risky but can also offer significant rewards if successful.

Plan your growth strategy wisely, and make informed decisions to ensure your business thrives!

It's Content Creator Appreciation Day! Send some love to the amazing people who are making your content shine online!

Want to become a content creator yourself? Read these tips before you get started. Content creation is so much harder than you think so be prepared for some serious work!

Happy National Book Lovers Day!

As a true romantasy lover, there's nothing like getting lost in a good love story with a touch of magic. My journey into the enchanting world of fantasy began with the Narnia series as a child, and I've been hooked ever since!

What's your favorite book series? Share in the comments below—I love hearing about new and beloved stories! 💖

And if you're looking to up your marketing game, I’ve got some fantastic book recommendations for you. Just keep scrolling to see more.

Pearson For Dummies

Alt text isn't just for accessibility; it's a game-changer for your marketing SEO and user experience! That's why I ensure when I am making a website, the alt text boxes are always full of keywords and descriptive phrases so people know what's in the imagery.

Want to see if your website is accessibility friendly? Get your website audited by Semrush: https://www.semrush.com/siteaudit/