I AM Designs

Brand reveal for !
Escape the chaos and embrace nature in a thoughtfully designed tiny cabin retreat located 2 hours outside of Toronto. You can also enjoy a sauna, cold plunge and an abundance of private hiking trails!
They wanted the brand to reflect their luxury cabin experience, inviting people to disconnect and go off-grid for a unique, nature-immersed retreat. The brand needed to be modern, natural, minimal, and earthy. For the logo, we mimicked the wood paneling inside the cabin, keeping it simple and easily recognizable!
What do you think of the new brand?!

When building a successful brand, there’s much more to consider than just a logo. If you’re a small business owner unsure where to start, here are my recommendations:
1. Create a Strong Visual Identity ✍🏻
Define your brand personality, target audience, and mission. From there, develop visuals like logos, colours, and fonts that make your brand unique and memorable.
2. Book a Brand Photoshoot 📷
Capture professional photos that align with your brand’s personality—whether it’s product shots, team photos, or behind-the-scenes moments. These visuals add a personal touch and help connect with your audience.
3. Professional Copywriting 📖
Good copy helps communicate your brand’s message and resonate with your ideal client. It’s essential for websites to improve SEO and connect emotionally with your audience.
4. Build a Custom Website 🖥️
A custom website is crucial for looking professional and being found online. It allows potential clients to learn more, make purchases, or book services.
5. Design a Consistent Social Media Feed 📱
A cohesive social media presence, using branded templates and a clear bio, helps make your brand recognizable and trustworthy.
6. Use Branded Marketing Collateral
Marketing materials like stationery, digital ads, and product packaging help reinforce your brand and reach more people effectively.
These steps will help you build a strong, professional brand that both you and your clients will love! 😍

A closer look at rebrand! Swipe to the end to see the original logo.
She wanted her brand to reflect her photographer style, which is all for the adventurous and wildly in love. So we used nature to depict wild/adventure and also her location, combined with an elegant font to showcase love. ❤️🌿
What do you think of the new brand?

A closer look at the Flo Fitness Method brand!

A closer look rebrand! 🌅🏞️🌉
Memories En Route specializes in crafting exceptional adventure travel experiences in Europe and the Caribbean.
Offering off-the-beaten-path and immersive travel, they wanted their brand to reflect a sense of adventure while showcasing luxury and elegance, as their experiences are exclusive, unique, and tailored to each traveler’s desires.
We used deep colours, bold condensed fonts, and fun travel stamp graphics to create an adventurous look, combined with soft, elegant colours and script fonts for a more luxurious feel. A Polaroid graphic was used to depict travel and memories, tying back to the business name. Lavender, the key brand colour, symbolizes luxury, elegance, serenity, and mystery, representing the unknown experiences of every adventure.
What do you think of the new brand?! 🤩

A closer look at our branding process!
Featured is a brand we designed for . They got our Standard Logo Package, which is our more basic package. Our Premium Brand Package offers a more in-depth breakdown of your brand, as well as additional graphic elements, image direction and social media assets!
If you’re ready to take your business to the next level with a unique brand identity feel free to reach out or fill out the form on our website! ☺️

My little work buddy! 🐶🥰 It took so many attempts to get a half decent photo. 😂
Working from home can get lonely from time to time, but having 3 dogs definitely keeps me entertained!
This is River, who is actually our other dog Duke’s baby! We always talked about breeding him, not knowing it would happen unexpectedly. Last summer he knocked up a golden retriever and this was one of the babies we got! There was nine puppies total lol 😂
Even though he was so not planned we couldn’t be happier to have him! He has the sweetest personality and is so loveable! ❤️
Do any dog babies? How many and what are their names?

Regardless of what you believe, I feel like we can all relate to this verse! 💗
It’s time to be a bit bold! I don’t typically talk about my faith here, but it is a huge part of who I am and how I run my business! Even my business name is centred around God, which a lot of you may not know. I believe that God is ultimately in control of my life and my business and He is who I put my trust in everyday! Before I even start my day I spend time with Him in prayer and in His word so that I can go out into the world and lead with love. 🙏🏻
When I worry about work I pray about it, when I don’t know how I will be able to pay bills I put my trust in Him, when I get stressed out I give it to Him. He is at the centre of every decision I make and because of Him I have this unspeakable peace and joy. 🙌🏻
Running my business on faith has helped me:
- let go of control
- be more patient
- see people in a different light
- trust the process
- be honest
- love others like Jesus
- worry and stress less
- allow time for rest
- be more creative
- enjoy the ride
- create balance in life
What fuels you and helps you get through the day?

Brand Spotlight featuring a brand I recently developed for ! ✍🏻
Since sketching is such an important part of my process, I wanted to showcase more of that phase and the chosen concept from those sketches!
There is actually a lot that happens before this phase, including a discovery call to learn more about the business, brand questionnaire to be filled out, inspiration gathered and put into a Pinterest board, as well as research on my end.
More of these to come! Let me know what you think! ☺️

A fun brand I recently designed for .n.boats, an upcoming singer/songwriter festival in BC! 🌅 🎶
Swipe to see logo variations! In branding, relying on just one logo isn’t enough. You need adaptable variations suitable for different platforms. What works on your website desktop might not translate well to mobile or social media. Having multiple versions of your logo will enhance brand flexibility!
I’m so excited that I will be attending this event in the summer! Stay tuned for more!! ☺️☀️

Hey, I’m Alicia! For those of you who don’t know me or are new to my page, I’m the owner and designer of I AM Designs. I thought I’d share a little backstory of where my business started to where I am today. Swipe to see my journey! ☺️
I founded I AM Designs back in 2019 with a passion for design and a desire to support small businesses on their unique journeys. I specialize in branding, web design and everyday graphic design, ensuring my clients have everything they need to run a successful business.
There has been a lot of change over the last 5 years, including moving 3 times, temporarily living out of an RV and buying a house in Nashville. When I started my business I never knew what to expect or where I would end up, but the journey has honestly been amazing!
I wouldn’t have been able to get to where I am today without this community and the support of my amazing clients! I am beyond grateful for every opportunity that has come my way and I can’t wait to see what the next 5 years has in store! 🙌🏻🥰

Time to brighten things up with this rebrand for ! ✈️
Travel Agent Collective empowers travel advisors to grow and scale their business with social media. Their target audience wants the freedom to travel more while growing their business.
They approached us because they felt their current brand lost its clarity and wanted a stronger visual identity. They wanted the brand to make people feel welcomed, excited and at ease. The vision for the brand look was to be modern, bold, colourful, warm, inviting and approachable.
We used a combination of bold and simple fonts, vibrant pastel colours and graphics that symbolized travel, freedom and growth. This project included:
- logo variations
- custom colour palette
- font selection
- image direction
- graphic elements
- business cards
- social media design
- brand guidelines
We are so happy with how it all came together! What do you think of the new look?

Introducing the new brand & website for Cole Construction! ☺️

What a year! 🙌🏻
Beyond grateful for all my incredible clients. Thank you for trusting me and allowing me to help bring your visions to life!
I can’t wait to see what 2024 has in store! Some goals for 2024 include:
• trusting God and allowing Him to lead my business
• brand refresh and new website
• brand photoshoot
• improving client process
• creating templates/merch (this is an extra)
See you in 2024!

New brand for Armonía Church! 🙌🏻
Armonía Church is a bilingual church (English and Spanish speaking). Armonía is Spanish for Harmony, which is where the hidden music note came in. The church is located in Nashville, so the fact that it’s in music city was also inspiration for the submark. 🎵
I have been so excited to share this one because faith is a really important part of my life. I actually just got baptized a few weeks ago here in Nashville! ☺️
I’ve prayed for a brand like this and it finally happened, so I feel blessed to have had the opportunity to work on this project! God is good 🙏🏻
What is your dream client or what type of brand would you love to work on?

How it’s going compared to where I started!
I was going through old photos on my phone and came across some pictures when I first started my business. The first picture is me now in my office and the second picture is me when I first start my business in 2019.
When I started my business I was living in a small 800 sqft apartment and my desk was in the hallway. I didn’t know what I was doing or where my business would take me, but I just dove in with 2 feet. The future was so unpredictable and I didn’t know how to charge for projects or even how to structure my time. I also only had my small laptop at the time, but I worked with what I had.
Fast forward to now, I have an entire space dedicated for my office in my house I bought in Nashville, TN. In 4 1/2 years so much has changed. I have a better process in place for each project, I’m better at managing my time and I’ve been able to increase my pricing as I’ve grown. I have learned so much along the way and have so many amazing clients!
Whenever you’re experiencing moments of doubt just look back at where you started and it will remind you of how far you’ve come. And if you’re just starting out, take this as inspiration for what’s to come. Just enjoy the ride and over time things will get more clear and fall into place!
I’m grateful for all the ups and downs I’ve experienced over the years because it has helped me grow and learn from my mistakes. I have a lot of plans for the future, including a rebrand for my own business, and I can wait to see where the next 5 years take me!! ☺️
How many years have you been in business and how much has changed?! I’d love to hear from you!

Thank you for the feature 🙌🏻
I did an interview with Bold Journey on how I acquired the skills, knowledge and habits to get to where I am today in my business. I am featured under an article titled “Unlocking Optimism: Stories & Insights”!
It was so great to be apart of this article as I think optimism is a huge part of running a successful business! Being a business owner comes with a lot of uncertainties, which is why it’s so important to be hopeful for the future and trust the process.
Link in bio if you want to read the full interview. ☺️

The website is officially live! 💻🌴🌊
This project has been in the works for awhile now. The brand was developed last year and we started the website, but due to some changes within the company we put the project on hold temporarily.
I’m so excited to finally share this site!!! It was probably one of the most unique and fun projects I’ve worked on. Who doesn’t love staring at stunning travel destinations while they work! 🤩🌴
Experience Armonia offers once-in-a-lifetime retreats tailored to artists, entrepreneurs and wellness enthusiasts! Go check it out!! 🙌🏻
If you’re looking for a website design for your business, feel free to DM me or fill out the form on my website.

Hey guys! 👋🏻 It’s been awhile since I’ve done an introduction, so I thought I would share a bit about myself to my new followers.
My name is Alicia Cairns, and I started my business a little over 4 years ago. As of right now it’s just me, but I have people I work with that help with copywriting and sometimes web development.
I studied Graphic Design for 3 years at Georgian College, and then I worked full time for 5 years at an Advertising Agency. I had a few small jobs after that and then decided to start my own business!
I am originally from Cookstown, ON 🇨🇦, but moved to Nashville, TN 🇺🇸 a little over 2 years ago.
My fiancé is a country artist, which is the main reason we moved, for his career. 🤠💍
I am a follower of Jesus and start everyday reading my bible. I found God about 4 years ago and my life has changed drastically ever since. 📖❤️
I love board games, especially Settlers of Catan! 🎲
I love going to live shows, especially my fiancés’, and touring family and friends around Nashville! 🎸
I have 2 dogs, a shepard lab and a husky mix, that are my besties and also my work buddies! 🦮🐕
I am super grateful that I have had the most amazing clients over the years! I love working with passionate entrepreneurs and watching them grow their businesses! ☺️

Another website launch for ! 🙌🏻
I got to work with Holly on developing her brand, and now seeing that brand come to life on her new site makes me so happy! Thank you for being such a pleasure to work with ☺️
If you’re in need of a website for your business, reach out and let’s chat! I always recommend branding first if you don’t currently have one.

Introducing rebrand! Swipe to the end to see the before. ⬅️
Rowan has been in business for 6 years and just recently moved to a new location in Port Dover, ON, so it was the perfect time for a rebrand to get ready for this new chapter! Not only did they move, they also changed the business name to “The Row”, which plays off Rowan’s name and the fact that the new location is on the water! 🌊
She wanted to elevate the existing brand to showcase their luxury high end services, but still have an approachable and calming feel. A serif font was used to get that luxurious look, but in all lowercase to make it more personable and less intimidating!
To help customers feel comfortable and relaxed, a more minimal and muted colour palette was used.
If you’re not happy with your current brand or feel like it doesn’t truly represent your business and future goals, DM me or fill out the form on my website to set up a consultation!

A closer look at INA Wellness! ✨

Happy Monday! ☺️
I have a busy week ahead wrapping up a few projects and I can’t wait to share the new brands I have been working on!
This weeks to-do list:
- finalize 2 brands
- finalize a website
- work on a newsletter booklet
- finalize a package design
I hope everyone has an amazing week, and stay tuned for some brand launches! 🙌🏻

Album design for my good friend !
I met Clare about 6 years ago in Nashville before we moved here and I was honestly amazed by her talent. She is from Ireland but now lives in Nashville and is pursuing her dreams as a musician just like my fiancé! They actually wrote their first song together the first night they met! She has recently found God and wrote this album for those who need comfort, hope, and light through any dark periods in life. It’s been incredible to watch her journey, including her recent debut at the Grand Ole Opry! ☺️
Living in Nashville has exposed me to a whole new world of creativity and watching people follow their dreams the same way I have. With that I have had the opportunity to design for multiple talented musicians and it’s been so fun!
Check out her music! I’m so proud of how far she has come and how God is working in her life to help others. 🙌🏻❤️

Your logo doesn’t have to show exactly what you do, but there are subtle ways to represent your businesses values! It could be as simple as a type treatment or even a small graphic element, as shown here.
Here is a breakdown of the Agent’s Equity logo design:
• Linked letters - they are all about putting people first and building long lasting relationships. The graphic used showcases partnership and also security since they are dealing with money.
• Swoosh graphic - they strive for efficiency to better serve their clients’ needs. The graphic used showcases movement, which can also represent cash flow/workflow.
• Angled text - adds character to the logo and is another way to showcase movement/efficiency.
These elements were also carried through into the rest of the brand. The angled text is used to emphasize key words and the swoosh is used as a graphic element and to alter the shape of images, which in turn makes the brand more unique and recognizable!
Swipe to see the original logo and how we used these elements throughout!