Creatiful Studio

Are you just looking for a sign, or are you looking to attract customers to your business? Making smart decisions about your storefront signage will attract the right eyes to your storefront and help convert them to customers. Working on your brand identity will help you define your audience and learn what turns their head. Then, you can appeal to them with colours, typography, and style. It will be unique to your business, and your prospective clients will be the ones to notice. Talk to Creatiful Studio about how to make your storefront signage talk to your customers!

Your brand identity isn't just found on your business card. The brand you develop is executed in the business decisions you make, as well as all customer-facing marketing collateral. When you have decided what you stand for, and how you want to look, be sure to execute eveywhere your customers will come in contact with your business. Yes, it will be your social media and your website, but also your store signage, your marketing brochures, and your advertising. When your brand is properly defined, you will find it easy to say what you want in a consistent way. You will be able to execute everywhere so that clients build a comprehensive understanding of your business.

Did you know that your business storefront design/redesign may qualify for thousands of dollars in grant money from the Town of Whitby? You can find information on the Community Improvement Program grants on the Town's website. Creatiful Studio has experience helping local businesses meet grant requirements and navigate the process. We'll make sure you get the most bang for your buck. Call Creatiful Studio to chat.

FOLLOW for more tips and strategies on Storefront Signage Design, or check out my zoom workshop VIDEO on the subject for the Town of Whitby here…
https://www.youtube.com/watch?v=0Q9Da8K4s8s

This business needs to stand its ground in neighborhoods like Forest Hill, Rosedale, and Lawrence Park. Potential new clients need to feel confident about making inquiries, so this branding and logo project needed to convey dependable, experienced, and skillful. Don't you think this logo suggests the floor plans that clients will be considering? The typography is elegant but modern, and the royal purple and olive green are a high-end combination.

"Cathie was extremely intuitive when it came to our company's needs. Through her process she identified our brand and logo which both were beyond our expectations. Cathie was professional and very easy to work with. I am looking forward to working with Cathie on future design and marketing opportunities."

It's always wonderful to hear kind words from a client, and better still to know that Creatiful Studio was able to meet and exceed their business requirements. This project was a rebrand for an experienced, professional company ready to take their business to the next level. Creating a productive working relationship is valuable in the long term, and I always look forward to ongoing work growing a client's business and brand. If you're thinking of a rebrand or refresh, connect with Creatiful Studio!

You probably saw that there was a need for your service/product that wasn't being met. This may be the key to your brand. It differentiates you from other businesses...you are offering something new and different. Focussing your brand work here separates you from the crowd and helps to define your unique brand identity. There's no point trying to look like the others. Be you. People will notice, and that's what you want.

Bruce Mau is a home-grown, internationally famous graphic designer. At least, he started as a graphic designer and has since applied his creativity in many endeavours. He founded the Bruce Mau Studio in Toronto, and has received many national and international awards and accolades for his design. In 1998, he wrote the epic "Incomplete Manifesto for Growth", a list of 43 guiding principles to finding creativity. For many, many years I kept this list on my office wall and consulted it daily. What an inspiration. "Process is more important than outcome" Is one of the prompts that I have adopted in my work. With my clients, I follow a good process, without knowing where we will end up. When we are finished the project, we have ended up exactly where we should have. To learn more about Bruce Mau and see his complete manifesto, visit: http://ow.ly/A4ET50MO9Ql

If you think your storefront sign can only be over the window and the full width of your storefront, think again. There are a lot of options for you to consider. Maybe you can use your windows to great effect, or consider that a smaller sign with have a bigger impact. Using contrasting colours, for example, can make a big impression, without a big sign. You can save money by being creative about your signage and stand out from your neighbours. Talk it through wtih Creatiful Studio.

Striking the right tone for every client is an important skill. Every client is different, and their brand is different, yet all projects must be completed with creativity and professionalism. This project for The Bereavement Authority of Ontario required custom illustrations and an confident layout. The designs of Strategic Plan and the Business Plan integrate perfectly and send the right message to consumers.

So happy to see this design executed! Grateful for a fab client who could share my vision for her storefront! Check out this shop in downtown Whitby… it’s beautiful on the inside too!

Downtown Whitby BIA

Just in time for the Grand Re-opening, our shopfront is now fully renewed! Thanks to work from the following companies and contractors:
Design by Cathie at Creatiful (Creatiful Studio )

Paint by PrimoVickerson (PrimoVickerson Restoration and Renovation Co. )

Signage and vinyl by Calibre Signs ( Calibre Signs)

Lighting by Vickery Electric (Vickery Electrical Ltd)

Thanks to all who made this amazing renewal possible.

We invite you to come check us out, whether or not you are able to attend the Grand Re-opening tomorrow!

Estelle Yarns Knitting Fever and Euro Yarns

Designing the first 3 issues of our new community magazine, Neighbour Today (formerly Snap'd), has kept us busy! Developing a look and feel to show off so many great people doing great things has been a wonderful challenge, and it's been fun seeing what goes on in our community! Have you seen it yet? Find it at your local Timmies, libraries, grocery stores, community centres, and more.

Neighbour Today Oshawa
Neighbour Today Clarington
Neighbour Today Whitby

Happy Small Business Week to all my local entrepreneur fam!

Calling all knitters-in-training! In addition to our crochet classes, we have also added knitting classes for all of those who want to sharpen up their knitting skills - you’ll be in good hands with Tara!

We are offering a 4-week course, Wednesday evenings beginning on September 14th at 6:30pm at the shop (125 Brock St. S, Downtown Whitby).

For more information, including where to register, you can visit our events section on our website:
https://www.artisanthropy.ca/pages/events-classes

Your storefront signage will say something about you. Make sure you control what that is. Do you want to look professional, adventurous, sophisticated, or friendly? Your sign’s style, materials, size, and colours will contribute to this impression, and help potential customers decide if you are for them.
Consider your whole storefront together to make a bigger impact. Use your storefront to present your brand! Know who you are and be you! Being clear about your messaging will help to ensure that the right people are attracted to your sign. Creatiful Studio can help you make the most of your signage and façade opportunity. Let’s get creatiful!

Read more about storefront design here...https://www.creatifulstudio.com/blog/7-more-ideas-for-your-storefront-signage-and-design

Another great opportunity!

Calling all Artists! The Town of Whitby is looking for local artists for a project in Downtown Brooklin which will include a Road Mural painted along Roebuck Street that says “Brooklin”. Applications will be open from April 14 until May 27.

Remember summer? I had a great day with Trinity Design Photography working on some business promo shots. So great to have photos in my natural habitat with a local expert!

The Visual Story of Cathie Ellis : Creatiful Studios Whitby - Trinity Design | Whitby | Durham Region | Greater Toronto Area The Visual Story of Cathie Ellis : Creatiful Studios Whitby by Kirsten McGoey | Oct 4, 2021 | Ajax, Bowmanville, Brooklin, Business Content, Corporate, Durham Region, Headshot, Local Business, Markham, Modern, Oshawa, photographer, Photography, Port Perry, Portraits, Scarborough, Storytelling, Trini...

What a great opportunity!

STEPS Public Art and the Downtown Whitby BIA are thrilled to announce this paid artist assistant position for emerging mural artists in Durham Region! The selected artist assistant will work with Meaghan Kehoe (https://www.meaghanclairekehoe.com/) and assist with producing her mural design on the Whitby Audio & Video building at 233 Brock St. S., Whitby, ON, L1N 4K2.

Part of STEPS' I HeART Main Street Program, this mural will act as the gateway feature into Downtown Whitby, creating a landmark for years to come.

To learn more and apply, visit: https://stepspublicart.org/call-for-whitby-artist-assistant-mural-production/

Is today the day? Is it time for a brand refresh or some new creative marketing? If it’s time for something creative and beautiful, connect with Creatiful Studio today for a new start! Happy Spring!

Geared to young teens, this teacher’s side gig () promotes writing skills and storytelling with creativity through a D&D-style game. Fun and adventure are projected in this brand, which included a logo, website, and a player workbook. We had to ensure that the functionality of the Wordpress site matched their needs and so registration, a calendar, payments, and a shop were developed with some great plugins.
https://youngadventurewriters.com/
Like and Follow Creatiful Studio to make sure you see the whole series of posts for Creatiful Studio’s New Year’s Resolution: Show you our Work! We have worked with such great clients, and on such interesting projects, we know you’ll be inspired by our stories.
If you want to work with Creatiful Studio (we want to work with you!), please connect with us at [email protected] or visit our website: creatifulstudio.com.
marketingagency

Brand and Marketing Consulting: The Employment and Training Services division of the John Howard Society Durham () is very active in our community and required an identity of its own, although related to the JHSD. The development of this logo and identity led to a review of all of the customer facing messaging for them and made big improvements. Christina, Michelle, Rachel, and the other dedicated staff have worked hard with Creatiful Studio to determine what they need to communicate to other local agencies and their clients. Digital flyers for each of their core programs now target key messaging, and contribute to the overall professional communication for the agency. Their social media feed is now much more deliberate and impactful.
Like and Follow Creatiful Studio to make sure you see the whole series of posts for Creatiful Studio’s New Year’s Resolution: Show you our Work! We have worked with such great clients, and on such interesting projects, we know you’ll be inspired by our stories.
If you want to work with Creatiful Studio (we want to work with you!), please connect with us at [email protected] or visit our website: creatifulstudio.com.

This is a cool idea! Look for the QR codes on your next walk…

Sound Tracks is now live on the trails at Cullen, Heydenshore & D'Hillier Parks. During your next walk, listen to playlists featuring local artists by scanning the QR Code and selecting your trail. What are your favourite songs? https://www.whitby.ca/en/play/sound-tracks.aspx

https://www.whitbychamber.org/attend-events/event-calendar/ =20911&cid=1445&wid=701&type=Cal

Whitby/Brooklin Business owners: If you want to learn more about the various financial incentive programs offered for downtown business and property owners (including the Signage, Fascade, and Design grants), join the Chamber of Commerce mNetworking event tomorrow!

Whitby business owners take note of this fabulous new grant program!

We’ve partnered with LEAF - Local Enhancement and Appreciation of Forests to offer residents subsidized tree planting services on private property. The Full Service program is ideal for backyards. It includes an in-person consultation with a certified arborist right in your yard, a selection of five to eight foot tall native deciduous trees (or two to four foot tall native evergreen trees), delivery, professional planting service, mulch AND care guide. Learn more: yourleaf.org

Ah, our excitement about the future is something we’ve been missing. These perfect thoughts for Fall are from the iconic graphic designer, Paul Scher. Let’s put the past behind us and get excited about the next project! Let’s get creatiful!

Are you looking at your business from your customer’s point of view? You want to be ready for your Fall (🍂I said it!) marketing, so now’s the time to make sure your business is looking its best!

Make sure your visual communication is:
• fresh
• professional
• eye catching

Creatiful Studio is ready to consult with you on your most pressing Fall projects! Let’s work together to achieve your business goals.
Let’s get creatiful!

New deck arrived! Isn’t it lovely?
Let’s get creatiful!

Hello all! Creatiful Studio is proud to have designed the identity and graphics for the Whitby Chamber of Commerce 's Connect Women 2021 signature event, which is coming up soon on March 2nd. Do you have your ticket yet?
https://www.whitbychamber.org/cw