Dooley PR & Marketing

Have you heard???

Dooley PR is merging with UpHouse!

We’ve admired UpHouse’s team and work for a while now, and every joint project we’ve done together has been a blast. We’re happy to add our expertise in PR and influencer marketing to their stellar services.

We’re looking forward to the continued growth and success for all our clients and our people.

To our past and present clients, thank you for all of your support over the years. We look forward to continuing to work with you as part of UpHouse.

www.dooleypr.com/dooley-noted/dooley-pr-merging-with-uphouse

Just like Santa is “checking things twice” so should you when it comes to your holiday social media copy. Our latest blog post explores some of the common copy mistakes to avoid around the holidays.
http://www.dooleypr.com/dooley-noted/tips-for-holiday-messaging-in-social-media-posts

How can you improve your writing skills? By reading of course! We’ve put together a list of five of our favourite books to help boost not only your writing skills, but your PR and marketing skills, too. Check out our latest and let us know your favourite books, too.

www.dooleypr.com/dooley-noted/5-books

Remember late charges? Rewind fees? It wasn’t that long ago that the video rental store reigned supreme. What happened? Did they not see the changes coming? Underestimated the competition? It’s important to see changes that can impact your business. Are you listening to your customers? Are you doing things because that’s the way it’s always been? Let’s rewind time and look at the importance of staying relevant in our newest Dooley Noted.

www.dooleypr.com/dooley-noted/blockbusted-staying-relevant

You’ve just hit the send button on your latest media pitch. What comes next? Read our latest Dooley Noted to learn how to follow up on your media pitch.
www.dooleypr.com/dooley-noted/how-to-follow-up-on-your-media-pitch-2

We’re in the heart of the Canadian Prairies which is the heart of Canadian agriculture. This is one of the most important sectors for our economy but what’s known about it? That’s why we work with those in the ag sector to build their public relations. Learn more in our latest Dooley Noted blog post.

www.dooleypr.com/dooley-noted/lets-talk-public-relations-in-agriculture

September 30 is National Day of Truth and Reconciliation, (also known as Orange Shirt Day). Our office will be closed and we will be taking the time to learn more about Canada’s history and the effects it still has on Indigenous peoples. We encourage everyone to take the time to learn and reflect on this day. . Buying an orange shirt? Don’t get just any. Here’s an article from CTV News that explains why:
https://bit.ly/3Ro7daE

Why it matters where you buy an orange shirt ahead of the National Day for Truth and Reconciliation For those looking to buy an orange shirt ahead of Orange Shirt Day on Sept. 30, Indigenous designers are asking the public to make sure their purchase is actually going towards supporting the cause.

Building an influencer marketing campaign can be tough but we’re here to help. Check out our top tips for building an effective influencer campaign in our latest Dooley Noted.

www.dooleypr.com/dooley-noted/how-do-you-build-an-influencer-campaign

Audience development and data analytics can be key to helping a brand grow. It can take time but can be extremely beneficial in the long run. Learn more in the latest Dooley blog.

www.dooleypr.com/dooley-noted/how-audience-development-and-data-analytics-can-help-your-brand-grow

Writing a mission statement can be an effective way for your business to explain both its services and solidify its brand identity.

Our latest blog offers advice on how to write a clear but compelling mission statement. Check it out here: www.dooleypr.com/dooley-noted/how-to-write-a-mission-statement

It seems that everyone these days is using influencer marketing, but knowing where to start can be tough. We’re sharing three tips to help you get started so you can utilize influencer marketing to reach new customers.

www.dooleypr.com/dooley-noted/so-you-want-to-use-influencer-marketing-to-help-your-business

Knowing what audience you’re writing for is beneficial, as their messages can be different. Learn more about consumer vs. trade audiences in the latest Dooley Blog.

www.dooleypr.com/dooley-noted/a-look-at-consumer-versus-trade-audiences

To some, the words branding and marketing might mean very similar things. But to a team of communications and marketing professionals, there’s a big difference between them.

Check out our newest blog post to learn about how branding and marketing must come together in order to accomplish your business goals: www.dooleypr.com/dooley-noted/branding-vs-marketing-whats-the-difference

It’s not just you, marketing has gotten harder. Gone are the days when a single marketing coordinator could handle everything your small or medium-sized business needs. What marketing challenges are you facing? Are you missing key marketing objectives that can help your business grow? Read this week’s Dooley Noted, let us know if it sounds a little too familiar.

www.dooleypr.com/dooley-noted/why-does-marketing-seem-hard-these-days

The pub on wheels experience is finally in Winnipeg! Here is how we helped Pedal Pub Winnipeg gain media attention ahead of their launch. www.dooleypr.com/dooley-noted/dooley-pr-and-marketing-launches-pedal-pub-winnipeg-into-high-gear

The best defense is a good offense when it comes to proofing your work. Mistakes can happen, but proofreading can help prevent them. Find out why proofreading is key to a successful piece in the latest Dooley Noted Blog.

www.dooleypr.com/dooley-noted/proofreading-is-key

Recently, the Dooley team was tasked with creating a huge multimedia marketing campaign for the Manitoba Hotel Association. The campaign, titled There’s Room For You, promotes hundreds of jobs available in Manitoba’s hotel industry.

Check out our latest blog post to find out how we broke it all down: www.dooleypr.com/dooley-noted/behind-the-scenes-of-the-manitoba-hotel-association-campaign

Sooner or later, you or your brand will make a mistake that requires an apology. But making an apology is a lot harder than you might think.

Being sincere, taking responsibility and making steps to fix the issue are all essential elements of a successful apology. When the time comes, here’s what you can to make sure you nail the brand apology.

Check out our new Dooley Noted blog post here: www.dooleypr.com/dooley-noted/brand-apologies-how-to-apologize-during-a-crisis

Do you look at ads with a critical eye? Do you look at a well-made brand and just bask in its wonderfulness? Are you always on the lookout for new marketing ideas? In other words, do you love marketing? Well, we're hiring! Join our team.

www.dooleypr.com/dooley-noted/are-you-interested-in-joining-the-team

We’ve added another new face to the team: Nicole Sherwood! Nic joins us from the other side of the coin - journalism. With a passion for writing, editing and true crime, she’s here to tell our clients’ stories in the most compelling way. Welcome, Nic! Learn more about Nic in this week’s Dooley Noted.
www.dooleypr.com/dooley-noted/welcome-to-the-dark-pr-side-nic

We all know journalists get hundreds of media pitches a week, which is why it's important to differentiate yours in a good way. We’ve compiled simple but effective ways to help you get your story noticed. Read more here.

www.dooleypr.com/dooley-noted/five-ways-to-improve-your-media-pitch

A little goes a long way when it comes to building and cultivating relationships. Knowing your audience also has its benefits. Learn more in the latest Dooley Noted Blog.

www.dooleypr.com/dooley-noted/the-importance-of-connecting-and-maintaining-relationships

A media interview can be an excellent opportunity to set the record straight and get your messages across. Here are some tips on how to ace the media interview the next time a journalist comes calling.

Check out our new blog post here: www.dooleypr.com/dooley-noted/how-to-ace-media-interviews

Based on statistics, visuals are processed 60,000 times faster than words and increase the viewership of a press ad by 14 per cent. While they make a huge difference in terms of content readability, shareability and breaking through noise, they can be used in different forms like images, videos and infographics.

In this week’s Dooley Noted blog find out more about their significance in supporting your content or while distributing your press release.

http://www.dooleypr.com/dooley-noted/importance-of-including-visuals-when-distributing-a-media-release

Digital marketing is a lot easier with an incredible digital marketing specialist. Meet Kate Chan, our newest team member! Kate joins our team with a growing track record in digital planning and social media marketing. Learn more about Kate in our latest Dooley Noted blog. Check it out: www.dooleypr.com/dooley-noted/digital-marketing-kate-makes-it-look-easy

School’s out which means we’re welcoming a summer student to our team! Rachel is joining us for the summer before heading back to finish her final year of school at We can’t wait to see all the awesome work she’ll create during her time here!

www.dooleypr.com/dooley-noted/schools-out-meet-rachel-our-marketing-communications-assistant

The pandemic has changed the consumer buying process. More than ever, we base our purchase decisions on emotion, which is why it’s important to understand what brand intimacy is and how it affects a customer’s buying decision. In today’s Dooley Noted, we’ll explore why appealing to your customer’s emotions can have a lasting impact on your customer experience and ultimately, retention. Learn more on our latest blog post:

www.dooleypr.com/dooley-noted/brand-intimacy-and-how-it-affects-your-customers-purchase-decision

Research shows that 65 percent of the general population are visual learners.

Capturing those visuals through photography is not just about going out with a camera. Good photoshoots require planning. This week’s Dooley Noted blog explains why you need to plan and six ways you can go about it. Take a read here:
www.dooleypr.com/dooley-noted/six-ways-you-can-plan-a-photoshoot

Want to drive in-store traffic to your business? Are you interested in increasing your store visit conversions?

If you answered yes to both questions, check out our new blog post about building Google Ads local campaigns.

www.dooleypr.com/dooley-noted/how-to-promote-your-business-in-winnipeg-or-anywhere-with-google-ads

Our team continues to grow and bring in some pretty outstanding experts. Meet John, our Creative Director. Like the title says, he’s bringing his creativity to the team and encouraging all of us to step up our game. We’re excited to have him join the Dooley team! Learn more about John on this week’s Dooley Noted.

www.dooleypr.com/dooley-noted/lets-get-creative-with-our-creative-director-welcome-to-dooley-john